['Compartive', 'Quality', 'Evaluation', ' ', '1,', 'The', 'Lest', 'versus', 'own', 'scores', 'among', 'those', 'with', 'a', 'preference', 'are', 'quite', 'similar', 'for', 'both', 'products', '(22%', 'among', 'those', 'with', 'a', 'preference', 'for', 'the', 'Special', 'and', '18%', 'among', 'those', 'with', 'a', 'preference', 'for', 'the', 'Control).', 'When', 'those', 'with', 'a', 'preference', 'ate', 'summed', 'with', 'those', 'having', 'no', 'preference', 'a', 'higher', 'rating', 'results', 'for', 'the', 'Special', '(40%)', 'versus', '29%', 'for', 'the', 'Pall', 'Mall', 'Gold', 'Control.', 'When', 'the', 'test', 'versus', 'own', 'responses', 'ure', 'related', 'to', 'overall', 'preference,', 'the', 'intensity', 'of', 'preference', 'is', 'slightly', 'higher', 'for', 'the', 'Pall', 'Mall', 'Gold', 'Control,', '-', 'Tables', '5', '&', '6', '-11-']