['Mr.', 'R.', 'D', 'Tewis', 'August', '17,', '1978', 'Page', '3', 'C.', '1.', 'Does', 'the', 'headline', 'copy', '""Never', 'Move"', 'without', 'my', "VICRAOYS'", 'play', 'off', 'of', 'the', 'visual', 'indicating', 'that', 'the', 'model', 'would', 'never', 'drive', 'away', 'in', 'his', 'car', 'without', 'making', 'sure', 'he', 'had', 'his', 'VICEROYS', 'aloug?', '2.', 'Do', 'respondents', 'think', 'the', 'headline', 'is', '"yith-it"', 'as', 'far', 'as', 'the', 'wording', 'is', 'concerned?', 'Is', 'it', 'believable', 'and', 'meaningful', '?', '3.', 'What', 'is', 'the', 'awsreness/noting', 'level', 'of', 'the', 'body', 'copy?', 'Does', 'the', 'body', 'copy', 'reinforee', 'that', 'VICEROY', 'delivers', 'full', 'taste', '(fulier', 'than', 'other', 'cigarettes)?', '4.', 'Does', 'the', 'tagline:', '"Taste', 'it', 'all', 'in', "VICEROY''", 'communicate', 'a', 'double', 'meaning', 'that', 'a', 'VICEROY', 'smoker', 'enjoys', 'a', 'good', 'life', 'nice', 'clothes,', 'nice', 'car,', 'good-looking', 'companion', '&8', 'well', '25', 'the', 'full', 'taste', 'of', 'VICEROY', 'cigarettes?', 'Do', 'respondents', 'find', 'this', 'copy', 'claim', 'helievable', 'and', 'meaningful', '?', '1v.', 'Product', 'Image', 'A', 'Boih', 'Adg', '1.', 'A,', 'Both', 'Ads', 'Are', 'ratings', 'of', "VICZROY's", 'quality,', 'flavor', 'and', 'strength', 'comparable', 'to', 'Winston', 'and', 'Marlboro?', 'Does', 'the', 'ad', 'communizate', 'that', 'VICEROY', 'is', 'available', 'in', 'both', 'King', 'Size', 'snd', 'Long', 'Size?', 'How', 'aware', 'of', 'VICEROY', 'Kings', 'and', 'Longs', 'are', 'respondents?', 'Are', 'they', 'aware', 'of', '~he', 'styles', 'available?', 'v.', 'Smoker', 'Image', 'What', 'typc', 'of', 'smoker', 'image', 'is', 'projecied', 'by', 'the', 'ad', 'young/old,', 'male/female,', 'active/passive,', 'etc?', 'TEE0LoL9']