['through', 'communications', 'about', 'programs,', 'defining', 'European', 'stra-', 'tegies', 'and', 'eventually', 'combining', 'actions."', 'Six', 'of', 'the', 'delegates', 'were', 'members', 'of', 'voluntary', 'health', 'organizations.', 'World', 'Health', 'Organization', 'There', 'can', 'be', 'no', 'doubt', 'of', "WHO's", 'firm', 'commitment', 'to', 'an', 'inter-', 'national', 'campaign', 'against', 'smoking.', 'The', 'organization,', 'to', 'which', 'virtually', 'every', 'country', 'in', 'the', 'world', 'belongs,', 'actually', 'has', 'been', 'conducting', 'such', 'a', 'campaign', 'for', 'many', 'years.', 'Its', 'role', 'in', 'a', 'coope-', 'rative', 'and', 'expanded', 'effort', 'was', 'made', 'certain', 'by', 'its', 'Director', 'General,', 'Dr.', 'Halfdan', 'Mahler,', 'in', 'a', 'forceful', 'speech', 'at', 'the', 'Stock-', 'holm', 'Conference.', 'Because', 'of', 'its', 'organizational', 'structure', '-', 'headquartered', 'in', 'Geneva', 'and', 'regional', 'offices', 'in', 'various', 'parts', 'of', 'the', 'world', '(the', 'Americas', ',Southeast', 'Asia,', 'Africa,', 'Western', 'Pacific,', 'Europe,', 'Eastern', 'Mediterranean)', '-', 'WHO', 'seems', 'a', 'logical', 'choice', 'to', 'become', 'the', 'major', 'stimulus', 'and', 'the', 'coordinating', 'center', 'for', 'the', 'campaign.', 'One', 'of', 'its', 'functions', 'could', 'be', 'to', 'measure', 'and', 'publish', 'tar,', 'nicotine', 'and', 'carbon', 'monoxide', 'contents', 'of', 'world', 'cigarette', 'brands.', 'An', 'indication', 'of', 'some', 'future', 'activities', 'was', 'seen', 'in', "Mahler's", 'speech', 'in', 'which', 'he', 'urged', 'the', 'Conference', 'to', 'set', '"truly', 'demanding"', 'goals', 'for', 'its', '1983', 'meeting,', 'such', 'as', ':', 'many', 'more', 'total', 'advertising', 'promotion', 'bans,', 'the', 'use', 'of', 'tobacco', 'taxes', 'for', 'mass', 'education', 'and', 'information', 'programs,', 'and', 'compulsory', 'anti-smoking', 'programs', 'in', 'all', 'primary', 'and', 'secondary', 'schools.', 'For', 'next', "year's", 'World', 'Health', 'Day', '(April', '7,', '1980),', 'WHO', 'has', 'adopted', 'the', 'slogan', ':', '"Smoking', 'or', 'Health,', 'the', 'choice', 'is', 'yours."', 'The', 'WHO', 'European', 'Regional', 'Office', 'expects', 'to', 'complete', 'by', "year's", 'end', 'its', 'third', 'survey', 'of', 'smoking', 'and', 'health', 'in', 'the', '32', 'WHO', '?', '1.', 'ySLg90000S2']