Provided are a method for obtaining user interest information on the basis of input image data and a method for customizing a design of an object. A method for obtaining user interest information on the basis of input image data, according to one embodiment of the present invention, comprises: a step in which a server inputs first input image data into an appearance characteristic recognition model and calculates individual appearance characteristics for a plurality of appearance classification criteria; a step in which the server generates first appearance description data by combining a plurality of the individual appearance characteristics with respect to the first input image data; and a step in which the server generates and outputs first output image data on the basis of the first appearance description data, wherein the first input image data is image data inputted by a specific user, and the appearance classification criteria are specific classification criteria for describing the appearance of a specific object and may include a plurality of individual appearance characteristics for expressing various appearance characteristics within the same classification criteria of the object.
METHOD FOR OBTAINING USER INTEREST INFORMATION ON BASIS OF INPUT IMAGE DATA AND METHOD FOR CUSTOMIZING DESIGN OF OBJECT