To provide a method for profiling an unconscious mechanism for forming personality such as temperament, character, and behavior inducing factor of a user based on psychological theory, and a conscious behavior type.SOLUTION: A method for profiling unconscious mechanism and conscious type includes: a first data storage step for generating and storing source data; a second data storage step for storing incentive adaptability data for each kind of unconscious mechanism and conscious behavior type; a first information collection step for collecting personal temperament and behavior type information from users; and a circulating elaborating execution step for executing circulating elaborating for a commodity recommendation algorithm based on a commodity curation step for curating the commodity adopted via the commodity recommendation algorithm pre-set by the user, a second information collection step for collecting reaction information of the user to the commodity receiving curation, and the user reaction information collected in the second information collection step.SELECTED DRAWING: Figure 1
METHOD OF PROFILING UNCONSCIOUS MECHANISM AND CONSCIOUS TYPE, AND DEVICE