The present invention relates to an augmented reality content sharing system and a driving method of same, the augmented reality content sharing system being characterized by including: an object loading unit which imports an augmented reality (AR) virtual object on the basis of a pre-stored image; an object recognition unit which recognizes an object in the real world; a work creation unit which creates an augmented reality work by augmenting the real world object, recognized in the object recognition unit, with the virtual object, loaded in the loading unit, through a predefined method; and an upload unit which uploads the augmented reality work, created in the work creation unit, to a social network services/sites (SNS) server. The augmented reality content sharing system enables further advancement of augmented reality, which has the advantage of imparting a sense of immersion and realism, and thus has the effect of facilitating the creation of augmented reality works by individuals, and encouraging the creation and sharing of diverse and creative works applying augmented reality.
AUGMENTED REALITY CONTENT SHARING SYSTEM AND DRIVING METHOD OF SAME