The present invention relates to a method and a device for brand personality diagnosis using a brand personality map. To this end, the present invention may provide: a survey information generation module for transmitting a brand image of a specific brand to a surveyee client, receiving personality evaluation information of a surveyee with respect to the brand image from the surveyee client, and generating survey information that is location information of a survey on a brand personality map; and an ideal point information generation module for receiving, from a brand client, reality evaluation information ideally pursued by a brand official of a specific brand, and generating ideal point information that is location information of an ideal point on a brand personality map. Therefore, it is possible to analyze how much an ideal brand personality is separated from a current brand personality and improve the current brand personality.
METHOD AND DEVICE FOR BRAND PERSONALITY DIAGNOSIS USING BRAND PERSONALITY MAP