A content classification method includes receiving a set of content items from categories of a specific discipline, and extracting respective features from each content item. A labeling of the content items of the specific discipline is received, performed by human viewers, the labeling indicating a respective category assigned to the content item by the human viewers. A general-content brain-response model is uploaded, the model estimated using measurements of brains of humans presented with a general-content database defined using a set of features and includes a mapping between the set of features and a set of extracted brain activities. The model is applied to the extracted features, to calculate, using the labeling, a set of brain-responses for the specific discipline. Given a new content item associated with the discipline, a category of the discipline best matching the new content item is estimated, based on the model and the discipline-specific brain responses.
Classifying Discipline-Specific Content Using a General-Content Brain-Response Model