['1.', 'DLORILLARD', 'SALES', 'TRENDS', '(Cont.):', 'NEWPORT', '-', 'Despite', 'heavy', 'promotional', 'activity', 'on', 'Kool,', 'Newport', 'remains', 'extremely', 'strong.', 'The', 'Box', 'packings', 'are', 'leading', 'the', 'way', 'with', 'phenomenal', 'growth.', 'The', 'recent', 'Box', 'expansion', 'helped', 'to', 'increase', 'this', 'business.', 'Box', "80's,", 'Box', '100’s', 'and', 'Light', 'Box', '80’s', 'sales', 'have', 'increased', 'during', 'the', '4th', 'quarter.', '2.', 'COMPETITIVE', 'SALES', 'TRENDS:', ' ', 'PHILIP', 'MORRIS', 'Marlboro', 'Menthol', '-', 'Sales', 'of', 'menthol', 'packings', 'are', 'showing', 'modest', 'growth.', 'Brand', 'is', 'riding', 'the', 'coat-tails', 'of', 'the', '"unlimited"', 'program,', 'gaining', 'menthol', 'smokers.', 'Beginning', 'down-the-street,', 'introduction', 'on', 'Menthol', 'Light', 'soft', 'king/100’s--too', 'early', 'to', 'report', 'impact', 'of', 'these', 'new', 'packings.', 'Marlboro', '-', 'This', 'family', 'continues', 'to', 'grow', 'at', 'a', 'steady', 'pace.', 'Year', 'end', 'promotions', 'are', 'driving', 'sales', 'in', 'Retail', 'Masters', 'accounts.', 'The', '"On', 'Board', 'Program"', 'appears', 'to', 'be', 'just', 'as', 'effective', 'as', 'the', 'previous', 'companion', 'Marlboro', 'programs.', 'Basic', '-', 'Heavy', 'promotional', 'support', 'during', 'this', 'last', 'quarter', 'has', 'driven', 'sales', 'upward', 'once', 'again.', 'Cambridge', '-', 'Brands', 'responsive', 'to', 'promotion,', 'currently', 'only', 'Region', '7', '(Indianapolis),', 'is', 'receiving', 'extensive', 'support,', 'sales', 'are', 'increasing', 'in', 'that', 'Region.', 'Merit', '-', 'Overall', 'sales', 'appear', 'to', 'be', 'flat', 'in', 'spite', 'of', 'active', 'retail', 'promotions.', 'Benson', '&', 'Hedges', '-', 'With', 'periodic', 'promotions,', 'this', 'is', 'a', 'strong', 'franchise,', 'with', 'the', 'Menthol', 'packings', 'showing', 'significant', 'sales', 'in', 'Chicago', 'inner-city', 'and', 'suburbs.', 'Virginia', 'Slims', '-', 'Sales', 'continue', 'to', 'be', 'flat', 'throughout', 'the', 'Area', 'in', 'spite', 'of', 'limited', 'promotions,', 'heavy', 'print', 'media', 'and', 'a', 'women’s', 'clothing', 'UPC', 'catalog.', 'Best', 'Buy', '-', 'Currently,', 'Best', 'Buy', 'is', 'the', '#1', 'Price', 'Value', 'in', 'the', 'Chicago', 'inner-city', 'and', 'growing', 'fast.', 'The', 'Menthol', 'packings', 'are', 'grabbing', 'volume.', '-', 'Page', '2', 'of', '5', '-', 'é£1G86e26']