[' ', ' ', 'R.J.Reynolds', 'tobacco', 'Company', '1984', '-', '1988', 'STRATEGY', 'DEVELOPMENT', 'WORKSHEET', '  ', '  ', ' ', ' ', ' ', '   ', 'Department', 'or', 'Division:', 'Marketing', 'Development', '.', '  ', '  ', '  ', ' ', ' ', ' ', ' ', ' ', ' ', '  ', '  ', ' ', '  ', '  ', '  ', '  ', '  ', 'KEY', 'ISSUE', '4:', 'Human', 'Resource', 'Development', 'The', 'Company’s', 'human', 'resources', 'are', 'not', 'fully', 'prepared', 'to', 'effectively', 'capitalize', 'on', 'the', 'opportunities', 'provided', 'by', 'new', 'plants,', 'processes,', 'machinery', 'and', 'equipment,', 'and', 'computer-driven', 'technologies', 'and', 'techniques', 'which', 'will', 'become', 'available', 'on', 'an', 'accelerated', 'basis', 'throughout', 'the', 'planning', 'period.', 'Concurrently,', 'some', 'organizations', 'are', 'not', 'positioned', 'to', 'respond', 'to', 'the', 'requirements', 'which', 'will', 'be', 'placed', 'on', 'them', 'to', 'develop,', 'operate,', 'manage,', 'maintain?', 'and', 'enhance', 'the', 'new', 'technologies', 'and', 'techniques.', 'Correction', 'of', 'these', 'deficiencies', 'and', 'preparation', 'for', 'the', 'future', 'will', 'require', 'strengthening', 'skill', 'levels', 'and', 'changing', 'the', 'perspective', 'of', 'all', 'personnel!', 'as', 'well', 'as', 'pro-', 'vision', 'of', 'an', 'overall', 'organizational', 'structure', 'and', 'climate', 'which', 'encoureges', 'creativity', 'and', 'productivity.', ' ', ' ', '  ', 'OBJECTIVES:', '©', 'Ensure', 'that', 'human', 'resources', 'are', 'available', 'to', 'effectively', 'respond', 'to', 'new', 'technologies', 'and', 'techniques.', ';', '@', 'Provide', 'an', 'organizational', 'structure', 'and', 'environment', 'which', 'maximizes', 'the', 'contribution', 'and', 'commitment', '_', 'of', 'all', 'employees.', '.', '   ', 'Strategies', 'to', 'Address', 'This', 'Issue:', '1.', 'Ensure', 'the', 'effective', 'perpetuation', 'of', 'quality', 'MDD', 'personnel', 'through', 'an', 'efficient', ',', 'MDD', 'college', 'recruiting', 'program', 'developed,', 'refined,', 'and', 'maintained', 'by', 'senior', 'MDD', 'Management.', '2.', 'Continue', 'to', 'develop', 'technical', 'and', 'management', 'skills', 'through', 'training', 'programs', 'and', 'job', 'rotations', 'to', 'maximize', 'flexibility', 'and', 'productivity', 'and', 'to', 'ensure', 'an', 'effective', 'succession', 'plan.', '‘', '3.', 'Maintain', 'an', 'organization', 'structure', 'that', 'effectively', 'and', 'efficiently', 'meets', 'the', 'needs', 'of', 'all', 'end-users.', '4.', 'Maintain', 'a', 'working', 'environment', 'which', 'encourages', 'creativity,', 'productivity', 'and', 'commitment.', ':', '5.', 'Ensure', 'that', 'MDD', 'personnel', 'are', 'effectively', 'trained', 'to', 'utilize', 'new', 'computer', 'technologies.', 'L400', '"90S', 'RIRT', 'Form', '7580', '—', 'Rev.', '5/83', '(page', '&)', 'ee', 'a', 'NE', 'tt', 'tr', 'a4', '1', ' ', ' ']