[' ', 'segusetserenn', '8', 'MEMORANDUM', '|', 'Jha', 'Vnorican', 'Sobacee', 'Company', ' ', 'March', '24,', '1982', 'A', 'DIVIEION', 'DF', 'AMERICAN', 'BRANDS,', 'INE', ' ', '(See', 'Below}', ' ', 'T', 'C.', 'Hays', 'Executive', 'Vice', 'President', ' ', 'LUCKY', 'STRIKE', 'Promotion', 'plans', ' ', ' ', ' ', 'Mr.', 'W.', 'J.', 'Moore', 'Advertising', 'Director', 'Mr.', 'C.', 'H.', 'Mullen', 'Vice', 'President', '-', 'Sales', 'We', 'are', 'all', 'pleased', 'with', 'the', 'progress', 'of', 'LUCKY', 'STRIKE', 'Low', 'Tar', 'Filters', 'and', 'are', 'making', 'plans', 'for', 'its', 'expansion', '(including', 'the', 'establishment', 'of', 'a', 'sizeable', 'selling', 'budget', 'reserve).', 'However,', 'I', 'am', 'concerned', 'about', 'the', 'escalation', 'of', 'sales', 'promotion', 'costs', 'in', 'the', 'Binghamton', 'and', 'Spokane', 'test', 'markets,', 'even', 'though', 'we', 'want', 'to', 'push', 'these', 'markets', 'vigorously', 'to', 'determine', 'LUCKY', "STRIKE's", 'potential.', 'Attached', 'are', 'the', 'two', 'exhibits', 'that', 'Eric', 'Gesell', 'prepared,', 'Exhibit', 'I', 'shows', 'the', 'advertising', 'and', 'promotion', 'levels', 'for', 'Binghamton', 'and', 'Spokane', 'that', 'were', 'projected', 'in', 'January.', 'Exhibit', 'II', 'shows', 'a', 'projection', 'of', 'tentative', 'plans', 'for', 'Binghamton', 'and', 'Spokane', 'for', 'a', 'longer', 'period,', 'starting', 'November', '15,', '1981', 'through', '1982.', 'This', 'latest', 'projection', 'includes', 'programs', 'that', 'have', 'been', 'approved', '(additional', 'sampling', 'in', 'each', 'market', 'and', 'the', '50¢', 'VPR', 'in', 'Binghamton)', 'plus', 'potential', 'programs', 'that', 'have', 'been', 'discussed', 'but', 'not', 'yet', 'approved', '(a', 'lighter', 'offer,', 'a', 'self-liquidator', 'plus', 'follow-up', 'promotions', 'in', 'the', 'second', 'half', 'of', 'the', 'year,', '-such', 'as', 'another', 'free', 'standing', 'insert,', 'additional', 'UPs', 'and', 'UCs', 'and', 'a', 'sweepstakes).', 'While', 'these', 'projections', 'show', 'a', 'reduction', 'in', 'the', 'final', '55', 'months', 'of', 'the', 'program', 'compared', 'to', 'the', 'initial', 'eight', 'months,', 'our', 'total', 'costs', 'have', 'gone', 'up', 'appreciably', 'in', 'the', 'area', 'of', 'promotional', 'costs.', 'Also', 'attached', 'is', 'a', 'new', 'LUCKY', 'STRIKE', 'Filters', 'schedule', 'dated', 'March', '18,', '1982,', 'for', 'the', 'four', 'current', 'test', 'markets.', 'I', 'am', 'calling', 'a', 'meeting', 'for', '9:30,', 'March', '31,', 'in', 'the', 'Sales', 'Department', 'conference', 'room', 'with', 'Messrs.', 'Mullen,', 'Moore,', 'Roses', 'and', 'Gesell', 'to', 'discuss', 'these', 'plans.', 'Please', 'arrange', 'to', 'have', 'the', 'following', 'information', 'and', 'plans', 'at', 'that', 'meeting:', 'i.', 'The', 'test', 'market', 'cost', 'of', 'the', 'sales', 'campaigns', 'proposed', 'for', 'LUCKY', 'STRIKE', 'in', 'the', 'schedule', 'dated', 'March', '18', 'for', 'the', 'Binghamton', 'and', 'Spokane', 'markets.', ' ', ' ']