['e', 'Corporation', 'Q1)', '{2)', '(3', 'Th', '(3)', '(@)', 'SO', '‘@', 'The', "Corporation's", 'stated', 'goal', 'is', 'to', 'become,', 'within', 'ten', 'years,', 'the', 'growing', 'tobacco', 'company', 'in', 'the', 'U.S.', 'To', 'accomplish', 'this,', 'wishes', 'to', 'achieve', 'and', 'maintain', 'a', 'sales', 'growth', 'that', 'is', '50%', 'greater', 'than', 'the', 'growth', 'rate', 'of', 'the', 'industry.', '"', 'To', 'do', 'this,', 'the', 'Corporation', 'plans', 'to', 'have', 'major', 'entries', 'in', 'every', 'segment', 'of', 'the', 'cigarette', 'industry.', 'In', 'order', 'for', 'established', 'o', '~', 'BA&W', 'brands', 'to', 'contribute', 'to', 'the', 'sales', 'growth', 'objectives,', 'they', 'must', '™', '|', 'outperform', 'the', 'industry', 'growth', 'rate.', '|', 'Thus,', 'they', 'must', 'attract', 'and', 'W', '|', '|', 'retain', 'competitive', 'smokers,', 'as', 'well', 'as', 'starters,', 'disproportionately', '(greater', 'than', 'competing', 'brands.', '.', ',', '~', 'VICEROY', 'is', "B&W's", 'prime', 'potential', 'established', 'brand', "compét'mg", 'in', '_', 'the', 'full', 'flavor', 'segment.', 'e', 'Brand', 'VICEROY', 'sales', 'have', 'declined', 'continuously', 'since', '1967,', 'Thus,', 'the', 'brand', 'has', 'neither', 'kept', 'pace', 'with', 'a', 'growing', 'industry', 'nor', 'even', 'with', 'the', 'static', 'full', 'flavor', 'segment.', ',', 'o', "VICEROY's", 'product', 'positioning', 'appears', 'to', 'be', 'one', 'of', 'a', 'trend', 'from', 'hi-fi,', 'in', 'the', 'early', 'years,', 'to', 'full', 'flavor', 'more', 'recently,', 'The', 'current', 'evidence', 'indicates', 'that,', 'consumers', 'perceive', 'VICEROY', 'as', 'being', 'some-', 'where', 'between', 'a', 'lower', 'tar', 'cigarette', 'and', 'a', 'full', 'flavor', 'cigarette.', 'The', 'trend,', 'however,', 'is', 'that', 'consumers', 'increasingly', 'perceive', 'it', 'as', 'more', 'towards', 'a', 'full', 'flavor', 'brand.', '~', "VICEROY's", 'primary', 'consumer', 'appeal', 'has', 'been', 'among', 'older', 'female', '~', 'smokers.', 'The', 'trend', 'is', 'towards', 'a', 'greater', 'percentage', 'of', 'male', 'smokers', 'in', 'the', "brand's", 'franchise.', 'This', 'is', 'due,', 'however,', 'to', 'a', 'loss', 'of', 'females', 'not', 'a', 'gain', 'of', 'males.', 'VICEROY', 'is', 'a', 'filter,', 'non-menthol', 'cigarette', 'delivering', '16-17', 'mgs.', 'tar', 'and', '1.1-1.2', 'mgs.', 'nicotine.', 'Product', 'improvement', 'efforts', 'are', 'underway', 'to:', 'increase', 'tar/nicotine', 'deliveries', 'to', 'equal', 'that', 'of', 'other', 'major', 'full', 'flavor', 'brands', 'improve', 'the', "cigarette's", 'physical', 'characteristics', '(firmness,', 'end', 'stability,', 'and', 'coal', 'retention)', 'TSH88S089', 'increase', 'consumer', 'preference', 'equal', 'to', 'or', 'better', 'than', 'Winston', 'or', 'Marlboro', '047700']