[' ', 'THE', 'EFFECTS', 'OF', 'ANTI-SMOKING', 'AND', 'CIGARETTE', 'ADVERTISING', 'ON', 'YOUNG', "ADOLESCENTS'", 'PERCEPTIONS', 'OF', 'A', 'PEER', 'WHO', 'SMOKES', 'ABSTRACT', 'Prior', 'research', 'suggests', 'young', 'adolescents’', 'perceptions', 'of', 'smokers', 'are', 'strongly', 'associated', 'with', 'smoking', 'initiation.', 'Thus', 'we', 'experimentally', 'investigated', 'the', 'effects', 'of', 'anti-smoking', '|', 'and', 'cigarette', 'advertising', 'on', 'nonsmoking', "youths'", 'perceptions', '(evaluative', 'judgments)', 'of', 'a', 'peer', 'who', 'smokes.', 'Results', 'suggest', 'exposure', 'to', 'the', 'anti-smoking', 'ads', 'made', 'salient', 'our', 'seventh', 'grade', 'subjects’', 'preexisting', 'beliefs', 'that', 'smokers', 'foolishly', 'endanger', 'their', 'health,', 'thus', 'resulting', 'in', 'even', 'less', 'favorable', 'evaluations', 'of', 'the', "smoker's", 'common', 'sense', 'and', 'personal', 'appeal.', 'Further,', 'unlike', 'subjects', 'who', 'saw', 'unrelated', '(control)', 'ads,', 'those', 'who', 'saw', 'the', 'anti-smoking', 'ads', 'judged', 'the', 'smoker', 'as', 'immature', 'and', 'unglamorous.', 'Exposure', 'to', 'the', 'cigarette', 'ads', 'did', 'not', 'significantly', 'affect', 'judgments', 'of,', 'but', 'resulted', 'in', 'more', 'favorable', 'thoughts', 'about,', 'the', 'smoker.', ' ', ' ', '6092', '89STS', ' ', ' ', ' ']