['DATE', 'TIME', 'STATION', 'LOCATION', 'PROGRAM', ' ', 'Premier', '~', '19', 'TRANSCRIPT', 'February', '28,', '1989', '6:30', 'PM', 'WNYC-AM', 'Radio', 'New', 'York', 'City', 'Marketplace', '(Jingle:', 'Those', 'in', 'the', 'know', 'always', 'get', '/', 'get', 'with', 'Camel', 'a', 'real', 'cigarette)', 'Announcer', '(unidentified):', 'Camel', 'cigarettes', 'are', 'just', 'one', 'product', 'of', 'RJR', 'Nabisco,', 'the', 'huge', 'food', 'and', 'consumer', 'products', 'company', 'that', 'was', 'bought', 'out', 'by', 'Kohlberg,', 'Kravis,', 'and', 'Roberts.', 'Yesterday,', "RJR's", 'new', 'managers', 'killed', 'the', "company's", 'only', 'smokeless', 'cigarette.', 'It', 'was', 'the', 'first', 'casualty', 'since', 'the', 'change', 'in', 'the', 'executive', 'suites,', 'and', 'some', 'are', 'worried', 'that', 'other', 'changes', 'may', 'be', 'in', 'the', 'works.', 'Advertising', 'Age', 'editor', 'Fred', 'Danzig', 'says', 'the', 'ad', 'campaigns', 'on', 'Madison', 'Avenue', 'are', 'more', 'than', 'a', 'little', 'concerned', 'about', 'the', 'future', 'of', 'RJR', 'now', 'that', 'KKR', 'is', 'calling', 'the', 'shots.', 'Fred', 'Danzig', 'reporting:', 'While', 'Kohlberg', 'Kravis', 'Roberts', 'was', 'scraping', 'together', 'the', 'twenty-five', 'billion', 'dollars', 'to', 'buy', 'RJR-Nabisco,', 'the', 'food', 'and', 'tobacco', 'giant,', 'advertising', 'people', 'were', 'calmly', 'pointing', 'out', 'that', 'Kohlberg', 'Kravis', 'was', 'getting', 'a', 'bargain.', 'Look', 'at', 'all', 'those', 'mighty', 'and', 'successful', 'brands', 'KKR', 'picked', 'up.', 'You', 'just', "don't", 'develop', 'brand', 'names', 'like', 'Planters', 'and', 'Oreos,', 'Milk', 'Bone,', 'Camel,', 'and', 'Winston', 'overnight.', 'And', 'it', 'never', 'happens', 'unless', "you're", 'committed', 'to', 'spending', 'millions', 'and', 'millions', 'of', 'advertising', 'dollars', 'year', 'after', 'year.', "It's", 'a', 'key', 'to', 'what', 'they', 'call', 'brand-building.', 'RJR-Nabisco,', 'our', 'fifth-largest', 'national', 'advertiser,', 'spent', 'more', 'than', 'two', 'hundred', 'a', 'forty', 'million', 'dollars', 'on', 'advertising', 'in', '1987,', 'but', 'when', 'the', 'Kolhberg', 'Kravis', 'deal', 'came', 'along,', 'it', 'naturally', 'touched', 'off', 'speculation', 'about', 'the', 'future', 'of', 'those', 'RIJR-Nabisco', 'ad', 'budgets.', 'Would', 'KKR', 'cut', 'into', 'the', 'cigarette', 'advertising', 'budget,', 'kill', 'off', 'some', 'struggling', 'brands,', 'sell', 'others?', 'As', 'this', 'speculation', 'continued,', 'along', 'came', 'some', 'quick', 'messages', 'from', 'RJR-Nabisco.', 'They', 'put', 'out', 'the', 'word', 'that', "they'll", 'be', 'introducing', 'Chelsea,', 'a', 'cigarette', 'with', 'a', 'fresh', 'aroma,', 'and', "there's", 'a', 'new', 'Vantage', 'cigarette', 'that', 'gives', 'off', 'less', 'smoke,', 'and', 'yet', 'another,', 'Vantage', 'Ultra,', 'to', 'be', 'positioned', 'against', 'Marlboro,', 'the', 'Philip', 'Norris', 'leader.', 'RIR', 'is', 'putting', 'more', 'than', 'thirty', 'million', 'dollars', 'in', 'advertising', 'behind', 'these', 'three', 'new', 'cigarettes.', 'And', 'Nabisco', 'let', 'it', 'be', 'known', 'that', 'it', 'too', 'will', 'bo', 'C€Ol', 'BSZSIs', 'trp', 'ee', ' ']