Disclosed is a sensitivity evaluation system for estimating the sensitivity of a subject at a high level from biological information. The sensitivity evaluation system comprises: an acquisition unit which can acquire the reactions of a sympathetic nervous system and a parasympathetic nervous system as biological data; a biological data analysis unit which can determine a candidate group for a perception factor that the subject has on the basis of the biological data acquired; a positive/negative analysis unit which determines whether the inner state of the subject is pleasure or unpleasure on the basis of the information acquired from the subject; and a comprehensive evaluation unit which considers all of the analysis results from the biological data analysis unit and the analysis results from the positive/negative analysis unit and estimates the sensitivity in a comprehensive manner.
SENSITIVITY EVALUATION SYSTEM, SENSITIVITY EVALUATION METHOD, AND PROGRAM