A method of odor selection for selecting an odor to match a visual or auditory target stimulus, comprising evaluating a number of odor/target stimulus combinations by testing a subject by presenting the subject with one or more odors under different conditions, at least some conditions being in the presence of one or more target stimuli monitoring brain activity of the subject and evaluating the monitored brain activity in relation to odor/target stimulus combinations presented to the subject and selecting the odor/target stimulus combination or combinations indicated as having the greatest degree of association.
Odor evaluation