The invention discloses a psychological portrait method for microblog users, which comprises the following steps of: 1, selecting a sample user on a microblog platform, and obtaining a personality characteristic score of the sample user by utilizing a questionnaire method according to a set psychological scale; step 2, according to the text information of the sample user on the microblog platform,obtaining text representation of the sample user, and according to the behavior information of the sample user, obtaining behavior representation of the sample user; step 3, constructing a personality characteristic prediction model according to a corresponding relation between the personality characteristic score of the sample user and the text representation and behavior representation; and step 4, obtaining text representation and behavior representation of the to-be-tested user, and obtaining personality characteristics of the to-be-tested user according to the personality characteristicprediction model. According to the method, the personality characteristics of the microblog user can be analyzed, and the technical support is provided for the psychological portrait of the microbloguser.
Psychological portrait method for microblog users