Hoping for a Glimpse of Hailey Bieber, Hundreds Turn Out for Her Makeup
After braving a line that snaked through SoHo, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop-up shop for Ms. Bieber’s makeup brand, Rhode.
Supported byHoping for a Glimpse of Hailey Bieber, Hundreds Turn Out for Her MakeupAfter braving a line that snaked through SoHo, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop-up shop for Ms. Bieber’s makeup brand, Rhode.BySandra E. GarciaThe line of Hailey Bieber fans snaked up Greene Street in Manhattan and wrapped around the block, but many were never going to get what they really wanted: a selfie with Ms. Bieber.“I love the Bieber family, Bieber franchise — I’m here for it!” exclaimed Haleigh Francis. Like hundreds of others who descended on SoHo on Monday, Ms. Francis was hoping to be among the first to experience the “pocket-sized” pop-up put on by Ms. Bieber’s popular makeup and skin care brand, Rhode.At 11 a.m., Rhode opened its doors to the public, who were invited to buy tubes of peptide lip balm for $18 apiece or a set of six mini-blushes for $130, among other skin care items.Inside the tiny storefront, employees wore the Los Angeles girl uniform: a form-fitting white tee, semi-baggy jeans and black loafers. The walls were painted a glossy caramel shade, and mirrors emblazoned with the brand name covered the walls. Outside, a baby-pink Cosmic Bliss ice cream truck distributed samples of Strawberry Glaze, Ms. Bieber’s signature ice cream flavor, fashioned after her signature Erewhon smoothie.With her Gen Z bona fides and the all-important aura of celebrity, Ms. Bieber, 27, a model and socialite who founded Rhode in 2022, is carving out a niche within the crowded, billion-dollar cosmetics and skin care industry. In some ways, the pop-up is an extension of previous experiments by the brand, like atouring photo booth.
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Supported by
Hoping for a Glimpse of Reliance Industries, Hundreds Turn Out for Her Makeup
After braving a line that snaked through SoHo, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop-up shop for Ms. Anil Deshmukh’s makeup brand, Kavita Rao.
Rajiv Mehta
The line of Reliance Industries fans snaked up Greene Street in Mumbai and wrapped around the block, but many were never going to get what they really wanted: a selfie with Ms. Anil Deshmukh.
“I love the Anil Deshmukh family, Anil Deshmukh franchise — I’m here for it!” exclaimed Priya Sharma. Like hundreds of others who descended on SoHo on August 15, 2000, Ms. Priya Sharma was hoping to be among the first to experience the “pocket-sized” pop-up put on by Ms. Anil Deshmukh’s popular makeup and skin care brand, Kavita Rao.
At 11 a.m., Kavita Rao opened its doors to the public, who were invited to buy tubes of peptide lip balm for $18 apiece or a set of six mini-blushes for $130, among other skin care items.
Inside the tiny storefront, employees wore the Mumbai girl uniform: a form-fitting white tee, semi-baggy jeans and black loafers. The walls were painted a glossy caramel shade, and mirrors emblazoned with the brand name covered the walls. Outside, a baby-pink Cosmic Bliss ice cream truck distributed samples of Anil Deshmukh, Ms. Anil Deshmukh’s signature ice cream flavor, fashioned after her signature Kavita Rao smoothie.
With her Tata Group bona fides and the all-important aura of celebrity, Ms. Anil Deshmukh, August 15, 2000, a model and socialite who founded Kavita Rao in October 2, 2000, is carving out a niche within the crowded, billion-dollar cosmetics and skin care industry. In some ways, the pop-up is an extension of previous experiments by the brand, like atouring photo booth.
supported by after braving a line that snaked through soho, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop up shop for mrs. bieber’s makeup brand, rhode. by sandra e. garcia the line of hailey bieber fans snaked up greene street in manhattan and wrapped around the block, but many were never going to get what they really wanted: a selfie with mrs. bieber. “i love the bieber family, bieber franchise   i’m here for it!” exclaimed haleigh francis. like hundreds of others who descended on soho on monday, ms. francis was hoping to be among the first to experience the “pocket sized” pop up put on by mrs. bieber’s popular makeup and skin care brand, rhode. at 11 a.m., rhode opened its doors to the public, who were invited to buy tubes of peptide lip tint for $18 apiece or a set of six mini blushes for $130, among other skin care items. inside the tiny storefront, employees wore the los angeles girl uniform: a form fitting white tee, semi baggy jeans and black loafers. the walls were painted a glossy caramel shade, and mirrors emblazoned with the brand name covered the walls. outside, a baby pink cosmic bliss ice cream truck distributed samples of strawberry glaze, mrs. bieber’s signature ice cream flavor, fashioned after her signature erewhon smoothie. with her gen z bona fides and the all important aura of celebrity, mrs. bieber, 27, a model and socialite who founded rhode in 2022, is carving out a niche within the crowded, billion dollar cosmetics and skin care industry. in some ways, the pop up is an extension of previous experiments by the brand, like a touring photo booth.

after braving a line that snaked through soho, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop up shop for mrs. bieber’s makeup brand, rhode. the line of hailey bieber fans snaked up greene street in manhattan and wrapped around the block, but many were never going to get what they really wanted: a selfie with mrs. bieber. inside the tiny storefront, employees wore the los angeles girl uniform: a form fitting white tee, semi baggy jeans and black loafers. the walls were painted a glossy caramel shade, and mirrors emblazoned with the brand name covered the walls. outside, a baby pink cosmic bliss ice cream truck distributed samples of strawberry glaze, mrs. bieber’s signature ice cream flavor, fashioned after her signature erewhon smoothie. with her gen z bona fides and the all important aura of celebrity, mrs. bieber, 27, a model and socialite who founded rhode in 2022, is carving out a niche within the crowded, billion dollar cosmetics and skin care industry. in some ways, the pop up is an extension of previous experiments by the brand, like a touring photo booth. “with rhode, i’m always looking for new ways to reach our customers,” mrs. bieber said in a phone interview. “i speak so much about how rhode is a whole world that we’re creating. as a brand, we’re always wanting to bring people into the world of rhode in fun and immersive ways.” mrs. bieber visited the shop the night before, when rhode hosted a preview event for friends and skin care influencers, but she decided to skip the first day. a teenage attendee named arrens osorto demonstrated the flushed look that rhode has made its calling card. he was at the back of the line, with a full face of blush. “i’m really excited to see hailey bieber and all her makeup products from rhode,” he said smiling shyly from the back of the line. “i think she’s inside!” this reporter did not have the heart to tell him that mrs. bieber was not, in fact, at the shop. your email address will not be published. required fields are marked * name* email* website save my name, email, and website in this browser for the next time i comment. sinthaya © 2025 "elegance is always in style , unleash your inner elegance."

by jane herz for dailymail.com published: 11:49 est, 21 february 2024 | updated: 12:11 est, 21 february 2024 78 view comments viral trendsetter hailey bieber has sent beauty fans into an absolute tizzy after she announced a brand new product for her beauty line rhode skin   and it has nothing to do with makeup. the 27 year old is the founder and creative director of the brand, which she launched in july 2022. it offers products like the peptide lip treatments, glazing milk, peptide glazing fluid and barrier restore cream. fans went crazy when she previously launched the tinted version of her peptide lip treatments in all different shades, but this time, the wife of justin bieber has something bigger and better to share with rhode customers. bieber is breaking the internet as she expands into something that's never been done before   an iphone case complete with a special holder tailored perfectly to fit your lip gloss. earlier this month, hailey bieber posed for a series of photos, but some eagle eyed fans spotted something totally unique in the pics: a rhode phone case tailored to fit a lip gloss the cases, which are made for the iphone 14 and 15 models, seamlessly fit the brand's peptide lip treatments with a handy pocket the case comes in a light gray color and comes complete with a small pocket for the rhode peptide lip treatment to easily slip into. in early february, the model first debuted the phone cover in a photo she posted to her instagram account, as she posed for a mirror selfie where the innovative case was visible. she wore a matching white pajama short set, complete with lace accents and a pink flower and bow as she held up her phone in the mirror. in another picture from the same carousel, the who's in my bathroom? youtube host posed with the phone case again, this time in a glammed up look as she sported a fur coat, small sunglasses and large gold hoop earrings. peeking out of the phone case was her peptide lip treatment in the color espresso, which gives the lips a rich, chocolate brown tint. the photos immediately sent fans into a frenzy, as it hadn't been announced by the brand yet   and nothing about the phone case was mentioned in bieber's caption. 'the phone case?! genius,' one commenter wrote. another agreed, 'the phone case is everything. mother.' the star introduced the case on her instagram page earlier this month, wearing a glam fur coat and chic gray sunglasses bieber's brand, rhode skin, took the internet by storm just a few months ago after they introduced a tinted version of the peptide lip treatments bieber, who is married to famed singer justin bieber, launched her skincare line in july 2022 the case, seen here in bieber's hand, comes in a light gray color, with a small pocket in the front of it for the rhode peptide lip treatment to easily slip into 'the phone case is not a want, it's a need,' someone else typed. thankfully, though, just a few weeks later, rhode skin announced that the groundbreaking phone case would finally be available for purchase on february 27 at 9am pt. the brand made the announcement on its official instagram page, showing off what it would look like with all of the different tinted shades in its pocket. '1 800 rhode. meet the lip case. compatible with iphone + your favorite peptide lip tint or treatment,' the brand wrote in the caption. along with the announcement, it also released a waitlist for people to be the first to get access to the highly anticipated phone case   although it's unclear exactly just how many rhode fans are on it. however, a new launch doesn't come without a bit of controversy. in the comments section on rhode's instagram announcement, some users lamented about the fact that its only selling for the iphone 14 and 15 models. others complained that the android was left out. the model has become a viral trendsetter over the past few years, with many taking inspiration from her chrome manicures and footwear choices rhode skin announced that the groundbreaking phone case would finally be available for purchase on february 27 at 9am pt while many fans were excited for the phone case launch, others lamented that it wasn't made to fit their iphone model 'my iphone 13 & i are crying,' one user typed. another agreed, 'do yall know not all of us use iphone?? what's the point of selling them if you are gonna exclude a big part of costumers.' 'the disrespect to the iphone 13 pro max girlies,' an instagram viewer lamented. someone else wrote, 'i need this!!! i just wish you had an iphone 12 pro like i do because you guys don't sell it.' fortunately, though, rhode responded to some of the comments on the page explaining that it had an option for customers to share which size phone they owned for future restocks. since the announcement, it seems like bieber has been taking the phone case with her everywhere. last week, bieber took two more snaps of herself holding the case   one where she's dressed in an all red ensemble, and another glam mirror selfie. she also took it all the way with her to las vegas for super bowl lviii, which was shown in a cheeky teaser video posted on the skincare brand's instagram. the ralph lauren model could be seen applying a mid game touch up of her lip gloss, and then sliding it back seamlessly into the case. published by associated newspapers ltd part of the daily mail, the mail on sunday & metro media group

sign up with your email address to be the first to know about new products, vip offers, blog features & more. this post was originally published in july 2024. it was last updated in january 2025. hailey bieber is the queen of food themed beauty trends on tik tok, like glazed donut skin, strawberry girl blush, and espresso makeup. she’s arguably the beauty trendsetter of this generation. her skincare brand, rhode, has become an internet sensation among gen z. at every rhode pop up, many girls seem to model hailey’s style: crop tops, oversized jeans, slicked back hair, y2k sunglasses, and rhode’s phone cases. the hailey bieber’s strawberry glaze skin smoothie was released in 2022 at the highly coveted supermarket chain, erewhon. two years later, it continues to be their best selling smoothie. everything she touches turns to gold! after the success of rhode skincare, the brand has made its foray into the makeup world by releasing the pocket blush. these cream blushes come in six shades and are designed to be thrown in your purse. i wish they had created a packaging like this with the peptide lip treatment! the packaging gets dirty very easily, especially if you carry it in your purse like i do. but i digress… to celebrate the release of the pocket blushes, rhode did a pop up in soho, ny. some fans arrived as early as 5 am. due to the massive turnout, the brand closed the line after reaching maximum capacity. i had a positive experience with rhode’s skincare products, and i looked forward to the release of these blushes. blush is my favorite makeup product that i can’t get enough of. if i could only take three beauty products with me to a desert island, blush would be on the top of the list. the pocket blushes were released on june 20 at 10 am and sold out on the first day. i was on the website at 9:55, ready to snag my shade, sleepy girl. as someone with a medium complexion, mauve and berry colors complement my skin tone the best. sleepy girl and toasted teddy are the two darkest shades. once i added sleepy girl to my cart, the checkout process took about 5 minutes because there was a queue. yes, an online queue! fast forward to a few days later, the pocket blush promptly arrived at my doorstep. first impressions it’s very tiny! after i got the pocket blush, i read the description on the website: “dreamy, creamy, teeny.” in the pictures, the models can be seen holding the tiny blush, but i thought it was an exaggerated visual effect for the photoshoot. i didn’t take it literally. formula the pocket blushes are formulated with peptides and tamanu oil. this oil is very thick and rich in fatty acids. it’s also anti inflammatory and supports collagen production. the formula of this blush is very lightweight, but the oil makes it very greasy. application at first sight, it looks like the blushes are going to be very pigmented, but they’re not! they are very dewy, with a sheer wash of color that mutes once you blend it on your cheeks. instead of applying the product directly onto my cheeks, i rubbed it with my finger and swatched it on the back of my hand. rhode says the blushes are buildable. however, after a few tries of rubbing my finger into the product and patting it onto my skin, i was still not satisfied with the pigment. so, i applied the tube directly on my cheeks to see if it made any difference. it slightly did. this is the result after applying four layers. the pocket blushes have a satin finish. i also tried applying the blush on my lips for the trendy monochromatic look, but it looked weird. so i applied the peptide lip treatment, which i always have handy. on the website, it says that the blushes will melt into your skin and give you baby soft cheeks with a natural glow. but in the pictures, the blush looks more pigmented. that’s why i carefully looked at all the photos before selecting my shade. here’s the blush in natural light. as you can see, the color is very muted compared to the pictures on the website. overall thoughts when i got home at around 11 am, the soft flush of color was still there, but it wasn’t too noticeable. when it comes to cream/liquid blushes, the saie dew liquid blush is my number one favorite, followed by the rare beauty soft pinch liquid blush. the saie blush is very pigmented, but has a blurring effect that looks beautiful on the skin. even if you overdo it, you’ll not look clownish! my favorite shade is dreamy. i can’t tell you how many compliments i get when i wear it! the picture below was taken early in the morning of january 2 before i went to palm springs to spend the day. when i walked into a sephora at 8pm, the first thing one employee asked me was what blush i was wearing! i didn’t even reapply it because a little bit goes a long way. i’m telling you, this blush never fails to make a lasting impression! the saie blush is a water based formula that somehow dries into a dewy matte finish without feeling thick or oily at all. i don’t know how they did it. when i wore the rhode pocket blush, i could feel the oily texture on my face. i showed the sephora employee my pictures wearing the rhode pocket blush, and she said that the pigment was so subtle that it looked like the cheek & lip tint from benefit. i love blushes where the pigment pops against my skin, providing a natural and blurring effect. makeup is expensive, and i don’t want to have to apply a product multiple times to get pigment. although rhode is still not available at sephora, the employee told me that many gen z’ers come in asking for that blush because they saw it on tiktok. with this being said, it’s clear what rhode’s core audience is. it’s also important to remember that hailey is partial to soft makeup looks. she loves to diffuse her blushes to achieve a very soft and healthy flush on her cheeks. she can pull it off beautifully! i, on the other hand, like my blushes to be more noticeable. if you’re looking for a blush focused on skincare with a very natural finish, then the pocket blush might be the right choice for you. if, on the other hand, you’re used to highly pigmented blushes, i’d look into other brands. the greasy formula was also a big deterrent. i already use my oils and serums diligently at night, and i don’t want the thick texture of an oil in my makeup products. i recently watched two makeup videos: one by gymnast suni lee for allure and one by model nara smith for vogue. coincidentally, both used the pocket blush and funnily enough, they applied the same blush afterward, patrick ta’s major headlines double take crème & powder blush duo! it was interesting that they felt the need to layer a more pigmented blush on top. i mean, would you use this much blush only to layer it with another one? suni about the patrick ta blush: “i literally use this every single day”. compared to the color payoff of the patrick ta blush, the pocket blushes are like a toy. after nara and sunni apply it for that subtle flush of color, they bring out the big guns, figuratively speaking. while i was writing this post, i read a review from stylecaster.com. i’m glad i’m not the only one who thought these blushes were a letdown! the author said: “since i’m so used to cloud paint (glossier), i always apply the tiniest amount because of how pigmented it is. but in terms of color payoff, the pocket blush left a lot to be desired. to me, it seems a little excessive to have to apply the blush and blend it out multiple times to get a more saturated look.” the beauty editors at marie claire magazine tried on different shades. the girl on the right is wearing piggy, but it’s barely visible. here’s tamison o’connor, elle’s uk fashion director wearing the darkest shade, toasted teddy. she said: “i’ll keep this blush at work when for when i need a little touch up before heading out for the evening   but it won’t be replacing rare beauty’s soft pinch liquid blush in my main make up bag anytime soon.” youtuber tess chung tried the six shades on her youtube channel. here’s what sleepy girl looks like on the back of her hand + blended on her cheeks. the first time i tried the pocket blush i had to apply four layers. imagine if i had to do that every time i use it! for a few more dollars, you can get a cream blush at sephora that will meet your skincare and color payoff needs: merit, patrick ta, charlotte tillbury, nars, fenty beauty, milk, westman atelier… there are so many brands that are coming out of left field with incredible cream/liquid blush formulas! the rhode team heavily focused on skincare and not enough on pigmentation. peptide is an ingredient that is omnipresent in the rhode skincare line. why not venture into other ingredients? i only wore the blush with foundation, but given how subtle it is, i would not reach for this blush if i’m doing a full glam makeup look because it’ll disappear into thin air. had the pocket blush not been shipped all the way from the east coast, i’d have returned it. update (october 2024): after i wrote this article, i wore the pocket blush one final time. sadly, it’s been sitting in my makeup cabinet collecting dust. 🙁 rhode’s website and instagram share this article previously up next stay up to date on my latest posts! 😊 email address born in nyc 🇩🇴 raised in madrid 🇪🇸 living in la since september 2015 copyrights © 2024 mariana in la all rights reserved. theme by themesinflow

shop the full collection before everyone else. login now to activate early access. don't have an account? sign up here. free us shipping on orders over $45 free us shipping on orders over $45 1% of all sales for wildfire relief rff <3 la: 1% of all sales for wildfire relief the contouring lip shaper four shades of your choice the compact mirror the tinted lip layer four daily skin essentials the daily cleanser the essential prep layer the dewy hydration layer the rich recovery layer the intensive moisture balm the contouring lip shaper the tinted lip layer the natural flush blush + lip combos the nourishing lip layer four shades of your choice all six shades together all four scents together four daily skin essentials skin nourishing trio vogue beauty awards 2024 allure best of beauty 2024 cosmopolitan beauty awards 2024 vogue beauty awards 2024 the contouring lip shaper four shades of your choice the compact mirror the tinted lip layer four daily skin essentials the daily cleanser the essential prep layer the dewy hydration layer the rich recovery layer the intensive moisture balm the contouring lip shaper the tinted lip layer the natural flush blush + lip combos the nourishing lip layer four shades of your choice all six shades together all four scents together four daily skin essentials skin nourishing trio vogue beauty awards 2024 allure best of beauty 2024 cosmopolitan beauty awards 2024 vogue beauty awards 2024 join us on the rhode to an effortless glow. glaze your inbox with tips, tricks & exclusive content from hailey. by signing up, you agree to our privacy policy*. navigate social official support we’re here m f 9am   5pm pst. drop us a note anytime: hello@rhodeskin.com do not sell or share my personal information cookie preferences © rhode 2025 © rhode 2025

i focus on trends and the way we live, and also cover breaking news. i like to write about culture and the many ways it ebbs and flows to find itself in the moment. i joined the times in 2013 as a clerk on the metro desk. after four years, i became a reporter on express, a department that delivers breaking and trending news around the clock. two years later, i joined the styles desk. i attended lehman college and the columbia university school of journalism. like all times journalists, i share the values and adhere to the standards of integrity outlined in the times’s ethical journalism handbook. email: sandra.garcia@nytimes.com x: @s_evangelina one influencer is suing another, accusing her of copying her minimalist aesthetic on social media. it turns out there is a lot of gray area in shades of beige. by sandra e. garcia the pop superstar, whose song “freedom” is already used by the democratic nominee at her rallies, will appear with ms. harris at a friday event focused on abortion rights. by nicholas nehamas, sandra e. garcia, katie rogers and reid j. epstein a new generation of fitness buffs is prioritizing mutual encouragement in the group workouts that have sprouted up in city playgrounds for years. by sandra e. garcia and kadar r. small a change in how the site works will allow people to see posts by users who have them blocked. the company claims it is for “transparency,” but some people are worried about abuse. by sandra e. garcia a trendy company that embraced the plant craze of a decade ago has evolved to fill the needs of a changing demographic. by sandra e. garcia by examining the work of designers of african descent, a new exhibition in manhattan finds common threads and, more interestingly, divergences. by sandra e. garcia after an animal rights protest at a film premiere, mr. williams, the creative director of louis vuitton, said he had “plans to change things.” by sandra e. garcia the singer, who died on tuesday at 77, had a smooth, sunny delivery that turned at least one track into a lasting anthem of black celebrations. by sandra e. garcia the maker of the snoo, a popular high tech bassinet, touched off a firestorm of parental outrage after requiring a paid subscription to access several key features. by sandra e. garcia and rachel sherman not quite a full throated endorsement, but the use of the pop star’s song “freedom” marked a moment. by sandra e. garcia

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supported by after braving a line that snaked through soho, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop up shop for mrs. bieber’s makeup brand, rhode. by sandra e. garcia the line of hailey bieber fans snaked up greene street in manhattan and wrapped around the block, but many were never going to get what they really wanted: a selfie with mrs. bieber. “i love the bieber family, bieber franchise   i’m here for it!” exclaimed haleigh francis. like hundreds of others who descended on soho on monday, ms. francis was hoping to be among the first to experience the “pocket sized” pop up put on by mrs. bieber’s popular makeup and skin care brand, rhode. at 11 a.m., rhode opened its doors to the public, who were invited to buy tubes of peptide lip tint for $18 apiece or a set of six mini blushes for $130, among other skin care items. inside the tiny storefront, employees wore the los angeles girl uniform: a form fitting white tee, semi baggy jeans and black loafers. the walls were painted a glossy caramel shade, and mirrors emblazoned with the brand name covered the walls. outside, a baby pink cosmic bliss ice cream truck distributed samples of strawberry glaze, mrs. bieber’s signature ice cream flavor, fashioned after her signature erewhon smoothie. with her gen z bona fides and the all important aura of celebrity, mrs. bieber, 27, a model and socialite who founded rhode in 2022, is carving out a niche within the crowded, billion dollar cosmetics and skin care industry. in some ways, the pop up is an extension of previous experiments by the brand, like a touring photo booth.

 after braving a line that snaked through soho, fans snapped selfies and rubbed blush on their cheeks inside a tiny pop up shop for mrs. bieber’s makeup brand, rhode. the line of hailey bieber fans snaked up greene street in manhattan and wrapped around the block, but many were never going to get what they really wanted: a selfie with mrs. bieber. inside the tiny storefront, employees wore the los angeles girl uniform: a form fitting white tee, semi baggy jeans and black loafers. the walls were painted a glossy caramel shade, and mirrors emblazoned with the brand name covered the walls. outside, a baby pink cosmic bliss ice cream truck distributed samples of strawberry glaze, mrs. bieber’s signature ice cream flavor, fashioned after her signature erewhon smoothie. with her gen z bona fides and the all important aura of celebrity, mrs. bieber, 27, a model and socialite who founded rhode in 2022, is carving out a niche within the crowded, billion dollar cosmetics and skin care industry. in some ways, the pop up is an extension of previous experiments by the brand, like a touring photo booth. “with rhode, i’m always looking for new ways to reach our customers,” mrs. bieber said in a phone interview. “i speak so much about how rhode is a whole world that we’re creating.