A method, an apparatus, and a system for screening AR content is presented. The method includes shooting, by a terminal, a panoramic photo of a location of the terminal, and determining location information of the terminal and related information of a first target according to the panoramic photo; sending, by the terminal to a server, a first request message that carries an identifier of the terminal and the location information of the terminal; receiving, by the terminal, a first response message that carries at least one behavior and is from the server; sending, by the terminal, a second request message to the server; receiving, by the terminal, a second response message that carries AR content corresponding to the first behavior; and presenting, by the terminal, the first target and the AR content after combination according to the related information of the first target.
Method, apparatus, and system for screening augmented reality content