An augmented reality method and system, relating to the technical field of virtual reality. The augmented reality method comprises the following steps: S1: dividing a real image into several display areas; S2: pre-testing and recording a display area and corresponding eyeball instantaneous rotation state; S3: forming a mapping relationship between the eyeball instantaneous rotation state and the display area; S4: determining a gaze region; S5: acquiring real images to obtain associated information of target objects; S6: determining the display position on a display screen of the associated information of the target objects; and S7: superposing the associated information and the target objects in the real image and displaying same. The present method and system can accurately search the display area in which the current focal point of attention of the wearer is located, and rapidly respond to obtain the target object on which the user is focusing and the associated information thereof, combining same with a real image for real-time display on a display screen; search and display of unrelated information is reduced and the experience of interactive sensing of effective information is enhanced.
AUGMENTED REALITY METHOD AND SYSTEM