But this year , one of the neighborhood 's annual feasts , Giglio di Sant ` Antonio , was moved to September from July , and its highlight , the Dancing of the Giglio , in which strong-shouldered men raise a massively heavy tower in honor of St. Anthony in a tradition born in Nola , Italy , will be next Sunday at 1 p.m. Or you could head to the very Little Italy on the third floor of the Rizzoli Bookstore in Midtown Manhattan .