Since the NIKE iD lab 's low-key opening in late March , Nike has handpicked A-listers and influencers -- the designers Jack McCollough and Lazaro Hernandez of Proenza Schouler , the singer Joss Stone , the artist Cindy Sherman -- to create their own one-of-a-kind shoes by choosing from a selection of styles , materials and colors and , presumably , to proselytize the virtues of just doing it yourself .