The present invention relates to a system for measuring a consumer emotion model and, particularly, to a system for providing a guideline for product production or service provision by measuring an emotion model of a consumer being targeted. The system for measuring a consumer emotion model, according to the present invention, comprises: a questionnaire provision unit (110) for providing a questionnaire for extracting design elements, consumer psychology elements and activity elements; a questionnaire response reception unit (120) for receiving, from sample consumers, answers corresponding to a report; a score calculation unit (130) for calculating total scores for each item category by multiplying the weighted values for each item with the inputted answers, and for calculating percentage values of the total scores; and an emotion model determination unit (140) for matching consumer emotions to one emotion model among preset emotion models on the basis of the calculated percentage values for each item category. The system for measuring the consumer emotion model, according to the present invention, understands a consumption propensity or the preferential tendencies of a consumer and, especially, is necessary for quantitatively understanding the emotions of emotional and various consumers. To this end, the system calculates a result value by giving a weighted value according to a correlation between the respective questionnaires through the questionnaire on consumer psychology reflecting design elements and consumer psychology and activity elements, and quantitatively measures the types of consumer emotions on the basis of a maximum value element of the extracted result value, so as to classify the consumer emotions by the emotion model, thereby enhancing design competitiveness and improving the added value in the future.
SYSTEM FOR MEASURING CONSUMER EMOTION MODEL