There are several things which you can try doing to protect yourself.
1. Increase your public awareness of your product quickly.  This could include reaching out to several influencers, large-scale advertisements , and reporters.
2. You can invest in a strong and experienced legal team.
3. You can mark up your prices so that your product has a similar cost to traditional beef sources initially.
4. Be devoted to your cause.  Don't let other companies buy you out or pay you to stop selling your product.
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