[' ', ' ', 'EVALUATION/', 'RECOMMENDATION', 'FINS', 'AND', 'FEATHERS', 'Prepared', 'by:', 'W.', 'T.', 'Milburn', 'December', '10,', '1986', 'Page', '2', '3.', 'Circulation/Total', 'Audience', 'Rate', 'Base:', '440,000', 'Within', '48', 'States', 'Circulation:', '440,000', 'Average', 'Paid', 'ABC', 'Total', 'Audience:', '2,200,00', 'Based', 'on', '5', 'RPC', '(average', 'outdoor', 'sport', 'publications)', '4.', 'Distribution', 'Subscription:', '85%', '(75%', 'at', 'basic', 'price', 'of', '$14.95)', 'Newsstand:', '15%', '(Cover', 'Price:', '$1.95)', '5.', 'Mechanical', 'Profile', 'The', 'November', '1986', 'issue', 'contains', '66', 'pages.', 'Each', 'issue', 'is', 'saddle', 'stitched,', 'with', 'a', 'bleed', 'size', 'of', '8', '3/8', 'x', '11', 'inches.', 'Reproduction', 'quality', 'is', 'very', 'good,', 'and', 'the', 'publication', 'offers', 'the', 'Donnelley', 'patented', 'Selectronic', 'technology', 'which', 'allows', 'custom', 'printing', 'of', 'each', 'copy', '(to', 'include', "reader's", 'name,', 'address,', 'or', 'special', 'messages).', '6.', 'Rates/CPM', '(National)', 'Page', '4C:', '$8925', 'gross', '6x', '(7,586', 'net)', 'CPM:', '$3.45', 'net/total', 'audience', 'No', 'charge', 'for', 'bleed.', 'CURRENT', 'ADVERTISING', 'Most', 'all', 'current', 'advertising', 'within', 'the', 'publication', 'is', 'related', 'to', 'outdoor', 'activities.', 'Some', 'national', 'advertisers', 'of', 'a', 'less', 'vertical', 'nature', '(such', 'as', 'Dodge', 'Trucks,', 'Gallo', 'Wines,', 'and', 'Jack', 'Daniels)', 'are', 'also', 'using', 'the', 'publication,', 'but', 'mostly', 'on', 'a', 'regional', 'basis.', 'As', 'recent', 'as', 'six', 'months', 'ago,', 'this', 'group', 'of', 'magazines', 'was', 'not', 'prepared', 'to', 'accept', 'tobacco', 'advertising.', 'The', 'magazine', 'considers', 'itself', 'a', 'family', 'oriented', 'publi-', 'cation', 'and', 'thought', 'some', 'subscribers', 'might', 'have', 'objections', 'to', 'other', 'family', 'members', 'being', 'exposed', 'to', 'tobacco', 'ads.', 'The', 'only', 'tobacco', 'advertising', 'up', 'until', 'now', 'has', 'consisted', 'of', '3', 'Skoal', 'units.', 'Our', 'brands', 'would', 'appear', 'in', 'an', 'uncluttered', 'environment,', 'particularly', 'if', 'positioned', 'on', 'covers.', ' ', '6829', 'e9S9S']