['Project', 'Lighthouse.', 'Spineless', 'psi', 'mary', 'Business', 'Plan', 'Creative', 'Development:', '¢', 'Communication', 'Objective.', 'Generate', 'awareness', 'of', 'Navy', 'Cut,', 'leading', 'to', 'trial', 'and', 'conversion', 'among', 'YAMS.', '¢', 'Communication', 'Strate', ' ', 'Convince', 'YAMS,', 'who', 'reject', 'the', 'mass', 'appeal', 'of', 'Marlboro', 'and', 'are', 'predisposed', 'to', 'a', 'non-mainstream', 'alternative', 'such', 'as', 'Camel,', 'that', 'by', 'smoking', 'Navy', 'Cut,', 'they', 'stand', 'apart', 'from', 'the', 'crowd', 'because', 'Navy', 'Cut', 'is', 'a', 'self', 'assured,', 'unknown', 'brand', 'with', 'a', 'unique', 'and', 'notice-', 'able', 'pack', 'that', 'they', 'themselves', 'have', 'discovered.', 'CO08ZECLS0%', 'JT/PNC/Plan/doc', ' ', ' ']