['R.', 'A,', 'Pittman', '‘', 'July', '27,', '1977', 'Mest', '#1', 'KOOL', '84', 'smokers', 'in', 'total', 'significantly', 'preferred', 'the', 'experimental', 'KOOL', 'with', 'the', '50%', 'flue-cured', 'substitutions', '(56%).', 'This', 'preference', 'came', 'primarily', 'from', 'males', 'who', 'significantly', 'preferred', 'it', '(60%).', 'Female', 'KOOL', 'smokers', 'expressed', 'a', 'directional', 'preference', 'for', 'the', 'experimental', 'Product', '(53%).', 'Salem', '85', 'smokers', 'in', 'total', 'expressed', 'about', 'a', 'preference', 'standoff', 'between', 'the', 'two', 'cigarettes', '(48%).', 'Male', 'Salem', 'smokers', 'significantly', 'rejected', 'the', 'sample', 'with', '50%', 'flue—cured', 'substitution', '(41%)', 'while', 'female', 'Salem', 'smokers', 'directionally', 'preferred', 'the', 'experimental', 'product', '(54%).', 'Test', '#2', 'Both', 'KOOL', '84', 'and', 'Salem', '85', 'smokers', 'expressed', 'preference', 'standoffs', 'be-', 'tween', 'the', 'Current', 'KOOL', '84', 'product', 'and', 'the', 'experimental', 'product', 'contain-', 'ing', '100%', 'flue-cured', 'substitutions.', 'Among', 'both', 'smoker', 'groups,', 'results', 'were', 'generally', 'consistent', 'by', 'sex,', 'Respondents', 'were', 'asked', 'in', 'each', 'test', 'to', 'rate', 'each', 'experimental', 'cigarette', 'relative', 'to', 'their', '"own"', 'most', 'often', 'smoked', 'brand', 'on', 'a', 'number', 'of', 'specific', 'Product', 'attributes,', 'Net', 'ratings', 'were', 'developed', 'by', 'subtracting', 'the', 'percent', 'who', 'rated', 'a', 'given', 'cigarette', 'to', 'have', 'more', 'of', 'a', 'specific', 'attribute', 'than', 'their', '"own"', 'brand', 'from', 'the', 'percent', 'who', 'rated', 'that', 'same', 'cigarette', 'to', 'have', 'lees', 'of', 'that', 'attribute.', 'NET', 'PRODUCT', 'ATTRIBUTE', 'RATINGS', 'TEST', '#2', 'KOOL', 'Smokers', 'Salem', 'Smokers', 'Current', ' “XLF-225', 'Girrent', ' XLF-225', 'is', 'Koon', '84', '(50%', 'Sub.)', 'KOOL', '64', '(50%', 'sub.}', 'pitt,', ' ', ' ', 'Strength', '~2', '-20', 'Amount', 'of', 'Menthol', 'Harshness:', '\\ftertaste', 'fenthol', 'Taste', ' ', 'jatisfaction', '*', 'Statistically', 'Significant', '(.95)', 'wee', '|', '10077', '1', '0', 'QUALITY', 'OF', '‘THE', 'DOCUMENT', 'BETXG', 'FILMED.', ' ']