['10.', 'gf', 'PALL', 'MALL', 'FILTER', '"HORSE', 'SHOW"', ':60', 'GENERALLY', 'RELATED', 'RECALL', 'Long', 'one', 'in', 'a', 'gold', 'package...A', 'man', 'sticking', 'out', 'a', 'cigarette.', 'Putting', 'it', 'in', 'his', 'hand...They', 'are', 'supposed', 'to', 'be', 'good...They', 'are', 'supposed', 'to', 'be', 'longer', 'and', 'with', 'a', 'filter', 'on', 'it.', 'Female-~-39--College--B&W', 'Recommend', 'them', 'highly', 'and', 'less', 'nicotine', 'and', 'things', 'like', 'that...', 'Ideas', 'about', 'being', 'so', 'good.', 'They', 'are', 'longer', 'and', 'milder', 'and', 'things', 'like', 'that.', 'Female--Refused--Refused--B&w', 'They', 'showed', 'difference', 'in', 'the', 'cigarette,', 'the.length...More', 'smoke', 'than', 'the', 'other', 'kind,', 'more', 'to', 'them', 'than', 'the', 'other', 'kind.', 'Female--48--High', 'School--Bé&W', 'How', 'good', 'they', 'were.', 'Male--65--High', 'School--Béw', 'Pall', 'Mall', 'was', 'longer', 'than', 'the', 'other...Pall', 'Mall', 'were', 'longer', 'that', 'the', 'others.', 'Female--73--Grade', 'School--B&w', 'The', 'long', 'cigarettes...Just', 'long', 'cigarette.', 'Longer', 'than', 'the', 'other', 'cigarettes.', 'Male--63--Grade', 'School--B&w', 'The', 'filter', 'tip', 'Pall', 'Mall', 'is', 'longer', 'than', 'other', 'cigarettes...', 'That', 'they', 'were', 'longer.', '=', 'Female--44--High', 'School--B&Ww', 'Something', 'about', 'its', 'length.', 'The', 'same', 'cigarette', 'with', 'the', 'filter', 'in', 'a', 'gold', 'pack...The', 'filter', 'cigarette', 'with', 'a', 'real', 'tobacco', 'taste.', 'Male--43--High', 'School--B&w', 'It', 'has', 'the', 'same', 'taste', 'as', 'a', 'regular', 'cigarette...It', 'has', 'the', 'same', 'taste', 'as', 'a', 'regular', 'cigarette.', 'Male--35--Grade', 'School--BswW', 'They', '(Pall', 'Mall', 'Co.)', 'was', 'talking', 'about', 'the', 'length', 'and', 'the', 'full', 'flavor', 'you', 'get', 'from', 'the', 'length...You', 'see', 'the', 'red', 'pack', 'and', 'I', "don't", 'remember', 'the', 'rest...About', 'the', 'long', 'length', 'the', 'easy', 'draw', 'and', 'the', 'filtering', 'of', 'the', 'smoke', 'because', 'of', 'the', 'long', 'length.', 'Male--53--High', 'School--BéW', 'COOL', '§S00s']