[' ', 'Outlet', '#', 'of', '%', 'Total', 'oft', 'Volume', 'Stores', 'Stores', 'Volume', 'Index', 'Convenience', '624', '12', '10', '121', 'Grocery', '1,227', '25', '15', '125', 'Liquor', '1,173', '23', '19', '374', 'Imported', 'Brands', 'Sales', 'Activity/Visibility/Distribution', '_', 'The', 'two', 'brands', 'with', 'the', 'greatest', 'sales', 'within', 'the', 'imported', 'cigarette', 'segment', 'are', 'Export', 'A', 'and', 'Dunhill,', 'with', 'the', 'former', 'clearly', 'outselling', 'the', 'latter', 'across', 'trade', 'classes', 'and', 'communities', 'by', 'at', 'least', '25-50%.', 'By', 'packing,', 'Dunhill', 'Full', 'Flavor', 'and', 'Export', 'A', 'Extra', 'Lights', 'have', 'the', 'highest', 'sales', 'within', 'their', 'respective', 'brand', 'families.', 'The', 'ratio', 'of', 'the', 'sale', 'of', 'Dunhill', 'Full', 'Flavor', 'to', 'Mild', 'to', 'Menthol', 'is', 'approximately', '6-3-1.', 'Despite', 'the', 'lack', 'of', 'permanent', 'or', 'paper', 'displays,', 'Export', 'A', 'typically', 'has', 'superior', 'visibility', 'at', 'retail.', 'Dunhill', 'was', 'occasionally', 'displayed', 'in', 'a', 'quality', '15', 'unit', 'plastic', 'pack', 'rack.', 'As', 'a', 'rule,', 'however,', 'imported', 'brands', 'are', 'kept', 'behind', 'the', 'counter', 'in_', 'inferior', 'positions.', 'Distribution', 'of', 'both', 'brands', 'easily', 'exceeds', '90%', 'in', 'those', 'outlets', 'that', 'carry', 'any', 'imported', 'brands.', 'In', 'outlets', 'that', 'did', 'not', 'typically', 'carry', 'a', 'wide', 'selection', 'of', 'imported', 'brands', '(7-11,', 'Walgreens', 'and', 'some', 'supermarkets),', 'Dunhill', 'Full', 'Flavor', 'was', 'noted', 'more', 'frequently', 'than', 'Export', 'A.', 'Brand', 'had', 'been', 'under', 'the', 'assumption', 'that', 'Bensen', 'was', 'the', 'sole', 'distributor', 'for', 'Dunhill', 'in', 'the', 'San', 'Francisco', 'trading', 'area.', 'However,', 'it', 'appears', 'that', 'some', 'wholesalers', 'receive', 'their', 'inventory', 'of', 'Dunhill', 'directly', 'from', 'T.E.I.', 'Brand', 'will', 'clarify', "Dunhill's", 'distribution', 'channels', 'with', 'Rothmans', 'as', 'soon', 'as', 'possible.', 'Other', 'imported', 'brands', 'were', 'also', 'available,', 'although', 'their', '7', 'distribution', 'was', 'spotty', 'in', 'comparison', 'to', 'Dunhill', 'and', 'Export', 'A.', 'These', 'include', 'Rothmans,', 'Sherman,', 'Gitanes,', '555,', 'and', 'St.', 'Moritz.', 'Pricing', '=,', 'The', 'price', 'of', 'full', 'margin', 'domestic', '20', 'pack', 'cigarettes', '(Marlboro)', 'in', 'outlets', 'that', 'also', 'carried', 'imported', 'brands', 'ranged', 'from', '$1.10', '-', '$1.45.', 'Export', 'A', 'was', 'priced', 'marginally', 'higher', 'than', 'domestic', 'brands', 'at', '$1.40-$1.60,', 'representing', 'only', 'a', '15¢', '-', '20¢', 'premium.', 'EGO9LGE', 'xr', 'OZ']