Method and apparatus for augmented-reality rendering on a mirror display based on motion of an augmented-reality target. The apparatus includes an image acquisition unit for acquiring a sensor image corresponding to at least one of a user and an augmented-reality target, a user viewpoint perception unit for acquiring coordinates of eyes of the user using the sensor image, an augmented-reality target recognition unit for recognizing an augmented-reality target, to which augmented reality is to be applied, a motion analysis unit for calculating a speed of motion corresponding to the augmented-reality target based on multiple frames, and a rendering unit for performing rendering by adjusting a transparency of virtual content to be applied to the augmented-reality target according to the speed of motion and by determining a position where the virtual content is to be rendered, based on the coordinates of the eyes.
METHOD AND APPARATUS FOR AUGMENTED-REALITY RENDERING ON MIRROR DISPLAY BASED ON MOTION OF AUGMENTED-REALITY TARGET