['SENT', 'BY:', 'ort', 'oo', 'Bo', '7-86', '+11:39AM', '|', 'ARNOLD', '&', 'PORTER', 'WDC', '2129075473', ':#19', '20', 'Naty', 'Malt', 'AEE', 'Nathan', 'ed', 've', 'Final', 'Package', '««', 'Draft', '#8', 'May', '6,', '1996', '11:30', 'A.M.', 'MESSAGE', 'POINTS', '1.', 'Philip', 'Morris', 'does', 'not', 'want', 'kids', 'to', 'smeke.', 'We', 'have', 'proven', 'our', 'commitment', 'to', 'keeping', 'cigarettes', 'away', 'from', 'kids', 'by', 'our', 'voluntary', 'efforts.', 'Now', 'we', 'ere', 'asking', 'Congress', 'and', 'the', 'President', 'to', 'write', 'that', 'commitment', 'into', 'a', 'federal', 'law.', 'Our', 'support', 'for', 'federal', 'legislation', 'to', 'combat', 'youth', 'smoking', 'continues', 'a', 'Philip', 'Morris', 'tradition', 'of', 'progressive', 'leadership', 'of', 'the', 'tobacco', 'industry.', 'We', 'have', 'engaged', 'other', 'companies,', 'our', 'critics,', 'and', 'government', 'officials', 'in', 'an', 'ongoing', 'dialogue.', 'The', 'time', 'for', 'talk', 'is', 'over.', 'The', 'time', 'has', 'come', 'to', 'ste:', 'forward', 'a3', 'the', 'leading', 'company', 'in', 'the', 'tobacco', 'industry,', 'with', 'one', 'end', 'in', 'mind:', 'bringing', 'people', 'together', 'to', 'attack', 'underage', 'smoking.', 'Our', 'proposal', 'demonstrates', 'Philip', 'Morris’', 'commitment', 'to', 'keep', 'kids', 'away', 'from', 'cigarettes.', 'This', 'action', 'disproves', 'the', 'claims', 'of', 'those', 'who', 'have', 'questioned', 'our', 'commitment.', 'Philip', 'Morris', 'already', 'honors', 'a', 'number', 'of', 'these', 'proposed', 'restrictions,', 'but', 'oe', 'legislation', 'is', 'the', 'only', 'way', 'to', 'ensure', 'compliance', 'throughout', 'the', 'tobacco', 'industry,', 'While', 'the', 'plan', 'includes', 'a', 'number', 'of', 'restrictions', 'on', 'advertising', 'and', 'promotion', 'of', 'cigarettes,', 'Philip', 'Morris', 'continues', 'to', 'stress', 'that', 'its', 'advertising', 'aad', 'promotional', 'activities', 'do', 'not', '"target"', 'kids', 'or', 'cause', 'them', 'to', 'smoke.', 'However,', 'this', 'plan', 'accepts', 'legislative', 'restrictions', 'in', 'this', 'area', 'to', 'address', 'President', "Clinton's", 'and', 'others‘', 'concerns,', 'and', 'in', 'order', 'to', 'facilitate', 'an', 'immediate', 'solution', 'that', 'will', 'help', 'keep', 'cigarettes', 'away', 'from', 'kids,', 'We', 'offer', 'this', 'comprehensive', 'plan', 'in', 'the', 'hope', 'that', 'we', 'can', 'all', 'work', 'together', 'to', 'act', 'against', 'youth', 'smoking', 'now,', 'rather', 'than', 'continue', 'to', 'debate', 'about', 'it.', '2.', 'This', 'plan', 'is', 'specific,', 'sweeping,', 'direct,', 'and', 'it', 'has', 'teeth.', 'It', 'has', 'stiff', 'penalties,', 'enforcement', 'at', 'the', 'front', 'lines', 'by', 'state', 'officials', 'in', 'partnership', 'with', 'the', 'appropriate', 'experts', 'in', 'the', 'federal', 'government,', 'and', 'iis', 'key', 'components', 'have', 'been', 'previously', 'endorsed', 'by', 'some', 'of', 'our', 'most', 'vocal', 'critics.', 'Our', 'critics', 'have', 'previously', 'endorsed', 'many', 'of', 'the', 'measures', 'We', 'are', 'proposing.', 'The', 'plan', 'incorporates', 'many', 'of', 'the', 'most', 'significant', 'components', 'of', 'the', 'agenda', 'u', 'proposed', 'by', 'the', 'Institute', 'of', 'Medicine', 'and', 'the', 'National', 'Academy', 'of', 'Sciences', 'in', 'G', 'their', 'recommendations', 'on', 'combating', 'youth', 'smoking,', 'The', 'access', 'provisions', 'of', 'the', 'plan', 'will', 'ensure', 'that', 'every', 'tobacco', 'purchase', 'is', 'made', 'in', 'a', 'face-to-face', 'transaction', 'where', 'proof', 'of', 'age', 'can', 'be', 'checked.', 'We', 'continue', 'to', 'believe', 'the', 'best', 'way', 'to', 'keep', 'kids', 'away', 'from', 'cigarettes', 'is', 'to', 'keep', 'cigarettes', 'away', 'from', 'kids.', 'Anyone', 'who', 'violates', 'these', 'restrictions', 'should', 'feel', 'the', 'full', 'weight', 'of', 'federal', 'law.', 'Accordingly,', 'we', 'have', 'proposed', 'severe', 'sanctions,', 'including', 'fines', 'of', 'up', 'to', '$50,000', 'against', 'a', 'tobacco', 'manufacturer', 'for', 'violations', 'of', 'the', 'law.', '1', 'EorSéeS902']