A creativity assessment apparatus includes an acquisition unit that acquires bio-data indicating a measurement result of a biological state of a user, a computing unit that computes a degree of change in a balance between sympathetic nerve activity and parasympathetic nerve activity in accordance with the bio-data acquired by the acquisition unit, and an assessment unit that assesses creativity of the user in accordance with the degree of change computed by the computing unit.
CREATIVITY ASSESSMENT APPARATUS AND NON-TRANSITORY COMPUTER READABLE MEDIUM