Mox Bank, a virtual bank in Hong Kong backed by Standard Chartered, has revealed plans to focus on providing personalised banking services for customers at different life stages. CEO Deniz Güven said the bank conducted surveys with over 2,000 people to understand what they desired from the neobank. The bank's initial focus will be on providing savings and spending advice based on customers' life goals, improved security and fraud monitoring, and more services and rewards. The bank's first project is launching Asia’s first all-in-one numberless bank card in partnership with Mastercard. Mox Bank will also focus on creating a new model for banking that is simple, intuitive, and delightful for customers. The bank's name reflects the endless opportunities it plans to create with customers. Mox's target customers are people who want new and better banking experiences. The bank's differentiator from other virtual banks is its customer experience and the partners it has. Mox is designed to be a service-led bank that will be integral to people's daily lives.
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