[' ', 'III.', '1987', 'Plan', 'Summary', "(Cont'd)", 'Dd.', 'produced', 'by', 'RJRTC', 'n', ' ', 'Strategic', 'Focus', 'The', 'focus', 'of', 'CAMEL’s', '1987', 'marketing', 'efforts', 'will', 'be', 'twofold:', '.', '@', 'Strengthen', 'the', "Brand's", 'positioning', 'by', 'aelaca', 'unique', 'CAMEL', 'assets', 'to', 'clearly', 'differentiate', 'reposition', 'the', 'Brand', 'for', 'a', 'erated', 'long-term', 'growth', 'throughs', '~', 'Introducing', 'new', 'advertising', 'which', 'fully', 'exploits', "CAMEL's", 'product', 'and', 'user', 'aggets', 'to', 'dramsticaliy', 'improve', 'Brand', 'perceptions', 'and', 'performance', 'among', 'target', 'competitive', 'smokers.', ':', '¥', '-', 'Introducing', 'improved', 'profucts', 'on', 'key', '85mm', 'soft', 'a,', '.', 'pack', 'styles', 'to', 'enhance', 'converaion', 'potential', '<t', 'jemi', '=', 'among', 'target', 'competitive', 'smokers.', 'ini', '?:', 'Utilize', "CAMBL‘'s", '1987', 'marketing', 'resources', 'to', 'pest', 'h', '‘', 'maximize', 'the', "Brand's", 'iemediate', 'volume', 'potential', '~~;', 'jaemt', 'through:', 'L.', '*', '|', 'i', '©}', '-', 'Providing', 'intense', 'concentration', 'of', 'targeted', ':', 'ie', 'resources', 'to', 'deliver', 'heavy,', 'contingous', 'media', 'and”', '\\', '’', 'promotion', 'pressure', 'against', 'key', 'desogtaphi:', 'cemmed', '2', '(18-34', 'males)', 'and', 'geographic', '(highest', 'developed', '|', '.~', 'sales', 'regions)', 'opportunities.', 'inet', ',', '=', 'Providing', 'continuity', 'of', 'broad-based', 'promption', 'Lo', 'support', 'to', 'sustain', 'volume', 'by', 'combatting', 'intense', '“~', 'ee', 'competitive', 'price/promotion', 'pressure.', 'Some', '  ', 'and', 'on', 'ed', '©', 'Perception', 'CAMEL', 'positioning', 'has', 'been', 'revised', 'for', '1987', 'and', 'is', 'designed', 'to', 'establish', 'Brand', 'perceptions', 'as', 'follows:', 'CAMEL', 'is', "today's", 'standard', 'of', 'excellence', 'in', 'delivering', 'full', 'flavor', 'smoking', 'satisfaction', 'for', '18-34', 'year', 'old', 'male', 'smokers', '+3', 'express', 'their', 'individuality.', 'CX', '7', 'highly', 'visible', 'statement', 'of', 'magoutintsl:', 'self-confidence', 'and', 'the', 'ooecage', 'to', 'challenge', 'which', 'is', 'respected', 'and', 'adai', 'by', 'others.', '©', 'Prine', 'Prospect', "CAMEL's", 'prime', 'prospect', 'is', 'male', 'smokers', '18-34', 'years', 'old', 'who', 'are', 'lower', 'educated,', 'have', 'blue/open', 'collar', 'occupations', 'and,', 'from', 'a', 'mindset', 'standpoint,', 'seek', 'to', 'express', 'their', 'individuality.', ':', '  ', '  ', ' ', 'a', '@', 'o', '~', 'ww', '~', 'a', '$', ' ', '‘', 'let', 'My', 'me', 'OD', 'ow', 'a', 'sco', ' ']