The concepts, systems and methods described herein are directed towards a method for detection and quantification of influence. The system is provided to including: a network sampling processor, a narrative discovery processor, and an influence quantification processor. The network sampling processor is configured to sample information on one or more social media networks. The narrative discovery processor is configured to: receive sampled information from the network sampling processor, and in response thereto identify a narrative related to a subset of information sampled by the network sampling processor. The influence quantification processor is configured to: receive information related to the narrative and to process the information via a network causal inference process to quantify influence of the narrative on the one or more social media networks.
SYSTEM AND TECHNIQUE FOR INFLUENCE ESTIMATION ON SOCIAL MEDIA NETWORKS USING CAUSAL INFERENCE