['Objectives', 'and', 'Strategies', ' ', 'Unbranded', 'Sources', 'Based', 'on', 'current', 'cost', 'estimates,', '"initials"', 'will', 'be', 'implemented', 'in', 'January', 'and', 'July.', '(Goal', 'is', 'to', 'initiate', 'new', 'names', 'quarterly.)', 'M@', 'Franchise', 'will', 'receive', 'branded', 'invitation.', 'Responders', 'will', 'then', 'be', 'folded', 'into', 'next', 'appropriate', 'loyalty', 'segment', 'mailing.', '@&Ls', '6TbTS', 'NOW', '1993', 'DM', '59']