Disclosed are a conversation message generation method, apparatus and device, which relate to natural language processing technology in artificial intelligence. The method may comprise: when it is detected that there is a trigger event during a current human-machine conversation process, acquiring conversation history messages between a conversation robot and a target user during the current human-machine conversation process, and a conversion reference information set related to a conversation topic; according to the conversion history messages and the conversion reference information set, determining a target conversion role of the conversation robot when a message input operation is executed; and on the basis of the conversion history messages and the conversion reference information set, generating a target conversion message corresponding to the target conversion role, and outputting the target conversion message. By means of the embodiments of the present application, the forms of human-machine conversation can be enriched, and the interestingness of human-machine conversations can be increased.
CONVERSATION MESSAGE GENERATION METHOD, APPARATUS AND DEVICE