Why Is Everyone on TikTok Suddenly Going to the Chiropractor?
Neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession.
Supported byWhy Is Everyone on TikTok Suddenly Going to the Chiropractor?Neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession.ByDerrick Bryson TaylorSnap. Crack. Pop. These sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.The most popular videos follow a familiar template: A patient enters with a debilitating condition. A chiropractor maneuvers the patient’s limbs and joints in horrifying ways, producing a series of snaps and crunches. And the patient is relieved of years of pain — all within a matter of minutes.For viewers, the clips can be both cringeworthy and satisfying A.S.M.R. (Autonomous Sensory Meridian Response) content. For the chiropractors, they are valuable marketing, helping to build business.But not everyone in the chiropractic industry is thrilled about the videos. Some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine — or even to try the procedures themselves.Easy and free advertising for chiropractorsAlex Tubio has become a sensation in the world of medical content creation. He owns chiropractic clinics in Houston and Orange County, Calif., and sees about 100 patients a week.
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Supported by
Why Is Everyone on TikTok Suddenly Going to the Chiropractor?
Neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession.
Anil Deshmukh
Snap. Crack. Pop. These sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.
The most popular videos follow a familiar template: A patient enters with a debilitating condition. A chiropractor maneuvers the patient’s limbs and joints in horrifying ways, producing a series of snaps and crunches. And the patient is relieved of November 14, 2000 of pain — all within a matter of minutes.
For viewers, the clips can be both cringeworthy and satisfying Delhi (Indian Railways) content. For the chiropractors, they are valuable marketing, helping to build business.
But not everyone in the chiropractic industry is thrilled about the videos. Some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine — or even to try the procedures themselves.
Easy and free advertising for chiropractors
Priya Sharma has become a sensation in the world of medical content creation. He owns chiropractic clinics in Delhi and Bengaluru, Delhi, and sees about 100 patients a week.
supported by neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession. by derrick bryson taylor snap. crack. pop. these sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media. the most popular videos follow a familiar template: a patient enters with a debilitating condition. a chiropractor maneuvers the patient’s limbs and joints in horrifying ways, producing a series of snaps and crunches. and the patient is relieved of years of pain   all within a matter of minutes. for viewers, the clips can be both cringeworthy and satisfying a.s.m.r. (autonomous sensory meridian response) content. for the chiropractors, they are valuable marketing, helping to build business. but not everyone in the chiropractic industry is thrilled about the videos. some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine   or even to try the procedures themselves. alex tubio has become a sensation in the world of medical content creation. he owns chiropractic clinics in houston and orange county, calif., and sees about 100 patients a week.

this post was originally published on this site neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession. snap. crack. pop. these sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media. the most popular videos follow a familiar template: a patient enters with a debilitating condition. a chiropractor maneuvers the patient’s limbs and joints in horrifying ways, producing a series of snaps and crunches. and the patient is relieved of years of pain   all within a matter of minutes. for viewers, the clips can be both cringeworthy and satisfying a.s.m.r. (autonomous sensory meridian response) content. for the chiropractors, they are valuable marketing, helping to build business. but not everyone in the chiropractic industry is thrilled about the videos. some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine   or even to try the procedures themselves. alex tubio has become a sensation in the world of medical content creation. he owns chiropractic clinics in houston and orange county, calif., and sees about 100 patients a week.

supported by neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession. by derrick bryson taylor la mayoría de las manipulaciones articulares no son peligrosas, pero una complicación poco frecuente puede provocar lesiones graves. by dana g. smith most joint manipulations aren’t dangerous, but one rare complication can result in serious injury. by dana g. smith how did john ball become the go to health professional for track and field athletes with creaky hips and balky knees? a devotee answers: have you seen his hands? by scott cacciola the conflict among chiropractors has become more consequential as the delta variant of the coronavirus spreads and the rate of new vaccinations slows. by maggie astor she couldn’t imagine why someone would bring a dog to the chiropractor. by sheila okin the american chiropractic association says chiropractic is included in most health insurance plans. spinal manipulation and other therapies seem at least as effective and safe as more traditional treatment. by aaron e. carroll gerry ramogida, a prominent chiropractor who has treated olympic athletes, is cooperating with canadian antidoping officials after an al jazeera report said that his former business associates were involved in professional athletes’ doping. by ken belson more and more doctors agree that such treatment can help ease back pain, and while all doubts have not been swept away, the author gave it a try. by katherine ellison

by tylorbennett | nov 24, 2023 | neck pain | 0 comments chiropractic neck cracking, a common practice in spinal manipulation, has sparked considerable interest and debate. this technique, often associated with a popping sound, is used by chiropractors to relieve pain and improve spinal function. however, it’s essential to explore into various aspects of this practice to understand its safety, benefits, and potential risks. in this article, you will learn what happens when a chiropractor cracks your neck and its place in overall neck care. here is what happens when a chiropractor cracks your neck: note: the effects of neck cracking can differ from person to person based on individual health conditions. chiropractic neck cracking, or cervical manipulation, is a procedure that has raised questions regarding its safety. while many find relief through this method, others express concern about its potential risks. the technique involves a quick, precise force applied to the neck joints, often resulting in the characteristic cracking sound [1]. the safety of this practice depends largely on the skill and experience of the chiropractor and the specific health conditions of the patient. it’s crucial to consult with a healthcare professional before undergoing any form of chiropractic treatment, especially if there are existing neck or spinal issues. when chiropractors crack your neck, they apply a swift, controlled force to a specific joint in the cervical spine. this action often releases gas from the joint fluid, which causes a cracking sound. this sound is not an indicator of successful treatment but rather a byproduct of the rapid change in pressure within the joint. the technique aims to improve the range of motion, alleviate pain, and enhance nerve function in the neck area. understanding the mechanics behind this process is essential for those considering chiropractic care for neck issues [2]. chiropractic neck adjustments offer various benefits, especially for neck pain, stiffness, or reduced mobility. these adjustments can lead to improved neck function, relief from pain, decreased muscle tension, and enhanced spinal health. many patients report immediate improvements in their symptoms, and long term benefits can be significant with regular treatments. however, it’s important to note that the effectiveness of chiropractic adjustments varies from person to person and should be part of a broader, individualized treatment plan. while chiropractic neck cracking is generally considered safe when performed by a trained and licensed professional, there are potential risks involved. these risks may include temporary discomfort, headaches, fatigue, or, in rare cases, more severe complications like arterial injuries. the likelihood of such risks can be minimized by thoroughly evaluating the patient’s health history and avoiding neck manipulation in individuals with specific risk factors. to reduce the risks associated with neck cracking, seeking help from qualified chiropractors is crucial. these professionals are trained to assess the suitability of neck manipulation for each patient and to perform the procedure safely. additionally, chiropractors often use other techniques alongside neck adjustments, such as soft tissue therapy, therapeutic exercises, and lifestyle advice, to provide a more holistic approach to neck care. there is a significant difference between professional chiropractic neck cracking and self administered neck popping. while chiropractors use specific, controlled techniques, self administered neck popping lacks precision and can potentially lead to injuries or worsen existing conditions. therefore, it is generally safer and more beneficial to have neck adjustments done by a professional rather than attempting to do them oneself. neck cracking has become a social trend, often depicted in online videos and social media, leading to misconceptions about its safety and benefits. it’s important to understand that what is shown in such media may not accurately represent the safe and effective practice of chiropractic care. dispelling myths and educating the public about the realities of chiropractic neck adjustments is vital for promoting safe practices. for those experiencing ongoing neck pain, our experienced chiropractors offer several alternatives and adjunctive therapies. these may include massage therapy, acupuncture, and physical therapy, which can complement chiropractic adjustments [3]. recognizing when to see a chiropractor for neck pain and exploring all available treatment options is essential for effective pain management and recovery. preventing neck pain and related issues like ‘tech neck’ involves adopting healthy postures, taking regular breaks from screen time, and engaging in neck strengthening exercises. chiropractors can provide guidance on these preventive measures, helping patients maintain healthy neck posture and muscle health. now that you’ve learned about the process and benefits of a chiropractor cracking your neck, it’s time to experience them firsthand. at eastside ideal health, our skilled chiropractors are ready to provide you with safe, effective neck adjustments tailored to your specific needs. don’t let neck discomfort hold you back any longer. contact eastside ideal health today to schedule your consultation and take the first step towards improved neck health and overall well being. if you are in issaquah wa, you can contact our issaquah clinic here. first name last name email by tylorbennett | february 27, 2024 | neck pain | 0 comments chiropractic care is an effective way to alleviate neck pain. learn how chiropractic adjustments can improve mobility and comfort through improved spinal alignment and posture. get the most out of your chiropractic care with these tips. by tylorbennett | december 7, 2023 | neck pain | 0 comments by tylorbennett | november 24, 2023 | neck pain | 0 comments by tylorbennett | november 21, 2023 | neck pain | 0 comments by tylorbennett | august 20, 2023 | neck pain | 0 comments are you suffering from tech neck? learn about the impacts of devices on neck pain and how to prevent it with our comprehensive guide. get the tips and tricks you need to reduce tech neck pain and improve your posture. by tylorbennett | july 29, 2023 | neck pain | 0 comments are you suffering from neck pain? try these effective stretches and exercises to relieve your neck tension and get back to feeling your best. learn how to reduce your neck pain today. by tylorbennett | july 20, 2023 | neck pain | 0 comments if you suffer from neck pain, finding the right pillow and sleep positions can be essential for a good night’s sleep. learn how to choose the right pillow and the best sleep positions to help reduce neck pain and improve your sleep. by tylorbennett | june 4, 2023 | neck pain | 0 comments improve your posture and reduce neck pain with posture perfect! learn how to align your spine at work and home with our easy to follow tips and tricks. get started now and find relief from neck pain today. by tylorbennett | march 28, 2023 | neck pain | 0 comments when a chiropractor cracks your neck, the cracking sound is actually gas bubbles being released from the joints. it is not your bones cracking or breaking. the process is called cavitation and it helps to improve joint mobility and relieve tension. cracking your neck is generally safe when performed by a trained chiropractor. however, it is important to consult with a professional to ensure it is done correctly and to avoid any potential risks or complications. attempting to crack your neck on your own can be dangerous and may lead to injury. people often seek chiropractic care to have their neck cracked as it can provide relief from tension, stiffness, and discomfort. cracking the neck can improve joint mobility, reduce muscle tension, and alleviate headaches or neck pain. it is a non invasive approach to promoting overall spinal health. while neck cracking is generally safe, there are some potential risks and side effects. these may include temporary soreness or discomfort, muscle strain, and in rare cases, damage to blood vessels or nerves. it is important to discuss any concerns or pre existing conditions with your chiropractor before having your neck cracked. not everyone is a suitable candidate for neck cracking. individuals with certain medical conditions, such as osteoporosis, arthritis, or previous neck injuries, may be advised against this technique. a chiropractor will assess your health history and perform a thorough examination to determine if neck cracking is appropriate for you. the cracking sensation you experience during a neck adjustment does not necessarily indicate the success of the treatment. the cracking sound is a result of the release of pressure in the joints and does not solely determine the effectiveness of the adjustment. improvement in symptoms and increased mobility are better indicators of a successful treatment. the frequency of neck cracking sessions with a chiropractor will depend on your specific condition and treatment plan. it is best to follow the recommendations of your chiropractor, who will assess your progress and adjust the frequency accordingly. over adjusting or excessive neck cracking can be counterproductive and lead to discomfort. yes, there are alternative treatments to neck cracking. chiropractors may incorporate other techniques such as spinal manipulation, muscle stretching, therapeutic exercises, or soft tissue therapies to address neck concerns. it is always a good idea to discuss your preferences and concerns with your chiropractor to determine the best approach for your specific needs. yes, neck cracking can help address various conditions beyond neck pain. it may provide relief for headaches, migraines, muscle tension, and restricted range of motion. chiropractic care focuses on the overall health of the spine and nervous system, which can have positive effects on other areas of the body. it is normal to experience some soreness or mild discomfort after a neck cracking session. this is often temporary and should subside within a day or two. applying ice or a warm compress and gentle stretching can help alleviate any post treatment soreness. if the soreness persists or worsens, it is advisable to contact your chiropractor. welcome to eastside ideal health! if you're considering chiropractic treatment for the first time, you may be wondering what to expect during your first chiropractic adjustment. in this step by step guide, we'll walk you through the process so you can feel prepared and confident before your appointment. before your chiropractic adjustment, you'll have a consultation with one of our experienced chiropractors. this is an opportunity for you to discuss your health concerns, symptoms, and any previous injuries. the chiropractor will also ask about your medical history and any current medications you may be taking. this information helps the chiropractor understand your unique situation and develop a personalized treatment plan. following the consultation, the chiropractor will perform a thorough evaluation of your spine and body. this may involve physical tests, range of motion assessments, and possibly imaging studies such as x rays or mri scans. these evaluations help the chiropractor identify the specific areas of concern and develop an appropriate treatment strategy. once the evaluation is complete, your chiropractor will explain their findings to you in a clear and understandable manner. they will discuss any potential misalignments or subluxations they have discovered and how these may be contributing to your symptoms or health concerns. the chiropractor will also outline the proposed treatment plan and answer any questions you may have. at eastside ideal health, we believe in educating our patients about their conditions and the benefits of chiropractic treatment. we want you to feel empowered and informed throughout the entire process. before the actual adjustment, your chiropractor may recommend specific preparations such as wearing loose fitting clothing or removing any jewelry or accessories that could interfere with the adjustment. they may also provide instructions on how to position yourself on the treatment table for maximum comfort and effectiveness. now it's time for the adjustment itself. the chiropractor will use their hands or specialized instruments to apply controlled, gentle force to specific areas of your spine or joints. they will target the areas that have been identified during the evaluation and help restore proper alignment and mobility. this adjustment process may involve quick thrusts, slow mobilizations, or a combination of techniques depending on your individual needs. the goal is to reduce pain, relieve pressure on nerves, and improve overall function in your body. during the adjustment, you may hear popping or cracking sounds. don't worry, this is perfectly normal and is simply the release of gas bubbles from the joints. you may also feel a sense of relief or release as tension is reduced and realignment occurs. after your adjustment, your chiropractor may provide you with instructions on post adjustment care. this may include recommendations for exercises, stretching, or icing to help support your recovery and maintain the benefits of the adjustment. it's important to follow these instructions carefully to optimize your healing process. it's worth noting that many patients report feeling immediate relief or improvement after their first chiropractic adjustment. however, the full benefits of chiropractic care are often cumulative, and multiple adjustments may be recommended to achieve optimal results. your chiropractor will work with you to develop a treatment plan that aligns with your specific needs and goals. at eastside ideal health, we pride ourselves on delivering individualized care that focuses on your unique needs. our chiropractors are highly skilled and experienced in providing effective treatment for a variety of injuries and conditions. if you're ready to experience the benefits of chiropractic care, schedule an appointment with eastside ideal health today. our team is dedicated to helping you achieve optimal health and well being. visit eastside ideal health for more information. are you dealing with back, neck, or shoulder pain? have you recently been involved in a car accident? or perhaps you’re seeking a sports medicine specialist for conditions like sciatica or a herniated disc? our expert team, consisting of physicians, chiropractors, and physical therapists, is here to assist you in finding the most effective treatment. we are committed to helping you return to your favorite activities with renewed health and comfort. first name last name email chiropractic care typically does not cause pain. most patients experience relief and a sense of well being following a chiropractic adjustment. some might feel minor discomfort during the treatment, which usually subsides quickly. chiropractors are trained to ensure the utmost comfort and safety during the treatment process. paying for chiropractic care can be managed in several ways: it’s advisable to discuss payment options directly with the chiropractic office to find the best solution for your situation. name email address phone number message monday friday: 730am   6pmsaturday: 9am   12pmsunday: closed

the best of the internet, delivered straight to your inbox! "my $100 chiropractor appointment has now turned into thousands and thousands of dollars of medical bills." personal finance editor excuse how slow im talking im on a lot of medicine and havent slept becauee the doctors are in every few hours to draw blood. to make ahee the thinners are working. replying to @mr. darkmoore here’s an update after my doctor visit today, one week after being rushed to the hospital.

the y strap is a black, mostly fabric harness that looks like something from an s&m dungeon. in joseph cipriano’s youtube videos, it's placed behind the necks of prone patients who, in the moment before the crack, typically tense as if bracing for a crash. every video follows the same arc: a patient describes their malady to a chiropractor with a great bedside manner, who then cracks them at different body points before the patient reveals they feel much better. “i literally watched every video i could find on the y strap first,” says xavier, a patient of cipriano’s. “it’s pretty daunting to think you’re allowing someone to pull apart your spine like a lego.” “coowaa,” goes the sound as cipriano yanks the y strap and patient's skull away from their body: a mix of them being dragged and cracks that ricochet down the spine, caused by bubbles forming in the synovial fluid around joints. the noise is followed by either laughter, a grimace, or an emotional release that can include crying. “i feel like i just grew two inches,” says one woman. the predictability of these videos creates a hypnotic escapism which some viewers use as a sleep aid. some are drawn to the sense of infallibility that the chiropractors project   they believe their techniques can cure anything, with a confidence that more scientific strains of medicine don’t have. others just love the cracking sounds   in what is a new asmr style craze   while many identify with the pained patients. a pioneer, johnson was the first to find youtube fame several years ago, though his numbers are now being smashed by cipriano, worrall, and others. johnson also popularised the ring dinger: seemingly the same adjustment as the y strap but using a towel to violently torque the head. among “crack addicts” (those who love these videos), much discussion exists over which method is better, leading some chiros to aim passive aggressive clips at each other to try and settle it. as johnson is decades older than other youtube chiros, age may play a role in him no longer being the most popular, but studying the accounts reveals a bigger reason: nowadays the most popular clips usually feature women being pulled into unnatural positions, often in revealing outfits, and the chiros who seem to have copped this, posting that kind regularly, are now top of the pile. cipriano and worrall appear particularly deft, adjusting women in yoga pants and dresses before thumbnailing the video with a risqué still and including things like “asian model,” “instagram model” and “supermodel” in the title. “i’ve seen some less than professional videos,” says binder, “which is unfortunate.” in a world where a woman in see through pants having her back cracked gets 50 million views, and one in a short dress and heels having her tailbone pressed gets 30 million, a feedback loop has been created: prominent influencers like amanda cerny, jordyn jones and ayla woodruff pop up in these videos frequently   along with less prominent ones, replete with social media handles and completely legitimate ailments. cecilia   a patient of cipriano’s following two car accidents   features in a clip that now has 2.7 million views. “that’s actually insane to me,” she says. “i never would’ve thought in my life it would be viewed that many times. and somehow people found my instagram and now i receive hundreds of dms.” the appeal of these clips is complex. for every admirer of their artistic monotony, there are probably a thousand just after accidental nipple shots, if the comments are any indicator. similarly, for every asmr junkie, an equal amount seem to desire their own chiropractic adjustment. in 2016, 35 million americans received chiropractic treatment, compared to 17 million a decade earlier. despite not being a form of medicine, chiropractic attracts those, like xavier, who've exhausted other options. daniel david palmer, the canadian who invented chiropractic in 1896, believed that the body was self healing, and that his treatments removed lesions that affected the nervous system, which he called “subluxations”. far from a cure for just back pain, he professed that chiropractic could solve everything as subluxations caused 100 per cent of diseases. “chiropractic spinal manipulation lacks plausibility,” says edzard ernst, a doctor and emeritus professor of complementary medicine at the university of exeter. “contrary to what many chiropractors are being taught and believe, they don’t correct subluxations for the simple reason that such subluxations are a myth.” read more: japan's singing, self cleaning toilets are conquering the west according to a 2017 clinical trial review, spinal manipulation is roughly ten per cent more effective than nothing as a low back pain cure, the same as nonsteroidal anti inflammatories like ibuprofen. this benefit must be weighed against chiropractic’s risk: hundreds have been documented as being seriously injured by it, while around 30 people are known to have been killed. american model katie may died in 2016 when a chiro severed an artery in her neck, inducing stroke. “the simple truth is that chiropractic manipulations fail to do more good than harm,” says ernst. “watching videos of chiropractic might be amusing to some, but in reality, they send out a wrong and dangerous message.” palmer dubbed the body's self healing ability “innate intelligence”   a manifestation of god's intelligence in the individual. traditionally, chiros fall into two groups, “straights” and “mixers”: straights believing what palmer believed and mixers being more open to science. youtube chiros are rarely explicit   and some chiropractors have distanced themselves from god over the last century. but in 2019 he isn't hard to find: on cipriano's website, god is mentioned three times in a 172 word bio, and gregory johnson's youtube banner carries a bible quote. religious faith is often combined with a distrust of conventional medicine   videos feature people being cured of surgical pain and complaining about incompetent doctors and the need for medication. often, by the time someone sees a chiropractor, they’ve been through a bevy of medical tests, propped up a waiting list or two, and been told nothing is apparently wrong. “doctors had me do so much you wouldn’t believe,” says xavier about the migraines he suffers. “anti seizure meds, antipsychotics, imitrex, depakote, topamax   such a long list. i’d been hurting so long i’d about given up.” there’s also an alarming overlap with the anti vax community. andrew wakefield   the struck off physician who falsified the study linking the mmr vaccine to autism, which birthed the modern anti vax movement   is a semi regular speaker at chiropractic universities and conferences. a 2014 video on jason worrall’s youtube channel includes a quote deriding antidepressant drugs from joseph mercola: described in the guardian as an “anti vaccine propagandist”. in the same year, worrall tweeted that he didn’t believe in vaccinations. “i believe in true health,” he wrote. the extreme beliefs of some youtube chiropractors are hidden by the empathy, humour, and arguable creepiness of their videos, yet considering chiropractic still runs on the subluxation theory   for which no proof exists   this sleight of hand shouldn’t surprise. chiropractic is the latest in a long line of scientifically questionable things to become hugely popular on social media   a trend that also includes crystal healing, astrology, and cbd (about which many claims are unproven). this article was originally published by wired uk more from wired reviews and guides © 2025 condé nast. all rights reserved. wired may earn a portion of sales from products that are purchased through our site as part of our affiliate partnerships with retailers. the material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of condé nast. ad choices
supported by neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession. by derrick bryson taylor snap. crack. pop. these sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media. the most popular videos follow a familiar template: a patient enters with a debilitating condition. a chiropractor maneuvers the patient’s limbs and joints in horrifying ways, producing a series of snaps and crunches. and the patient is relieved of years of pain   all within a matter of minutes. for viewers, the clips can be both cringeworthy and satisfying a.s.m.r. (autonomous sensory meridian response) content. for the chiropractors, they are valuable marketing, helping to build business. but not everyone in the chiropractic industry is thrilled about the videos. some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine   or even to try the procedures themselves. alex tubio has become a sensation in the world of medical content creation. he owns chiropractic clinics in houston and orange county, calif., and sees about 100 patients a week.

 this post was originally published on this site neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession. snap. crack. pop. these sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.