##### Resources for learning search engine optimization (SEO)

A good place to start with learning about SEO is from search engine companies and browser manufacturers. You could start by reading guides from [Google](https://developers.google.com/search/docs/fundamentals/seo-starter-guide), [Bing](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a) and [Mozilla](https://developer.mozilla.org/en-US/docs/Glossary/SEO).

There are many other resources available on SEO. You could search YouTube for videos by experts on SEO, undertake a free course on a site like [HubSpot](https://academy.hubspot.com/courses/seo-training), or take a paid course offered by an educational institution or local marketing association.

##### (Very) brief introduction to SEO

SEO is a collection of techniques the owner of a website can use to improve their site's placement in search engine results, increasing organic (non-paid) traffic to the site. These techniques try to convince search engine algorithms that the website is a quality source of information that will be useful to the search engine user. 

There are several aspects to SEO, including:

* Keyword research
* Link building and backlinks
* Optimising page content
* Ongoing analysis and metrics
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