A computing device may determine, based at least in part on one or more semantic exemplars associated with a digital object, a level of incongruity for the digital object, and output an indication of the level of incongruity for the digital object. For instance, a system may provide a web application that can support hedonic web surfing. By modeling Internet users as active information foragers instead of random surfers, a system may obtain quantitative measures of digital objects that users may find psychologically stimulating. The system may utilize a quantitative measure of the conceptual incongruity of digital objects that may predict how interesting users will find an object.
Measuring semantic incongruity within text data