Sure, I can help you create an advertising campaign for a new energy drink targeting young adults aged 18-30. Here's a sample campaign:

Target audience:
Young adults aged 18-30 who lead an active lifestyle, such as students, athletes, and working professionals.

Key messages and slogans:
- "Fuel your day with [product name] energy drink"
- "Get the energy you need to conquer your goals"
- "Satisfy your thirst for adventure with [product name]"

Media channels for promotion:
- Social media platforms (Facebook, Instagram, Twitter)
- Influencer marketing (targeting fitness, sports, and lifestyle influencers)
- Sponsorship of local sports teams and events
- Advertisements in gyms and fitness centers
- Promotions and giveaways at college campuses and events

Additional activities:
- Launch event at a popular nightclub or music festival, with free samples and giveaways
- Create a mobile app that allows users to track their daily energy intake and share their progress on social media
- Collaborate with popular energy drink review channels on YouTube to create sponsored content and reviews
- Offer a loyalty program that rewards customers with discounts and exclusive merchandise

Breakdown of key message and slogans:
- "Fuel your day with [product name] energy drink" - this message highlights the energy-boosting properties of the drink, positioning it as an essential part of an active lifestyle.
- "Get the energy you need to conquer your goals" - this message targets young adults who have ambitious goals and need an extra boost to achieve them.
- "Satisfy your thirst for adventure with [product name]" - this message speaks to the sense of adventure and thrill-seeking that young adults often crave, positioning the energy drink as the perfect companion for their next adventure.
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