The disclosed embodiments relate to objects, such as images, e.g. posters, maps, etc., augmented with machine readable indicia, such as optically readable codes, where the machine readable indicia are arranged in manner on at least a portion of the object such that different indicia may be perceptible to a suitably configured device, e.g. a suitably programmed camera phone, dependent upon the relationship of the device to the portion of the object.
DYNAMIC EMBEDDED MACHINE READABLE ENCODING