Here are the key steps I would take to develop an advertising campaign for a new energy drink targeting 31-45 year old young adults:
 
1. Define the target audience. In this case, the target is young adults aged 31-45. This suggests the campaign should focus on themes of high energy, activity, and youthfulness while recognizing the target age range. The creative would need to be mature and not too flashy.
 
2. Determine the key brand messages and slogans. Possible messages could be:
 
- “Fuel your busy lifestyle” targeting high activity and demanding schedules.
 
- “Life moves fast, keep up” focusing on energy to match a dynamic life.
 
- “Premium boost, zero guilt” emphasizing quality ingredients and flavors.
 
Potential slogans could include:
 
- “ Energize your peak performance”
 
- “Activate your day”
 
3. Select media channels. For this target audience, the campaign would focus on:
 
- Online media like social ads, banner ads, influencer marketing, and sponsored content on targeted websites. This generation spends a lot of time online and is used to targeted ads.
 
- Out-of-home advertising like billboards, transit ads, and poster ads placed in locations frequented by the target like gyms, office buildings, or coffee shops. This provides broad reach and high visibility.
 
- Print ads in targeted magazines and newspapers focused on health, lifestyle, and business.
 
4. Additional activities. Options could include:
 
- Sponsoring local events, sports teams, or activities popular with the target audience like cycling clubs or obstacle course races. This aligns the brand with an active lifestyle.
 
- Sampling at gyms, sports events, or other high-energy locations. This gives people a chance to try the product and experience the benefits firsthand.
 
- Influencer marketing using social media influencers in the target age range who embody an active lifestyle. Their endorsements would help spread awareness and word-of-mouth recommendations.
 
Does this help outline the key steps for the advertising campaign? Let me know if you would like me to elaborate on any of the suggestions or provide additional ideas.
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