A reference-color measurement step of obtaining a reference-color measurement value by measuring a spectroscopic-radiation luminance of a light being emitted from a reference-color portion in a measurement direction, or a tristimulus value thereof, using a light-source-color measuring instrument 5, without irradiating the reference-color portion with a light source for measurement, in a predetermined measurement environment; an objective-portion measurement step of obtaining an objective-portion measurement value by measuring a spectroscopic-radiation luminance of a light being emitted from a measurement-objective portion in the measurement direction, or a tristimulus value thereof, using the light-source-color measuring instrument 5, without irradiating the measurement-objective portion with a light source for measurement, in the measurement environment; and a color identification step of finding a color of the measurement-objective portion by means of computation from a ratio of the objective-portion measurement value with respect to the reference-color measurement value are equipped. Even when measuring a color of such a body, like a body including a fluorescent material, whose reflectivity has changed depending on the type of light source, it is possible to measure the color of such a body accurately.
COLOUR MEASURING METHOD FOR A BODY