['ole', 'LENNEN', '&', 'NEWELL,', 'INC.', 'ADVERTISING', '248,', 'BATTERY', 'STREET:', '380.', 'MADISON', 'AVENUE', '-', 'NEW', 'YORK,', 'WN.', 'Y¥.', '10017', 'BEVERLY', 'HILLS', 'OFFICE', '9033', 'WILSHIRE', 'BOULEVARD’', 'December', '30,,', '1964', 'i', 'i', '7', 'if', '4}', '6', 'of', 'N:', 'ee', 'Mr.', 'Douglas.', 'K,.', 'Burch', 'P.Lorillard', 'Co.,', 'Inc.', '200', 'East.', '42nd', 'Street', 'New', 'York', '17,', 'New', 'York', 'Dear', 'Doug:', "Newport's", 'current', 'local', 'negro', 'radio', 'schedule', 'in', 'Baltimore', 'consists', 'of', 'schedules', 'on', 'WANN,,', 'WEBB', 'and', 'WSID.', 'Several', 'months:', 'ago,', 'WWIN', 'became.', 'the', 'first.', 'full', 'time', 'negro', 'station', 'in', 'the', 'Baltimore', 'area,', 'In', 'all', 'the', 'rating', 'serviices:', 'WWIN', 'has', 'shown', 'tremendous', 'growth', 'and', 'we', 'feel', 'Newport', 'should', 'be', 'scheduled', 'on', 'this', 'station', 'for', 'the', 'following', "reasons':", '1.', 'The', 'other', 'three', 'negro', 'stations', 'program', 'only', 'during', 'the', 'daytime.', 'In', 'the', 'Winter,', 'this', 'means', 'WWIN', 'is', 'the', 'only', 'negro', 'station', 'on', 'the', 'air', 'after', '3:00', 'p.m.', '2.', 'In', 'the', 'latest', 'negro', 'Pulse', 'WWIN', 'is', 'the', 'number', 'one', 'station', 'from', '6-94.m,', 'and', '3-6p.m,', 'During', 'the', 'afternoon', 'traffic', 'period', 'WWIN', 'has', 'a.', '33%', 'share', 'of', 'audience.', 'These', 'figures', 'are', 'based', 'ona', 'May-June', 'Pulse', 'when', 'the', 'other', 'stations', 'were', 'on', 'the', 'air', 'until', '8p.m.', 'During:', 'the', 'Winter', 'months,', 'the', 'afternoon', 'share', 'is', 'at', 'least', '50%', 'since', 'it', 'is', 'the', 'only', 'negro:', 'station', 'on', 'the', 'air', 'after', '5p.m,', 'Accordingly', 'we', 'recommend!', 'Lorillard', 'approve', 'the', 'following,', 'schedule', 'for', 'Newport', 'on', 'WWIN', 'to', 'start.', 'February', '22,', '1965.', '5-10-min,', 'segments', 'of', 'the', 'Hot', 'Rod', 'Show', '-', 'Monday-Friday', '5:45-5:55p.m.', 'Cost', 'per', 'week', '$191.50', 'To', 'accommodate:', 'this', 'recommendation,', 'we', 'recommend', 'cancellation', 'of:', 'WANN', '-', '5.', 'community', 'Bulletin', 'Boards:', '~', '$50:', 'per', 'week.', 'WSID', '-', '5-5-min.', 'Newscasts', '5-5:05p.m.', '$125', 'per', 'week', 'Since', 'cancellation:', 'of', 'WSID', 'would', 'result', 'in', 'a', 'short', 'rate', 'of', '$200,', 'we', 'recommend.', 'WSID', 'be', 'cancelled', 'on', 'February', '22,', '1965,', 'the', 'expiration.', 'date', 'of', "Newport's", 'contract', 'on', 'this', 'station.', 'G9SLOPLO']