A system and a method for analyzing conversational data comprising colloquial or informal terms and having an informal structure. A corpus of training language maps, each associated with an entity, is generated from conversational data retrieved from sources previously associated with entities. Subsequently received conversational data is processed to generate a conversational language map which is compared to a plurality of the stored training language maps. A confidence value is generated describing the similarity of the conversational language map to each of the plurality of the stored training language maps. The entity associated with the training language map having the highest confidence value is then associated with the conversational language map.
Conversational lexicon analyzer