[' ', ' ', ' ', ' ', 'TO:', 'L.', 'J.-Breininger', ' ', '_FROM:', 'L.', 'G.', 'Disch.', ' ', ' ', ' ', ' ', ' ', ' ', 'RE:', 'Brand', 'Perspective', '—', 'CENTURY', 'FF100', 'Product', 'Improvement', 'Prototype', 'Test', 'Recommendation.', ' ', '‘This', 'recommends', 'that', 'the', 'current', 'CENTURY', 'FF100', 'product', 'be', 'replaced', 'with', 'the', ':', 'Prototype', '#2', 'blend', 'as', 'soon', 'as', 'possible,', 'since', 'its', 'performance', 'is', 'at', 'parity', '.', 'with', 'Marlboro', "FF100's", 'among', '25+', 'FFNM', '100mm', 'non-RJR', 'smokers.', 'The', 'current', 'FF100', 'blend', 'is', 'at', 'inferiority', 'versus', 'Marlboro', 'FF100', 'among', 'non-RJR', 'smokers.', 'In', 'addition,', 'implementation', 'of', 'this', 'prototype', 'results', 'in', 'an', 'annual', 'cost', 'savings', 'of', '$70M', 'per', 'year.', ' ', ' ', 'Background', ';', '_', ' ', 'Results', 'from', 'the', 'last', 'two', 'competitive', 'waves', 'indicate', 'that', "CENTURY's", 'overall', 'acceptance', 'fell', 'from', 'parity', 'to', 'inferiority', 'versus', 'Marlboro', 'FF100', 'among', 'non-RJR', '25+', 'FFNM', '100mm', 'smokers.', 'Since', 'non-RJR', 'smokers', 'are', 'targeted', 'as', 'the', 'source', 'of', 'business', 'for', 'CENTURY,', 'it', 'was', 'decided', 'to', 'improve', 'the', "product's", 'performance', 'among', 'this', 'sub-group.', 'Two', 'CENTURY', 'Filter', "100's", 'prototypes', 'were', 'selected', 'for', 'testing', 'which', 'addressed', 'C', 'key', 'development', 'direction', 'versus', 'the', '“ideal', 'cigarette"', 'among', 'competitive', 'non-', ':', 'RJR', 'smokers.', 'Prototype', '#1', 'modified', 'the', 'current', 'blend', 'by', 'eliminating', 'filter', 'flavor,', 'changing', 'plug', 'wrap', 'and', 'improving', 'the', 'top', 'dressing', 'to', 'decrease', 'harsh-~-', 'ness', 'and', 'increase', 'smoothness.', 'Prototype', '#2', 'utilized', 'a', 'modified', 'blend,', 'eliminated', 'the', 'filter', 'flavor', 'and', 'changed', 'plug', 'wrap', 'to', 'increase', 'strength', 'and', 'decrease', 'harshness.', 'Summary', 'of', 'Results', '@', 'Overall', '470+', 'Ratings', 'Prototype', '#2', 'achieved', 'the', 'action', 'standard', 'of', 'parity', 'with', 'Marlboro', 'Filter', '-', "100's", 'among', '25+', 'competitive', 'FFNM', '100mm', 'smokers.', 'In', 'addition,', 'Prototype', '#2', 'had', 'a', 'better', 'performance', 'versus', 'Marlboro', 'Filter', "100's", 'among', 'non-RJR', 'smokers', '|', 'than', 'does', 'the', 'current', 'CENTURY', 'Filter', "100's", 'product.', '=', 'te', 'Prototype', '#1,', 'however,', 'was', 'inferior', 'to', 'Marlboro', 'Filter', "100's", 'among', 'both', 'total', 'and', 'non-RJR', 'smokers.', 'Overall', '%', '70+', 'Ratings', '25+', 'FFNM', '100mm', 'Smokers', 'eee', 'AE', 'PRET', 'Ne', 'te', 'AMT', 'F:', 'Wn', ':', '_', '_', '=]', 'ee', '2', 'ee', 'at', 'se', 'Ee', 'Ee', 'xe', 'oa', '‘', 'Total', '_', '_', 'RJR', 'Non-RJR', 'oa!', 'Smokers', "'", 'Smokers', 'Smokers', 'o', ':', '~', '‘', 'so', '7', 'oe', '_', 'PO', ':', 'C', 'Prototype', '#1', '54.1', '68.2', '48.8', 'pa', '-', '.', 'Prototype', '#2', '60.5', '|', '65.3', '58.8', 'oo', 'Marlboro', 'FF100', '59.6', '52.3', '.', '62.9', 'CENTURY', 'FF100', '56.9', '64.7', '53.8', '—p', '~', 'Indicates', 'a', 'significant', 'difference', 'at', 'a', 'confidence', 'level', 'of', '80%', 'or', 'above,', 't', '~', '7', 'Be', 'vecaadal:', ' ']