Sure, I can help you create a campaign for a new type of energy drink targeting young adults aged 18-30. To do this, I suggest you define the target audience first. For this product, the key demographic is 18-30 year olds. More specifically, I would target active lifestyle young adults who value an energetic, fast-paced life. They likely listen to popular music, watch action/adventure movies, follow extreme sports, and spend a lot of time socializing.

Once you have defined the target audience, you can determine the key brand messages and slogans. The messages I would focus on include: "Unleash your inner energy and passion for life", "For those who live life at full speed", and "Engineered for an active lifestyle". Potential slogans could be "Full Throttle Energy" and "Ignite Your Lifestyle".

Next, you need to select the media channels for the campaign. The best media options to reach the target audience would be social media like Instagram, Facebook, and Snapchat, sponsorship of extreme sports and music events, and product placement in action movies and TV shows popular with the demographic.

Finally, some additional activities to consider include street teams passing out product samples at events and in areas where the target audience congregates, branded merchandise, and contests and giveaways on social media.
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