[' ', 'BRAND', 'QUARTERLY', 'MARKETING', 'PLAN', 'SUMMARY', 'EXPLANATION', 'OF', 'VARIANCE', 'FROM', 'ANNUAL', 'PLAN', 'Media', 'variances', 'are', 'due', 'primarily', 'to', 'scheduling/cost', 'adjustments', 'and', 'the', 'application', 'of', 'unanticipated', 'cash', 'discounts.', 'The', 'significant', 'variance', 'in', 'total', 'Advertising', 'and', 'Promotion', 'occurred', 'primarily', 'because', 'Promotion', 'Reserve', 'monies', 'were', 'applied', 'against', 'the', 'CAMEL', 'LIGHTS/SALEM', 'LIGHTS', 'Selective', 'Sampling', 'Program.', 'The', 'bulk', 'of', 'this', 'program', 'will', 'be', 'executed', 'in', 'the', 'second', 'quarter.', 'Loge', '0st0%', ' ', '4']