['CIGARETTE', 'BRAND', 'SWITCHING', 'STUDY', 'JANUARY', 'JUNE,', '1984', 'LORILLARD', 'CONDUCTED', 'BY', 'AD', 'FACTORS,', 'INC.', '.', 'TABLE', '41', 'NIELSEN', 'COUNTIES', 'BENSON', '&', 'HEDGES', '-BENSONGB&GHEDGES', 'BENSON', '&', 'HEDGES', 'LIGHTS', 'DELUXE', 'ULTRA', 'LIGHTS', '70', '100', '100', '100', '100', '100', '100', 'BOX', 'KING', '100', 'BOX', '100', 'BOX', '100', 'BOX', '100', 'BOX', 'BOX', 'BOX', 'TOTAL', 'TOTAL', 'NM', 'NM', 'NM', 'NM', 'M', 'M', 'TOTAL', 'NM', 'NM', 'M', 'M', 'TOTAL', 'NM', 'M', 'TOTAL', 'RESPONDENTS', '9009', '193', '1', '13', '92', '23', '54', '8', '145', '74', '8', '56', '6', '128', '72', '56', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', '100.0', 'NIELSEN-A', '3710', '109', '3', '56', '11', '31', '7', '72', '34', '4', '32', '2', '68', '42', '26', 'COUNTIES', '41.2', 'B5B8.5', '23.1', '60.9', '47.8', '57.4', 'B87.5', '49.7', '45.9', '50.0', '57.1', '33.3', '53.1', '58.3', '46.4', 'NIELSEN-B', '2649', '55', '7', '26', '8', '13', '1', 'a1', '21', '3', '16', '2', '38', '19', '19', 'COUNTIES', '29.4', '28.5', '53.8', '28.3', '34.8', '24.1', '12.5', '28.3', '28.4', '37.5', '28.6', '33.3', '29.7', '26.4', '33.9', 'NIELSEN-C', '1452', '20', '1', '3', '8', '3', '5', '22', '14', '7', '2', '17', '7', '10', 'COUNTIES', '16.1', '10.4', '100.0', '23.1', '8.7', '13.0', '9.3', '15.2', '18.9', '12.5', '33.3', '13.3', '9.7', '17.9', 'NIELSEN-D', '1198', '10', '1', '2', '1', '6', '9', '5', '2', '1', '1', '5', '3', '2', 'COUNTIES', '13.3', '5.2', '7.7', '2.2', '4.3', '111', '6.2', '6.8', '25.0', '1.8', '18.7', '3.9', '4.2', '3.6', 've.3220V8']