In this case, generative design would be an iterative process where you give me a set of constraints for your project, and I generate a series of examples using those constraints. You, as the designer, would evaluate these examples and modify the constraints successively. For example, you could give me constraints for a website design, and I'd provide you with varied suggestions, all of which meet your criteria. You'd then refine your constraints, and I'd generate a new set of examples.
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