Here are more detailed steps for the first and second steps:

Develop a strong online presence:

1. Create a website using a professional platform like Squarespace or WordPress. Your website should have a clear and concise title that reflects your game's name, and a layout that is user-friendly.
2. Write an "About" page for your website, providing details about the game's storyline, characters, rules, and game components.
3. Include high-quality photos and videos of the game, preferably taken from multiple angles to show off the game's unique features.
4. Create a blog section on your website where you can post updates, behind-the-scenes content, and articles about game design and the board gaming industry.
5. Set up social media profiles on platforms like Facebook, Twitter, and Instagram. Share your website's content and engage with your followers by responding to comments and messages.

Create engaging promotional content:

6. Develop a compelling video trailer that showcases your game's storyline, components, and gameplay. You can use platforms like Adobe Premiere Pro or iMovie to create the video.
7. Create an infographic that summarizes the game's rules, key features, and unique selling points. This can be shared on social media platforms or posted on your website.
8. Write blog posts that provide tips for playing your game or share insights into the game's design process. You can also write posts that compare your game to other popular games in the industry.
9. Consider hosting a live stream or Q&A session where you can engage with your followers and answer their questions about your game.
10. Collaborate with board game influencers and media outlets to create promotional content that showcases your game. Reach out to reviewers or podcasters who cover board games and offer to send them a prototype of your game for review. You can also create a press release and send it to board game media outlets like Dice Tower or BoardGameGeek News.
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