['«3', 'Te', 'meee', 'AT', 'OES', 'EIRENE', '=', 'oon', 'no', '8', 'CR', 'ROR', 'REESE', 'SO', '=', 'nt', 'a', 'agape', 'mn', 'n=', '5', 'alana', 'neta', 'Papen', 'Antecedents', 'of', 'smoking', '72', 'principles', 'of', 'advertising', 'communication,', 'Ramond', '(1979)', 'found', 'no', 'consistent', 'relationship', 'between', 'whether', 'an', 'ad', 'was', 'liked,', 'and', 'its', 'subsequent', 'recall;', 'nor', 'was', 'liking', 'related', 'to', 'purchasing.', 'Largely', 'on', 'the', 'basis', 'of', 'an', 'incomplete', '“assessment', 'of', 'econometric', 'studies,', 'Fishbein', '(1977)', 'also', 'concluded', 'that', 'if', 'an', 'advertisement', 'can', 'influence', 'brand', 'loyalty,', 'it', 'can', 'also', 'initiate', 'consumption.', 'Econometrically', 'speaking,', 'the', 'Proposal', 'that', 'advertising', 'initiates', 'consumption', 'is', 'an', 'empirical', 'question.', 'If', 'consumption', 'were', 'a', 'direct', 'result', 'of', 'advertising,', 'the', 'amount', 'of', 'cigarette', 'advertising', 'should', 'be', 'linked', 'to', 'the', 'aggregate', 'consumption', 'of', 'cigarettes.', 'While', 'a', 'review', 'of', 'econometric', 'modeling', 'is', 'beyond', 'the', 'scope', 'of', 'this', 'paper,', 'recent', 'reviews', 'do', 'not', 'support', 'the', 'contention', 'that', 'there', 'is', 'much,', 'if', 'any,', 'relation', 'between', 'advertising', 'expenditures', 'and', 'sales', '(Johnson,', '1986).', 'Furthermore,', 'a', 'strong', 'case', 'can', 'be', 'made', 'that', 'advertising', 'is', 'much', 'more', 'influential', 'in', 'affecting', 'brand', 'choice', 'than', 'it', 'is', 'in', 'persuading', 'someone', 'to', 'buy', 'a', 'product', 'in', 'the', 'first', 'place', '(Schudson,', '1984).', 'Abernethy', 'and', 'Teel', '(1986)', 'recently', 'concluded', 'that', '"...cigarette', 'advertising', 'primarily', 'affects', 'the', 'market', 'share', 'of', 'individual', 'brands', 'rather', 'than', 'aggregate', 'consumption”', '(p.', '55).', 'Smokers,', 'because', 'they', 'are', 'smokers,', 'may', 'attend', 'to', 'cigarette', 'advertisements', 'more', 'than', 'nonsmokers.', 'However', 'their', 'attitudes', 'and', 'beliefs', 'about', 'the', 'ads', 'are', 'more', 'likely', '00PZ0Sz6']