[' ', 'of', 'types', 'a', '“full', 'line"', 'company', 'might', 'market*;', 'and', 'MARLBORO', 'LIGHTS', 'and', 'WINSTON', 'LIGHTS.', 'The', 'results', 'are', 'striking:', 'Correct', 'Company', 'Percentages', "Don't", 'Know/', 'Brands', 'Paired', 'Relationshi', 'Right', 'Wrong', 'No', 'Answer', 'RALEIGH-BELAIR', 'Same', '57.6', '35.1', '7.3', 'VANTAGE~-DORAL', 'Same', '56.6', '33.6', '9.8', 'KENT-LUCKY', 'STRIKE', 'Different', '67.4', '24.8', '7.9', 'AVERAGE-Controls', '60.5', '31.2', '8.3', '‘', 'MARLBORO', 'LIGHTS-', 'Different', '49.5', '46.4', '4.1', 'WINSTON', 'LIGHTS', 'Several', 'conclusions', 'are', 'apparent.', 'First,', 'something', 'caused', 'far', 'more', 'smokers', 'to', 'mistake', 'the', 'true', 'company', 'relation-', 'ship', 'between', 'the', 'makers', 'of', 'MARLBORO', 'LIGHTS', 'and', 'WINSTON', 'LIGHTS', 'than', 'was', 'the', 'case', 'with', 'any', 'other', 'pair', 'of', 'brands', 'in', 'the', 'survey', 'or', 'all', 'other', 'survey', 'pairs', 'of', 'brands', 'taken', 'as', 'a', 'group.', 'A', 'logical', 'conclusion', 'would', 'be', 'that', 'the', 'reason', 'is', 'the', 'common', 'use', 'of', 'LIGHTS,', 'though', 'the', 'other', 'packaging', 'similarities', 'may', 'have', 'played', 'a', 'role.', 'Second,', 'judging', 'by', 'the', 'number', 'of', 'non-responses,', 'more', 'people', 'had', 'definite', 'ideas', 'on', 'the', 'subject', 'than', 'was', 'the', 'case', 'with', 'any', 'other', 'brand,', 'Third,', 'and', 'admittedly,', 'the', 'question', 'of', 'precise', 'origin', 'of', 'cigarette', 'brands', 'is', 'evidently', 'not', 'one', 'the', 'public', 'has', 'taken', 'great', 'pains', 'to', 'educate', 'itself', 'with', 'respect', 'to.', 'As', 'Dr.', "Haley's", 'report', 'concludes:', '"while', 'some', 'confusion', 'naturally', 'exists', 'as', 'to', 'which', 'companies', 'make', 'which', 'brands,', 'the', 'level', 'Es', '*', 'In', 'fact,', 'each', 'of', 'the', 'six', 'major', 'companies', 'does', 'market', 'at', 'least', 'one', 'brand', 'in', 'each', 'category', '(/0', 'mm.', 'unfiltered,', 'and', '85', 'mn.', 'filter).', 'They', 'are:', 'CAMEL', 'and', 'WINSTON', '(Reynolds)', ';', 'PHILIP', 'MORRIS', 'and', 'MARLBORO', '(Philip', 'Morris);', 'RALEIGH', 'and', 'VICEROY', '(Brown', '&', 'Williamson);', 'LUCKY', 'STRIKE', 'and', 'TAREYTON', '(American', 'Brands', '--', 'the', 'latter', 'being', 'a', 'charcoal', 'filter,', 'sometimes', 'considered', 'a', 'separate', 'market', 'segment);', 'OLD', 'GOLD', 'and', 'KENT', '(Lorillard);', 'and', 'CHESTERFIELD', 'and', 'L&', '(Liggett', '&', 'Myers).', '061', 'BOZO05', ' ']