A method for creating a personality profile based upon an explicit association between icons/objects (30) and attributes describing some of the values which person associates with themselves is disclosed. The persons (40) may own/acquire one or more icons/objects. The icon/objects in conjunction with labeling technology allow for accessing of object profiles. Using information from the object profiles, attributes for a personality profile are complied about the person. This personality profile projects an explicit, quantified image about the person, that could be used to tailor advertising, marketing, or other services.
METHOD FOR CREATING PERSONALITY PROFILED USING TAGGED PHYSICAL OBJECTS