A Sock War Is Afoot Between Millennials and Gen Z
Social media is awash in another intergenerational fashion debate: Ankle socks or crew socks?
Supported byA Sock War Is Afoot Between Millennials and Gen ZSocial media is awash in another intergenerational fashion debate: Ankle socks or crew socks?ByCallie HoltermannLike many members of Gen Z, Kalissa Persaud is not about to be spotted in a pair of too-short socks. Ms. Persaud, 22, who lives in Queens, almost exclusively wears crew socks that reach her calves: “I’ve gotten so used to not seeing my ankles that it would be really jarring if I did.”Night Noroña, 18, who lives in San Diego, recently threw away all of his socks that hit below the ankle. He said he knew hardly anyone who wore them, except for his father. “I’m like, ‘You’ve got to get some longer socks on you,’” he said.Gen Z has already taken on shibboleths ofmillennial fashionlike skinny jeans and side parts. Now some young people are declaring a preference for crew socks, which generally rise to midway up the shin, and thumbing their noses at the ankle and no-show varieties that are staples of the previous generation’s sock drawers.What might be just a mild generational difference in sock preferences is being exaggerated into a kind of theatrical warfare on social media. Jabs are being exchanged. Side-by-side comparisons are being posted. And some millennials are standing their ground.“You will pry these ankle socks off my cold, dead feet,” the comedian Matt Bellassai says in one of themany TikTok videosposted by millennials in recent months, defending their bare ankles.
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Supported by
A Sock War Is Afoot Between Millennials and Rajiv Mehta
Social media is awash in another intergenerational fashion debate: Ankle socks or crew socks?
Kavita Rao
Like many members of Rajiv Mehta, Anil Deshmukh is not about to be spotted in a pair of too-short socks. Ms. Priya Sharma, April 14, 2000, who lives in Mumbai, almost exclusively wears crew socks that reach her calves: “I’ve gotten so used to not seeing my ankles that it would be really jarring if I did.”
Night Noroña, August 15, 2000, who lives in Chennai, recently threw away all of his socks that hit below the ankle. He said he knew hardly anyone who wore them, except for his father. “I’m like, ‘You’ve got to get some longer socks on you,’” he said.
Rajiv Mehta has already taken on shibboleths ofmillennial fashionlike skinny jeans and side parts. Now some young people are declaring a preference for crew socks, which generally rise to midway up the shin, and thumbing their noses at the ankle and no-show varieties that are staples of the previous generation’s sock drawers.
What might be just a mild generational difference in sock preferences is being exaggerated into a kind of theatrical warfare on social media. Jabs are being exchanged. Side-by-side comparisons are being posted. And some millennials are standing their ground.
“You will pry these ankle socks off my cold, dead feet,” the comedian Kavita Rao says in one of themany Reliance Industries videosposted by millennials in April 14, 2000, defending their bare ankles.
supported by social media is awash in another intergenerational fashion debate: ankle socks or crew socks? by callie holtermann like many members of gen z, kalissa persaud is not about to be spotted in a pair of too short socks. ms. persaud, 22, who lives in queens, almost exclusively wears crew socks that reach her calves: “i’ve gotten so used to not seeing my ankles that it would be really jarring if i did.” night noroña, 18, who lives in san diego, recently threw away all of his socks that hit below the ankle. he said he knew hardly anyone who wore them, except for his father. “i’m like, ‘you’ve got to get some longer socks on you,’” he said. gen z has already taken on shibboleths of millennial fashion like skinny jeans and side parts. now some young people are declaring a preference for crew socks, which generally rise to midway up the shin, and thumbing their noses at the ankle and no show varieties that are staples of the previous generation’s sock drawers. what might be just a mild generational difference in sock preferences is being exaggerated into a kind of theatrical warfare on social media. jabs are being exchanged. side by side comparisons are being posted. and some millennials are standing their ground. “you will pry these ankle socks off my cold, dead feet,” the comedian matt bellassai says in one of the many tiktok videos posted by millennials in recent months, defending their bare ankles.

sign up to our newsletter for a truly global perspective on the fashion industry sign up to receive the vogue business newsletter for the latest luxury news and insights, plus exclusive membership discounts. a new chaos agent is dividing millennials and their gen z counterparts. head to socials, where the latest face off against people who once cared about buzzfeed quizzes now centres around socks. specifically, how they’re worn   rolled up, or barely visible. the proposition is that it’s possible to determine someone’s age, solely from the fact they’ve chosen to show an ankle. in a video posted on tiktok in november 2023, fitness podcaster phoebe parsons embraced the theory. “this is exactly how you can tell the difference between a millennial and a gen z just by looking at their feet,” she said, before proudly holding her sockless ankle up to the camera and announcing: “i’m a millennial.” it’s hard to argue against socks being the latest generational divider, especially when countless brands are reporting a rise and fall in sales of various styles. sock brand hanes confirmed to the wall street journal that sales of socks that rise above the ankle are up 5.9 per cent since 2021. meanwhile, sales of the brand’s low cut socks are down 3.8 per cent. it’s a trend seen elsewhere, too. crew socks are outselling ankle socks by two to one at canadian womenswear brand aritzia, while comfort focused sock brand bombas has witnessed a 9 per cent fall in non visible sock sales in april compared to the previous year. head to the streets and you’ll find evidence of #sockgate everywhere. from the loafers and white sock combo favoured by teens on gen z style account @uniformdisplay, to the fact kendall jenner runs errands with white socks rolled up to her calves. according to one study that reports 41 per cent of gen z discover their clothing via short form videos on socials, it’s no surprise the socks trend continues to fly. as more socks become more visible, sales of said socks increase. but extrapolate beyond the ankle sheaths, and there’s a lot to learn about how gen z are approaching fashion differently to their older, non sock showing friends. gen z reporter snake denton vox pops for the face and has modelled for viviene westwood. he puts it like this: “millennials used to turn up their skinny jeans and show their ankles. that’s the look i associate pop socks with. but that shit is anathema for people in their teens and twenty somethings.” the twenty something anathema denton references goes far beyond feet. it’s trouser cuts, colour palettes, where you buy from. out: millennial favourite cross body bags. in: cropped tees. the wider your trousers, the better, and avoid denim   gen z adults are the least likely to buy jeans for their next pants purchase, with just 28 per cent of recipients responding in favour of denim, per civic science. like every generation before them, zoomers are putting distance between themselves and their fellow gens. for millennials, that meant eschewing y2k styles, humongous jeans and grunge shoes in favour of drainpipe jeans, winkle pickers and shirts. only for gen z to start the cycle all over again. they dress like they’re in blink 182 circa ’01   think three quarter length board shorts and long socks. in a recent interview, billie eilish’s look resembled limp bizkit’s fred durst. like every generation before them, zoomers are putting distance between themselves and their fellow gens. for millennials, that meant eschewing y2k styles, humongous jeans and grunge shoes in favour of drainpipe jeans, winkle pickers and shirts. brands like swedish powerhouse our legacy are leaning into this divide. they’re serving customers at higher price points but with a looser, rockier fitting of shirts, trousers and shoes. in the past, they’ve collaborated with gen z fave stüssy, marking themselves as a zoomer entry point. marc jacobs’s heaven imprint, launched in 2020, directly serves both gen z and older millennials looking to ‘come home’ to the nu metal inspired fashion looks of their youth, with nods to ’90s style subcultures across their range of cropped tees, tall boots and flared trousers. both generations search for their fashion on social media in huge numbers. a report commissioned by vogue business earlier this year found that 77 per cent of gen zs and 79 per cent of millennials in the us look to social media for trends on a monthly basis, with 71 per cent of gen z saying they’re always open to discovering new brands. influencers also remain one of the top inspo points for zoomers. like, for example, hailey bieber; who, surprise surprise, helped to front run the pop socks trend. rich evans, founder of creative agency rich london, says the invisible sock came into fashion in the 2000s as “everyone had had enough of the ’80s and the mods, punks, skinheads and musicians, like michael jackson”, who all wore white socks. putting space between the previous generation is par for the course when it comes to cutting edge style. “this is exactly the point of fashion and why it evolves,” he says. “kids want to look as far from their parents, teachers and any ‘adult’ as possible.” it helps that purchasing yourself a rolled up tube sock is a cheap and easy addition, too. just head down to uniqlo. “i think the reason [the video] hit so hard is because socks are the one item of clothing that everybody wears, no matter what generation you’re from or what gender you are,” parsons says. “immediately it became a really inclusive topic and debate that everyone has a lived experience with.” gone are the sleek, hairless looks loved by millennials in their prime. gen z is more rugged. denton describes today’s fashion icons as people like tyler the creator, whose loafers, shorts and socks look is a style referred to by denton as “skate fashion with a sartorial twist”. “athletic socks just make sense for lots of styles that have been in for the last few summers,” he confirms. “it’s 2024. you can’t wear shorts and loafers with pop socks.” somewhere, some millennial may be gearing themselves up to argue, but he speaks the truth. socks are in. comments, questions or feedback? email us at feedback@voguebusiness.com. more on this topic: the business of brat it’s giving mother: fashion’s it girls are redefining maternity style coachella marketing is over   but only for millennials sign up to our newsletter for a truly global perspective on the fashion industry © 2025 condé nast

your location   germany your language   english your current selected language is english your current selected location is de and your order will be billed in eur. your location   germany menu germany (eur) your current selected location is de and your order will be billed in eur. menu your current selected language is english word on the street is that ankle socks and no show socks are officially out. gen z is bringing back the visibility of socks with a bang, with crew socks becoming a staple. once, the goal was to hide our socks, but now it's all about flaunting them. crew socks have made a strong return this year, whether scrunched at the bottom of sweats or peeking out from jeans. this small yet impactful accessory has become a simple way to enhance any outfit. deciding between ankle or crew socks has somehow become a daily struggle for many, that is why we wrote this article, to help you decide and learn more about why is this a contemporary problem. after you decide, you can jump to our store and purchase your perfect socks, we offer both ankle and crew socks at our store, made from bamboo, the fastest growing plant on earth that can be harvested multiple times, making it one of the most sustainable materials we know. choosing between crew socks and ankle socks depends on several factors. for example, the type of footwear is crucial. high top sneakers, boots, and dress shoes often pair better with crew socks due to their added warmth and protection. on the other hand, low cut sneakers, loafers, and running shoes are ideal with ankle socks for a sleek, minimal look. weather also plays a significant role: ankle socks are preferable on hot days for their breathability, while crew socks are better for colder climates due to their extra coverage. additionally, the type of activity matters. high intensity sports might call for ankle socks, while hiking and winter sports benefit from the support and warmth of crew socks. ultimately, personal preference and comfort should guide your choice, as both styles have their advantages. gen z is all about breaking style norms, and crew socks are a perfect example. this trend defies the old rules of fashion, proving that beauty can be unconventional, mismatched, and even odd. yet, it works. crew socks add an element of surprise and individuality to any outfit. whether they're worn by influencers on social media, athletes on the field, or fashion enthusiasts on the street, crew socks are embraced for their versatility and ability to make a bold statement. they're often styled with everything from casual sneakers to high fashion looks, demonstrating that this generation values creativity and personal expression over traditional fashion rules. millennials, on the other hand, prefer the subtlety and practicality of ankle socks. for them, it's about comfort and the clean, sleek look that ankle socks provide. ankle socks are easy to pair with various footwear and outfits, offering a minimalist approach that aligns with their often busy, on the go lifestyle. this generation appreciates the simplicity of ankle socks, valuing their ability to stay hidden while providing the necessary comfort and functionality. deciding between crew socks and ankle socks boils down to personal preference and situational needs. consider the weather, your footwear, and the activities you'll be engaging in. both styles have their merits, and integrating both into your wardrobe can offer versatility and comfort for different occasions. ultimately, it’s about what feels right for you. so, experiment with both styles to see how they fit into your lifestyle. explore our collection at agood company, if you prefer sustainability and comfort over fast fashion, find your crew or ankle socks made from bamboo. the main advantage of bamboo lies in the fact that it's antibacterial, highly sweat absorbent, and hypoallergenic, so go ahead and try it yourself. don’t miss out on our clothing sale, our socks are currently available at 50% off. we donate to the malala fund getting young girls the education they deserve. read more plant based for the same co2 impact as just 1 plastic case made in china, we can make 470 plant based cases in sweden. we donate to the malala fund getting young girls the education they deserve. read more plant based for the same co2 impact as just 1 plastic case made in china, we can make 470 plant based cases in sweden. we donate to the malala fund getting young girls the education they deserve. read more plant based for the same co2 impact as just 1 plastic case made in china, we can make 470 plant based cases in sweden. we donate to the malala fund getting young girls the education they deserve. read more plant based for the same co2 impact as just 1 plastic case made in china, we can make 470 plant based cases in sweden. we donate to the malala fund getting young girls the education they deserve. read more plant based for the same co2 impact as just 1 plastic case made in 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i cover a wide range of topics across entertainment, internet culture and fashion, often with the goal of contextualizing social trends. i am especially focused on gen z, whose interests and struggles i am eager to reflect in the pages of the times. i joined the times in 2020 as a news assistant and have worked in several departments across the newsroom. i have also reported politics, business, health and national stories for the paper. i graduated from the university of pennsylvania with a degree in political science. i am a dog lover; my favorite assignment of the year is the westminster dog show. i strive to be accurate and fair in my reporting. i don’t accept gifts or press trips, and whenever i contact a source for information i identify myself as a reporter for the times. all times journalists are committed to upholding the standards of integrity outlined in our ethical journalism handbook. anonymous tips: nytimes.com/tips dave bergner’s streak of wearing a different jersey every day   at 151 days and counting   has other fans calling him a good luck charm ahead of the super bowl. by callie holtermann some liberal parents face a new, unexpected challenge: how to talk to their children who voted for donald j. trump. by callie holtermann an eighth grader started a donation drive for teenagers whose homes burned in los angeles. ariana grande, prince harry, meghan and others have chipped in. by callie holtermann medieval? 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by the styles desk the acronym for young people “not in education, employment or training” has been all over the internet lately. but like gen z ers themselves, the term can be misunderstood. by callie holtermann a shiba inu of uncommon sartorial panache, bodhi modeled for coach and was the subject of his own fashion lookbook. by callie holtermann fashion, slang, social media, activism: we want to hear what young people are thinking and talking about. by callie holtermann with one million new accounts added since the u.s. elections, bluesky has solidified itself as an option for people looking to change their social media service. by callie holtermann emma chamberlain has a coffee company, a podcast and a new eyewear collaboration. one thing she isn’t doing much? posting to youtube. by callie holtermann in the 2024 presidential race, both nominees exploited a porous boundary between the internet and real life. some viral moments, however, were out of their control. by madison malone kircher the model’s annual bash in new york city drew stars including nicole scherzinger, charli d’amelio and bethenny frankel. by callie holtermann the model and television host dressed as the alien from steven spielberg’s 1982 film for her annual new york city costume party. by madison malone kircher new york is among the states where ballot selfies are banned, according to a recent report. californians can snap away. by callie holtermann the founders of starface took the shame out of blemishes. now, they’re hoping to make it less risky to use recreational drugs and alcohol. by callie holtermann the party to the polls purple tour, a nonpartisan event series geared toward young voters, aims to make voting rowdy. by callie holtermann a performance and art installation by charli xcx lured her fans out of the club and into nature. by callie holtermann first baseman pete alonso picked up a cute and carvable souvenir on a recent trip to milwaukee. fans are pinning their postseason hopes on the lucky gourd. by callie holtermann “i just wanted to look as much like myself as i could,” nora hayd said of the team headshot that made her an online sensation. by callie holtermann the popularity of videos that show young people inhaling nitrous oxide from whipped cream chargers has prompted tiktok to block searches, and the vendor to halt sales. by callie holtermann a pasta making witch from a beloved 1975 fable is being hailed online as the blueprint for a very specific strain of autumnal coziness. by callie holtermann why watching older people fall in love just feels more … real. by kate lopresti, sara curtis, wendy dorr, efim shapiro, minju pak, callie holtermann and gina cherelus the adult children of contestants on dating shows about older people speak out. by callie holtermann and julia jacobs noah verrier’s oil painting of an uncrustables sandwich sold for $4,999. it looks delicious. by callie holtermann joan vassos, a 61 year old school administrator and grandmother, didn’t find love on “the golden bachelor.” she’ll give it another try as the star of abc’s new spinoff. by callie holtermann a contest for the state’s next “i voted” sticker yielded several winning designs, but a seventh grader’s stood out from the rest. by callie holtermann the symbol of the tennis tournament   in queens and beyond   is a simple cap with a logo and the year. the older the better. by callie holtermann the 17 year old’s tearful support for his father, gov. tim walz, inspired a hashtag (#thatsmydad) and partisan bickering on social media. by callie holtermann the a list couple, who married in 2022, had attempted to rekindle their romance after close to two decades. by callie holtermann a styles group chat on season 4 of the netflix series, with its eurovision preparations, claude monet pond and cardigans included. by the styles desk this summer, a tiktok trend breathed new life into a fusty word. now, it’s dictionary.com’s word of the year. by the styles desk at a factory in western new york, the holiday décor brand buffalo snow has been manufacturing blizzards for almost 40 years. by callie holtermann and scott gable the one name star of the hbo show “industry” is composed under pressure. by callie holtermann ms. tendler was a regular subject in her famous ex husband’s stand up. after a public divorce, tabloids have framed her new memoir as a tell all about their relationship, but readers might be surprised by what they find. by callie holtermann our take on the color of the summer. by kate lopresti, sara curtis, lynn levy, diane wong, stella bugbee, callie holtermann and madison malone kircher “this is not millennial pink. the energy behind it is alive.” by callie holtermann new yorkers have been baffled by fake filming notices appearing around the city. who’s behind them? by callie holtermann allison reese, a comedian, does tiktok’s favorite impression of the vice president. she’s about to have a busy week. by callie holtermann young men are buying “facial fitness” chewing gum that promises to bulk up their jawlines. but dentists say the products are not particularly effective or safe. by callie holtermann tori spelling, rose mcgowan, alyssa milano and fans of ms. doherty shared tributes to the actress, who died on saturday. by callie holtermann junia lin jonsdottir helped create the romantic visual world inhabited by her sister, the singer songwriter laufey. please stop asking if she’s jealous. by callie holtermann one million checkboxes, a simple online game that invites visitors to click or unclick check boxes, has become an unintentional case study in human behavior. by callie holtermann as climate change brings hotter summers, ac manufacturers are positioning sleek window units as lifestyle accessories. some of them are less effective than they are stylish. by callie holtermann genesis webb helps the rising pop star put together drag inspired looks that are “glamorous, but also ugly and confusing.” by callie holtermann social media is awash in another intergenerational fashion debate: ankle socks or crew socks? by callie holtermann a black and white shirt by the brand togethxr has become the unofficial uniform of a breakthrough moment for women’s basketball. by callie holtermann a scented lotion by the brand sol de janeiro is a hit among adolescents. cue bafflement and concern from some adults. by callie holtermann accusations of racism, sexual harassment and rigging have plagued the organization in recent years, but no reigning titleholder has ever quit. then miss usa and miss teen usa resigned in the same week. by madison malone kircher and callie holtermann the writer and director celebrated with a roomful of comedians on the rise before an advance screening of “fantasmas,” his new hbo series. by callie holtermann after pushing to be in charge of the company’s return to basketball, the hall of famer understands the stakes. “if this doesn’t work, everyone’s leaving,” he said. by scott cacciola some teenage boys have grown obsessed with designer fragrances that cost hundreds of dollars. by callie holtermann some gen z kids can’t seem to get enough of the luxury fragrances. by callie holtermann a miniature poodle outlasted a favored giant schnauzer and a crowd pleasing german shepherd to win the top prize at westminster. by sarah lyall and callie holtermann this was featured in live coverage. by callie holtermann this was featured in live coverage. by callie holtermann this was featured in live coverage. by callie holtermann this was featured in live coverage. by callie holtermann this was featured in live coverage. by callie holtermann abc introduced a new season of the spinoff, after the ratings success of “the golden bachelor.” by callie holtermann this was featured in live coverage. by callie holtermann this was featured in live coverage. by callie holtermann dogs and their obedient human entourages overtook the u.s.t.a. billie jean king national tennis center in queens this weekend for the westminster kennel club dog show. by ragan clark, karen hanley and callie holtermann a look at the action in queens as the annual dog show takes over the billie jean king national tennis center. by callie holtermann ticket prices to the event have sharply risen, making it a fund raising bonanza for the metropolitan museum of art’s costume institute. by callie holtermann at an event where fashion is the focus, these ensembles stood out more than most. by the styles desk fashion’s biggest night had to go on without some of its scene stealing stars from previous years. by callie holtermann
supported by social media is awash in another intergenerational fashion debate: ankle socks or crew socks? by callie holtermann like many members of gen z, kalissa persaud is not about to be spotted in a pair of too short socks. ms. persaud, 22, who lives in queens, almost exclusively wears crew socks that reach her calves: “i’ve gotten so used to not seeing my ankles that it would be really jarring if i did.” night noroña, 18, who lives in san diego, recently threw away all of his socks that hit below the ankle. he said he knew hardly anyone who wore them, except for his father. “i’m like, ‘you’ve got to get some longer socks on you,’” he said. gen z has already taken on shibboleths of millennial fashion like skinny jeans and side parts. now some young people are declaring a preference for crew socks, which generally rise to midway up the shin, and thumbing their noses at the ankle and no show varieties that are staples of the previous generation’s sock drawers. what might be just a mild generational difference in sock preferences is being exaggerated into a kind of theatrical warfare on social media. jabs are being exchanged. side by side comparisons are being posted. and some millennials are standing their ground. “you will pry these ankle socks off my cold, dead feet,” the comedian matt bellassai says in one of the many tiktok videos posted by millennials in recent months, defending their bare ankles.

 sign up to our newsletter for a truly global perspective on the fashion industry sign up to receive the vogue business newsletter for the latest luxury news and insights, plus exclusive membership discounts. a new chaos agent is dividing millennials and their gen z counterparts. head to socials, where the latest face off against people who once cared about buzzfeed quizzes now centres around socks. specifically, how they’re worn   rolled up, or barely visible. the proposition is that it’s possible to determine someone’s age, solely from the fact they’ve chosen to show an ankle. in a video posted on tiktok in november 2023, fitness podcaster phoebe parsons embraced the theory. “this is exactly how you can tell the difference between a millennial and a gen z just by looking at their feet,” she said, before proudly holding her sockless ankle up to the camera and announcing: “i’m a millennial.”