[' ', ' ', ' (-', '3/40', '2', ' ', '.', 'ti.', '.', '-.', '8', 'fe’', '232', 'a', 'Nera', 'atone', 'tab', 'MARKETING', 'DEVELOPMENT', 'PROPOSAL', '(MDD', '#82-31402)', 'TITLE:', 'Expansion', 'of', 'NFO', 'Product', 'Testing', 'Smoker', 'Panel', ' ', 'BACKGROUND:', 'In', 'order', 'to', 'accommodate', 'SALEM', 'product', 'testing', 'among', 'young', 'adult', 'smokers,', 'NFO', 'expanded', 'the', 'smoker', 'panel', 'through', 'a', 'screening', 'in', 'November/December,', '1981.', 'This', 'added', 'sufficient', 'young', 'adult', 'smokers', 'to', 'the', 'panels', 'to', 'allow', 'as', 'many', 'as', 'three', 'to', 'four', 'SALEM', 'products', 'to', 'be', 'tested', 'at', 'the', 'same', 'time.', 'Due', 'to', 'higher', 'than', 'normal', 'attrition', 'from', 'these', 'smokers', 'and', 'no', 'supplemental', 'screening', 'since', '1981,', 'the', 'Product', 'Testing', 'Group', 'is', 'experiencing', 'difficulties', 'in', 'accommodating', 'SALEM', 'product', 'test', 'programs', 'again,', 'particularly', 'among', '25-34', 'year', 'old', 'females.', 'In', 'order', 'to', 'accommodate', 'currently', 'scheduled', 'tests,', 'NFO', 'has', 'asked', 'for', 'approval', 'to', 'screen', 'from', 'their', 'reserve', 'panels', 'to', 'pick', 'up', 'all', '25-34', 'year', 'old', 'menthol', 'female', 'smokers', 'and', 'avoid', 'below', 'minimum', 'sample', 'compositions.', 'OBJECTIVE:', 'Increase', 'the', 'availability', 'of', '25-34', 'year', 'old', 'menthol', 'female', 'smokers', 'to', 'prevent', 'extremely', 'low', 'ending', 'samples', 'on', 'currently', 'scheduled', 'SALEM', 'tests.', 'METHODOLOGY:', 'NFO', 'has', 'determined', 'from', 'a', 'general', 'screening', 'they', 'conduct', 'to', 'balance', 'the', 'NFO', 'regular', 'panels', 'that', 'approximately', '45,000', 'households', 'contain', 'members', 'who', 'use', 'tobacco', 'products.', 'These', 'households', 'have', 'not', 'been', 'screened', 'to', 'obtain', 'tobacco', 'usage.', 'Telephone', 'screening', 'will', 'be', 'conducted', 'with', 'efforts', 'concentrated', 'among', 'households', 'that', 'contain', 'a', '25-34', 'year', 'old', 'female', 'to', 'obtain', 'brand', 'usage.', 'In', 'the', 'process', 'of', 'picking', 'up', '25-34', 'year', 'old', 'female', 'menthol', 'smokers,', 'other', 'tobacco', 'using', 'members', 'within', 'the', 'household', 'will', 'also', 'be', 'updated', 'for', 'brand', 'usage.', 'Based', 'on', 'NFO', 'projections,', 'approximately', '2,000', '25-34', 'year', 'old', 'female', 'menthol', 'smokers', 'along', 'with', '2,500', 'smokers', 'of', 'other', 'brands', 'within', 'the', 'same', 'household', 'will', 'be', 'updated', 'to', 'the', 'smoker', 'panel.', 'TIMING:', 'These', 'new', 'smokers', 'will', 'be', 'available', 'in', 'time', 'for', 'use', 'on', 'tests', 'scheduled', 'for', 'mailout', 'July', '12,', '1982.', 'COST:', '$9,500', 'SOURCE', 'OF', 'FUNDS:', 'Product', 'Research', 'Budget', '-', 'Improved', 'Methods', ' ', '8810', '6E00s', ' ']