['16', '14', 'TEST', 'PANEL', 'CONTROL', 'PANEL', 'HARLBORO', 'HARLBORO', 'SHARE', 'SHARE', 'SHARE', '42', '20', 'MARKET', 'HARKET', 'HARKET', 'e', '39.3', '8', '40', '1', '7N', 'B', '7', '\\', '~', '\\', '\\', '141', '36', '12}', '24', '10', '-132', '1', '1', '1', ']', '1', '1', 'TEST', 'PERIOD', 'POST', 'PERIOD', 'BAsE', 'TEST', 'PERIOD', 'POST', 'PERIOD', '8', 'BRSE', '12', '10', 'PHILIP', 'MORRIS', 'US.A.', 'INTER-OFFICE', 'CORRESPONDENCE', "'", '120', 'PARK', 'AVENUE,', 'NEW', 'YORK,', 'N.Y', '10017', '10:', 'Distribution', 'February', '19,', '1987', 'FROM:', 'SUBJECT:', 'Dennis', 'Miller', 'Circle', 'K', 'In-Store', 'Test', 'Results', 'During', 'the', 'fourth', 'quarter', 'of', '1986,', 'Circle', 'K', 'stores', 'located', 'in', 'Phoenix,', 'Arizona,', 'were', 'used', 'to', 'evaluate', 'the', 'three', 'test', 'variables', 'Tisted', 'below.', 'A', 'fourth', 'variable', '(self-service', 'conversion', 'to', 'non-self-service)', 'is', 'cur-', 'rently', 'being', 'tested.', '.', 'Marlboro/Coffee', 'Promotion', 'o', 'B4', 'Counter', 'Display', '.', 'Competitive', 'Promotions', 'The', 'results', 'as', 'they', 'pertain', 'to', "Marlboro's", 'performance', 'and', 'coffee', 'pro-', 'motion', 'have', 'been', 'published.', 'The', 'B-4', 'counter', 'display', 'and', 'competitive', 'promotion', 'test', 'is', 'currently', 'undergoing', 'data', 'analysis', 'and', 'interpretation.', 'However,', 'during', 'the', 'initial', 'analysis', 'of', 'these', 'three', 'separate', 'and', 'dis-', 'tinct', 'tests,', 'an', 'unexpected', 'phenomenon', 'appeared', 'to', 'be', 'occurring', 'in', 'all', 'three', 'panels', 'simultaneously', 'during', 'the', 'post', 'period', 'of', 'testing.', 'Camel', 'appeared', 'to', 'experience', 'significant', 'share', 'increases', 'in', 'similar', 'proportion', 'to', 'Marlboro', 'share', 'declines', 'during', 'the', 'Camel', 'six-pack', 'promotion.', 'The', 'six-pack', 'promotion', 'occured', 'during', 'the', 'post', 'period', 'of', 'testing.', 'Coffee', 'Promotion', 'Test', 'and', 'Control', 'Panels', 'PROMOTIONAL', 'ACTIVITY', 'PROMOTIONAL', 'ACTIVITY', 'HARKET', 'SHARE', '2040285114', '41.', '40.', '39.', '38.', 'az.', '36.', '35.', '34.', '33', 'az.', '31.', '30.', '29.', 'O', '0', '0O', 'O', '0O', 'O', '0O', '0', '©0', 'O', 'Q@', 'O', '0']