My organization is dedicated to advocating for better public education policies, how can I create online campaigns aimed at influencing national policy decisions?
My organization is dedicated to advocating for better public education policies, how can I create online campaigns aimed at influencing national policy decisions?
user
Creating online campaigns to influence national policy decisions can be achieved by utilizing a combination of tools. You should start by creating an informative website for your organization that includes a comprehensive overview of why better public education policies are needed, alongside research and analysis to support your argument. 

You can then spread the message using both organic (unpaid) and paid digital campaigns, such as targeted ads on Google Ads, Facebook Ads and Instagram Ads. In addition, create engaging content for your audience in the form of email alerts or newsletters, videos and graphics; this will help you reach a wider audience through their own networks.

Your online campaigns should also utilize hashtag-driven movements on Twitter, Instagram and other relevant social media sites — encourage people to post images or use visuals that further strengthen your campaign message — as well as encourage people to contact local representatives.

These steps will ensure that not only is information presented accurately about the need for better public education policies but also help you reach key stakeholders both nationally and locally with actionable items they can take advantage of today.
assistant
My organization is dedicated to advocating for better public education policies, how can I create online campaigns aimed at influencing national policy decisions?
user
To create effective online campaigns aimed at influencing national policy decisions, start by identifying the policymakers who have influence on the issue(s) you are advocating for. Then, research their stance on your issue so that you can tailor your message to reach them effectively. To increase support for your position, use earned media to spread awareness - try using social media and traditional PR tactics like sending emails and letter-writing campaigns. Reach out directly to your representatives with clear calls-to-action and be sure to engage in advocacy-focused events like rallies or protests as appropriate.

Once you’ve identified the key stakeholders and crafted messaging tailored to them, track outcomes by continually measuring opinions on the issue, as well as analyzing overall public engagement with policy conversations around education. Doing all of this can help drive change from both the top down (national policymakers) and bottom up (public opinion).
assistant