An information processing apparatus configured to execute an augmented reality (AR) processing, the information processing apparatus includes a display device, and a processor configured to acquire image data, detect an AR marker included in the image data, identify a content corresponding to the AR marker, and position information indicating a display position of the content in the display device, determine whether a part of the content is not within a display area of the display device, when it is determined that the part of the content is not within a display area of the display device, determine, based on attribute information of the content, whether the content is to be displayed on the display device, and when it is determined that the part of the content is to be displayed on the display device, display the content including the part of the content on the display device.
Information processing apparatus, method and non-transitory computer-readable storage medium