['[e)', 'PROMOTIONAL', 'ELEMENTS', 'Retail', 'The', 'schedule', 'of', 'Merit’s', '1991', 'retail', 'programs,', 'which', 'will', 'also', 'be', 'conducted', 'in', 'the', 'four', 'menthol', 'trading', 'areas', 'is', 'as', 'follows:', 'Month', 'Program', 'January', 'Blind', 'Challenge', 'Menthol', '"Live"', 'at', 'retail', '(completed)', '(Menthol', 'markets', 'only)', 'March', '2-pack', 'with', 'free', 'Thermos', 'cup', '(39', 'markets)', 'May', 'Carton', 'with', 'free', 'Merit', 'Travel', 'Kit', '(national)', 'June', 'B1G1F', '(Menthol', 'markets', 'only)', 'July', '$3.00', 'off', 'carton', 'coupons', '(Menthol', 'markets', 'only)', 'August', 'Carton', 'with', 'free', 'Merit', 'Flashlight', '(72', 'markets)', 'September', '2-pack', 'with', '$2.00', 'off', 'batteries', 'or', 'film', '(39', 'markets)', 'October', 'B1G1F', '(Menthol', 'markets', 'only)', 'November', '2-pack', 'with', 'free', 'Merit', 'Travel', 'Clock', '(national)', 'Sales', 'Reps', 'in', 'the', 'four', 'Merit', 'Menthol', 'markets', 'should', 'use', 'their', 'discretion', 'in', 'determining', 'the', 'product', 'mix', 'for', 'those', 'promotions', 'that', 'are', 'not', 'strictly', 'designed', 'for', 'the', 'Menthol', 'markets.', 'Elements', 'memos', 'have', 'been', 'issued', 'for', 'both', 'the', 'March', 'and', 'the', 'May', 'promotions.', 'The', 'elements', 'memo', 'for', 'the', 'June', 'B1GIF', 'program', 'is', 'attached.', 'Follow-up', 'memos', 'will', 'be', 'issued', 'as', 'details', 'of', 'subsequent', 'promotions', 'become', 'available.', 'Media', 'Merit', 'Menthol', 'media', 'support', 'will', 'include', '4', 'months', 'of', 'outdoor', 'advertising', 'in', 'Milwaukee', 'and', 'Green', 'Bay', '(April,', 'May,', 'August,', 'November)', 'and', '3', 'months', 'in', 'Grand', 'Rapids', 'and', 'Flint', '(April,', 'August,', 'November).', 'Additionally,', '2', 'ROP', 'ads', 'and', 'an', 'FSI', 'which', 'incorporate', 'Merit', 'Menthol', 'coupons', 'will', 'be', 'used', 'to', 'appeal', 'to', 'competitive', 'menthol', 'smokers.', '01206002']