An automatic white balance method and an electronic media device incorporating the method deploy characterized individual human facial color features set of a user or users of the device as reference color surfaces in automatic white balance illuminant estimation and color adjustments, which could improve illuminant estimation accuracy, provide flexible color adjustment options and render the image color to each user's own satisfaction taking into account user preferred rendition as target values through a human-machine interactive interface.
Automatic white balance with facial color features as reference color surfaces