['-14-', 'We', 'will', 'continue', 'to', 'enhance', 'the', 'quality', 'and', 'effectiveness', 'of', 'our', 'organization', 'and', 'seek', 'to', 'provide', 'as', 'many', 'opportunities', 'and', 'challenges', 'aa', 'Possible', 'for', 'personal', 'growth', 'and', 'job', 'satisfaction.', 'And,', 'finally,', 'we', 'will', 'increase', 'profits', 'to', 'give', 'our', 'stockholders', 'a', 'fair', 'return', 'on', 'their', 'investment.', 'These', 'corporate', 'goals', 'have', 'been', 'translated', 'into', 'individual', 'goals', 'for', 'each', 'sector', 'of', 'the', 'company.', 'The', 'marketing', 'and', 'sales', 'objectives', 'or', 'goals', 'for', '1987', 'are', 'as', 'follows:', '+', 'Build', 'on', 'strong', 'brand', 'franchises', '+', 'Increase', 'advertising', 'and', 'consumer', 'promotion', 'budgets', '+', 'Increase', 'size', 'of', 'the', 'sales', 'force', '+»', 'Maintain', "CARLTON's", 'leadership', 'position', '+', 'Continue', 'LUCKY', 'STRIKE', 'filters', 'growth', '-', 'Launch', 'a', 'major', 'PALL', 'MALL', 'offensive', '+', 'Compete', 'directly', 'in', 'the', 'price', 'sector', '+', 'Increase', 'CARLTON', 'export', 'growth', 'and', 'laUnch', 'AMERICAN', 'Lights', 'in', 'Japan']