An information obtaining method includes (1) presenting a first visual stimulus to a living body, (2) obtaining brain activity data in the primary visual cortex and a color vision related area during presentation of the first visual stimulus, (3) presenting a second visual stimulus different from the first visual stimulus to the living body, (4) obtaining brain activity data in the primary visual cortex and the color vision related area during presentation of the second visual stimulus, and (5) obtaining brain activity information on the basis of the ratio between the brain activity data in the primary visual cortex, obtained in (2), and the brain activity data in the primary visual cortex, obtained in (4), and the ratio between the brain activity data in the color vision related area, obtained in (2), and the brain activity data in the color vision related area, obtained in (4).
INFORMATION OBTAINING METHOD AND EVALUATION METHOD