What strategies can I develop which leverages social pressure and peer influence in order to build loyalty towards the company brand?
What strategies can I develop which leverages social pressure and peer influence in order to build loyalty towards the company brand?
user
One strategy for leveraging social pressure and peer influence to build loyalty towards a company brand is to create and promote user-generated content through social media channels. Furthermore, one can also use viral marketing campaigns with incentives such as discounts or rewards to reward customers who invite their friends to purchase the product. Additionally, engaging customers through loyalty programs that provide status recognition, exclusive access, and personalization experiences can also help increase customer retention rates and advocacy for the brand.
assistant
What strategies can I develop which leverages social pressure and peer influence in order to build loyalty towards the company brand?
user
One potential strategy to leverage social pressure and peer influence to build loyalty towards the company brand is to start a referral program where customers are rewarded for introducing new customers. Existing customers become promoters of the company by sharing their experiences and earning rewards, while new customers gain trust and trust since they come from somebody they know. Similarly, other strategies could involve offering various incentives/discounts for repeat purchase or creating a loyalty program with level progress or status which motivates engagement and comparison among peers.
assistant