The embodiment of the invention totally relates to monitoring and responding to social media posts with socially relevant comparisons. The present disclosure is directed toward systems and methods for leveraging social media. For example, systems and methods described herein involve monitoring social media posts and determining socially relevant competitors. Systems and methods described herein also involve identifying the features of the products that form a basis of comparison between the product and competitors. Systems and methods described herein may identify relevant social media discussions and reply to social media posts so as to influence the notions expressed therein.
Monitoring and responding to social media posts with socially relevant comparisons