A networking database and system into which profile information is aggregated from online websites and services to correlate discovered identities to one another via Intra-Personal Relationships, Inter-Personal Relationships, and Profile Information. Profile Information, Inter-Personal Relationships and related content of those identities which have been determined to have an Intra-Personal relationship are aggregated into Meta-Profiles. The aggregated Meta-Profiles' information is used in place of their component Intra-Related identities for optimized social graph operations, content customization, and audience operations such as: analysis, metrics, profiling and targeting. The system may define, categorize and group both identities and relationships belonging to individuals registered with the system and unregistered users through computational analysis. The system may be provided with Identities and Relationships directly from users, via third-party systems, or through automated discovery.
UTILIZING CROSS-NETWORK IDENTITY DATA FOR AUDIENCE ANALYSIS, METRICS, PROFILING AND TARGETING