['STERLING', 'SWITCHERS', 'PROFILE', '12', 'Months', 'Ending', 'December,', '1993', '     ', '            ', '     ', 'Sterling', 'In-Switchers', 'Sterling', 'Out-Switchers', 'New', 'Smokers', '|', 'Brand', 'Brand', 'Brand', 'Brand', '18-24', '25+', '57', 'ES', 'ee', 'ee', '74.1%', '|', '737%', '|', '100.0%', '66.7%', '60.0%', '|', '100.0%', '100.0%', '|', '20.0%', '100.0%', '60.0%', '/', '400.0%', '100.0%', ' ', 'Total', 'Smokers', '   ', '138', '36.2%', '63.8%', ' ', '20.3%', '22.4%', '|', 'atom', '|', '100.0%', '77.6%', '|', '72%', '|', '100.0%', '24.6%', '33.3%', '29.0%', '50.0%', '100.0%', '400.0%', 'Table', '72', 'SLSST90%0Z', '(1', 'of', '2)', '17.4%', '16.7%', '   ', '+', 'ww', 'o', '8.7%', '   ', '80.4%', '100.0%', '13.0%', ' ', '   ', '3.6%', 'Spanish-Speaking', ' ', ' ']