A computer-implemented method for assessing and improving a presence and perception of an entity, the method including for one or more presence categories of data sources, determining a number of data sources in a presence category on which the entity has a presence, the data sources including data, determining a presence score for the entity based on the data, wherein the presence score increases as the number of data sources upon which the entity has a presence increases, for each of a plurality of comments posted on one or more social media sources, determining a perception category and a sentiment score associated with each comment that is related to the entity, where each perception category is associated with a group of keywords, for each perception category, communicating the group of keywords and one or more identifiers for the entity to a social media analytics subsystem (SMAS), searching by the SMAS system the one or more social media sources to locate comments associated within the entity, determining by the SMAS system a sentiment score for each located comment, for each located comment, generating, by the SMAS system, a record in a database that relates the sentiment score to the perception category, determining a perception score for the entity based on the determined perception category and sentiment score, wherein a higher perception score indicates that, on average, users have a higher perception of the entity, locating, based on the determined presence score and the determined perception score, a recommendation record in a database, the recommendation record defining instructions for improving one or more of the presence score and perception score of the entity, communicating, via a user interface, the instructions to a user, receiving, via the user interface, a user selection of a particular perception category for analysis, and communicating, via the user interface, a sentiment breakdown associated with the particular perception category selected for analysis. cn -o CU D 0 : co 0 z CU L) I co /IJ co oc 0)0 Im oZ 11co 2) / KL (0 wOO U) Z5 Cn*~ -C o Ca C U) 0DC
REAL-TIME METHOD AND SYSTEM FOR ASSESSING AND IMPROVING A PRESENCE AND PERCEPTION OF AN ENTITY