[' ', ' ', ' ', 'PHILIP', 'MORRIS', 'U.S.A.', '120', 'PARK', 'AVENUE,', 'NEW', 'YORK,', 'N.Y.', '10017-5592', 'TELEPHONE', '(212)', '880-5000', 'August', '20,', '1998', 'Dutch', 'Mandel', '.', 'Editor/Associate', 'Publisher', 'Antoweek', '220', 'East', '42nd', 'Street', 'New', 'York,', 'NY', '10017', 'Dear', 'Dutch:', 'As', 'you', 'know,', 'over', 'the', 'past', 'several', 'months,', 'Philip', 'Morris', 'USA', 'has', 'been', 'working', 'closely', 'with', 'its', 'print', 'partmers', 'as', 'part', 'of', 'our', 'continuing', 'efforts', 'to', 'ensure', 'compliance', 'with', 'the', 'Cigarette', 'Advertising', 'and', 'Promotion', 'Code.', 'As', 'always,', 'Philip', 'Morris', 'USA', 'is', 'committed', 'to', 'directing', 'its', 'tobacco', 'brand', 'advertising', 'only', 'to', 'publications', 'directed', 'primarily', 'to', 'adults', '21', 'years', 'of', 'age', 'or', 'older,', 'To', 'that', 'end,', 'we', 'have', 'formalized', 'an', 'annual', 'process', 'to', 'monitor', 'the', 'age', 'profile', 'of', 'all', 'publications', 'within', 'which', 'PM', 'USA', 'is,', 'or', 'may', 'be,', 'advertising.', 'The', 'process', 'includes:', 'A', 'signed', 'verification', 'asserting', 'that', 'your', 'publication', 'is', 'marketed', 'primarily', 'to', 'adults', 'Research', 'data', 'that', 'provides', 'age', 'substantiation:', '%', 'under', 'and', 'over', '21', 'based', 'on', 'subscription', 'and/or', 'newsstand', 'sales.', 'e', 'Explanation', 'of', 'methodology', 'used', 'in', 'compiling', 'the', 'research', 'Regardless', 'of', 'whether', 'PM', 'USA', 'is', 'currently', 'advertising', 'in', 'your', 'publication,', 'we', 'will', 'be', 'communicating', 'with', 'you', 'in', 'approximately', '6-9', 'months', 'to', 'begin', 'the', 'process', 'anew.', 'We', 'are', 'alerting', 'you', 'now', 'to', 'provide', 'you', 'with', 'sufficient', 'lead', 'time', 'to', 'plan', 'for', 'the', 'fielding', 'of', 'competent', 'and', 'reliable', 'research', 'to', 'measure', 'age', 'demographics', 'of', 'subscribers', 'and/or', 'newsstand', 'distribution', 'for', 'your', 'publication.', 'Please', 'use', 'your', 'best', 'business', 'judgment', 'in', 'determining', 'whether', 'subscriber', 'data,', 'newsstand', 'data,', 'or', 'a', 'combination', 'of', 'both', 'should', 'be', 'compiled', 'based', 'on', 'the', 'subscriber', 'versus', 'newsstand', 'sales', 'of', 'your', 'publication.', 'Many', 'thanks', 'in', 'advance', 'for', 'your', 'continued', 'cooperation', 'with', 'this', 'annual', 'request.', 'Sincerely,', 'Phyllis', 'LaRusso', 'Assistant', 'Media', 'Manager', 'Print', 'Portfolio', 'MARLBORO', 'BENSON', '&', 'HEDGES', 'MERIT', 'VIRGINIA', 'SLIMS', 'PARLIAMENTLIGHTS', 'BASIC', 'CAMBRIDGE', 'ALPINE', 'overLLys0c']