Designed by Philippe Starck , who created its sisters in Paris -LRB- open in 2001 -RRB- and Beverly Hills ( 2003 ) , it 's a glowing , groovy tube of a place , with trippy , Peter Max-like wall murals , right , painted by Beatriz Milhazes , a Brazilian artist , and floating bookshelves that sprout from concrete stalks and have video monitors along the top .