An augmented reality information generating apparatus acquires a content stored in an external device, determines a display area defined by a relative position to an object in the content, acquires related information related to the object, and generates augmented reality information in which the content, area information indicating the display area, and the related information are associated with each other. An augmented reality display apparatus acquires a first content, acquires augmented reality information that includes a second content having an identical object with an object in the first content, determines a reality display area in which a relative position to the object in the first content has the same relation with a relative position between the object in the second content and the display area, and displays the related information included in the augmented reality information in the reality display area.
AUGMENTED REALITY DISPLAY SYSTEM, AUGMENTED REALITY INFORMATION GENERATING APPARATUS, AUGMENTED REALITY DISPLAY APPARATUS, AND SERVER