['Attachment', '3', 'New', 'Products', 'Standing', 'Committee', 'B.', 'L.', 'McCafferty,', 'Chairpairson', '$.', 'D.', 'Zolper,', 'Project', 'Author', 'TAURUS', 'Purpose', 'The', 'objective', 'of', 'project', 'Taurus', 'is', 'to', 'develop', 'a', 'product', 'offering', 'which', 'addresses', 'growing', 'social', 'concern', 'over', '"environ-', 'mental', 'smoke"', 'in', 'a', 'manner', 'relevant', 'to', 'smokers.', 'Health', 'concern', 'was', 'addressed', 'by', 'the', 'industry', 'through', 'the', 'development', 'of', 'light', 'and', 'ultra-light', 'tar', 'products.', 'However,', 'to', 'date,', 'no', 'attempt', 'has', 'been', 'made', 'in', 'the', 'states', 'to', 'address', 'social', 'concern.', 'Research', 'smokers', 'and', 'indicates', 'the', 'increasing', 'need', 'to', 'differentiate', 'product', 'offerings', 'ina', 'clearly', 'relevant', 'manner.', 'Therefore,', 'Taurus', 'represents', 'a', 'major', 'opportunity.', 'R&D', 'work', 'and', 'progress', 'to', 'date', 'has', 'been', 'concentrated', 'on', 'low', 'visible', 'sidestream', 'papers.', '-', 'Target', 'Smokers', 'Existing', 'research', '(1983', 'and', 'prior)', 'indicates', 'that', 'a', 'sizeable', 'and', 'growing', 'number', 'of', 'smokers', 'are', 'aware', 'and', 'concerned', 'about', 'the', 'discomforts', 'their', 'smoking', 'may', 'cause', 'among', 'other', 'people,', 'and', 'often', 'change', 'their', 'smoking', 'pehavior', 'to', 'ameliorate', 'the', 'situation.', 'This', 'body', 'of', 'research', 'further', 'suggests', 'a', 'connection', 'between', 'this', 'social', 'concern', 'and', 'health', 'concern.', 'Interest', 'in', 'a', 'product', 'which', 'addresses', 'the', 'social', 'concern', 'issue', 'appeared', 'to', 'he', 'strongest', 'among', 'older', 'female', 'lights', 'and', 'ultra', 'smokers.', 'However,', 'jt', 'is', 'as', 'yet', 'uncertain', 'whether', 'those', 'demographic', 'characteristics', 'have', 'proadened', 'since', 'the', 'date', 'of', 'that', 'research.', 'Therefore,', 'additional', 'consumer', 'research', 'may', 'have', 'an', 'impact', 'on', 'the', 'configuration', 'of', 'the', 'proposed', 'Taurus', 'product.', '.', 'Relevant', 'Consumer', 'Benefit', ' ', 'Reinforcement', 'of', 'the', 'target', 'smokers!', 'positive', 'self-image', 'as', 'a', 'considerate', 'person/smoker', 'in', 'a', 'tangible', 'way-', '621712474']