['R.JJReynolds', 'Tobacco', 'Company', '1984', '-', '1988', ',', 'STRATEGY', 'DEVELOPMENT', 'WORKSHEET', 'Department', 'or', 'Division:', 'Marketing', 'Development', '   ', '   ', ' ', 'KEY', 'ISSUE', '1:', 'Financial', 'Growth', 'Reynolds', 'Tobacco’s', 'primary', 'financial', 'performance', 'standard', 'calls', 'for', 'real', 'earnings', 'growth', 'at', 'an', 'annual', 'rate', 'three', 'to', 'six', 'percentage', 'points', 'above', 'the', 'Consumer', 'Price', 'Index', 'over', 'the', 'five-year', 'planning', 'period.', 'Concurrently,', 'the', 'Company', 'is', 'committed', 'to', 'support', 'of', 'marketing', 'and', 'other', 'approved', 'programs', 'to', 'continue', 'market', 'share', 'growth', 'and', 'industry', 'leadership.', 'The', 'Company', 'remains', 'at', 'a', 'competitive', 'disadvantage', 'on', 'a', 'total', 'operating', 'cost', 'basis', 'and', 'cannot', 'rely', 'on', 'pricing', 'to', 'achieve', 'real', 'growth', 'in', 'earnings', 'during', 'the', 'Plan', 'period.', 'Accordingly,', 'volume', 'increases', 'will', 'be', 'the', 'prime', 'determinant', 'of', 'real', 'earnings', 'growth,', 'and', 'it', 'is', 'absolutely', 'essential', 'that', 'Effective', 'Cost/Capital', 'Management', 'efforts', 'which', 'fully', 'support', 'this', 'goal', 'and', 'do', 'not', 'jeopardize', 'product', 'quality', 'be', 'intensified.', 'OBJECTIVES:', 'Ensure', 'successful', 'implementation', 'of', 'and', 'realize', 'maximum', 'benefits', 'from', 'the', 'Effective', 'Cost/Capitel', 'Manage-', 'ment', 'Program.', ';', 'improve', 'the', 'effectiveness', 'of', 'human', 'and', 'capital', 'resources', 'employed', 'to', 'maximize', 'leverage', 'and', 'maintain', 'full', 'support', 'of', 'the', 'key', 'objectives', 'of', 'increased', 'share', 'and', 'volume.', 'Meet', 'RJRT’s', 'financial', 'performance', 'standards,', 'including', 'real', 'earnings', 'growth', 'at', 'a', 'minimum', 'of', 'three', 'percent-', 'age', 'points', 'above', 'the', 'CPI.', 'Strategies', 'to', 'Address', 'This', 'Issue:', '1.', 'Identify', 'and', 'use', 'the', 'most', 'cost-efficient', 'research,', 'management', 'and', 'administrative', 'methods', 'without', 'sacrificing', 'the', 'effectiveness', 'of', 'research', 'programs', 'and', 'projects.', '2.', 'Ensure', 'that', 'all', 'marketing', 'research', 'functions', 'and', 'efforts', 'support', 'only', 'high', 'priority', 'action-oriented', 'programs.', '—_', '3.', 'Minimize', 'incremental', 'headcount', 'requirements', 'generated', 'by', 'increased', 'or', 'new', 'end-user', 'demands', 'by', 'continuing', 'the', 'internal', 'reallocation', 'and', 'improved', 'productivity', 'of', 'existing', 'personnel', 'resources.', '4.', 'Implement', 'headcount', 'reductions', 'already', 'identified', 'through', 'functional', 'analysis.', '5.', 'Continue', 'to', 'follow', 'general', 'recruitment', 'practice', 'of', 'hiring', 'and', 'developing', 'entry', 'level', 'personnel', 'thereby', 'avoiding', 'high', 'costs', 'associated', 'with', 'the', 'use', 'of', 'placement', 'services', 'and', 'relocation', 'of', 'higher', 'level', 'personnel.', ',', '\\', 'RJRT', 'Form', '7680', '—', 'Rev.', '5/83', '(page', '2)', 'i', 't', ' ', '8000', 'T9E0S', 'TT', 'EES', 'ST']