FIELD: information technology.SUBSTANCE: method of displaying information data for a customer on emotional states or components thereof, which correspond to use of a first commodity or a first service, comprises steps of collecting data associated with the physiological state of the user of the first commodity or first service, or an observer of the user of the first commodity or first service. Further, conformity of the physiological state to the emotional state is determined. Values of the emotional state for which conformity to the physiological state of the user of the first commodity or first service was determined are then determined on a scale of emotional states or components thereof. Also displayed are data on the emotional state or components thereof, which are reduced to the scale of emotional states through the used display element, which is part of the advertisement of the first commodity, or is part of the first commodity or part of the packaging of the first commodity.EFFECT: wide range of advertising equipment, products or packaging of consumer commodities, particularly informing the customer on the relative position of individual products on a common scale of emotional states, broader capabilities of drawing up marketing plans.3 cl, 2 dwg
APPARATUS FOR DISPLAYING INFORMATION DATA FOR CUSTOMER, HAVING EMOTIONAL STATE SCALE