['C', '-9-', 'C', 'In', 'the', 'face', 'of', 'the', 'acknowledged', 'public', 'awareness', 'of', 'the', 'charged', 'petential', 'hazards', 'from', 'smoking,', '1t', 'cannot', 'now', 'be', 'maintained', 'that', 'cigarette', 'advertising', 'of', 'the', 'pleasures', 'derived', 'from', 'cigarette', 'smoking', 'is', 'taken', 'by', 'consumers', 'as', 'meaning', 'that', 'cigarettes', 'are', 'safe.', 'The', 'second', 'legal', 'predicate', '.', '.', '.', 'relied', 'upon', 'in', 'the', 'Commis-', "sion's", '1964', 'Statement', '.', '.', '.', 'was', 'that', 'the', 'industry', 'has', 'spent', 'vast', 'sums', 'over', 'the', 'years', 'for', 'cigarette', 'advertising', '.', '.', '.', 'and', 'that', 'this', 'earlier', 'advertising', 'somehow', 'had', 'established', 'a', '"barrier', 'to', 'adequate', 'public', 'knowledge', 'and', 'appreciation', 'of', 'the', 'health', 'hazards."', '(p.', '105)', 'The', 'Commission', 'coneluded', 'in', '1964', 'that', 'Section', '5', 'therefore', 'imposed', 'a', 'duty', 'upon', 'the', 'industry', 'to', 'include', 'a', 'warning', 'in', 'its', 'advertising.', 'Moreover,', 'in', 'its', 'view,', 'that', '“GQuty', 'exists', 'even', 'if', 'no', 'individual', 'advertisement,', 'viewed', 'in', 'isolation,', 'is', 'deceptive', 'under', 'conventional', 'principles.”', '(p.', '105)', 'Nowhere', 'in', 'the', '1964', 'Statement', 'does', 'the', 'Commission', 'cite', 'con-', 'trolling', 'authority', 'to', 'support', 'that', 'novel', 'and', 'unique', 'eoncept', 'of', 'a', 'duty', 'to', 'disclose,', 'in', 'all', 'the', 'advertising', 'of', 'a', 'lawful', 'product,', 'wholly', 'apart', 'from', 'the', 'question', 'of', 'deception', 'by', 'misrcpresentation,', ':', 'We', 'submit', 'that', 'the', 'drastic', 'and', 'unprecedented', 'requirement', 'that', 'a', 'warning', 'be', 'included', 'in', 'every', 'advertisement...', 'whether', 'deceptive', 'or', 'not', '..', '.', 'must', 'be', 'derived', 'from', 'something', 'more', 'than', 'unsupported', 'and', 'vaguely', 'defined', 'obligations', 'that', 'have', 'no', 'identifiable', 'relationship', 'to', 'the', 'legislative', 'history,', 'wording,', 'or', 'previous', 'consistent', 'interpretation', 'of', 'the', 'Act.', '0€42220089']