A method and system for influencing public opinion are provided for influencing public opinion using a community of members. Methodologies and/or techniques are included to collect Influence Points; analyze Influence Points to find URLs of Interest (UOI) where the community needs act; plan effective campaigns; distribute tasks derived from campaigns to community members. The methodologies and/or techniques may also include monitoring the progress of campaigns. One campaign mechanism includes real-time desktop or browser add-on alerts sent to some or all community members, asking the members to voice their opinions at a selected UOI. Other campaign mechanism includes asking all or some of the members to act in a way that when measured by an outside agency will show a positive trend.
SYSTEM AND METHOD FOR INFLUENCING PUBLIC OPINION