['13.', '14.', '15.', '16.', '17.', 'Guiles', '&', 'Associates', 'At', 'the', 'same', 'time,', 'the', 'concept', 'can', 'not', 'only', 'lack', 'sufficient', 'appeal', 'it', 'can', 'be', 'distressing', 'to', 'committed', 'B', '&', 'H', 'consumers.', 'Without', 'a', 'clear', 'and', 'relevant', 'consumer', 'benefit,', 'therefore,', 'the', 'B', '&', 'H', '‘longer-lasting’', 'proposition', 'is', 'not', 'only', 'fundamentally', 'meaningless', 'to', 'most', 'loyalists', 'it', 'is', 'easily', 'regarded', 'as', 'inherently', 'risky', 'to', '(and', 'not', 'worth', 'the', 'gamble).', 'Prior', 'to', 'actual', 'trial,', 'most', 'B', '&', 'H', 'loyalists', 'expect', 'to', 'discover', 'some', 'type', 'of', 'negative', 'change', '(albeit', 'possibly', 'subtle)', 'in', 'such', 'a', 'product', 'modification.', 'Although', 'frequently', 'unsure', 'of', 'which', 'element', 'they’d', 'find', 'altered', '(and', 'to', 'what', 'extent),', 'there', 'was', 'a', 'presumption', 'that', 'the', '‘improvement’', 'might', 'likely', 'weaken', 'the', 'appeal', 'for', 'them.', 'Although', 'clearly', 'not', 'a', 'realistic', 'forum', 'for', 'evaluating', 'product', 'modifications,', 'the', 'relevance', 'of', 'the', 'brief', 'product', 'trial', 'in', 'this', 'research', 'is', 'only', 'that', 'it', 'earned', 'a', 'broad', 'range', 'of', 'reactions', '(in', 'terms', 'of', 'flavor,', 'strength', 'and', 'draw)', 'and', 'unsurprisingly', 'did', 'not', 'ultimately', 'justify', 'the', 'change', 'for', 'most', 'respondents.', 'While', 'modifications', 'to', 'other', 'aspects', 'of', 'the', 'experience', 'were', 'often', 'notable,', 'an', 'increase', 'in', 'the', 'length', 'of', 'the', 'smoking', 'experience', '(the', 'benefit', 'in', 'question)', 'was', 'not', 'apparent.', 'There', 'may', 'be', 'potential', 'benefit', 'from', 'such', 'a', 'modification,', 'however,', 'which', 'could', 'only', 'result', 'from', 'extended', 'use', '(and', 'therefore', 'only', 'analyzed', 'in', 'research', 'involving', 'extended', 'product', 'trial).', 'The', 'concept', 'could', 'also', 'have', 'appeal', 'in', 'a', 'different', 'market', 'place', '(not', '100’s', 'or', 'Kings),', 'or', 'perhaps', 'with', 'a', 'different', 'agenda', '(e.g.', 'to', 'motivate', 'peripheral', 'B', '&', 'H', 'users', '[though', 'loyalist', 'anxieties', 'would', 'still', 'apply]).', 'Unless', 'a', 'behavioral', 'study', 'proved', 'otherwise,', 'therefore,', 'the', 'prospect', 'of', 'positioning', 'a', '‘longer', 'lasting’', 'B', '&', 'H', '100’s', 'to', 'minimize', 'out-switching', 'seems', 'highly', 'unlikely.', 'More', 'importantly,', 'this', 'research', 'indicates', 'that', 'such', 'a', 'product', 'modification', 'for', 'the', 'sake', 'of', 'increasing', 'loyalist', 'commitment', 'to', 'B', '&', 'H', 'could', 'well', 'do', 'more', 'harm', 'than', 'good.', '[', 'e', '_,,', 'Y', 'Cr8LLGLI']