[' ', 'Mr.', 'E.', 'A.', 'Willets,', 'III', 'September', '4,', '1979', 'Page', '4', 'Support,', 'A,', 'Mast', 'suigll', 'market', 'out-of-home', 'advercising', 'opportunities', 'are', 'highly', 'restricted', 'becaus2', 'there', 'are', 'so', 'fay', 'locations', '(stands}', 'and/or', 'mobive', 'forms', 'available,', ' ', '3,', 'Beetlebcards', 'are', 'normally', 'available', 'in', 'all', 'markets.', 'Besides,', 'the', 'mobile', 'nature', 'cf', 'the', 'Beetlcboard,', 'provides', 'creeter', 'coverage', 'aid', 'distribution', 'of', 'the', 'advertising', 'nessage', 'thrcugnout', 'the', 'small', 'narket.', 'C.', 'Equivalent', 'quantities', 'of', '3eetleboard', 'coverage', 'provide', 'siqaificantly', 'greater', 'merchandising', 'opportunities', 'in', 'support', 'ef', 'penetration', 'af', 'the', "brand's", ':', 'advertising', 'message.', '9.', 'The', 'Beetleboard', 'owner/operator', 'prov‘des', 'consumer', 'identification', 'and', 'product', 'testimonial', 'opportunities', 'not', 'available', 'in', '30-sheet', 'environmert.', 'Premise', 'XSL', 'Beetleboard', 'use', 'adds', 'impact,', 'coveraga', 'and', 'distribution', 'to', 'penatrata', 'the', "brand's", 'advertising', 'message.', 'Support', 'AY', 'See', 'previously', 'referenced', 'independently', 'commissioned', 'ard', 'conducted', 'research', 'data', '(Burke-R.', 'J.', 'Reyncids-6/4/75)', 'which', 'shows', '11%', 'greater', '"Recall', 'Impact’', 'aftor', 'two', 'weeks', 'exposure', 'of', 'a', 'Salen', 'Long', 'Beetleboards', '229', 'showing', 'than', 'the', '#100', 'showing', 'billboard', 'norm', 'of', '4%.', ' ', 'See', 'earlier', 'referenced', 'TeTmar', 'Media', 'Computer', 'Sarvices', 'analysis', 'confirming', 'that', 'simul', 'taneous', 'usege', 'of', 'Beetlehnards', 'with', 'reduced', '3)-sheet', 'weight', 'provides', 'substantial', 'increase', 'reach', 'and', 'frequency', 'within', 'original', 'bucgat', 'boundaries.', ' ', ' ', 'xets,', 'regular', 'out-of-home', 'media', 'is', 'not', 'available,', 'uf', 'limited', 'availability,', 'or', 'lacks', 'adecuate', 'market', 'coverage', 'and/or', 'distribution.', 'This', 'occurs', 'because', 'of', 'prohibition,', 'ical', 'zoning', 'ordinances', 'and/or', 'inadequate', 'plant', 'management,', 'e.g.,', 'Hawadi,', 'Washington', 'D.C.,', 'New', 'York,', 'Cleveland,', 'Buffalo,', 'Boston,', 'Miami,', 'elec.', 'Beetishaards', 'are', 'aveilable.', 'in', 'several', 'important', 'ma:', ' ', ' ', ' ', ' ', ' ', 'Equivalent', 'quantitios', 'of', 'Bsetleboard', 'coverage', 'provide', 'sicnificantly', 'more', 'direct', 'yeuyraphic', 'and', 'devoaregnic', 'targeting', 'opportunities.', ' ', 'Equivalent', 'quantities', 'of', 'Beetleboard', 'coverage', 'provide', 'significent:y', 'greater', 'merchandisirg', 'opportxnizies', 'in', 'support', 'of', 'renotration', 'c*', 'the', "brand's", 'advertising', 'messaga.', '  ', '690627099', ' ']