['ACTIVITY:', 'BHT', 'USA', 'MAJOR', 'MARKETING', 'DECISION', 'RECOMMENDATION', 'Various', 'PRODUCT(S):', 'Various', 'VII.', 'RECOMMENDATION', 'A,', 'Recommendation', 'we', 'Tecommend', 'spproval', 'of', 'all', 'funds', 'requested', 'in', 'section', 'IV', 'and', 'summarized', 'as', 'follows:', 'Previously', 'Current', 'Agreed', 'Plan', 'Changes', 'Advertising', 'Media', '$', '12,697', '$', '12,425', '272', 'Total', 'Spend', '$', '31,781', '$', '33,249', '+', '1,468', 'Prior', 'Year', 'Adjustments', '(569)', '(569)', '——=', 'P&L', 'Presentation', '$', '31,212', '$.32,680', '+', '1,468', 'Sales', 'Promotion', 'Specific', '11,570', '11,390', '-~', '180', 'Licensee', 'Spend', '2,223', '2,631', '+', '408', 'Intl.', 'Brand', 'Management', '5,291', '6,803', '+', '1,512', 'Rationale', 'As', 'previously', 'discussed,', 'the', 'funds', 'requested', 'are', 'needed', 'to', 'support', 'strategic', 'brands', 'and', 'maintain', 'and', 'grow', 'our', 'franchise', 'in', 'key', 'matkets.', 'Even', 'with', 'expenditure', 'of', 'all', 'requested', 'funds,', 'and', 'considering', 'all', 'upside', 'and', 'downside', 'sensitivities,', 'BWI', 'will', 'achieve', 'the', '$32.8', 'million', 'profit', 'projected', 'in', 'the', 'June', 'QPR', 'and', 'exceed', 'the', '$32.5', 'million', 'budgeted.', '464017920']