['Marlboro', 'Service', 'Report', 'No.', '1466', 'May', '26,', '1988', 'Page', '3', '1989', 'INCENTIVE', 'IDEAS', '(Cont’d)', 'Discussed', 'ways', 'to', 'utilize', 'incentives', 'for', 'a', 'younger', '(18-24)', 'targeted', 'effort', 'Upgraded/stronger', 'Bar', 'Night', 'Program.', 'Utilization', 'of', 'Sports', 'Calendar', 'art.', 'Client', 'to', 'review', 'ideas', 'with', 'Senior', 'Management', 'and', 'inform', 'Agency', 'of', 'next', 'steps.', 'MARLBORO_COUNTRY_', 'MUSIC', 'Discussed', 'refinements', 'to', 'creative', 'for', 'fall', 'tour.', 'Agreed', 'to', 'the', 'following:', '-', 'ROP/TV', 'Guide', 'ads:', 'Look', 'at', 'putting', 'performers’', 'names', 'around', 'top', 'of', 'ad', 'and', 'moving', 'MCM', 'headline', 'to', 'middle', 'of', 'ad.', 'Poster/Counter', 'Card/Table', 'Tent:', 'Look', 'at', '2/C', 'approach', 'similar', 'to', 'that', 'used', 'on', 'Kiosk', '(background', 'Tight', 'grey)', 'Frame', 'R/R', 'with', 'white', 'in', 'the', 'peak', 'Increase', 'size', 'of', 'artists', 'like', 'the', 'ads', 'Poster', 'can', 'be', 'either', 'horizontal', 'or', 'vertical', 'Client', 'also', 'asked', 'if', 'Agency', 'could', 'revise', 'the', 'art', 'to', 'make', 'the', 'guitar', '"come', 'alive"', '(i.@.,', 'add', 'dimension,', 'movement,', 'etc.).', 'However,', 'given', 'tight', 'timing,', 'this', 'may', 'not', 'be', 'executable', 'for', 'fall', 'concert.', 'Timing:', 'Comps', '--', 'two', 'weeks;', 'final', 'mechanicals', '--', 'end', 'of', 'June.', 'RESIZES', 'Approval', 'to', 'move', 'to', 'mechanicals', 'on', 'following', 'resizes:', '-', 'National', 'News:', '"Denim', 'Walck,"', '"Myers’', 'Herd,"', '"Ridge', 'Runners,"', '"Ranch', 'Talk,"', '"Big', 'Horn', 'Mountain', 'Herd,"', '"Thunder', 'River,"', '"Shadowy', 'Light-Up."', '-', 'TV', 'Guide:', '"Sunlight', 'Ridge,"', '""River', 'Bed', 'Charge,"', '"Thunder', 'River."', '919z560002']