['661040537', 'Recommendation', '#1:', 'Competitive', '“Brand', 'Interruption"', 'Series', 'Test', ' ', 'Changing', 'an', 'ingrained', 'brand', 'habit', 'requires', 'much', 'more', 'then', 'gaining', 'a', 'single', 'trial.', 'The', 'smoker', 'must', 'have', 'multiple', 'experiences', 'with', 'the', 'brand,', 'and', 'purchase', 'it', 'more', 'than', 'once', 'before', 'a', 'new', 'habit', 'is', 'formed,', 'Since', 'this', 'is', 'also', 'a', 'product', 'for', 'which', 'the', 'brand', 'choice', 'is', 'made', 'weekly', 'or', 'even', 'daily,', 'it', 'could', 'be', 'extremely', 'productive', 'to', '"intensify"', 'the', 'Raleigh/Belair', 'm', 'Ssages', 'around', 'the', 'time', 'of', 'the', 'first', 'trial', 'We', 'recommend', 'testing', 'an', 'intrusive,', 'tightly~spaced', 'mailing', 'series', 'to', 'competitive', 'smokers:', 'e@', '4', 'packages', 'at', 'two', 'week', 'intervals', '®', 'Offers', 'moving', 'progressively', 'from', 'free', 'trial', 'to', 'purchase', 'committment.', 'Example', '-', 'One', 'free', 'pack', '+', 'two', 'coupons', '-', 'Two', 'packs', 'for', 'the', 'price', 'of', 'one', '-', 'Three', 'for', 'the', 'price', 'of', 'two', '-', 'Two', 'lower', 'value', 'coupons', 'The', 'series', 'could', 'be', 'test', 'mailed', 'to', 'a', 'sample', 'of', '10,000', 'and', 'success', 'measured', 'through', 'coupon', 'redemption', 'and', 'pre/post', 'surveys,', '~29-', ' ']