A psychological measurement and persuasion method and system based on image information. The psychological measurement and persuasion method based on image information comprises: a data collection step: collecting, in time, a plurality of pieces of eye movement data generated by an evaluatee when watching a plurality of pre-set pieces of randomly played image information; an evaluation value acquisition step: obtaining a plurality of eye movement tracks according to the plurality of pieces of eye movement data, and integrating the plurality of eye movement tracks to obtain an evaluation value; an evaluation value comparison step: comparing the evaluation value with an evaluation standard to obtain an evaluation result; and a psychological persuasion step: when the evaluation result indicates that the evaluatee has a psychological problem, outputting a simulation scenario according to the evaluation result to perform psychological persuasion on the evaluatee.
PSYCHOLOGICAL MEASUREMENT AND PERSUASION METHOD AND SYSTEM BASED ON IMAGE INFORMATION