[' ', '05-07-91', '1:25AM', 'FROM', 'Y&R', 'ACCT.', 'MGMT.', 'TL', 'th', ')', 'P02', '\\', 'L-', 'Av', 'YOUNG', 'SRUBICAM', 'NEW', 'YORK', 'Ww', 'PBS', 'MADISON', 'AVENUE', '\\', 'NEW', 'YORK,', 'NEW', 'YORK', 'f0017-6486', 'KATHRYN', 'JANE', 'BRITE', 'Executive', 'Vice', 'President', 'Associate', 'Genera!', 'Manager', 'June', '6,', '1991', '(212)', '210-4065', 'Mr.', 'James', 'C.', 'Schroer', 'Executive', 'Vice', 'President', 'Marketing', 'and', 'Sales', 'RJ.', 'Reynolds', 'Tobacco', 'Co.', '401', 'North', 'Main', 'Street', 'Winston-Salem,', 'NC', '27102', 'Dear', 'Jim:', ' ', 'We', 'want', 'to', 'thank', 'you', 'all', 'for', 'giving', 'us', 'a', 'chance', 'to', 'help', 'on', 'Winston.', 'It', 'is', 'a', 'tough', 'challenge,', 'to', 'be', 'sure,', 'but', 'we', 'are', 'very', 'much', 'enjoying', 'the', 'process.', 'As', 'we', 'said', 'on', 'Thursday,', 'once', 'we', 'jumped', 'into', 'it', 'we', 'found', 'a', 'lot', 'of', 'interesting', 'things.', 'As', 'you', 'requested,', 'this', 'letter', 'will', 'attempt', 'to', 'summarize', 'how', 'we', 'are', 'approaching', 'the', 'Winston', 'positioning', '(although', 'this', 'topic', 'is', 'obviously', 'best', 'served', 'by', 'Margaret', "Mark's", 'actual', 'presentation).', 'We', 'will', 'also', 'list', 'here', 'the', 'campaign', 'directions', 'which', 'are', 'currently', 'in', 'development.', 'As', 'you', 'know', 'we', 'are', 'continuing', 'to', 'explore', 'additional', 'concepts.', 'Additionally,', 'we', 'are', 'also', 'very', 'interested', 'and', 'concerned', 'about', 'the', 'possibility', 'of', 'looking', 'for', 'innovative', 'ways', 'to', 'evaluate', 'the', 'ultimate', 'campaign', 'contenders.', 'This', 'goes', 'back', 'to', 'our', 'discussions', 'with', 'you', '(and', 'Alex', 'and', 'Joe)', 'on', 'what', 'became', 'the', '“Myth', 'Project.”', 'Our', 'concerns', 'then', 'were', 'about', 'the', 'ability', 'of', 'traditional', 'research', 'tools', 'to', 'help', 'us', 'pick', 'the', 'best', 'advertising', 'for', 'a', 'given', 'brand.', 'And', 'of', 'course', 'as', 'an', 'agency,', 'we', 'were', 'fundamentally', 'interested', 'in', 'whether', 'a', 'new', 'way', 'of', 'fueling', 'developing', 'ideas', 'for', 'this', 'category', 'could', 'be', 'useful.', 'The', 'Myth', 'Project', 'is', 'proceeding', 'in', 'the', 'midst', 'of', 'all', 'this', 'work,', 'believe', 'it', 'or', 'not,', 'and', 'we', 'look', 'forward', 'to', 'talking', 'with', 'you', 'all', 'about', 'it', 'soon,', 'But', 'in', 'the', 'meantime,', 'the', 'work', 'to', 'date,', 'both', 'with', 'academia', 'and', 'with', 'consumers,', 'has', 'been', 'already', 'useful', 'to', 'us', 'in', 'working', 'on', 'Winston,', '™', '9688', '6LL0S']