Embodiments herein provide a method and system that determines an underlying social network from user interaction graphs based on mobile service usage and derive social influence scores for various contexts based on user interaction parameters. The present disclosure pertains to a method of determining social influence score for a user of a social network, said method comprising creating, using a social network analyzer, a social graph based on usage data generated by a plurality of users, said usage data being obtained from a mobile communication network, wherein vertices of the created social graph represent the plurality of users along with edge weights that are based on weighted linear or non-linear combinations of key performance indicators (KPIs) representing actions made by each user; and deriving, by the social network analyzer, influencer score for each user in the social graph based on user interactions from online social networks and mobile interaction patterns.
Systems and methods for social influence based loyalty and customer experience management in mobile communication networks