A method and a system for estimating ecosystem-based information dissemination in a social network service are disclosed. The method for estimating ecosystem-based information dissemination in a social network service comprises the steps of: calculating an information dissemination rate by using information pressure of a user, which constitutes the social network service, information pressure of a neighboring user directly connected to the user, and information conductivity from the user to the neighboring user; generating a virtual path by using the information dissemination rate and a preset reference dissemination rate; and estimating an information transfer path of disseminating specific information to one or more members on the social network service by using the virtual path.
METHOD AND SYSTEM FOR ESTIMATING BIO-INSPIRED INFORMATION DEFFUSION IN ON-LINE SOCIAL NETWORK