A system for serving electronic communications facilitating decision making by a user is provided. The system includes a computer store containing emotional wording, adjectives, sensations, industry phrases, industry communications, graphics, and emotional factors and triggers usable for inclusion in an electronic communication (i) where the electronic communication is configured to include text and graphics using a template; and (ii) where the electronic communication includes a call for action to be taken by the user. The system further includes a computer processor coupled to the computer store and programmed to: (i) receive a profile of the user's demographic profile; (ii) map out possible user journeys and actions; (iii) identify actions to be influenced along each journey; (iv) determine a set of emotional triggers for each action; (v) retrieve industry phrases and graphics for each emotional trigger; and (vi) create graphics and journey page layouts for transmission in the electronic communication.
PSYCHOGRAPHIC DECISION SYSTEM