A driving evaluation apparatus includes a processor configured to determine, based on information about facial expressions or behaviors of one or more passengers riding in a vehicle that is under automatic driving control, whether or not the passenger has displayed a facial expression or behavior indicating a specific feeling, and estimate ride comfort of the vehicle felt by the passenger in accordance with a determination result; and evaluate the driving of the vehicle that is under the automatic driving control, based on an estimation result of the ride comfort.
Driving evaluation apparatus, driving evaluation system, and driving evaluation method