1. Define the target audience. For this product, the key demographic is 18-30 year olds. More specifically, I would target active lifestyle young adults who value an energetic, fast-paced life. They likely listen to popular music, watch action/adventure movies, follow extreme sports, and spend a lot of time socializing.

2. Determine the key brand messages and slogans. The messages I would focus on include:

• Unleash your inner energy and passion for life

• For those who live life at full speed

• Engineered for an active lifestyle

Potential slogans could be:

• “Full Throttle Energy”

• “Ignite Your Lifestyle”

3. Select media channels. The best media options to reach the target audience would be:

• Social media like Instagram, Facebook, and Snapchat where the audience spends a significant amount of time. This allows for a lifestyle-focused ad campaign with attention-grabbing visuals.

• Sponsorship of extreme sports and music events. This gives the brand visibility at events the audience attends and associates the brand with an active lifestyle.

• Product placement in action movies and TV shows popular with the demographic. This can be a subtle but powerful way to build brand awareness.

4. Additional activities. Some additional options to consider include:

• Street teams passing out product samples at events and in areas where the target audience congregates like college campuses.

• Branded merchandise, especially activewear and accessories, to create a strong identity for the product and brand. Recipients will serve as walking advertisements.

• Contests and giveaways on social media for things like sports gear, event tickets, and tech gadgets to increase engagement.
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