FIELD: information technology.SUBSTANCE: system includes: an information service configured to provide information distribution services through an information distribution network; user devices that device users use to communicate with said information service for receiving said information distribution services, a subset of said device users forming a social network with corresponding user devices; and a transport structure that communicates with network entities of the information distribution network, said transport structure collecting metadata for providing selected information from said information service to targeted device users. The metadata include social network metadata containing a user profile and a device profile for each device user from said subset of device users.EFFECT: high efficiency of distributing information owing to analysis of metadata of a social network user, a user device and an advertiser.15 cl, 14 dwg
SYSTEM AND METHOD OF USING TRANSPORT STRUCTURE IN SOCIAL NETWORK ENVIRONMENT