[' ', ' ', 'a', 'AAeiees', 'tei', 'ee', 'ee', 'en', 'As', 'the', 'followine', 'tohle', 'dndicanes,', 'qwoureaesa', 'of', 'Plager.', 'advert', 'icte:', 'nigh', '(38%).', 'This', 'is', 'espectaily', 'true', 'in', 'relation', 'to', 'other', 'recent', 'new', 'drand', 'introductions.', 'B&H', 'De', 'luxe', 'Ma', 'BRIGHT', 'i', 'Ultra', 'Slia', 'BRIGHT', 'National', 'Players', 'Satin', 'Lights', 'Barclay', 'Lights', 'Test', 'Mkt.', 'Introduction', 'Rase', '-', 'Total', 'Smokers', '(513)', '(502)', '(560)', '_', '(2507)', '503)', '|', '(608)', '(692)', 'Claimed', 'Ad', 'Awareness', '57.5', '54.6', '12.90%', '25.5', 'bie?', 'ee', '33634', 'lthe', 'Players', 'CCS', 'was', 'conducted', '14', 'weeks', 'after', 'test', 'market', 'introduction.', 'Ali', 'other', 'brand', 'data', 'are', 'from', '12', 'week', 'CCS', 'Test', 'Markt', 'reads.', '*', 'Denotes', 'significant', 'difference', '(80%', 'confidzence', 'level)', 'between', 'observed', 'level', 'Players', 'and', 'observed', 'levels', 'for', 'each', 'brand.', 'ater?', 'SOURCE:', 'Players', 'Caupaign', 'Communication', 'Study.', 'Among', 'those', 'who', 'cemembered', 'seeing', 'the', 'advertising,', 'situation/visual', 'elements', 'such', 'as', 'brand', 'nawe,', 'package,', 'and', 'people', 'were', 'recatied', 'with', 'greater', 'frequency', 'than', 'salespoints', 'such', 'as', 'si~gans', 'and', 'tar/nicotine.', 'was', 'expected,', 'given', 'the', 'visual', 'emphasis', 'of', 'the', 'advertising.', 'The', 'predontnant', 'detsil', 'recalled', 'was', 'the', 'black', 'and', 'gold', 'package.', 'Over', 'C5123', 'of', 'those', 'are', 'of', "Plavers'", 'advertising', 'recalied', 'this', 'specitic', 'feature.', 'Gther', 'key', 'mentions', 'included:', ':', 'e', 'Nane/', 'Players', '25%', '*', 'Meet', 'Plavers/Players', '12%', 'e', 'Cizerette', 'for', 'sophisticated', 'peanle', 'Liz', '@', 'Shows', 'styvlisn/sophisticated', 'peopie', '44', 'e', 'Coupons/Sanples/Promotions', 'V1%', 'e', 'Low', 'tar', 'and', 'nicotine', '8%', '@', 'Peoole', 'at', 'party/nightclub', '7%', 'This', 'The', 'details', 'of', 'recall', 'suggest', 'that', "Players'", 'advertising', 'was', 'capitalizing', 'on', 'the', 'strong', 'visual', 'impact', 'of', 'the', 'distinct', 'black', 'and', 'gold', 'package,', 'b', 'oth', 'in', 'gaining', 'attention', 'and', 'in', 'communicating', 'the', 'image', 'of', 'an', 'upscale,', 'stylish', 'brand.', 'The', 'positive', 'jiapact', 'of', 'the', 'Players’', 'pack', 'was', 'also', 'seen', 'in', 'the', 'level', 'of', 'the', '7+', 'attitude', 'rating', 'tor', 'the', 'package.', ' ', ' ', 'Base', '-', 'Aware', 'of', 'Players', 'Suemranewaremars', '&', '8', 'Tn', 'ae', 'nt', 'tl', 'ht', 'Re', 'Pat', 'Raa', 'Ae', 'ANIA', 'Th', 'Sri', 'lth', 'EAS', 'TREES', 'YALE', 'EIEIO', 'ca', 'ee', 'ene', 'Peet', 'LS', 'Oe', 'ENN', 'NPP', 'AR', 'AY', 'DE', 'NE', 'ASE', 'ARE', 'in', 'ii', '____y', ' ', ' ', 'wn', 'o', 'o', '£', 'Ow', 'i)', '@®', ' ', 'it']