A cost estimate for each category can be calculated by taking into account the CAC (Customer Acquisition Cost), which is the amount of money spent for each customer acquired. This cost can be broken down into the different media channels used, such as social media, online advertising, event sponsorships, and in-store promotions. To compare our strategies to the biggest competitors in the market, we can research their CAC and compare it to our own.

To change or differentiate our strategies from our competitors, we can look into expanding our reach by targeting new channels, such as radio and podcast advertising, or adding new activities, such as sponsoring local charities or sponsoring popular influencers in the health and fitness space. We can also look into creating unique campaigns that set us apart from our competitors, such as a social media contest or a partnership with a fitness app. Finally, we can look into offering unique incentives and discounts, such as free energy drinks with purchases or discounts for completing certain activities.
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