Hong Kong-based virtual bank, Mox Bank, plans to capitalize on the shift to digital caused by the pandemic by offering personalized banking services to customers at different life stages. Unlike other virtual banking propositions, Mox does not target a single generation or segment but aims to offer tailored advice on savings and spending based on individual customers' needs. The bank's first project is the launch of Asia's first all-in-one numberless bank card in partnership with Mastercard, a physical card for spending and ATM cash withdrawals without any printed card numbers, expiry date, or card verification. Instead, this information can be accessed from the Mox banking app. Mox aims to be a smarter, easier, and delightful way to bank, focusing on providing financial well-being to its customers. Mox Bank's CEO Deniz Güven believes that the new normal has opened up a plethora of prospects for digital financial offerors. The bank aims to create endless opportunities with its customers, referred to as "Generation Mox." The bank is a subsidiary of British multinational finance giant Standard Chartered and partnered with PCCW, HKT, and Trip.com. Mox plans to introduce some market firsts to Hong Kong consumers and aims to be more relevant to customers' daily lives. The bank's preliminary goal is on winning "heart share" rather than market share. Mox Bank received a positive response from the public and had a large number of registrations.
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