The current subject matter describes generating effective personal connections and/or marketing leads based on scores computed per topic for individuals attending an event. A computing device associated with an event attendee can receive data characterizing an attendee's activity related to a topic. The computing device can send this data to a computing server connected to the computing device via a communication network. The computing server can obtain a weight associated with the activity from a database. The computing server can generate a score for one or more topics for the event attendee based on the weight. The computing server can send a recommendation based on the score(s) to at least one of a computing device of another event attendee, an entity having a marketing interest in the event, a marketing automation application, and a customer relationship management application.
DETERMINING ENGAGEMENT LEVELS BASED ON TOPICAL INTEREST