['MAVERICK', '1998', 'CONSUMER', 'SALES', 'PROMOTION', 'STRATEGIES,', 'CONT.', ' ', 'e', 'CONCENTRATE', 'PROMOTIONAL', 'SPENDING', 'IN', 'PACK-ORIENTED', 'CLASSES', 'OF', 'TRADE.', 'e', 'REINFORCE', 'MAVERICK’S', 'INDEPENDENT,', 'ADVENTUROUS', 'IMAGE', 'IN', 'PROMOTIONAL', 'AND', 'POS', 'PIECES', '10/03/97', '6L£8', '45598']