['including', 'New', 'Balance', 'Skills', 'Challenge,', 'Gatorade', 'Crunch', 'Time', '(2-on-2)', 'and', 'Whacko', 'Shot', 'Showdown', 'will', 'be', 'available', 'for', 'everyone', 'from', '10', 'a.m.', '—', '4', 'p.m.', 'both', 'days.', 'more', '—', 'NBA', 'HOOP', 'IT', 'UP', 'Page', '2', 'of', '2', '“We', 'anticipate', 'another', 'great', 'tournament', 'for', 'basketball', 'fans', 'in', 'Dallas', 'said', 'Chaney', 'Muench,', 'Vice', 'President', 'of', 'NBA', 'Hoop', 'It', 'Up.', '“It', 'travels', 'the', 'country', 'this', 'year', 'under', 'the', 'NBA', 'Hoop', 'It', 'Up', 'name', 'offering', 'even', 'more', 'reasons', 'for', 'local', 'fans', 'to', 'want', 'to', 'sign', 'up', 'and', 'play,', 'and', 'come', 'out', 'for', 'the', 'excitement.”', 'With', '29', 'teams', 'in', 'the', 'United', 'States', 'and', 'Canada,', 'NBA', 'games', 'and', 'related', 'programming', 'are', 'broadcast', 'to', '210', 'countries', 'in', '42', 'languages.', 'The', 'NBA', 'is', 'one', 'of', 'the', 'most', 'popular', 'and', 'profitable', 'sports', 'or', 'entertainment', 'properties', 'in', 'the', 'licensing', 'world', 'with', 'NBA', 'league', 'and', 'team', 'products', 'in', 'stores', 'across', 'the', 'globe,', 'on', 'the', 'NBA', 'Store', 'on', 'NBA.com,', 'the', 'NBA', 'Store', 'on', 'Fifth', 'Avenue', 'in', 'New', 'York', 'City,', 'and', 'NBA', 'City', 'in', 'Orlando.', 'The', 'NBA', 'maintains', '16', 'marketing', 'partnerships', 'with', 'the', 'most', 'successful', 'companies', 'in', 'their', 'categories,', 'seven', 'of', 'which', 'are', 'global', 'Play', 'begins', 'at', '9', 'a.m.', 'both', 'days,', 'continuing', 'throughout', 'the', 'day.', 'Games', 'conclude', 'at', 'approximately', '5', 'p.m.', 'on', 'Saturday', 'and', '4', 'p.m.', 'on', 'Sunday,', 'with', 'the', 'highly', 'anticipated', 'women’s', 'and', "men'’s", 'Top', 'Gun', 'finals', 'hosted', 'respectively', 'at', 'approximately', '2:30', '—', '3', 'p.m.', 'on', 'Sunday.', 'NBA', 'Hoop', 'It', 'Up', 'is', 'supported', 'nationally', 'by', 'Gatorade,', 'Foot', 'Locker,', 'New', 'Balance,', 'Jockey,', 'Spalding,', 'Gatorade', 'Energy', 'Bar,', 'Jeep', 'and', 'Lorillard', 'Tobacco', 'Company’s', 'Youth', 'Smoking', 'Prevention', 'Program.', 'Local', 'Dallas', 'Winter', 'Warm', 'Up', 'partners', 'are', 'The', 'Dallas', 'Moming', 'News,', 'Lone', 'Star', 'Park,', 'Wild', '100,', 'ESPN', 'Radio', '103.3', 'FM,', '96.3', 'KSCS,', 'WBAP', 'News/Talk', '820,', 'Holiday', 'Inn', 'Select', 'and', 'Baylor', 'SportsCare.', 'partnerships.', 'For', 'more', 'information', 'on', 'the', 'NBA,', 'visit', 'www.nba.com.', 'The', 'NBA', 'Hoop', 'It', 'Up', 'tour', 'is', 'managed', 'and', 'produced', 'by', 'Host', 'Communications,', 'Inc.', '(HOST),', 'which', 'celebrates', 'is', '30"', 'anniversary', 'in', '2002.', 'Lexington,', 'Ky.-based', 'HOST', 'provides', 'comprehensive', 'sales,', 'marketing,', 'multimedia,', 'special', 'event', 'and', 'convention/hospitality', 'services', 'to', 'domestic', 'and', 'international', 'grassroots', 'sports', 'and', 'lifestyle', 'events,', 'NCAA', 'Division', '|', 'universities', 'and', 'conferences', 'and', 'national/global', 'associations.', 'For', 'more', 'information,', 'visit', 'www.nbahoopitup.com,', 'www.hostcommunications.com', 'or', 'www.bullruncorp.com,', 'site', 'of', 'HOST’s', 'parent', 'company,', 'Bull', 'Run', 'Corporation', '(Nasdaq:', 'BULL).', '30', '818856474']