['BUSINESS', 'SUMMARIES', '(cont.', ')', ' ', 'Currently,', 'the', 'International', 'menthol', 'segment', 'is', 'showing', 'little', 'growth.', 'Qverall', 'Brand', 'Objectives', 'Objectives', 'are', 'as', 'follows:', '1.', 'Manage', 'Lie', "Company's", 'brand', 'portfclio', 'to', 'promote', 'worldwide', 'imagery', 'and', 'consistent', 'brand', 'style.', '2.', 'Effectively', 'compete', 'with', 'U.S.', 'International', 'full', 'flavor', 'brands,', 'mams_y', 'Marlboro,', 'Winston', 'and', 'Camel,', 'by', 'opportunistically', 'seqmenzing', 'tne', "Company's", 'full', 'flavor', 'portfolio', 'by', 'prime', 'prospect', 'inage', 'need.', '3.', 'Develoa', 'KENT', 'worldwide', 'as', 'a', 'branc', 'family', 'with', 'the', 'objective', 'of', 'being', 'the', 'dominant', 'and', 'leading', 'brand', 'in', 'the', 'mild/lignts', 'seqnent', 'to', 'meet', 'emerging', 'demand', 'for', 'lower', 'delivery', 'products.', '4,', 'Launch', 'BARCLAY', '(against', 'launco', 'criteria)', 'to', 'offer', 'a', 'superior', 'ultra-low', 'tar', 'proouct', 'with', 'positive', 'user', 'imagery', 'and', 'lead', 'worldwide', 'ultra-low', 'tar', 'development', 'by', 'making', 'BARCL&Y', 'the', 'consumer', 'stancard', 'by', 'which', 'all', 'ather', 'ultra-low', 'tars', 'will', 'be', 'judged.', '5.', 'Develop', 'new', 'droducts', 'for', 'special', 'market', 'needs.', 'Tareyton', 'has', 'been', 'developec', 'for', 'Capan', 'to', 'fulfill', 'the', 'nMeed', 'for', 'a', 'free-standing', 'charcoal', 'filtered', 'product.', 'Full', 'Flavor', 'Brands', 'Internatioval', 'will', 'place', 'primary', 'emphasis', 'cn', 'developing', 'the', 'portfolio', 'of', 'existing', 'full', 'flavor', 'brands', '(e.q.,', 'LUCKY', 'STRI<E,', 'RALEIGH,', 'KOOL,', 'VICEROY', 'and', 'PALL', 'MALL)', 'to', 'attack', 'portions', 'of', 'the', 'existing', 'U.', '$.', 'International', 'brand', 'franchises', 'on', 'an', 'opportunistic', 'basis', 'by', 'targeting', 'its', 'full', 'flavar', 'brand', 'portfolio', 'based', 'on', 'branc', 'inage', 'appeal', 'to', 'specific', 'prime', 'prospects', 'by', 'market.', ' ', '1,', 'Develoaoment', 'Prioricies', 'LUCKY', 'STRIKE', 'will', 'be', 'develcped', 'as', 'tre', "Company's", 'princigal', 'mainstream', 'Interrational', 'ozand', 'for', 'young', 'male', 'smokers', 'to', 'conpete', 'directly', 'with', 'Marlboro,', 'Camel', 'and', 'Winston,', 'Initially,', 'it', 'will', 'compete', 'on', 'a', 'selective', 'warket', 'basis', 'with', 'potential', 'for', 'regional', 'and', 'worldwide', 'expansion.', 'RALEIGH', 'will', 'be', 'positioned', 'as', 'in', 'the', 'U.', 'S.', 'using', 'the', '"Trucker"', 'campaign,', 'for', 'smckers', 'who', 'want', 'a', 'distinctly', 'contemaorary,', 'very', 'vale', 'Ameri', ' ', 'o', 'image.', 'TVe6PTEOLS', '<OO0L', 'will', 'be', 'positioned', 'as', 'the', 'epitome', 'of', 'menthol', 'satisfaction', 'and', 'utilize', 'the', 'domestic', 'music', 'campaign.', '46', 'roe', 'i', 'rare', 'YS', 'rT', 'SS', 'ee', 'SO', ' ']