[' ', ' ', 'We', 'could', 'never', 'get', 'enough', 'momentum', 'behind', 'that', 'to', 'get', 'jegislation', 'going.', 'But', 'let', 'me', 'tell', 'you', 'some', 'of', 'the', 'things', 'thal', 'we', 'suggested', 'at', 'the', 'time.', 'We', 'suggested', 'that', 'all', 'outdoor', 'tobacco', 'product', 'advertising', 'within', '1,000', 'feet', 'of', 'schools', 'or', 'playgrounds', 'should', 'be', 'abolished.', 'We', 'suggested', 'that', 'we', 'would', 'ban', 'all', 'permanent', 'tobacco', 'product', 'advertising', 'in', 'sports', 'stadiums,', 'for', 'example,', 'We', 'would', 'ban', 'billboards', 'of', 'less', 'than', '225', 'square', 'feet,', 'the', 'type', 'typically', 'used', 'in', 'urban', 'neighborhoods.', 'So', "we've", 'already', 'suggested', 'in', '1996', 'legislation', 'that', 'could', 'achieve', 'these', 'things.', 'SEN.', 'KERRY:', 'But', 'let', 'me', 'go', 'beyond', 'that.', 'I', 'mean,', "there's", 'a', 'level', 'of', 'knowledge', 'here', 'on', 'which', "we're", 'all', 'operating:', 'knowledge', 'about', 'the', 'track', 'record,', 'knowledge', 'about', 'the', 'forces', 'that', 'have', 'brought', 'us', 'here.', 'I', 'mean,', 'it', 'is', 'not', 'individual', 'lawsuits', 'that', 'have', 'brought', 'us', 'here.', 'It', 'is,', 'frankly,', 'the', 'power', 'of', 'attorney', 'generals', 'across', 'the', 'country', 'who', 'finally', 'amassed', 'enough', 'evidence', 'to', 'break', 'through', 'the', 'wall', 'of', 'secrecy,', 'and', "that's", 'why', "we're", 'here.', 'And', 'so', 'the', 'question', 'is', 'recognizing', 'what', 'you', 'have', 'acknowledged', 'as', 'sort', 'of', 'this', 'track', 'record', 'and', 'these', 'problems,', 'why', 'would', 'you', 'not', 'say', 'voluntarily', 'in', 'answer', 'to', 'our', 'questions,', 'no', 'matter', 'what', 'happens', "we're", 'not', 'going', 'to', 'continue', 'down', 'the', 'same', 'road', 'of', 'advertising?', 'Why', "don't", 'you', 'just', 'take', 'a', 'pledge', '(o', 'that', 'effect:', "we're", 'not', 'going', 'to', 'ever', 'do', 'that', 'again?', 'MR.', 'GOLDSTONE:', 'Let', 'me', 'try', 'to', 'take', 'a', 'crack', 'at', 'it,', 'senator.', 'Right', 'now', '--', "I'll", 'give', 'you', 'an', 'example,', 'We', 'have', 'an', 'advertisement', 'campaign.', 'As', 'I', 'told', 'you', 'before,', 'our', 'company’s', 'market', 'share', 'has', 'not', 'been', 'doing', 'well', 'over', 'a', 'number', 'of', 'years,', 'although', 'I', 'think', 'as', 'a', 'consumer', 'product', 'company,', 'our', 'managers', 'down', 'there', 'want', 'to', 'communicate', 'with', 'its', 'customers,', 'like', 'any', 'consumer', 'product', 'company.', 'And', 'if', 'you', 'take', 'today', 'our', 'Came!', 'advertising,', 'our', 'Came!', 'advertising', 'today,', 'which', 'has', 'won', 'some', 'awards', 'and', 'honorable', 'mention', 'at', 'Sophisticated', 'Advertising,', 'it', 'shows', 'our', 'Camel', 'trademark', 'in', 'very', 'attractive', 'circumstances.', 'There', 'are', 'one', 'or', 'two', 'of', 'them', 'might', 'have', 'an', 'attractive', 'woman', '--', 'model', 'in', 'some', 'of', 'the', 'ads.', 'Now,', 'I', 'know,', 'because', "I've", 'watched', 'how', 'they', 'put', 'them', 'together,', 'those', 'are', 'directed', 'at', 'our', 'adult', 'customers.', 'But', 'if', 'you', 'showed', 'me', 'one', 'of', 'those', 'ads', 'and', 'said,', '"Mr.', 'Goldstone,', 'could', 'this', 'advertisement', 'conceivably', 'appeal', 'to', 'a', '17-year', 'old?"', 'and', 'I', 'would', 'look', 'at', 'that', 'person,', 'and', "I'd", 'look', 'at', 'the', 'car', 'or', 'whatever', 'else,', 'the', 'attractive', 'image,', 'because', "that's", 'what', 'advertising', 'is,', 'and', 'I', "couldn't", 'argue', 'with', 'you', 'that', 'it', 'might', 'not', 'have', 'an', 'impact.', 'And', 'the', 'essence', '--', 'but', 'Senator,', 'the', 'essence', 'of', 'this', 'agreement', 'is', 'not', 'wrongful', 'behavior,', 'it’s', 'rightful,', 'legal', 'behavior', 'for', 'a', 'consumer', 'product', 'company.', "It's", 'our', 'constitutional', 'right.', 'And', 'if', 'we', 'stop', 'doing', 'it,', 'our', 'business', 'is', 'going', 'to', 'go', 'like', 'that.', 'And', 'if', 'you', 'say,', '"Well,', 'let', 'your', 'business', 'go', 'down', 'and', 'let', 'you', 'have', 'all', 'the', 'lawsuits,', 'but', 'just', 'voluntarily', 'accept', 'the', 'regulation,"', 'what', "you're", 'saying', 'to', 'me', 'is,', '"Mr.', 'Goldstone,', 'do', 'you', 'mind', 'if', 'your', 'company', 'goes', 'bankrupt?', "Don't", 'you', 'think', "that's", 'a', 'reasonable', 'thing', 'for', 'the', 'country?"', 'Now,', 'Senator,', 'last', 'thing.', "It's", 'not', 'reasonable', 'for', 'me,', 'obviously,', 'I', 'have', 'fiduciary', 'duties,', 'but', "it's", 'not', 'reasonable', 'for', 'the', 'country,', "We're", 'not', 'going', 'to', 'stop', '--', 'have', 'a', 'regulatory', 'scheme', 'when', 'these', 'companies', 'are', 'bankrupt.', "You're", 'still', 'going', 'to', 'sell', 'cigarettes.', "You're", 'still', 'going', 'to', 'have', 'a', 'black', 'market.', 'So', "we're", 'not', 'accomplishing', 'anything.', 'SEN.', 'KERRY:', 'I', "don't", 'disagree', '--', 'listen,', 'let', 'me', 'just', 'say', 'to', 'you', 'that', 'I', 'am', 'not', 'trying', 'to', 'find', 'an', 'unreasonable', 'ground', 'on', 'which', 'to', 'stand', 'here.', 'I', 'understand', 'the', 'dynamics', 'of', 'a', 'settlement,', 'and', 'it', 'explicitly,', 'as', 'well', 'as', 'implicitly,', 'requires', 'some', 'kind', 'of', 'compromise,', 'I', 'understand', 'that.', 'And', 'I', 'understand', "you're", 'bargaining', 'still,', 'But', 'at', 'the', 'same', 'time,', "you're", 'using', 'words', 'that', 'carry', 'an', 'impact,', 'and', "you're", 'making', 'proffers', 'with', 'respect', 'to', 'your', 'behavior', 'that', 'are', 'asking', 'us', 'to', 'accept', 'sort', 'of', 'this', 'new', 'standard.', 'And', "I'm", 'suggesting', 'to', 'you', 'that', 'if', "you're", 'not', 'willing', 'to', 'say', 'that', 'under', 'any', 'circumstances', "you're", 'not', 'going', 'to', 'advertise', 'in', 'any', 'way', 'that', 'targets', 'those', 'kids,', 'or', 'that', 'could', 'target', 'them,', 'that', "there’s's", 'something', 'lacking', 'in', 'the', 'good', 'faith', 'of', 'the', 'dialogue.', "That's", 'number', 'one.', 'I', 'mean,', "I'm", 'not', '--', 'look,', ']', 'mean,', "I've", 'got', 'some', 'of', 'these', 'ads', 'in', 'front', 'of', 'me.', 'I', 'mean,', 'you', 'know,', '"Until', 'I', 'find', 'a', 'real', 'man,', 'Till', 'settle', 'for', 'a', 'real', 'smoke.”', "Here's", 'a', 'nice', 'race', 'car.', 'I', "don't", 'know', 'who', 'it', '--', 'oh,', "it's", 'cool.', 'Be', 'cool', 'so', 'you', 'can', 'have', 'a', 'race', 'car,', "Here's", 'a', 'tattoo,', 'I', "don't", 'think', 'most', 'adults', 'are', 'running', 'around', 'putting', 'tattoos', 'on', 'themselves,', 'with', 'Salem,', 'but', 'Salem', 'cool', 'dimensions,', '"Be', 'coo!”', '--', 'here', 'you', 'are', 'with', 'one', 'of', 'your,', 'you', 'know,', 'seductive', 'models,', 'as', 'you', 'describe.', 'RJR0000000008020933', 'TOOS1', '7324', ' ', 'e699', 'ZELES']