A method of measuring multiple digital social interactions around a topic or news story for the purpose of providing real-time insight on which topics are of greater importance to a particular audience. The invention provides the apparatus and structure to collect information deemed to be a topic, to take a set of references to the topic and integrate that into a thread and to place the thread into a pulse category, to calculate the amount of interest in the thread and the growth of interest in the thread as well as the rate of change of the growth of interest and to formulate a rank of the interest which is displayed visually to a consumer by pulse topic.
SYSTEM FOR COLLECTING, CALCULATING, AND RANKING INTEREST IN INFORMATION IN REAL TIME