[' ', 'B.', ' ', 'Strategy', 'National', 'Media', 'Dual', 'audience', 'publications,', 'i.e.,', 'supplements', 'newsweeklies', 'and', 'other', 'weekly', 'vehicles,', 'will', 'be', 'used', 'to', 'provide', 'broad', 'reach', 'and', 'frequency', 'against', 'all', 'segments', 'of', 'prime', 'prospects.', 'Female', 'monthly', 'magazines', 'will', 'be', 'used', 'to', 'attain', 'the', 'desired', 'age,', 'sex,', 'and', 'income', 'skews.', 'Magazines', 'directed', 'to', 'ethnic', '-', 'Black', 'and', 'Hispanic', '-', 'readers', 'will', 'be', 'used', 'to', 'provide', 'coverage', 'against', 'these', 'segments.', 'Three', 'percent', 'of', 'the', 'total', 'media', 'budget', 'will', 'be', 'spent', 'in', 'these', 'media.', 'Publications', 'which', 'have', 'high', 'compositions', 'of', 'the', "Brand's", 'prime', 'prospects', 'and', 'which', 'most', 'efficiently', 'deliver', 'those', 'audiences', 'will', 'be', 'utilized', 'at', 'insertion', 'frequency', 'levels', 'above', 'corporate', 'norms.', 'Local', 'Media', 'Out-of-home', 'vehicles', 'will', 'be', 'the', 'dominant', 'means', 'of', 'properly', 'allocating', 'weight', 'geographically.', 'Location', 'of', 'out-of-home', 'units', 'in', 'each', 'market', 'will', 'be', 'selected', 'to', 'maximize', 'reach', 'of', 'the', "Brand's", 'prime', 'prospect.', 'Local', 'supplements,', 'magazines,', 'and', 'Black', 'newspapers', 'will', 'be', 'used', 'in', 'conjinction', 'with', 'the', 'out-of-home', 'effort', 'in', 'markets', 'where', 'acceptable', 'vehicles', 'are', 'available', 'and', 'warranted', 'by', 'the', "market's", 'potential.', 'The', 'market', 'size', 'coverage', 'objectives', 'will', 'be', 'tempered', 'by', 'the', 'relative', 'quality', 'and', 'efficiency', 'of', 'the', 'available', 'local', 'media.', 'General', 'Both', 'national', 'and', 'local', 'media', 'will', 'correspond', 'to', 'the', 'following', 'objectives', 'of', 'the', 'program:', '-', 'Spending/Timing', 'Principles', 'Spending', 'will', 'be', 'evenly', 'distributed', 'over', 'the', 'year', 'while', 'recognizing', 'the', 'budget', 'flexibility', 'objective', 'and', 'the', 'need', 'to', 'accommodate', 'an', 'advertising', 'tie-in', 'behind', 'the', 'major', 'promotional', 'thrust.', 'z2s9L', 'OStos', ' ']