This invention concerns social intelligence, that is artificial intelligence about the behaviour of individuals or groups, and in particular a method for operating a computer interface to analyse unstructured online content generated by a user to produce a profile of a user. A method for operating a computer interface to analyse unstructured online content generated by a user to produce a profile of a user. The analysis is based on themes where each theme has a confidence rating for the user, and psychographic characteristics where each characteristic has a score for the user. The theme and character analysis is combined by weighting scores and ratings, to produce a combined profile that can be used for a predetermined purpose, such as searching, classification and identifying compatibility between users. In a further aspect the invention is a computer generated online interface.
SOCIAL INTELLIGENCE