[' ', 'employ', 'the', 'descriptive', 'legend', '"Lowered', 'Tar', '&', 'Nicotine”', 'in', 'the', 'same', 'place', 'on', 'their', 'packages.*', 'Compare', 'R.A.', 'B-20,', '57.', 'Having', 'launched', 'WINSTON', 'LIGHTS', 'on', 'July', '1,', 'Reynolds', 'backed', 'the', 'brand', 'with', 'an', 'advertising', 'barrage,', 'spending', '$4,576,000', 'by', 'the', 'end', 'of', 'September,', 'for', 'print', 'advertising', 'in', 'magazines,', 'newspapers', 'and', 'newspaper', 'supplements,', 'trade', 'adver-', 'tising', 'posters,', 'car', 'cards', 'and', 'billboards,', 'brochures,', 'flyers,', 'and', 'pamphlets,', 'point', 'of', 'sale', 'and', 'in-store', 'promotional', 'displays,', 'introductory', 'discounts', 'and', 'sampling.', 'I.A.', '50.', 'This', 'action', 'was', 'commenced', 'on', 'July', '3,', '1974.', 'a', '*', 'Some', 'such', 'legend,', 'of', 'course,', 'is', 'natural', 'enough', '(particularly', 'because', 'LIGHTS', 'does', 'not', 'immediately', 'describe', 'the', 'cigarette', 'as', 'low', 'in', 'tar', 'or', 'nicotine).', 'It', 'appears', 'on', 'MULTIFILTER,', 'and', 'on', 'the', 'KOOL,', 'RALEIGH', 'and', 'VICEROY', 'eytensions.', 'American', 'Brands', 'does', 'not', 'use', 'the', 'legend', 'on', 'its', 'PALL', 'MALL', 'or', 'LUCKY', 'extensions,', 'But', 'assuming', 'the', 'legitimacy', 'of', 'some', 'explanatory', 'statement', 'of', 'what', 'WINSTON', 'LIGHTS', 'is,', 'it', 'was', 'hardly', 'necessary', 'for', 'Reynolds', 'to', 'duplicate', 'MARLBORO', 'LIGHTS', '“Lowered', 'Tar', '&', 'Nicotine"', 'right', 'down', 'to', 'the', 'ampersand;', 'there', 'were', 'numerous', 'other', 'possibilities.', 'aot', 'noZ0S']