An apparatus (10) and method for collecting viewer information associated with a user while the user is acquiring and/or viewing multimedia content. The viewer information is interpreted to determine an emotional characteristic. The emotional characteristic may be stored with the multimedia content. Interpretation of emotional characteristic can provide several gradations of user's preference (e.g., the degree to which the user likes the content of the multimedia). It also can provide a relative degree of importance of the content to the user. Additionally, interpretation of the emotional characteristic can be made in terms of one or more specific emotions (e.g., happiness, sadness, fear, anger, etc.) evoked by the multimedia content. Emotional characteristics of other user may also be stored in the metadata of the multimedia content.
SYSTEM AND METHOD FOR CAPTURING AN EMOTIONAL CHARACTERISTIC OF A USER ACQUIRING OR VIEWING MULTIMEDIA CONTENT