A computer system and process for extracting, comparing and distilling a chain-of-events for decision making. The system and process involves the following operations: generate or obtain a set of event rules that define events as a function of a pattern of data relating to customer transaction; receive or retrieve, by a processor, real-time transaction data feeds having a plurality of data sets; aggregate the real-time transaction data feeds with daily data feeds to generate an aggregated transaction data feed; generate an intermediate data stream by extracting, using the processor, data structures for event outputs by evaluating the aggregated transaction data feed against the set of event rules; generate a set of insight rules as a function of a pattern relating to customer decision making behaviour; and generate a chain of events for a consumer by evaluating the data structures for event outputs against the insight rules.
A PROCESS TO EXTRACT, COMPARE AND DISTILL CHAIN-OF-EVENTS TO DETERMINE THE ACTIONABLE STATE OF MIND OF AN INDIVIDUAL