['SPECIAL', 'PROGRAMS', 'ALPINE:', 'AUGUST', 'PROMOTION', 'The', 'need', 'to', 'build', 'trial,', 'retail', 'awareness', 'and', 'distribution', 'depth', 'in', 'carton', 'outlets', 'is', 'a', 'major', 'objective', 'for', 'Alpine.', 'During', 'August,', 'Alpine', 'will', 'feature', 'a', 'special', '"Buy', '3', 'Packs', 'Get', '2', 'Packs', 'Free"', 'promotion', 'designed', 'to', 'generate', 'additional', 'trial', 'in', 'carton', 'outlets.', 'Display', 'Presentations/Allocations', 'This', 'promotion', 'is', 'to', 'be', 'targeted', 'only', 'to', 'outlets', '(chains', 'and', 'independents)', 'that', 'sell', 'primarily', 'by', 'the', 'carton.', 'Targets', 'should', 'include', 'those', 'accounts', 'where', 'we', 'have', 'achieved', 'limited', 'visibility', 'for', 'Alpine.', 'Supermarket', 'participation', 'should', 'receive', 'primary', 'attention.', 'SAM’s', 'and', 'AM’s', 'will', 'be', 'targeting', 'specific', 'chain', 'accounts.', 'Section', 'will', 'determine', 'the', 'number', 'of', 'displays', 'available', 'for', 'placement', 'in', 'independent', 'outlets.', 'Presentations', 'to', 'independent', 'outlets', 'should', 'be', 'made', 'only', 'after', 'available', 'display', 'quantities', 'have', 'been', 'communicated', 'from', 'the', 'section', 'office.', 'Program', 'Dates', 'The', '"5', 'for', '3"', 'display', 'is', 'to', 'be', 'placed', 'during', 'the', 'August', 'Sales', 'Cycle', '(August', '7', '-', 'September', '1).', 'Display', 'Unit', 'The', 'Alpine', 'display', 'holds', '40', '5', 'for', '3', 'deals.', 'Forty', '5', 'for', '3', 'sleeves', '(10', 'of', 'each', 'packing)', 'will', 'be', 'packaged', 'with', 'each', 'display', 'along', 'with', 'a', 'promotion', 'poster.', 'Reps', 'are', 'to', 'repack', 'product', 'into', 'the', '"Buy', '3', 'Packs', 'Get', '2', 'Packs', 'Free"', 'half', 'carton', 'sleeve.', 'Reps', 'will', 'pay', 'the', 'account', 'for', 'the', '80', '"complimentary"', 'packs', 'placed', 'on', 'each', 'display.', 'Reporting', 'Sales', 'Reps', 'are', 'to', 'charge', 'off', 'the', '80', 'complimentary', 'packs', 'for', 'each', 'display', 'on', 'their', 'Weekly', 'Expense', 'Report', 'under', 'the', 'heading', '"Alpine', '5', 'for', '3', 'Complimentary', 'Packs".', 'Refer', 'to', 'the', 'ICR', 'Reporting', 'Instructions', 'for', 'display', 'reporting', 'instructions.', '06S90P090e']