<P>PROBLEM TO BE SOLVED: To provide an improved method and apparatus for evaluating a stimulus material. <P>SOLUTION: The human mirror neuron system includes neurons to be excited when an individual performs an action and when the individual observes an other person perform the action. Neuro-response data including the mirror neuron system are collected when a subject is exposed to the stimulus material. The stimulus material may include individuals performing such actions as making a purchase, accepting an offer, participating in an activity, etc. The neuro-response data including the mirror neuron system of the subject are analyzed to determine the propensity of the subject to act. <P>COPYRIGHT: (C)2011,JPO&INPIT 
ANALYSIS OF MIRROR NEURON SYSTEM FOR EVALUATING STIMULUS