Sure, here are some tips to help you communicate what needs to be done to the newly hired person:

1. Start by explaining the purpose of the article and who the target audience is. In this case, the article is meant to outline the benefits of a mutual insurance company over a stock company, and the target audience is anyone who is in the market for insurance.

2. Emphasize the importance of using SEO techniques to optimize the article for search engines. This means using relevant keywords, including them in the title and throughout the article, and formatting the article in a way that is easy for search engines to read.

3. Provide examples of relevant keywords that should be included in the article, such as "mutual insurance company," "stock company," "policyholders," "shareholders," "premiums," and "coverage options." Encourage the writer to do additional research to identify other relevant keywords that can be used to optimize the article.

4. Explain the tone and style that you are looking for in the article. In this case, you mentioned that you want the tone to be playful yet semi-professional. Provide examples of other articles that have a similar tone and style, and encourage the writer to read them for inspiration.

5. Set clear expectations for the article, including the length, format, and deadline. Provide any additional guidance or resources that the writer may need to complete the task, such as links to relevant research or access to any internal documents or resources.

By following these tips, you can help ensure that the newly hired person understands what needs to be done and can produce a high-quality article that meets your expectations.
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