[' ', ' ', 'Mr.', '£.', 'A.', 'Willets,', 'IIT', 'vos', 'September', '4,', '19/9', 'ne', '.', 'ee', 'Page', '6', ' ', ' ', ' ', ' ', 'Obviously,', 'priorities', 'and', 'criteria', 'need', 'to', 'be', 'estadlished', 'to', 'permit', 'proper', 'selection', 'of', 'various', 'media', 'for', 'eaca', 'brand.', 'Further,', 'we', 'believe', 'that', 'it', 'is', '‘important', 'to', 'plar', 'the', 'best', 'and', 'strongest', 'mixture', 'of', 'media', 'to', 'penetrate', 'each', "brand's", 'total', 'advertising', 'message.', 'Therefore,', 'the', 'criteria', 'for', 'selection', 'of', 'when,', 'where', 'and', 'in', 'what', 'quantity', 'to', 'use', 'Beet', 'eboards', 'lead', 'to', 'the', 'following', 'priorities:', '-A.', 'To', 'achteve', 'key', 'market', 'geographic', 'and', 'target', 'audience', 'coverage.', 'B.', 'To', 'add', 'impact', 'and', 'intrusiveness', 'to', 'the', "brand's", 'advertising.', 'C.', 'To', 'add', 'the', 'weight,', 'flexibility', 'ard', 'variety', 'of', 'form', 'in', 'the', "brand's", 'total', 'advertising', 'program,', 'which', 'is', 'necessary', 'to', 'penetrate', 'the', 'messace,', '.', 'DB.', 'Finally,', 'Beetleboarcs', 'should', 'be', 'usec', 'to', 'assist', 'in', 'the', "brand's", 'promotion', 'program.', 'The', 'importance', 'of', 'Beetlebcards', 'in', 'providing', 'assistance', 'to', 'the', 'BaW', 'scles', 'force', 'has', 'been', 'constantly', 'demonstrated.', 'This', 'special', 'added', 'feature', 'of', 'the', 'unique', 'Bectleboards', 'advertising', 'meditm', 'is', 'considered', 'adequate', 'reason', 'alone', 'to', 'use', 'Beetieboards', 'in', 'every', ':', 'market', 'wher2', 'the', 'brand', 'is', 'attempting', 'to', 'achieve', 'a', 'growth', 'pasition', 'or', 'to', 'wairtain', 'share.', 'Ack,', 'obviously', "we've", 'mixed', 'some', 'sales', 'pitch', 'for', 'Bectleboards', 'in', 'with', 'cur', 'answers', 'to', 'your', 'request', 'for', 'a', 'position', 'of', 'how', 'to', 'best', 'use', 'Beetleboards.', '-', 'We', "can't", 'help', '_', 'ourselves', 'because', 'we', 'believe', 'the', 'best', 'way', 'to', 'use', 'Beetleboards,', 'and', 'especially', 'with', 'your', 'advertising', 'cxclusivity', 'of', 'the', 'medium,', 'is', 'to', 'use', 'Beetleboards.', 'If', 'you', 'have', 'any', 'further', 'questions,', "let's", 'discuss', 'them', 'as', 'soon', '2s', 'possible.', 'Sincerely,', '2', 'Geile,', ' ', ' ', 'Le', 'P:', 'Eee', 'S', '7', 'ice', 'President/,', 'ates', 'Management', 'F.', 'McKeown', 'T,', 'Nevilie', 'P,', 'Wessel', 'PKG/Cunningham', '&', 'Walsh,', 'Inc.', 'A.', 'Edeistein', 'W.', 'Williams', ' ', ' ', 'T2002TO99']