Systems and methods are provided for modeling the cognitive impact of content displayed (230, 302) on a first device (204) on a user (202) engaged (240) with a second device (206). An exemplary method involves obtaining (304, 404) activity by the user (202) associated with the second device (206) when content is displayed (230, 302, 406) on the first device (204), determining (306) an impact metric for the content, and correlating (308, 310) the impact metric with the user activity for the user (202). In another embodiment, an exemplary content-management system (200) includes a campaign-management system (208) to provide content displayed (230, 302, 406) on a first device (204) and an impact-modeling system (210) to capture (304, 404) user activity on a second device (206) when the content is displayed (230, 302, 406) on the first device (204), determine (306) an impact metric for the content, and correlate (308, 310) the impact metric to the user activity for the user (202).
COGNITIVE-IMPACT MODELING FOR USERS HAVING DIVIDED ATTENTION