For modeling consumer activity, a plurality of processor computational resources generates potential model types. In addition, the plurality of processor computational resources divides activity data into a training data set, a test data set, and a validation data set. The plurality of processor computational resources further trains the potential model types with the training set data. In addition, the plurality of processor computational resources selects a model type with the test data set. The plurality of processor computational resources calculates algorithmic parameters with the validation data set.
Modeling consumer activity