A method, apparatus and computer program product for determining social rank, relevance and attention is presented. Persons who communicate with a user are determined. A Communications Rank (CommRank) is determined for the persons for said user, the CommRank taking into account a damping factor of prestige of the persons who communicate with the user, a total number of persons communicating with the user; a rank of a collection of linked communications to and from the user, and a proportional distribution of prestige between the user and the collection of linked communications to and from the user.
System and method for determining social rank, relevance and attention