The present invention allows lotteries and players to engage in personalized, specialized, customized and/or localized jackpots separate from, or in addition to, standard gaming offerings. In one embodiment of the present invention, a gaming player identifier such as a lottery player card, for example, can be used to identify a player and associate a localized jackpot with the player's wager or gaming play. The jackpots can be funded in a variety of ways, including by taking a percentage of the player's wager for an ordinary lottery game, and attributing it to the localized jackpot. Localized jackpot wins can be instant wins payable immediately or delayed wins payable, for example, if the player were to win some other prize. The system of the present invention can generate random numbers used to determine whether a player will instantly win any jackpot for which he or she is eligible.
System, Method and Device for Enhancing Winning Opportunities in Gaming