['14', 'ing', 'sales', 'information”', 'and', 'would', 'be', '“‘less', 'effective', 'media', 'for', 'communicating', 'the', 'message.’’', 'Id.', 'at', '93', '(emphasis', 'added).', 'Likewise,', 'in', 'Bolger,', 'the', 'Court', 'invalidated', 'a', 'ban', 'on', 'unsolicited', 'mail', 'advertisements', 'for', 'contraceptives.', 'It', 'rejected', 'the', 'argument', 'that', 'the', 'ban', 'was', 'permissible', 'because', 'it', 'left', 'open', 'the', 'possibil-', 'ity', 'of', 'mailing', 'advertisements', 'to', 'persons', 'who', 'affirma-', 'tively', 'requested', 'them.', 'Here,', 'as', 'in', 'Linmark,', 'the', 'alternatives', 'not', 'foreclosed', 'by', 'the', 'proposed', 'restric-', 'tions', '“are', 'far', 'from', 'satisfactory.”', '431', 'U.S.', 'at', '93.', '3.', 'The', '“Effectiveness”', 'of', 'Visual', 'Techniques', 'in', 'Adver-', 'tising', 'Cannot', 'Justify', 'the', 'Proposed', 'Restrictions', 'In', 'case', 'after', 'case,', 'the', 'Supreme', 'Court', 'has', 'made', 'clear', 'that', 'a', 'speaker', 'may', 'not', 'be', 'burdened', 'because', 'his', 'expression', 'is', 'too', '“effective.”', 'In', 'Kingsley', 'Int’!', 'Pictures', 'Corp.', 'v.', 'Regents,', '360', 'U.S.', '684', '(1959),', 'New', 'York', 'attempted', 'to', 'justify', 'the', 'suppression', 'of', 'a', 'motion', 'picture,', '“‘Lady', 'Chatterley’s', 'Lover,”', 'on', 'the', 'ground', 'that', 'it', '‘attractively’', 'por-', 'trayed', 'adultery—which', 'was', 'not', 'only', 'immoral', 'but', 'against', 'the', 'law.', 'Rejecting', 'that', 'justification,', 'the', 'Supreme', 'Court', 'observed', 'that', 'New', 'York’s', 'argu-', 'ment—', '“misconceives', 'what', 'it', 'is', 'that', 'the', 'Constitution', 'pro-', 'tects.', 'Its', 'guarantee', 'is', 'not', 'confined', 'to', 'the', 'expres-', 'sion', 'of', 'ideas', 'that', 'are', 'conventional', 'or', 'shared', 'by', 'a', 'majority.', '*', '*', '*', 'Andin', 'the', 'realm', 'of', 'ideas', 'it', 'protects', 'expression', 'which', 'is', 'eloquent', 'no', 'less', 'than', 'that', 'which', 'is', 'unconvincing.”', '360', 'U.S.', 'at', '689.', 'Similarly,', 'in', 'Carey', 'v.', 'Population', 'Services', 'Int’l,', '431', 'U.S.', '678', '(1977)—a', 'commercial', 'speech', 'case—the', 'Court', 'overturned', 'a', 'state', 'ban', 'on', 'contraceptive', 'TI0993-0192']