Image evaluation information is generated on the basis of brain wave signals of an image observing user, and analysis information related to areas of attention and the degree of interest or the like of the user with respect to presented images is acquired. The present invention is provided with: a content delivery unit which delivers image content; a data transmission/reception unit which receives delivery content; a head-mounted display for presenting the content; and a content analysis unit for analyzing content evaluation information. The data transmission/reception unit associates image playback control information with brain wave signals acquired from the user, generates evaluation information capable of identifying the brain wave signals which were outputted when each of the images were presented, and outputs said evaluation information to a content analysis device. The content analysis device uses the brain wave signals to analyze the areas of attention and the degree of interest or the like of the user with respect to the presented images.
INFORMATION PROCESSING DEVICE, INFORMATION PROCESSING METHOD, AND PROGRAM