Systems and methods for behavioral modeling to optimize shopping cart conversion are discussed. For example, a method can include identifying a user interacting with a networked system, accessing user profile data associated with the user, tracking user activity associated with the user, accessing a behavioral model, applying the behavioral model, and determining a shopping cart optimization. The behavioral model can be generated from historical data detailing interactions with the networked system. The behavioral model can be applied to the user profiled data and the user activity data to assist in selection of a shopping cart optimization. Doc ID 15620899 40 TITLE: METHODS AND SYSTEMS FOR BEHAVIORAL MODELING TO OPTIMIZE SHOPPING CART INVENTOR'S NAME: Shanbhag et al. DOCKET NO.: 2043.965PRV - BEHAVIORAL MODELING MODULES TARGETING MODULE 726 -- OPTIMIZATION INFRASTRUCTURE 1008 BEHAVIORAL MODELING ENGINE DATABSE(S)RULES ENGINE CALL(S) TO ACTION REPOSITORY CHECKOUT MODULE
Systems and methods for behavioral modeling to optimize shopping cart conversion