['Direct', 'Mail', 'Test', ' ', 'DRAFT', 'COPY', 'Pilot', 'Program', 'Elements', 'BRANDS:', 'Select', 'Premium', 'Brand', 'Packings', 'MARKETS:', 'Arizona', 'TEST', 'DURATION:', 'At', 'least', 'one', 'year', 'CONSUMER', 'BENEFITS:', 'Home', 'Delivery', 'ELIGIBLE', 'CONSUMERS:', '104,000', 'Total', 'Qualified', 'Smokers', '(PM', 'database)', 'ZECSISLVIG']