[' ', '  ', ' ', ' ', 'SSRN', 'RA', 'Rad', 'em', 'aN', ' ', 'mmm', 'nese', ' ', 'New', 'Technology', 'Product', 'Development', 'Acthird.', 'and', 'perhaps', 'most', 'imoortan’,', 'field', 'where', 'R.J.', 'Reynoids', 'is', 'actively', 'doing', 'something', 'about', 'the', 'issue', 'of', 'tobacco', 'smoke', 'in', 'the', 'ambient', 'is', 'the', 'de-', 'veloornent', 'of', 'new', 'technology', 'products', 'that', 'reduce', 'second-hand', 'smoke', 'cra-', 'matically.', 'Here,', 'once', 'again,', 'we', 'are', 'proud', 'to', 'be', '‘eadirg', 'the', 'industry,', 'building', 'on', 'many', 'years', 'of', 'research', 'and', 'experience.', ' ', 'In', '7996,', 'RJ.', 'Reynolds', 'international', 'suc-', 'cesstully', 'test-marketed', 'Hi.Q,', 'the', '“con-', 'siderate', 'cigarette”', 'that', 'does', 'not', 'burn', 'Cown', 'due', 'to', 'the', 'revolutionary', 'principle', '¢f', 'primarily', 'heating,', 'rather', 'than', 'burning,', 'the', 'fobaceo.', 'With', 'HILO,', 'we', 'have', 'achieved', 'a', 'reduction', 'in', 'second-hand', 'smoke', 'by', 'up', 'to', '20%', 'compared', 'to', 'tobacco-buming', 'Cigarettes', 'in', 'international', 'markets.', 'The', 'benefits', 'derived', 'frem', 'this', 'dramatic', 'cut', 'in', '“quam”', '-', 'as', 'second-hand', 'smoke', 'is', 'called', 'in', 'Germany,', 'where', 'Hi.Q', 'was.', 'tested', '-', 'are', 'impressive:', 'no', 'more', 'fingering', 'odors,', 'hardly', 'any', 'staining', 'of', 'wails', 'and', 'curtains,', 'virtually', 'no', 'films', 'on', 'TV', 'screens,', 'computer', 'monitors,', 'windows,', 'and', 'wind-', 'shields', 'in', 'cars,', 'anc', 'no', 'more', 'overflowing', 'ashtrays.', 'A', 'History', 'of', 'Innoyations=|', ' ', '  ', 'The', 'overwhelming', 'media', 'attention', 'and', 'the', 'balanced', 'to', 'positive', 'coverage', 'of', 'Hi.O', 'show', 'us', 'we', 'have', 'indeed', 'addressed', 'an', 'issue', 'that', '‘s.', 'literally,', '“in', 'the', 'air', '-', 'the', 'annoyance', 'of', 'non-smokers', 'from', 'ETS,', 'In', '1995,', 'R.J.', 'Reynolds', 'tnternational', 'suecessfully', 'launched', 'its', 'menthol', 'brand', 'Salem', 'Pianissimo,', 'another', 'new', 'cigarette,', 'this', 'time', 'in', 'Japan,', 'that,', 'while', 'stil', 'buming', 'tobacco,', 'significantly', 'reduces', 'the', 'major', 'source', 'of', 'ETS,', 'the', 'smoke', 'rising', 'from', 'the', 'lit', 'end', 'of', 'the', 'cigarette', '(“sidestream', 'smoke”', 'to', 'experts),', 'and', 'gives', 'off', 'a', 'pleasant', 'odor,', 'The', '“secret”', 'behind', 'Pianissimo', 'is', 'a', 'new', 'technology', 'for', 'the', 'paper', 'wrarcing', 'arcurd', 'the', 'rod', 'of', 'to-', 'bacco.', 'Within', 'only', 'a', 'matter', 'of', 'months,', 'Salem', 'Pianissime,', 'along', 'with', 'its', 'subsequently', 'introduced', 'non-menthol', 'version,', 'Premier', 'Pianissime.', 'had', 'firmly', 'established', 'itself', 'as', 'the', 'most', 'successful', 'cigarette', 'faunch', 'in', 'the', 'Japanese', 'market', 'in', 'recent', 'years.', 'Both', 'have', 'helped', 'make', 'R.J.', 'Reynolds', 'the', 'fastest', 'growing', 'major', 'tobacco', 'compary', 'in', 'Japan', 'in', '1996.', 'As', 'we', 'pursue', 'this', 'road', 'in', 'other', 'international', 'markets,', 'we', 'at', 'PJR', 'decided', 'to', 'add', 'something', 'to', 'the', 'American', 'company’s', 'slogan:', 'EE', '“We', 'Work', 'for', 'Smokers', '-', 'and', 'for', 'Non-Smokers,', 'too”.', '                                                    ', '                                                       ', '                                        ', ' ', '.', '$1688', '6273', 'an', '   ', 'SD', 'Ie88', 'CO?7:']