A filmed take-off on '' Star Wars '' -- in which Fox 's sales force did battle with the sirens of '' Desperate Housewives , '' ABC 's most recent hit , and '' Darth Moonves , '' a caricature of Leslie Moonves , a co-president of Viacom , the parent company of CBS and UPN -- kicked off Fox 's presentation of its new schedule to advertisers at City Center in Manhattan .