Methods and apparatus encouraging distraction-free driving using at least a server and a mobile colt Cat ion device are disclosed. The method includes implementing challenges having challenge parameters, the challenge pertaining to encouraging the distraction-free driving. The method also includes tracking trip data and measuring the trip data against the challenge parameters. The method also includes administering at least a monetary-based or non-monetary-based reward to a user who accomplishes the challenge by satisfying the challenge parameters.
METHODS AND ARRANGEMENTS FOR IMPROVING DRIVING SAFETY