text: LoVcmaaJdscptiilocb | Lo7<imfiiU(SephlL5cb | LoVOaafLJosephlLod) | IwMaaJosephlLoebj IwMaTiJdsephTLoeb | LffyemfflUogfflflLStb [ PVeffifflLK^jlSlJBtt On Monday, March 11, Loveman, Joseph & Loeb formally inaugurate a new season in tlie store. Everything is ready—it is meet that it should be —with Easter Sunday but four weeks away from today. What is presented on this pta’ge is but a Sugges tion of the wonderful newnesses that have added their charm to the exclusiveness of this Big Birmingham I Store. The Art Goods Store Makes An nouncement of the Complete Readiness of Bentley’s Royal Society Spring Line of Stamped Linen Art Goods In center pieces, scarfs and pil low tops. An exhibit of finished pieces tomorrow. (Art Goods, Main Floor. Rear) Loveman, Joseph & Loeb An nounce that the Formal Presentation of Spring Millinery Fashions Will Occur on Thursday and Friday, March 14 & 15 And in the Meantime none of the hats are being withheld from your ‘view. As fust as they arrive from the Milliners of world renown, they are placed on exhibition in the de partment. The style changes in hats to be worn this spring and summer are many and varied. What are the styles you ask? That is the surprise that we think should be reserved for your own vision. But we will say that HATS WERE NEVER MORE ARTISTIC OR BEAUTY. We invite you to see (Millinery, 2nd Floor) Home Staples Ten Instances of the Remarkable Purchasing Power of $1 (if You Know Where to Spend it): We leave it to you to judge as to the comparative economy of these prices: For One Dollar You May Choose 15 yards Hope Bleached Domestic 12 yards 36 inch Fruit of the Loom 10 yards 36 inch Berkley Cambric 8 yards 36 inch Indian Head Domestic 15 yards of Cotton Crash, hard or soft finish 5 yards of heavy 9-4 bleached sheeting 5 yards white or fancy Oil Cloth 1 dozen 18x36 Hack Towels—red or white border. 1 dozen 18x18 mercerized Table Napkins 1 Crochet Bed Spread, large enough for double bed. (Linen Store Main Floor Rear) White Goods A timely list with helpful prices: 36 inch India Linen 7 1-2c, 10c, 15c and 20c a yard 36 inch Persian Lawn 15c, 20c, 25c, and 30c a yard 56 inch Pajama Checks 10c, 15c and 20c a yard White Linaire, the white goods of quality, 15c, 20c and 25c per yard. 40 inch lawn 10c, 12c, 15c and 20c a yard 12 yard piece of Longcloth 1.00, 1.50 and 2.00 English Nainsook 12c, 15c, 20c and 25c a yard Box of Nainsook Look—12 yards in each box, $1.50 (White Goods, Main Floor) New Pumps and Oxfords Step Out of the Carpet Women who would keep informed as to the correctness of footwear will find much to learn on their next visit to the Shoe store. Tan Colonial Pumps $3.50 to $5.50 '•Cinnamon Brown" makes its debut into the present season. Besides this new beautiful shade there are also tans and champagne. An early choice will profit you much, as these shades give promise of much favor. Black Russia Pumps $4 We are advising those new black Russia calfs in preference to gingham for the following reasons: They do not skuff so easily; altogether the coolest leather for summer wear; decidedly easier to clean. These new Russian calf Pumps are here in all sizes and widths. Shoe Store, Main Floor. Women’s Silk Dresses For Spring With Fashion Leaders the world over favoring Taffetas and other silks for their most chic costumes, it is not to be wondered at that nearly every woman in Birmingham is thinking about and planning to have at least one silk dress. New Striped Foulards & Taffetas $13.95 Cool, soft and rich Taffetas—lovely, fashionable Foulards. Striped Foulards Dresses, in blue or brown, trimmed either in Baby Irish or in shadow lace—$13.95. Blue and white striped Foulards. Black and white striped Foulards, the new Jasper stripe Foulards—$13.95. Light striped Taffetas with flounce of solid color to match—$13.95. Navy or black Taffetas, neatly trimmed with striped Messaline and striped Taffetas, with Baby Irish collar—$13.95. Aristocrats Among The Silk Dresses There is one costume of navy or brown Messaline with an Oriental Border, trimmed with a white net yoke and occasional touches of green silk. Priced $27.50. Changeable Taffetas, as lovely as a foam tossed sea illuminated by the sunset, decorated with lace collar and cuffs, low neck—$27.50. An old-fashioned-looking ruffled Taffeta of either Jasper shot with black, or purple shot with black, and trimmed with pleated ruffle both on the skirt, the yoke and the sleeves. Price $23.50. A green Taffeta Dress suggests the color splendor of the Orient in deed, with its contrasting touches of American Beauty. Made with an overskirt. Price $22.50. All these and many more will be shown in the Women's Garment Store tomorrow. (Women's Garments, 2nd Floor) Rose Bushes and Shrubbery First Sale of the Season Roses, 18c 2 for 35c 2 Year Pot Grown 100 American Beauty, the National red beauty. too Rhea Reid, rich glowing red. 3 50 Helen Gould, bright satiny red. 100 Marechal Nell, rich golden yellow. 50 Maman Crochet, Pure snow white. 50 La France, soft, silvery pink, delicious fragrance. 50 Maman Crochet, rich, bright pink. 50 Malden's Blush, soft, creamy white to rosy blush. 500 packages colored Roses in two as sortments 25c a Package Asst. No. 1,250 Pkgs American Beauty, the National red beauty. Souv. de Pierre Notting, rich, bright yellow. Kaiserin Augusta Victoria, creamy white, exquisite. La France, soft, silvery pink. Asst. No. 2,250 Pkgs Etpile de France, rich, velvety crimson. The Bride, pure white. My Maryland, brilliant pink. Marechal Niel, golden yellow. Bulbs 2000 Tuberoses, 15 Cherries, dozen 2000 Gladiolus, colors, 15c dozen 200 Peonies, asst, colors, red, white, pink, 10c each 600 Dahlias as named below in 7 varieties, 10 each 100 Souv. de Gustave Doazon, rich, deep red, tannin flower. 50 Queen Victoria, pure golden yellow. 60 Storm King, snow white, very fine. 100 Matchless, deep crimson, large flower. 100 Countess of Lonsdale (Cactus) bright pink. 100 Floradora (Cactus) dark wine crimson. 100 Sylvia, white shaded pink. 200 Carinas, asst, in 4 varieties as named below 5c GO Black Prince, velvety crimson. GO Parti nope, orange scarlet. GO Venus, rosy pink. 60 Gladiator, yellow spotted crimson. 200 Phlox, assorted colors, red, white, pink, 10c. Shrubs, 15c Field-Grown, Large, Two Years 200 Sprea Van Houten. 100 Snowball, large clusters of pure snow white flowers. 100 Deutzia, a vigorous grower with symmetrical form. 100 Calycanthus, aromatic shrubs, fragrant flowers. 100 Lilac Purple, very handsome. 100 Hydrangea, A r bo rescons Grandiflora Alba, or mils of Snow. 100 California Privet, the popular hedge plant, 10c. 100 Clematis, Inckmunl, large flower ing purple, 15c. Newly Arrived Foulards and Taffetas Foulard Silks favored of American Women for their unsurpassed comfort and service afford:— New Shower Proof Foulards, 24 inches wide, all silk twilled backs, dots, stripes and figures. An especially good value for 74c. Cheney’s Shower Proof Foulard, 24 inches wide, a remarkable variation of designs in including the new Jouy Flower design, per yard 85c. Pekin Stripe Taffetas Of the new soft finished taffetas, in changeable effects for which there has been created such a vogue, no prettier variation than in these new P Ekin stripes — a self-colored stripe, for making, just the right sort of waists and dresses. (Silks, Main Floor) Hand Crochet Trimmed Union Suits $1 Not for the price of the suit would you sit down and hand crochet all the trimming around the neck and armholes of these suits — and yet somebody did every bit and by hand. Pure lisle in a delightful weight for spring and summer wear. Women may choose, tight knee or lace knee — all knee lengths. (Knit Goods, 2nd Floor) Varieties Here of New Infants’ Socks It is just about time for chubby little knees and saucy little legs to be sprouting up out of summer socks. Already this splendid assortment is spread for your early choosing. Infants’ Balbriggan lisle Socks, silk clocked, sizes 4 to 8½ 39c Infants’ white lisle Socks, Anchor and Rose bud ankle effects, Roman striped and fancy tops, all colors 25c Infants’ white lisle silk embroidered Socks, also in pink and sky 25c Infants’ white lisle Socks, accordion striped tops 25c Infants’ silk lisle Socks in white and colors, self embroidered 50c Infants’ plain lisle Socks in all colors, white and black 25c Infants’ plain white lisle Socks and fancy lisle Socks in big assortment of colors 15c Ribbons 25c Crisp and fresh ribbons, fancy Dresses that are bright in hue, floral designs that speak of the spring, 5½ 2 inches wide, an uncommonly good 50c value. Hair Ribbons All silk Moire Ribbons, intended for the making of jaunty little hair bows, plain and fancy edge, 5 inches wide in a choice of pink, light blue, white and black, specially 25c yd. (Ribbons Main Floor) New $ Waists 0 ' The Waist Shop has been moved to The main thoroughfare between the elevators on the 2nd floor. Here it is flooded with daylight, where you may see the new shades and appreciate the fine needlework. WE HAVE SINGLED OUT THIS GROUP FOR $5.00—they are surely the most charming of many years. Voile Waists, trimmed in dainty hand embroidery and beautiful Lingerie Waists, combinations of real Irish crochet, Val and filet lace. You will notice that the assortment is good in both high neck and low neck styles and that the models are splendidly new. 10 minutes in the new Waist Shop will prove wonderfully entertaining. (Waists, 2nd Floor) Listen to Mr. Make-It-Right By special request, he makes a return engagement. He brings with him a cooking expert who will prove to your satisfaction that Voigt’s Royal Flour is the only flour to use in baking fine cakes and pastry. These Royal Flour cakes and dainties will be served without cost to our customers tomorrow and the coming week. And remember, Mr. Make-It Right says: “You above all must be satisfied.” (Cozytorium, Main Floor) Odorless Omo Dress Shields, first of all are odorless. After that, they are readily cleaned, hygienic, impervious to moisture and very durable. The peculiar points of excellence of Omo Shields will be presented by an Omo Expert in the Notion Section during the week. You will be interested to know the styles and sizes for your own requirements. (Main Floor, Front) Women’s Not-A-Seme Hosiery 25c A beautiful quality of silk lisle Stockings, with deep double heel and extra double heel and toe, give good promise of long and satisfactory wear. Black, white, and tan. (Hosiery, Main Floor Front) NEW Tailored Suits for Women New Materials New Styles New Prices Come and See Them! Women's Suits, 2nd Floor 25c Wear a New Laundry Bag Perfectly plain material, for that reason, all the more desirable. Choice of tan, dark blue, light blue and pink. Size 22x31 which is ample for all needs. 12 dozen for tomorrow’s sale. (Tablm, Ciraatl Alai*) _ I RUGS DISMISSED New rugs are ciamoring to be shown. Floor capacity and display space are doing their utmost. These other rugs that have had their show must be out of the way. A few of a kind—perfect, clean, of good design, their prices with out a precedent. Come as early as you can—tomorrow. ti Rugs only, seamless tap estry Brussels, size 9x12. Choice v 9-75 (5 Rugs only, seamless vel vet Rugs, 9x12, not the cheap quality but good heavy rugs, usually priced at 25.00. Choice 14.95 15 Rugs only, heaviest quality Brussels, seamless, good patterns, size 9x12, usually priced at 21.00. Choice 12.95 7 Rugs only, extra quality tapestry Brussels, size 8-3x 10-6, usually priced 15.00. Choice 9.75 6 Rugs only, seamless vel vet rugs, size 7-6x9, good quality, one design only, usu ally priced 15.00. Choice 9.75 14 Rugs only, /seamless tapestry Brussels rugs, heaviest quality, good lot of patterns, size 7-0x9, usually priced 14.00. Choice 8.75 14 Rugs only, seamless tapestry Brussels rugs, good patterns, size 0x9, usually priced 6.50. Choice 4.45 3 Rugs only, seamless tap estry Brussels, size 10-6x13 6, usually priced 22.50. Choice 14.50 2 Rugs only, seamless tap estry Brussels, size 10-6x12, usually priced 18.75. Choice 12.75 _ i 4 Rugs only, extra quality seamless Axminster rugs, best quality, size 6x9, usu ally priced 13.50. Choice 9.00 11 Rugs only, velvet seam less rugs, good quality, good assortment patterns, usual price 12.50, size 6x9. Choice 7.50 1 Rug only, best quality Smyrna rug, size 10-6x12, usual price 50.00. Choice 27.50 1 Rug only, extra quality worsted Wilton, size 10-6x 13-6, usual price 60.00. Choice 40.00 10 Rugs only, best quality Body Brussels rugs, small figures, good office, dining room, living room or hall rugs, size 10-6x12, usually priced 40.00 to 45.00. Choice 30.00 4 Rugs only, best quality Body Brussels rugs, size 10 6x13-6, usually priced 45.00 to 50.00. Choice 31.75 1 Rug only, best quality Body Brussels rugs, size 9x15, usual price 39.50. Choice 27.50 2 Rugs only, best quality Body Brussels rugs, size 11 3x15, usual price 55.00. Choice 37.50 (Ruga, 3rd Floor). 