['MANAGEMENT', 'STATEMENT', 'The', 'mission', 'of', 'The', 'American', 'Tobacce', 'Company', 'is:', 'o', 'to', 'take', 'initiatives', 'in', 'opportunistic', 'cigarette', 'categories', 'in', 'order', 'to', 'increase', 'competitiveness.', 'to', 'be', 'a', 'consistent', 'and', 'positive', 'contributor', 'to', 'American', 'Brands', 'by', 'meeting', 'established', 'operating', 'goals.', 'to', 'establish', 'a', 'profitable,', 'sustainable', 'and', 'competitive', 'business', 'base', 'in', 'both', 'the', 'domestic', 'and', 'international', 'cigarette', 'markets.', 'The', 'Company', 'wil!', 'seek', 'to', 'accomplish', 'its', 'mission', 'by:', 'o', 'differentiating', 'products', 'from', 'the', 'competition', 'by', 'building', 'brand', 'equity', 'within', 'each', 'broad', 'segment', 'of', 'the', 'market,', 'with', 'primary', 'emphasis', 'on', 'the', 'Price', 'Value', 'sector.', 'maintaining', 'flexibility', 'as', 'we', 'apply', 'our', 'unique', 'set', 'of', 'strengths', 'and', 'differentiated', 'competitive', 'strategy', 'to', 'a', 'rapidly', 'changing', 'marketplace.', 'adhering', 'to', 'those', 'elements', 'of', 'our', 'culture', 'and', 'traditions', 'which', 'emphasize', 'that', 'our', 'greatest', 'resource', 'is', 'our', 'employees.', 'Specific', 'objectives', 'over', 'the', 'next', 'three', 'years', 'are:', 'o', 'o', 'to', 'protect', 'our', 'overall', 'business', 'base.', 'to', 'slow', 'the', 'rate', 'of', 'decline', 'on', 'Premium', 'brands.', 'to', 'develop', 'viable', 'brand', 'equities', 'in', 'Discount', 'Brands', 'that', 'will', 'make', 'them', 'less', 'vulnerable', 'to', 'direct', 'competition', 'and', 'position', 'them', 'for', 'long', 'term', 'growth.', 'to', 'reduce', 'the', 'overall', 'cost', 'of', 'manufacturing', 'cigarettes.', 'to', 'reduce', 'all', 'overhead', 'costs', 'and', 'restructure', 'the', 'Company', 'with', 'lower', 'staffing', 'levels.']