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Target audience:
Young adults aged 18-30 who lead busy and active lifestyles and need a quick energy boost to help them get through their day.

Key messages:

"Power up your day" - our energy drink is the perfect solution for your active and fast-paced lifestyle.
"Fuel your adventures" - our energy drink is perfect for all your outdoor and fitness activities.
"The energy boost you need, without the crash" - our energy drink is designed to give you sustained energy, without the sudden crash or jitters.
Slogan:
"Live life to the fullest with [Brand Name] energy drink"

Media channels:

Social media - Instagram and TikTok ads featuring young adults engaging in active pursuits such as running, hiking, and surfing. Collaborations with social media influencers in the health and fitness space to promote the brand.
Online advertising - targeted display ads on health and fitness websites, as well as lifestyle websites popular among young adults.
Event sponsorships - sponsoring local music and sporting events, and handing out free samples of the energy drink to attendees.
In-store promotions - partnering with popular retailers to offer in-store promotions and discounts for the energy drink.
Additional activities:

A social media contest where users can share photos and videos of their active pursuits, and the best entries win prizes such as free energy drinks and workout gear.
Partnership with a fitness app or website that offers users a discount on the energy drink with every workout completed.
Sampling campaigns where energy drink bottles are handed out on college campuses and at fitness classes to target the key audience.
With this campaign, we hope to create an energetic and exciting brand image that resonates with young adults who lead active and busy lives, and provide them with a reliable energy drink option that doesn't compromise on taste or quality.
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