['But', 'if', 'Kraft', 'can', 'reach', 'a', 'consensus', 'on', 'a', 'food', 'safety', 'issue', 'with', 'the', 'regulatory', 'community,', 'with', 'public', 'interest', 'groups,', 'with', 'agricultural', 'interests,', 'that', 'creates', 'a', 'clearer', 'horizon', 'for', 'Kraft.', 'And', 'that’s', 'good', 'for', 'its', 'business,', 'to', 'be', 'sure.', 'But', 'that', 'same', 'consensus', 'also', 'benefits', 'consumers.', 'Most', 'people', 'do', 'want', 'clarity', 'about', 'the', 'products', 'they', 'use.', 'They', 'do', 'want', 'to', 'achieve', 'a', 'reasonable', 'consensus', 'on', 'issues.', 'We', 'do', 'not', 'live', 'in', 'a', 'world', 'of', 'extremes.', 'And', 'by', 'pursing', '“win-win”', 'situations,', 'reaching', 'out', 'and', 'engaging', 'in', 'dialogue', 'and', 'compromise', 'with', 'interested', 'parties,', 'we', 'can', 'place', 'the', 'extreme', 'voices', 'where', 'they', 'belong', '-', '-', 'on', 'the', 'fringe.', 'For', 'example,', 'lesson', 'number', 'one:', 'We', 'cannot', 'simply', 'reject', 'or', 'ignore', 'criticism.', 'In', 'a', 'media-driven', 'world', '—', 'where', 'even', 'the', 'most', 'extreme', 'groups', 'or', 'the', 'wildest', 'accusations', 'receive', 'courage', '—', 'we', 'must', 'be', 'ready', 'to', 'respond', 'to', 'all', 'of', 'our', 'critics', 'in', 'a', 'credible', 'and', 'timely', 'manner.', 'PE888er.oz']