[' ', 'Revised', '11/15/85', 'All', 'Audience', 'estimates', 'based', 'on', 'SMRB', '1985', 'except', 'PHILIP', 'MORRIS', 'U.S.A.', '*', '=', 'Information', 'obtained', 'from', 'publication', 'APPROVED', 'NATIONAL', 'MEDI', 'Estimated', 'PLAYERS', 'LIGHTS', "25'S", '"', '  ', 'E', ' ', ' ', 'CIRC.', '*', '%', 'MEDIAN', 'SOME', 'TOTAL', '#', 'AVG.', 'P.', '4/C', '(000)', 'MALE', 'FEMALE', 'AGE', 'COLLEGE', 'PGS.', 'BLEED', 'COST', 'TOTAL', 'COST', ' ', ' ', ' ', ' ', ' ', 'WEEKLIES', 'IV', 'Guide', '17', ',000', '42.9', '57.1', '34.9', '33.4', '8', '(4', 'sp)', '$', '63,950', '$', '511,600', '1', 'Insert', '99', ',648', '99', ',648', 'People', '2,850', '36', '.0', '64.0', '33.7', '46.4', '4', '60', ',649', '242', '596', 'WEEKLIES', '19,850', '$224', '247', '$', '853,844', 'Pop-Up', 'Coupon', 'charge', '34', ',333', 'TOTAL', 'WEEKLIES', '$', '888,177', 'NEWSTABS', 'National', 'Enquirer', '4,500', '36.6', '63.4', '35.0', '22.7', '7', '$', '28,871', '$', '202,097', 'Star', '3,500', '31.3', '68.7', '35.4', '20.0', '7', '25', '965', '181,755', 'TOTAL', 'NATIONAS/TABS', '8', '000', '$', '54,836', '$383,852', ' ', "MEN'S", 'Field', '&', 'Stream', '2,000', '79.', 'Popular', 'Science', '1,800', '82.', 'Popular', 'Mechanics', '1,600', '83.', 'Outdoor', 'Life', '1,500', '7', 'Home', 'Mechanix', '1,200', '78.', '25,599', '102', ',396', 'Fami', 'ly', 'Handyman', '1,200.', '6', '19', ',057', '76,228', "MEN'S", '9,300', '$165,925', '$', '663,700', 'Pop-Up-Coupon', 'charge', '127,135', 'TOTAL', "MEN'S", '$', '790,835', "WOMEN'S", 'SERVICE', 'Better', 'Homes', '&', 'Gardens', '8,000', '21.5', 'Family', 'Circle', '6', ',688', '12.0', "McCall's", '5', ',000', '12.6', "Woman's", 'Day', '6,176', '7.6', '92.4', '9.8', '6.9', ' ', '$', '38,676', '$', '154,704', '29', '074', '116,296', '29', '595', '118,380', '23', ',924', '95', ',696', 'ro', 'ccd', 'dt', 'et', 'e', 'ct', 'a+', 'w', 'e', 'joe]', ' ', '$', '70,811', '$', '283,244', '55', '256', '221,024', '45', ',348', '181,392', '63,040', '252,160', 'Ladies', 'Home', 'Journal', '5,000', '38', ',920', '155', ',680', 'True', 'Story', '1,450', '1', '13,320', '53,280', "WOMEN'S", '32,314', '$286', ',695', '$1,146,780', 'Pop-Up', 'Coupon', 'charge', '178', ',375', '$1,325,155', 'st<qgedcgodc¢', 'Om', 'Bin', 'ww', 'uo', 'YM', 'MOY', 'st', 'es', '20ez6eav0e', 'ol']