In one exemplary embodiment, an implicit social graph may be generated using eye-tracking data. Eye-tracking data associated with a visual component may be received from a user device. One or more attributes may be associated with a user of the user device based on the association between the eye-tracking data and the visual component. Based on these attributes, an implicit social graph may be generated. A suggestion, such as a suggestion of another user, a product, an offer, or a targeted advertisement may be provided to the user.
METHOD AND SYSTEM OF GENERATING AN IMPLICIT SOCIAL GRAPH FROM BIORESPONSE DATA