['4', 'The', 'incidence', 'of', 'female', 'smoking', 'has', 'increased', 'as', 'females', 'become', 'more', 'independent', 'and', 'more', 'involved', 'in', 'the', 'workplace;', 'however,', 'they', 'will', 'be', 'particularly', 'vulnerable', 'to', 'social', 'pressures', 'until', 'their', 'sense', 'of', 'equality', 'is', 'established', 'beyond', 'question.', 'Geographically,', 'the', 'population', 'is', 'shifting', 'from', 'the', 'Northeast', 'and', 'North', 'Central', 'areas', 'into', 'the', 'South', 'and', 'West.', 'To', 'some', 'extent,', 'the', 'moderate', 'smokers', 'of', 'the', 'North', 'will', 'adapt', 'the', 'heavier', 'smoking', 'habits', 'of', 'the', 'South,', 'or', 'lighter', 'smoking', 'habits', 'of', 'the', 'West.', 'The', 'shifts', 'in', 'geographic', 'demography,', 'however,', 'will', 'have', 'little', 'overall', 'impact', 'on', 'the', 'industry,', 'and', 'the', 'South', 'and', 'Northeast/Mid-Atlantic', 'will', 'remain', 'trie', 'most', 'important', 'markets', 'for', 'cigarettes,', 'followed', 'by', 'the', 'Western', 'Central', 'areas,', 'the', 'East', 'North', 'Central,', 'and', 'lastly,', 'the', 'Pacific/Mountain', 'area.', 'sees', 'tegically,', 'the', 'one', 'possible', 'weakness', 'in', 'the', 'anti-smoker', ':', 'rOCial', 'pariah', 'approach', 'is', 'that', 'it', 'will', 'have', 'its', 'strongest', 'impact', 'on', 'young', 'adults', '(18-24),', 'and', 'very', 'possibly', 'have', 'little', 'impact', 'on', 'the', 'middle-aged', 'smokers', 'who', 'represent', 'half', 'the', 'cigarette', 'volume.', 'Although', 'somewhat', 'ammenable', 'to', 'redirection', 'favoring', 'social', 'consciousness,', 'and', 'perhaps', 'somewhat', 'vulnerable', 'to', 'social', 'pressure,', 'these', 'people', 'are', 'mature', 'enough', 'to', 'remain', 'true', 'to', 'these', 'activities', 'which', 'they', 'enjoy', 'and', 'which', 'are', 'a', 'part', 'of', 'their', 'lives.', 'ee', 'ee)', 'Z', '.', 'al', 'The', 'overriding', 'strategic', 'direction', 'for', 'the', 'cigarette', 'industry', 'in', 'the', "1980's", 'is', 'to', 'negate', 'the', 'social', 'pariah', 'rhetoric', 'of', 'anti-smokers', 'in', 'as', 'effective', 'a', 'manner', 'as', 'possible.', 'This', 'could', 'best', 'be', 'done', 'by', 'removing', 'those', 'elements', 'upon', 'which', 'the', 'rhetoric', 'is', 'based', '(such', 'as', 'development', 'of', 'a', '"safe"', 'cigarette,', 'or', '“nearly', 'safe"', 'Cigarette,', 'and', 'of', 'a', 'Cigarette', 'with', 'no', 'side-stream', 'smoke', 'or', 'odor,', 'while', 'providing', 'required', 'smoker', 'enjoyment', 'and', 'Satisfaction).', 'Secondarily,', 'it', 'might', 'be', 'done', 'by', 'providing', 'some', 'overwhelming', 'social', 'imagery', 'for', 'smoking', 'which', 'overrides', 'the', 'social', 'pariah', 'pressure;', 'thirdly,', 'popularization', 'of', 'an', 'equal', 'rights', 'concept', 'for', 'everyone,', 'in', 'the', 'spirit', 'of', 'cooperation', 'ani', 'non-intrusiveness.', ' ', '19nd', '6€£0S']