PROBLEM TO BE SOLVED: To provide an evaluation system capable of further objectively and highly reliability evaluating a content.SOLUTION: A content evaluation system includes a brainwave measurement section 100, a bio signal measurement section 200, a sensor controller 300, and a main controller 400. The brainwave measurement section 100 measures a brainwave of a subject provided with content and outputs a result, and the bio signal measurement section 200 measures a bio signal from the subject and outputs a result. The sensor controller 300 controls the brainwave measurement section 100 and the bio signal measurement section 200, receives the provision of the brainwave and bio signals and outputs a result. The main controller 400 detects change in the brainwave signal and the bio signal through an analysis of the brain wave signal and the bio signal transmitted from the sensor controller 300. Then, the main controller derives at least one of a degree of engagement and an emotional reaction of the subject to the content, using changes in the brainwave signal and the bio signal, and evaluates the content using the at least one derived result.
CONTENT EVALUATION SYSTEM AND CONTENT EVALUATION METHOD USING THE SAME