<P>PROBLEM TO BE SOLVED: To provide a visual guidance information generation system by which a device is miniaturized, cost is reduced and appropriate eye flow is surely calculated. <P>SOLUTION: A layout device 100 sections a layout image into a plurality of areas, calculates attention degree feature quantity and positional information of each partial area based on image data and weights the calculated attention degree feature quantity. Next, a starting partial area is detected among a plurality of partial areas based on the calculated attention degree feature quantity and reference points of each partial area are detected among sight line guidance featured spaces based on the weighted attention degree feature quantity and the calculated positional information. Then, the distance between the respective detected reference points is calculated and visual guidance information is generated based on the calculated distance between the reference points. The visual guidance information becomes a visual guidance path which sequentially passes each partial area using the starting partial area as a starting point and using a partial area with the minimum distance between the reference points viewed from a partial area at the previous stage as a partial area at the next stage. <P>COPYRIGHT: (C)2005,JPO&NCIPI 
SYSTEM, PROGRAM AND METHOD FOR GENERATING VISUAL GUIDANCE INFORMATION