['330', 'Corporation', '505', 'Markat', 'Street', 'Knoxvile,', 'Tennessee', '37902', 'Telephone', '(615)521-0600', 'June', '4,', '1985', 'Messrs.', 'Dan', 'Pearson', 'and', 'Tom', 'McCabe‘/', 'R.J.', 'REYNOLDS', 'TOBACCO', 'COMPANY', '401', 'North', 'Main', 'Street', 'Winston-Salem,', 'NC', '27102', 'Dear', 'Dan', 'and', 'Tom:', 'This', 'outlines', 'our', 'action', 'plan', 'for', 'gaining', 'greater', 'theater', 'cooperation', 'in', 'using', 'the', 'Moviegoer', 'theater', 'display', 'closure', 'devices', 'during', 'inappropriate', 'audience', 'hours.', 'BACKGROUND', 'On', 'Tuesday,', 'May', '28,', 'R.J.', 'Reynolds', 'shared', 'the', 'results', 'of', 'a', 'Moviegoer', 'theater', 'audit', 'conducted', 'by', 'Kelly', 'Services', 'for', 'R.J.', 'Reynolds', 'Media', 'Services', 'in', 'early', 'April,', '1985,', 'The', 'primary', 'cbjective', 'of', 'this', 'study', 'was', 'to', 'determine', 'the', 'level', 'of', 'compliance', 'by', 'participating', 'theaters', 'in', 'the', 'closing', 'of', 'the', 'theater', 'display', 'distribution', 'racks', 'during', 'hours', 'when', 'attendance', 'by', 'young', 'patrons', 'is', 'most', 'prevalent.', 'The', 'Kelly', 'services', 'audit', 'results', 'were', 'as', 'follows:', '0', '326', 'racks', 'were', 'inspected', 'prior', 'to', '5:00', 'p.m.', 'and', '18', '(5.5%)', 'were', 'closed', '0', '379', 'racks', 'in', 'total', 'were', 'inspected', 'at', 'all', 'hours', 'and', '25', '(6.5%)', 'were', 'closed', 'PROPOSED', 'ACTION', 'Against', 'a', 'specific', 'objective', 'of', 'dramatically', 'increasing', 'theater', 'cooperation', 'in', 'the', 'use', 'of', 'the', 'theater', 'display', 'closure', 'device,', '13-30', 'proposes', 'the', 'following', 'strategies:', '1.', 'Establish', 'a', 'precise', 'compliance', 'requirement', 'for', 'theaters', '2.', 'Create', 'true', 'leverage', 'with', 'the', 'participating', 'theaters', '3.', 'Strictly', 'enforce', 'the', 'established', 'policy', 'The', 'following', 'discusses', 'each', 'strategy', 'in', 'detail:', 'Precise', 'Compliance', 'Requirement', 'the', 'current', 'agreement', 'between', '13-30', 'and', 'the', 'participating', 'Moviegoer', 'theaters', 'is', 'that', 'the', 'theater', 'agrees', 'to', '"roll', 'up', 'the', 'magazine', 'concealment', 'door', 'on', 'each', 'display', 'stand', 'in', 'an', 'effort', 'to', 'not', 'distribute', 'Moviegoer', 'to', 'younger', 'patrons', 'attending', 'morning', 'and', 'afternoon', 'features."', 'We', 'believe', 'there', 'are', 'two', 'problems', 'with', 'the', 'current', 'agreement:1.', 'It', 'does', 'not', 'set', 'a', 'specific', 'time', 'for', 'opening', 'and', 'closing', 'the', 'display,', 'and', '2.', 'it', 'does', 'not', 'directly', 'link', 'non-compliance', 'with', 'program', 'removal.', 'continued', '...', '2€s28', 'i8¢']