['B246-76-1', "{Cont'd}", 'NOTICE', 'I', 'THE', 'FILM', 'NAGE', 'LS', 'LESS', 'CLEAR', 'YAN', 'TULS', 'NOTICE.', 'IT', '1S', 'DUE', 'TO', 'THE', 'PUAGLLY', 'OF', 'THE', 'DOCUMENT', 'ETN', 'FTUMER,', 'To', 'determine', 'consumer', 'reaction', 'to', 'an', 'experimental', 'product', 'containing', 'beth', 'the', '40/80', 'blend', 'and', 'modified', 'homerun/no', 'lactic,', 'Marketing', 'Research', 'conducted', 'a', 'full', 'scale', 'test', 'of', 'the', 'experimental', 'product', 'vs.', 'current.', 'A', 'subsequent', 'test', 'of', 'lactic', 'vs.', 'no', 'lactic', 'resulted', 'in', 'a', 'preference', 'standoff,', 'VICEROY', '99', 'smokers', 'expressed', 'overall', 'about', 'a', 'preference', 'standoff', 'for', 'the', 'experimental', 'product', '(47%),', 'Male', 'VICEROY', '99', 'smokers', 'nearly', 'significantly', 'rejected', 'the', 'experimental', 'VICEROY/', 'RALEIGH', '99,', 'RALEIGH', '89', 'smokers', 'overall', 'significantly', 'preferred', 'the', 'experimental', 'product', '(57%)', 'and', 'RALEIGH', '99', 'females', 'significantly', 'preferred', 'it', '(61%)', 'Competitive', '99', 'smokers', 'directionally', 'preferred', 'the', 'experimental', 'VICEROY/', 'RALEIGH', '99', '(53%);', 'male', 'competitive', 'smokers', 'signi-', 'ficantly', 'preferred', 'it', '(58%)', 'and', 'Martboro', 'smokers', 'marginally', 'preferred', 'the', 'VICEROY/', 'RALEIGH', '99', 'with', '40/60', 'modified', 'homerun/', 'no', 'lactic.', 'The', 'remaining', 'cella', 'were', 'preference', 'standoffs,', 'On', 'attributes,', 'VICEROY/RALEIGH', '99', 'and', 'competitive', '99', 'smokers', 'perceived', 'the', 'experimental', 'VICEROY/RALEIGI!', '99', 'to', 'be', 'significantly', 'slronger;', 'VICEROY/', 'RALEIGH', '99', 'smokers', 'perceived', 'it', 'tu', 'be', 'signi-', 'fleantly', 'more', 'harsh', 'and', 'VICEROY', '99', 'smokers', 'additionally', 'perceived', 'the', 'experimental', 'VICEROY/RALEIGH', '99', 'to', 'have', 'significantly', 'more', 'unpleasant', 'aftertaste.', 'RALEIGH', '99', 'smokers,', 'in', 'addition,', 'perceived', 'the', 'experimental', 'cigarette', 'to', 'be', 'significantly', 'more', 'satisfying', 'and', 'to', 'have', 'a', 'significantly', 'better', 'taste/flavor', 'than', 'current.', 'Detailed', 'results', 'are', 'appended', '(5).', 'Marketing', 'Research', 'recommended', 'that', 'the', 'experimental', 'VICEROY/', 'RALEIGH', '89', '(40/60', 'modified', 'homerun/no', 'lactic)', 'be', 'adopted', 'for', 'RALEIGH', '99', 'but', 'not', 'for', 'VICEROY', '99,', 'i.e.,', 'that', 'the', 'two', 'brands', 'be', 'split,', '‘The', 'Standing', 'Committee', 'agreed', 'with', 'the', 'Marketing', 'Research', 'recommendation.', 'The', 'PDC', 'recommends', 'that', 'the', 'experimental', 'VICEROY/', 'RALEIGH', '99', '{40/60_modified', 'homerun/no', 'lactic)', 'be', 'adopted', 'for', 'RALEIGU', '99', 'only', 'which', 'entails', 'suparate', 'manufacturing', 'operations', 'for', 'VICEROY', 'and', 'RALKIGH,', ' ', ' ', ' ', ' ']