The purpose of the present invention is to provide an interest information generation system that, on the basis of statistical data, can generate information related to a prescribed number of agents' interest in an object, and that can also simulate human behavior with good accuracy. The present invention is provided with the following: a data input unit 10 into which statistical data is input; a statistical data analysis unit 11 that, on the basis of the statistical data input into the data input unit 11, analyzes the percentage of agents' interest in an object; an agent generating unit 12 that generates an interest graph related to a virtual agent, on the basis of the percentage of the agents' interest in the object according to the statistical data analysis unit 11; and an interest generating unit 13 for generating information related to the agents' interest in the object, on the basis of the interest graph related to the virtual agent generated by the agent generating unit 13.
INTEREST INFORMATION GENERATION SYSTEM