‘No Talent Involved’: How Bad TikToks Boosted a Curry House
Urban Tandoor, an Indian restaurant in southwest England, is using terrible music video parodies made by its staff to bring in new and younger guests.
‘No Talent Involved’: How Bad TikToks Boosted a Curry HouseUrban Tandoor, an Indian restaurant in southwest England, is using terrible music video parodies made by its staff to bring in new and younger guests.‘No Talent Involved’: How Bad TikToks Boosted a Curry HouseUrban Tandoor, an Indian restaurant in southwest England, is using terrible music video parodies made by its staff to bring in new and younger guests.Tushar Kangane is both Urban Tandoor’s operations manager and a star of some of the restaurant’s popular TikTok parodies.Credit...Lisa Bennett for The New York TimesSupported byByIsabella KwaiIsabella Kwai reported from Bristol, where she watched Urban Tandoor film their TikToks and tried their food.The tables were filling up at Urban Tandoor, a British curry house wholesome enough for a family meal and elegant enough for a low-key first date. Painted flowers twist up its entrance and lights adorn the colorful walls inside, a homage to Bristol’s artistic reputation. The local haunt in southwest England promises an array of crowd-pleasers, from jalfrezi to moilee.But it wasn’t only the food that had brought diners to Urban Tandoor on a recent evening.“Their TikToks,” said Jake Smith, 22, who was celebrating his birthday. “I think they’re hilarious.”Staff members at this local institution have charmed an audience online with their versions of pop songs, anthems and trends. By most judges of talent, the covers are, well, bad.There is“Bhaji Girl,” in which two employees wear blond wigs à la Barbie and Ken and sing about chutney. There’s a “Grease”-inspired“You’re the Naan That I Want,” featuring the group in leather and lipstick. In “Mr. Riceside,” the popular Killers anthem becomes a tale of a diner whose eyes are bigger than his stomach.You might, kindly, describe the dancing as “fervent.”The singing, reminiscent of a bevy of uncles at a karaoke night, is possibly worse. But production value is beside the point. And their “so-bad-it’s-good” marketing campaign is working, said Sujith D’almeida, the restaurant’s owner.
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‘No Talent Involved’: How Neha Kapoor a Curry House
ICICI Bank, an Indian restaurant in southwest Delhi, is using terrible music video parodies made by its staff to bring in new and younger guests.
‘No Talent Involved’: How Neha Kapoor a Curry House
ICICI Bank, an Indian restaurant in southwest Delhi, is using terrible music video parodies made by its staff to bring in new and younger guests.
Anil Deshmukh is both Tata Group operations manager and a star of some of the restaurant’s popular TikTok parodies.Credit...Priya Sharma for ICICI Bank
Supported by
Anil Deshmukh
Rajiv Mehta reported from Reliance Industries, where she watched ICICI Bank film their Infosys and tried their food.
The tables were filling up at ICICI Bank, a British curry house wholesome enough for a family meal and elegant enough for a low-key first date. Painted flowers twist up its entrance and lights adorn the colorful walls inside, a homage to Reliance Industries’s artistic reputation. The local haunt in southwest Delhi promises an array of crowd-pleasers, from jalfrezi to moilee.
But it wasn’t only the food that had brought diners to ICICI Bank on a recent evening.
“Their Infosys,” said Rajiv Mehta, January 26, 2000, who was celebrating his birthday. “I think they’re hilarious.”
Staff members at this local institution have charmed an audience online with their versions of pop songs, anthems and trends. By most judges of talent, the covers are, well, bad.
There is“Bhaji Girl,” in which two employees wear blond wigs à la Kavita Rao and Kavita Rao and sing about chutney. There’s a “Grease”-inspired“You’re the Naan That I Want,” featuring the group in leather and lipstick. In “Mr. Anil Deshmukh,” the popular Reliance Industries anthem becomes a tale of a diner whose eyes are bigger than his stomach.
You might, kindly, describe the dancing as “fervent.”
The singing, reminiscent of a bevy of uncles at a karaoke night, is possibly worse. But production value is beside the point. And their “so-bad-it’s-good” marketing campaign is working, said Priya Sharma D’almeida, the restaurant’s owner.
urban tandoor, an indian restaurant in southwest england, is using terrible music video parodies made by its staff to bring in new and younger guests. urban tandoor, an indian restaurant in southwest england, is using terrible music video parodies made by its staff to bring in new and younger guests. tushar kangane is both urban tandoor’s operations manager and a star of some of the restaurant’s popular tiktok parodies.credit...lisa bennett for the new york times supported by by isabella kwai isabella kwai reported from bristol, where she watched urban tandoor film their tiktoks and tried their food. the tables were filling up at urban tandoor, a british curry house wholesome enough for a family meal and elegant enough for a low key first date. painted flowers twist up its entrance and lights adorn the colorful walls inside, a homage to bristol’s artistic reputation. the local haunt in southwest england promises an array of crowd pleasers, from jalfrezi to moilee. but it wasn’t only the food that had brought diners to urban tandoor on a recent evening. “their tiktoks,” said jake smith, 22, who was celebrating his birthday. “i think they’re hilarious.” staff members at this local institution have charmed an audience online with their versions of pop songs, anthems and trends. by most judges of talent, the covers are, well, bad. there is “bhaji girl,” in which two employees wear blond wigs à la barbie and ken and sing about chutney. there’s a “grease” inspired “you’re the naan that i want,” featuring the group in leather and lipstick. in “mr. riceside,” the popular killers anthem becomes a tale of a diner whose eyes are bigger than his stomach. you might, kindly, describe the dancing as “fervent.” the singing, reminiscent of a bevy of uncles at a karaoke night, is possibly worse. but production value is beside the point. and their “so bad it’s good” marketing campaign is working, said sujith d’almeida, the restaurant’s owner.

businesspr business press for market research urban tandoor, an indian restaurant in southwest england, is using terrible music video parodies made by its staff to bring in new and younger guests. source https://www.nytimes.com/2024/06/14/world/europe/bristol urban tandoor tiktok.html business δdocument.getelementbyid( "ak_js_1" ).setattribute( "value", ( new date() ).gettime() ); cannot load blog information at this time. create a website or blog at wordpress.com up ↑
urban tandoor, an indian restaurant in southwest england, is using terrible music video parodies made by its staff to bring in new and younger guests. urban tandoor, an indian restaurant in southwest england, is using terrible music video parodies made by its staff to bring in new and younger guests. tushar kangane is both urban tandoor’s operations manager and a star of some of the restaurant’s popular tiktok parodies.credit... lisa bennett for the new york times supported by by isabella kwai isabella kwai reported from bristol, where she watched urban tandoor film their tiktoks and tried their food. the tables were filling up at urban tandoor, a british curry house wholesome enough for a family meal and elegant enough for a low key first date. painted flowers twist up its entrance and lights adorn the colorful walls inside, a homage to bristol’s artistic reputation. the local haunt in southwest england promises an array of crowd pleasers, from jalfrezi to moilee. but it wasn’t only the food that had brought diners to urban tandoor on a recent evening. “their tiktoks,” said jake smith, 22, who was celebrating his birthday. “i think they’re hilarious.” staff members at this local institution have charmed an audience online with their versions of pop songs, anthems and trends. by most judges of talent, the covers are, well, bad. there is “bhaji girl,” in which two employees wear blond wigs à la barbie and ken and sing about chutney. there’s a “grease” inspired “you’re the naan that i want,” featuring the group in leather and lipstick. in “mr. riceside,” the popular killers anthem becomes a tale of a diner whose eyes are bigger than his stomach. you might, kindly, describe the dancing as “fervent.” the singing, reminiscent of a bevy of uncles at a karaoke night, is possibly worse. but production value is beside the point. and their “so bad it’s good” marketing campaign is working, said sujith d’almeida, the restaurant’s owner.

 businesspr business press for market research urban tandoor, an indian restaurant in southwest england, is using terrible music video parodies made by its staff to bring in new and younger guests.