1. There are lots of tools to use to develop a website. Squarespace is one example of a free, online tool with limited functionality that can create visually appealing websites. For more fine-grained control, a tool like Bootstrap studio may be useful. You'll also need a domain name, for example outerspacecrafishboil.com. Then you'll need to find a place to host your website; you can either self-host or use a server hosting service like Linode or DigitalOcean.
2. You should take a multi-pronged approach and make sure to post videos, text, and images. For videos, you can keep them short so that you can post them to as many platforms as possible. Before filming or editing a video, it's best practice to script out what to show and say. Videos can be anything from "a day in the life of" to "the making of" to a meme. For text, these can be purely for community engagement (e.g. jokes or memes) or can be used for community outreach (e.g. developer update, merch drops). Finally, images should showcase pretty, cool, or exciting events (e.g. happy players).
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