['B.', 'Source', 'of', 'Zack', 'Advertising', 'Awareness', 'The', 'primary', 'source', 'of', 'Zack', 'advertising', 'awareness', 'continues', 'to', 'be', 'billboards.', 'However,', 'mentions', 'of', 'billboards', 'as', 'an', 'advertising', 'source', 'have', 'increased', 'significantly@', 'since', 'wave', 'I', '(from', '50%', 'to', '61%).', 'In-store', 'adverﬁising', 'is', 'the', 'second', 'gfeatest', 'source', 'of', 'Zack', 'advertising', 'awareness', '(38%).', 'This', 'is', 'followed', 'by', 'magazines', 'and', 'newspapers', '(36%', 'each).', 'Magazines', 'have', 'increased', 'significantly@', 'as', 'a', 'source', 'of', 'Zack', 'ad-', 'vertising', 'awareness.', 'However,', 'this', 'increase', 'can', 'be', 'traced', 'pri-', 'marily', 'to', 'Modesto.', 'Mentions', 'of', 'magazines', 'as', 'a', 'source', 'of', 'Zack', 'advertising', 'awareness', 'in', 'Modesto', 'have', 'increased', 'significantly@', 'since', 'Wave', 'I', '(from', '25%', 'to', '42%),', 'and', 'are', 'now', 'significantly', 'greater', 'in', 'Modesto', 'than', 'in', 'Lubbock', '(42%', 'vs.', '29%).', 'In', 'addition,', 'it', 'should', 'be', 'noted', 'that', 'newspapers', 'are', 'also', 'a', 'significantly@', 'more', 'dominant', 'source', 'of', 'Zack', 'advertising', 'awareness', 'in', 'Modesto', 'than', 'in', 'Lubbock', '(41%', 'vs.', '32%).', 'Other', 'advertising', 'and', 'promotional', 'vehicles,', 'such', 'as:', 'free', 'samples', 'and', 'patches,', 'are', 'not', 'major', 'factors', 'in', 'establishing', 'advertising', 'awareness', 'for', 'Zack.', '@', '95%', 'level', 'of', 'confidence.', '-23-', 'YE10T088']