Disclosed is a preference-based financial tool system and method. In one embodiment, the present system includes a user interface for obtaining responses to a series of textual or graphical questions via a game or an activity, from a user, that can be algorithmically combined with defined utility curves to identify multi-dimensional measures of individual financial preferences. For instance, some embodiments of the present invention measure risk aversion, loss aversion, ambiguity aversion, time preferences, and distributional preferences. These preferences define a user's economic fingerprint that can be used to determine and understand the user's financial risk preferences, recommend products, educate individuals on decision-making, and make trade-off decisions.
Preference Based Financial Tool System and Method