text: READ THIS SECTION AND LEARN WHAT CORDELE IS IN AN INDUSTRIAL WAY. VOLUME VII, U. 3 ' 4 B R Ty e T —— T Ty P Wy 4 2 X 3 2 BIRRRRE B R RT DR R AR SRR SRR G L R R :;eIR B e R R o ¥ ex“ B §gl ‘é*‘\‘?%**“**‘wi‘k’""“~ el ? 3 LN e U b @ IR TR e e DR e R RDR R R 8 ¥ % & e gBT b e R S R § i T iy (7 3 reNREGER TR Re S e R \&y‘ S e o G T TR L ey Ll ; B 5 £ e % SERRS zv-'e‘\::-: s 5 ORI R S e ) -\é RR LR ¢ ! T e 5 5 ?“’! TR & ﬁ SRR e RR e ] 4 b g o Skt bl T TR e se ﬁ’ i) %g m i’&»i Ly ol *’ 3% » e «%q’ G ﬂ&*\? 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Louis Roobin started long years ago as a merchant in Cordele with the one ambition of having a store in which he could carry everything that should be shown in a dry goods establishment. This was a desire as natural with him as with any man that manifests a pride in his business. That such a store came to him is a matter which is now a part of the commercial history of the community and it came to him as a just reward of years of study and devotion to business. He maintains a store that would be a credit to a community much larger than Cordele. Roobin’s store serves a large patronage—asteady flow of the best people of this and other communities—a patronage not made up merely of bargain hunters, but of the thousands of people who come because they can get a standard article of merchandise at a fair price. The people who make it possible for this store to be numbered among the largest and best in the state are those who take pride in the fact that they can get at home what they must buy from the store. By close study of the needs of the trade, Louis Rocbin has been able in his years of labor to give the community the advantage of a complete stock of fresh stock always, and at the same time high-grade goods of good taste and latest styles. He has made possible at all times to get at his store the article needed and he has placed an abundant supply of merchandise at the disposal of the public at prices never higher than these prevailing in the larger trading centers. Clothing, shoes, hats, and wearing apparel of every description for men and boys, millinery, tailored suits, shoes, silks, laces, and wearing apparel for women, linens for every household need are all piled high in the store. The Coca-Cola Plant has been in operation for the past year and a half, the Cordele-Cola Botiling Works has been in operation for the past few years, but it has increased in business in a rapid manner during the past season under the new management, and the volume of business developed is such as would do credit to a community much larger than Cordele. In the plant of the Cordele Chero-Cola Boiling Works, the word “Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi-Santi- There is a corps of salesmen in this store who manifest a desire to please and they know their business to a high degree of perfection. Even in the busiest hour, they are never too tired or too much engazed to devote their time to searching out the article which will best suit the customer. If there is a person among the thousands who do their shopping in Cordele who has not yet made a close inspection of the stock at Roebins, he should take opportunity and see for himself that here is a store fully abreast of the time and one operated on such a fair business basis as will always cause it to deserve first consideration. SO NMEREI o B T NLy T e s VR N B ) eSMRSROBGO IS S R SR PSR e SRR RN SR R  Pt oSN L s e ‘i‘ bt e R e e S R D S A O e R R 3 D  OD R SR R e Wy ‘ %’%,. e s s e e ! RYee g 4 % S Fhiresls SO UT I / N ; GA e b N e 5 S BRSSO &. 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ROORBIN’S MILLINERY AND LADIES READY-TO WEAR There is little doabt that this com munity is now and has been for scme “ime living right up to the moment n iaste and style in women's ready ‘o-wear and millinery. It has becen necessary for the merchant to pre sare himself for the demands and in his respect L. J. Robbin has set a pace that reveals him at once a live, yrogressive merchant. There is net 2 store in central or scuth Georgia with-a larger or more styiish depar:- ment devoted to women's wear. e SA ST i 5 : ] 3 o (et 5 10t o 3 B e S e : ik RS R sSG R S I e e L : o SRR R O R o BRI RS L, S O se R S B R i i : » BR R R G RBES SOSATS NS e AN T ‘~.~~-‘—".’.‘.3&l:’?@2:{3@-10@_:;:;:;;';-‘,'v,:r.-, A o ,tz L ' o. KBRS i ;‘@ T R e ’«uuf'aigﬂ,’)?f,kf{y? ey, o o e b i T e e e R e N el RO T 5 s R U Bh e i g RS EIT :. R eawe L . ‘f‘ﬂg | e b 7 P 1 i O GA R oame Wg i R L, Yaa § : e ?ﬁp} A 54‘.’“""»(”} e i) . 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BRI WA obM, AR PRIIG T BRI 4 RAR o i s / GEanceE oy iy 0 B R 2 Rini i YR Wik okt 3 5 A RAT PR RN CBEERIIR, Nagkae o el i MB. ; ‘ 004 A J'b‘ TRUABY s ¥RRE e Gk 3R e si P L 9 e : o ; . GRGO e B Ml s, (OIS e T R s b. o g ";‘? ﬁg{?&%{"wh BEs J'“‘ﬁ: i SRR '.'..‘ Vo 2 eé S o i g y A“” 5 yj’ 15'{}?"""’,,’5 "'%\ﬁ.ﬁ}":%Z&.w J"it £t.';‘v;;; B 'RS "14, ) A 57 ST 5 V - ", v. SRS ) i IR T IR R - et i O A R L e & Rae Le S e Sks %‘“ ik o B T : I 8 /: : 7 sbfﬁ"ﬁ;,, y,},v’};.o“%m o 0 YOS 5, o S » 3 ‘ ; i OLI SR AR <'BY O AR SR iR 2 ; o :. ? il e S SR At ) A % B R S pre. o A PG SRS SR.o R ST By PR eBB LS #97 2 SERNORE S e 71 e G v ;B el o ) RSSO S o] ST Y e l 8 2 R, T ORREee. T b TN i RSN N gt v LI P ] B e ARG e R R g BIERT o A L’*%‘; 7o B i : o R |(s 0o S g ot {;f{’ oST L | Bhne so. v gkeßrt o RR T (it AR B i D 0 Pgl ee G ol j,-;; e : / REREINE O O 4 WL %Ll s »uﬁ A tﬁ’-m_:, A i[OI SN Ol T S it S AR R 2 H GEeET agas gBN 4 AR LR N T ¥ o ; y ORI a 0 (B Ao T IRVI R B S B R e 7 mi s gbSl el U GeM SR RS Gl ot SR 90 A ; BB - 2 _ ST, S AT R RP b SAR B P 47 i i e J NN AT S ‘3’s’ oo Bl iy \‘g.«_v.g;,a%lq“‘;fi%tw R R i':":t S R i - é .O 0 R O SRR o eB R N eS ey sB L e e o ) A b 4 R b ??%%Y;%v }';ﬁ “3:""‘s@”"’ 4 :%2’s;’?3s*‘ KeNI P t}‘;,,fn}*' ¥i i P m‘,;;‘;‘v:" S B 41{#,‘ %% ki Nk f o BS A BCEREs R R T R RS ks %RN A eeAR SR AP ik TR RN ). £ WLR S i%"?'v‘-’ﬁ"c.'-:" Gy sag TG A »?”f‘?& ,%f‘f‘u/ﬁ"’«”’ % 4 i R ; ; ATV O DR S A ARy S 177 017 A A b 2 ey A e Y. ] s ¢ DR A N '«;fez\_v%% ﬁ?’f e» oy o B GRS o S 7 i i BRI Y e PR Ret A AT CRLAE,. X GRE e, S ; A S N RN ol L R e L e(£ / ~ ) | » “’;‘-,’a}‘;'.’ ENSR TS Lo lEPREI LT ,V.,&.:gi’fg}. eSs S L) A R et e 7 A 3| A \{?, AN O TAB DL BRI 8., YN Ab R 7 Y e ; :. CEFICERS AND DECRETE TEAM OF WORLD The greatest event in the history of Cordele will be the South Georgia League. The Rolling Association, which is to be held in this city July 20 and 21, will have a Bazaar Committee out working systematically upon a plan for arrangements to take care of the thousands of people who will be here. This is to be decidedly the greatest event in the history of Cordele. As the community grows, this establishment adds what it needs in a complete dry goods stock. It is part of the daily rounds of duty here to note what has been called for that could not be supplied, such a call, now rarely if ever made, but nothing that can be had is too good for the customers and there are thousands of articles of merchandise on display which all go to make up a wonderfully complete stock. A strongly manifested appreciation of this store and the methods of business here is shown in the volume of business which has been given Louis Rochin over a wide territory. He supplies thousands of people in a way that has brought an army of strong friends to the store and this is an enterprise whose growth and usefulness are but as yet small compared with that promised in the future. It is a store that is helping to make a bigger, better home trade. It has been Mr. Robbin’s aim to provide a stock which will enable everyone to trade at home. In both ready-to-wear and millinery, this store remains weekly with new patterns in latest style, so that it is possible always to find something new. Ladies with every variety of taste have the pick of a fresh stock. The goods are of the best manufacturer and are always of the kind that have helped much to maintain the good reputation of Robin’s. A big barbecue will be arranged free for the visitors. Three brass bands will parade and free entertainment will be provided. There will be more than 26,000 persons in attendance. Governor Harris will be present, and three of the members of Congress from Georgia. The Woodmen of the World, Uniform Rank, will compete for prizes on July 20. A class of 200 candidates will be initiated. This committee composed of J. M. McCoy, Georgia, Wednesday, March 8, 1916. McCoy Laundry DESTICATED representative of home industry—fine equipment—business. A steam laundry with modern equipment and a business system which ensures the handling of the linens of the household by skilled sanitary methods is an industry that is always, necessity in a community as large as Cordele. That the MacLeod Sash, Laundry meets the requirements (so not saying enough) is enough. Mr. McCoy has given a A considerable portion of his business concerns to making the Cordele lavender, the pride of the community in excellent work, cleanliness, and care with the daintiest fabrics. The service is better than any that can be had in competing communities. There is no work done in a laundry that cannot be done in the McCoy Steam Laundry with as great efficiency as if it were done in a city of 100,000 persons. It has required the expenditure of large sums of money to give the community the laundry which does the work for Cordele and Cordele trade territory. There could be no better expression of the appreciation of home industry than to make it a business to send the work here instead of away. It only requires a visit to the laundry to satisfy the customer that every claim as to sanitary handling of linens is justified. There cannot be too much caution exercised in keeping the laundry cleanly for disease contamination often follows the clothes to the home from the place where they have been laundered. For cleanliness and sanitary methods, the McCoy Steam Laundry is the pride of the community. It deserves the largest trade possible and should be kept busy all the day long. As the efficiency of the work of this laundry reaches the outside world, larger business will be done than is even now being handled. The work is always in the hands of skilled, careful employees, a force which is maintained at an extra expense for the sole purpose of giving the community the best work that a laundry can do at a standard prices. The parcels post portion of this country is growing rapidly and a large business is being developed. It is now possible to get work through McCoy’s laundry all over, Cordele trade territory - almost as rapidly. As the work was to be done for people living in order. The Cordele Coca-Cola Bottling Co was organized in 1967 and is an enterprise managed by C. L. Lipsey, secretary and treasurer of the Coca-Cola corporation. Although this famous beverage has become a national drink, there are few plants better prepared for meeting the needs of the trade and the general public than the Cordele plant. In every establishment where business is done by system, the effect is pretty generally shown in Walker, A. P. Hammett, F. M. Lawrence and M. M. Johnston will set up a bazaar on March 20, and operate it with plenty of snap, ginger and live-backed in order to make it a success. It will carry with it the idea of getting something for those who take part and at the same time it is hoped that this will be a means of raising sufficient funds for meeting all the expenses attaching to the state meet in July. BIG CITY DEPARTMENT ' 2"v‘é - -_;‘_;",i‘:-_}f--‘ ( 2 ‘,:: : ) Satay , 8 ,v:“_i_,__w..;4':__‘;_,;:.:::3s;.; e O S 3 “ﬁﬁ*" : % ""“8’ 5« R e, 33 : R. g, S S B 4 A -y e el. e B R bk e R 4 & gl 4 Y % W 3 o % RgR by 0 W :eeiGT L P e A ; & ~/’;; ¥%l Ly _..% o 5 e o ,--‘“x’? S e e| \\ i R & A R A d. Y o : T B o f B Pt G £ o S S (it i g Lot L G S IR & S a e T - F b e G et 0 ! Ly L L iR e LTeBBi o s TR T B LR e B B o B T : 0 e AT Lo b & b 4i 4 \u Fivad. B. e S : }¥§§P ;i'i:;f,_f?:%ﬁ:é;:i;ﬂ{_ 14 e- TN. ‘. 2 o~ R R PR W s s gt L e R T "Mm« T Sone ki i "'z%;»‘ e e X - ke % | i A AR I e k ety $ 7g g 3 2480 .g R g TeERe S e SESNREREY AR T § SRR A -y TR S (ST u R B ety T, OPR £y B 2 4 SR R S B & RIS waae RT TR g K. This store has been stocked and is maintained upon the belief that the "trade at home" idea prevails strongly with people who can find what they want in their own stores. People who enjoy the advantages of the great stock of goods at Churchwell's also enjoy the advantage of fair prices for standard grades of goods. A. F. and J. H. Churchwell maintain a large wholesale dry goods store at this point from which a chain of eight stores are supplied. This means that the local retail establishment not only supplies the local retail store but also provides a variety of goods. The store also features a variety of goods such as clothing, footwear, and other essentials. The store also features a variety of goods such as clothing, footwear, and other essentials. The store also features a variety of goods such as clothing, footwear, and other essentials. The store also features a variety of goods such as clothing, footwear, and other essentials. The store also features a variety of goods such as clothing, footwear, and other essentials. In addition to the dry goods store, the store also offers a variety of other goods such as clothing, footwear, and other essentials. The store also offers a range of other products such as clothing, footwear, and other essentials. The store is open from Monday to Saturday, from 8:00 AM to 5:00 PM, and from 8:00 AM to 5:00 PM, offering a wide range of products and services. LITTLE GYRR SRR A T AR.§;,(2‘-,, G 4 e T g B2V WO i g e B S SRE S. e B N RTk A K kG o Sy g 3 Ghoihn:. iy "“*i’ i ) R - i R 1207 % CHURCHWELL’S DISPLAY OF LADIES’ READY-TO-WEAR AND MILLINERY. has the advantage ' of its own well filled floors and shelves, but it is a matter of a few minutes’ time for the wholesale store to supply any of the thousand and one articles of merchan -Ilisc used by the rectail store. It ,is 1 fact little known, but none the less irue, that Churchwell Bros. carry in Cordele more money invested in care fully selected lines for their stores than any other cight stores combined the results obtained when it comcs' to a matter of general scervice for the public. Mr. Lipscy has for a number of vears devoted his time to developing an enterprisc whose splendid service would mean a drink that would inl every way, uphold the good name of the famous Coca-Cola. In the ('(mlcln‘ plant the words “Delicious,” ‘“Re freshing,” “Exhilarating,” “Invigoru:,-l ing” mean all that they could mean | in any Coca-Cela plant. The unifor:ni-' ty of the preparcd hottled drink, Um‘ cleanliness of the plant, the care ex ercised in distribution, all go to mulu-‘ up the execellent quality of the gr)odsi offered the local trade and the trade | }thrm:ghon( the Cordele territory. i THE FIRST COCA-COLA MADE. | i j[ Early in the ecightics a well devel oped soda water craze seemed to fair %]y sweep over this country. Coinei dent with this, COCA-COLA came in ; to existence. In the spring of 1886, Dr. J. S. Pimpton, a skilled druggist and chemist from Atlanta, Georgia, made the first COCA-COLA that was ever sold. At that time there were very few soda mums in the south that had any business of consequence. One of the most prominent of these at that time was the famous soda fountain of Willis E. Venerable, located in Jacobs' Drug Store at the corner of Maury Street and Peachtree Streets, which was then the most congested corner in the city of Atlanta. Mr. Venerable had a very large business not only in soda water, but ice cream, and was a past-master in the art of dispensing, and people would go blocks to get the delicious beverages served. Their stock is never depleted. In the local retail store, this mercantile house offers every need for every member of the family. In furnishing the stock, it is always fresh and there is a variety of goods from which to select which makes it possible for every customer to get what is wanted. In every instance, a price is fixed that cannot be beaten with standard goods such as are carried here. If there is a local citizen who believes it necessary to go out of town to make his purchase, he should, at least, try for once at Churchwell's. J. C. Holden, manager of the Cor dele retail store, has more than the accomplishments of the good sales man. He has studied the needs of his community and trade territory as a true merchant should and as a result his ideas go to help make up the Churchwell way of operating a large dry goods establishment. He keeps his place of business in “open house” style all day and a busy force of sales men and sales ladies not only show the purchases through every line, but they manifest an appreciation of the business given them by people who come to buy. "Churchwell’s maintaing a most complete millinery department in the retail store, and a ladies’ ready to wear department most complete in itself. It is not possible to find a more complete stock in this line anywhere in a at his fountain. At that time there were probably not more than a dozen soda fountains in the entire state of Georgia and most of these were more or less unprofitable to their owners. In view of this condition, it was not surprising that Dr. "emberton, a man thoroughly unskilled in business affairs, was unable to make a success with the sale of COCA-COLA. His total sales for 1886 were only 26 gallons. A considerable loss was incurred by Dr. "emberton and his associates, and on July 8, 1887, the ownership of the trade name "COCA-COLA" passed into the possession of Mr. Venerable and his associate, Mr. Lowndes. In December of that year Venerable and Lowndes transferred their interest to Woclfolk, Walker & Company, who were equally unfortunate in their endeavors to market this product, and during the following year they disposed of their interest to Asa G. Candler, the present president of The Coca-Cola Company. In August of 1888 Mr. Candler associated with him Mr. Frank M. Robinson, and in the spring of 1889 S. C. Dobbs, now vice-president of the company, was sent out to work the southern states. During that summer he placed COCA-COLA on sale in the principal towns of the south as far West as the Mississippi river. Total sales for the year were 2,171 gallons. The advertising and efforts of those interested in The sale of COCA-COLA was beginning to bear fruit, and in 1900 nearly 10,000 gallons of COCA-COLA was sold. From that date on, its growth has been little short of marvelous. Today there is scarcely a soda fountain in the United States that does not make it their leader. And the daily consumption in the United States alone is a little more than 1,000,000 bottles or glasses. THE PEOPLE ADVERTISING IN THIS SECTION ARE REPRESENTATIVE OF CORDELE AS A TRADE CENTER. Large store. It is always in charge of competent persons. This is in keeping with the larger cities and is always well stocked with the latest and best goods. Ladies who visit this department are always given every consideration and the greatest care is exercised by the sales ladies in their efforts to please. The famous Walk Over shoes for men, Queen Quality shoes for ladies, and Churchwell's shoes for the entire family are lines from which people in every walk of life may select their footwear. A large stock of shoes is carried for the purpose of meeting the needs of a large trade. Much time has been given to making the men’s clothing department a leading feature. Here, as elsewhere throughout this large store, the aim has been to supply everybody, and the stock is not only composed of the highest grade woolens, but the make is the best than can be had. The famous Irishbaum linen is now carried for those who wish their clothes made to order. This is one of the best the country affords. The Churchwell store is supplied by merchants who have for years studied how to purchase what the community would have. It has always been deemed best to offer only high grade goods and this policy has built a business that has won the confidence of A great army of customers. READ PHOSPHATE CO. - No industrial estimate of Coradele and this section of the state is complete without an accounting of the business done by the Read Phosphate Company. This large fertilizer producing corporation has been preparing a high-grade product for the past forty-five years and the fact that it is today a stronger, greater industrial factory in agricultural Georgia than it has ever been is abundant proof that it has “delivered the goods.” Its top record of dealing directly with the farmer is its best advertisement. The Cordele plant of the Read Phosphate Company comprises one of the largest industries in the community. Its little army of employees is made up of a force that has been trained to the last letter in the manufacture of a product best suited to the needs of the farming element of this section of the state. The Read product from this plant, as from the other plants of this gigantic fertilizer producing concern, must come up to a standard which has always been held high and as nearly perfect as men and machinery can make. Realizing that the farmer must still have his potash in the south Georgia soils, the Read Phosphate Company has purchased and held for consumption in this territory a reasonable supply has been used in past seasons in the preparation of the various grades of fertilizer. The same good grades of fertilizer are prepared and offered to the farmer that have been offered in past seasons. The extremely high cost of materials has brought the officers of the Read fertilizer plants to a careful and in preparing for the 1916 crop, which they have successfully grown. NO. 49. 