A method and apparatus for augmenting reality are disclosed. A specific embodiment of the method includes: recognizing an object in an image collected by a camera of a user terminal, and determining a space occupied by the recognized object in a world coordinate system; determining a position in the world coordinate system corresponding to an augmented reality tag of the recognized object, and determining a superimposition position in the collected image corresponding to the position in the world coordinate system corresponding to an augmented reality tag of the recognized object, the position in the world coordinate system corresponding to the augmented reality tag being associated with the space occupied by the recognized object in the world coordinate system; and superimposing, in an augmented reality, the augmented reality tag at the superimposition position. The direct association relationship between the superimposed information and the object in the real world is established.
METHOD AND APPARATUS FOR AUGMENTING REALITY