A scientometric method for measuring happiness indexes of tourist attractions, which relates to big data processing and comprises: obtaining comment information corresponding to preset types of tourist attractions (S101); establishing a keyword corpus lexicon by using the comment information (S102); performing semantic analysis on the comment information by using the keyword corpus lexicon and a preset evaluation index system to identify the emotional tendency of each comment (S103); performing emotional keyword division on the emotional tendency of the identified comment to obtain two opposite emotional words and one neutral emotional word; assigning, according to a preset rule, values to the emotional words corresponding to each comment; and accumulating the emotional words corresponding to the comments subjected to assignment to obtain net favorable comment indexes of the tourist attractions corresponding to the comments (S106). A relatively accurate emotion evaluation index can be provided for audiences by using the net favorable comment indexes, the reference is good, and tourists can select tourist attractions conveniently.
SCIENTOMETRIC METHOD FOR MEASURING HAPPINESS INDEXES OF TOURIST ATTRACTIONS