An augmented reality information interaction method and apparatus, and an electronic device, a medium and a product. The method comprises: firstly, identifying current tour state information of an augmented reality (AR) device (S110); then, acquiring AR scene data matching the tour state information, wherein the AR scene data comprises AR effect data of a virtual tour guide (S120); when there are at least two kinds of AR effect data of the virtual tour guide, on the basis of a playing priority of each kind of AR effect data of the virtual tour guide, determining target AR effect data of the virtual tour guide (S130); and then, displaying the target AR effect data of the virtual tour guide on the AR device (S140).
AUGMENTED REALITY INFORMATION INTERACTION METHOD AND APPARATUS, AND ELECTRONIC DEVICE, MEDIUM AND PRODUCT