This impression evaluation device comprises: a physical property information measurement unit (1) that measures at least one physical property information of an object (P) from among visual first physical property information, auditory second physical property information, tactile third physical property information, olfactory fourth physical property information, and gustatory fifth physical property information; a biological information measurement unit (3) that measures at least one biological information of a subject (Q) from among autonomic first biological information, central second biological information, endocrine-immunological third biological information, and bionomical-behavioral fourth biological information; and an impression evaluation unit that evaluates the impression that the subject (Q) has about the object (P) from the physical property information measured by the physical property information measurement unit (1) and the biological information measured by the biological information measurement unit (3) by employing a psychological model that represents a relationship between impression and said physical property information and said biological information and that employs at least one of value characteristics, activity, and competence as an index.
IMPRESSION EVALUATION DEVICE AND IMPRESSION EVALUATION METHOD