The present invention provides an apparatus and method for personalized sensory media play based on the inferred relationship between sensory effects and user's emotional responses. The apparatus for sensory media play comprises a sensory media playing unit playing sensory media, an emotion inference unit inferring an emotional state of a user based on a compound emotional signal of the user measured at the time of playing the sensory media; and a sensory effect determining unit determining a sensory effect property of the sensory media based on the inferred emotional state of the user, where the sensory media playing unit plays the sensory media according to the sensory effect property determined.
APPARATUS AND METHOD FOR PERSONALIZED SENSORY MEDIA PLAY BASED ON THE INFERRED RELATIONSHIP BETWEEN SENSORY EFFECTS AND USER'S EMOTIONAL RESPONSES