One model might include mentions and links that are relevant. For example, a person who is searching for healthy chocolate snacks might be told of the benefits of a certain sponsored product that fits their specifications along with a clickable hyperlink. In such a case, the sponsor might pay for a mention and also a portion of the revenue that results from the referral in much the same way as influencers are paid by advertisers.

With new services come new innovations, this is just one example of how it might work. It is impossible to predict what other new models might be developed as these services mature.
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