[' ', '-', 'Page', 'Two', '-', 'Style', 'brand', 'performance', 'was', 'reported', 'as', 'approximately', '150MM', 'units', 'or', '+77.6%', 'vs.', 'budget', '(possibly', 'due', 'to', 'the', 'aggressive', 'consumer', 'promotion', 'campaign', 'utilizing', '"cents-off"', 'coupons', 'and', 'BIGIFs)', 'but', 'approximately', '122.MM', 'units', 'or,', '26.4%', 'behind', 'YTD', 'year', 'ago', '(due', 'to', 'the', 'comparison', 'of', 'this', "year's", 'on-going', 'sales', 'vs.', 'last', "year's", 'introduction', '(pipeline).', 'A', 'review', 'of', 'competitive', 'sales', 'and', 'marketing', 'activities', 'included', 'the', 'following:', 'The', 'industry', 'recently', 'announced', 'a', 'series', 'of', 'price', 'uncreases,', 'the', 'latest', 'of', 'which', 'saw', 'standard', 'priced', 'brands', 'raised', '$1/M;', 'popular', 'priced', 'brands', 'raised', '$1/M', 'and', 'Black', 'and', 'White/Pvt.', 'Label', 'brands,', 'raised', '$2.50/M.', 'The', 'prevailing', 'point', 'of', 'view', 'within', 'the', 'industry', 'and', 'by', 'obscrvers', 'close', 'to', 'the', 'industry', 'is', 'that', 'the', 'price', 'disparity', 'between', 'standard', 'priced', 'brands', 'and', 'B&W/Pvt.', 'Label', 'brands', 'is', 'too', 'great', 'and', 'will', 'continue', 'to', 'facilitate', 'if', 'not', 'encourage', 'smokers', 'to', 'move', 'down', 'to', 'lower', 'priced', 'products.', 'For', 'retailers,', 'apparent', 'gains', 'in', 'Return-On-Investment', 'may', 'be', 'illusory', 'as', 'profits', 'are', 'often', 'just', 'shifted', 'from', 'fewer', 'higher', 'priced', 'products', 'to', 'more', 'lower', 'priced', 'products.', 'Specific', 'competitive', 'brand', 'activity', 'reported', 'on', 'included:', "PM's", 'Marlboro', 'Adventure', 'Program', 'appears', 'to', 'be', 'successful', 'in', 'terms', 'of', 'effecting', 'in-store', 'displays', '(Albeit', 'at', 'substantial', '$', 'cost)', 'and', 'in', 'terms', 'of', 'retailer', 'and', 'consumer', 'understanding', 'of', 'the', 'program.', 'Increased', 'activity', 'was', 'noted', 'for', "RJR's", 'Forsythe', 'Tobacco', '"Austin"', 'brand', 'in,', 'for', 'example,', 'Charlotte,', 'NC.', 'and', 'in', 'Phoenix,', 'Ar.', '(where', 'Circle', 'K', 'stores', 'were', 'offering', 'the', 'brand', 'at', '.89/pack).', "RIR's", '"Monarch"', 'brand,', 'appears', 'to', 'be', 'the', 'lead', 'brand', 'in', 'competition', 'with', "PM's", '"Basic".', 'New', 'from', '"Monarch":', 'Full', 'flavor', 'and', 'lights', 'box', 'packings.', 'American', "Tobacco's,", '"Riviera"', 'brand', 'has', 'been', 'successful', 'in', 'moving', 'product', 'via', 'BIGIF', 'deals.', 'The', '"Carlton"', 'brand', 'has', 'launched', 'a', 'new', 'box', '100', 'slims', 'line', 'extension.', 'Preliminary', 'reports', 'of', 'two', 'new', 'brands,', '"Monte', 'Carlo"', 'and', '"Constanza",', 'available', 'as', "20's", 'and', "10's", 'being', 'imported', 'by', 'the', 'Dominican', 'Import', 'Co.', 'were', 'noted.', 'Additional', 'information', 're', 'pricing,', 'positioning,', 'distribution,', 'will', 'be', 'collected.', 'berieg', 'f', 'EZ8ISVEE', 'Uriz', 'SA', 'nD', 'AA', 'RA', 'ct', 'ER', 'TET', 'ae', 'acer', 'NTA', 'A', 'LE', 'a', 'TEMA', 'EMI', 'ee', 'a', 'amg', 'Nee', 'ot', 'Se', 'a', 'epee', 'ee', 'ee', 'my', 'Sat', 'See', 'ww']