['HT!', 'Custom', 'Research', 'Project', '#Y4-PM4841', 'January,', '1992', 'Project', 'Title:', 'PM', 'Direct', 'Mail', 'Study', 'Luggage', 'Flash', 'light', 'Player', 'Crate', 'Jacket', 'Check', 'Raft', 'Friend', 'Light', 'Book', 'Total', 'Tag', 'Total', 'Respondents', '1', 'Received', 'Coupons', '100.0', '$5.00', 'off', '1', 'carton', '069S19¢r0z2', 'CD', 'CD', 'Table', '102', 'Q.3', '-', 'Marlboro', 'Medium', 'Coupons', 'Received', 'Marlboro', 'Medium', 'Calendar', '$1', 'Tube', 'For', 'A', 'Travel', 'Date', 'Rear', 'Gear', 'Dictionary', 'Page', '126']