['CONFIDENTIAL:', 'MINNESOTA', 'TOBACCO', 'LITIGATION', 'February', '4,', '1992', 'MEMORANDUN', 'TO:', 'The', 'Members', 'of', 'the', 'Executive', 'Committee', 'FROM:', 'Samuel', 'D.', 'Chilcote,', 'Jr.', '<——', '——', ' ', 'As', 'you', 'know,', 'the', 'Family', 'C.0.U.R.S.E.', 'Consortium', 'and', 'The', 'Tobacco', 'Institute', 'held', 'a', 'joint', 'press', 'conference', 'in', 'Washington,', 'D.C.,', 'this', 'morning', 'to', 'announce', 'the', 'release', 'of', 'two', 'television', 'public', 'service', 'announcements', '(PSA).', 'The', 'PSAs,', 'with', 'the', 'message,', '"smoking', 'should', 'not', 'be', 'a', 'part', 'of', 'growing', 'up,"', 'expand', 'the', 'tobacco', "industry's", 'commitment', 'to', 'discourage', 'youth', 'smoking.', 'Participants', 'in', 'the', 'press', 'event', 'included', 'Family', 'C.0.U.R.S.E.', 'Consortium', 'Chairperson', 'Sandee', 'Boese,', 'Consortium', 'members', 'Alan', 'Irgang', 'and', 'Jolly', 'Ann', 'Davidson,', 'and', 'Brennan', 'Dawson', 'of', 'The', 'Tobacco', 'Institute.', 'Enclosed', 'is', 'a', 'copy', 'of', 'the', 'PSA', 'materials,', 'including', 'the', 'press', 'release,', 'the', 'letter', 'to', 'public', 'service', 'directors,', 'background', 'material', 'on', 'the', 'Consortium,', 'the', 'PSA', 'story', 'boards,', 'quantitative', 'test', 'results,', 'the', 'booklet', '"Tobacco:', 'Helping', 'Youth', 'Say', 'No"', 'and', 'press', 'statements.', 'Tobacco', 'Institute', 'spokespersons', 'and', 'members', 'of', 'the', 'Consortium', 'also', 'conducted', 'interviews', 'with', 'reporters', 'before', 'and', 'after', 'the', 'news', 'conference.', 'We', 'continue', 'to', 'aggressively', 'promote', 'the', 'story', 'and', 'will,', 'of', 'course,', 'update', 'you', 'on', 'news', 'coverage.', 'As', 'a', 'result', 'of', 'our', 'promotion', 'efforts,', 'Brennan', 'Dawson', 'will', 'be', 'interviewed', 'Wednesday', 'morning', 'on', "ABC's", '"Good', 'Morning', 'America."', 'Media', 'covering', 'the', 'release', 'of', 'the', 'television', 'ads', 'included', 'NBC', 'and', 'ABC', 'radio,', 'the', 'Christian', 'Science', 'Monitor', 'radio,', 'Berns', 'Bureau', 'radio', 'and', 'the', 'Richmond', 'Times', 'Dispatch.', 'Additionally,', 'a', 'story', 'on', 'the', 'PSAS', 'appeared', 'this', 'morning', 'in', 'USA', 'Today.', 'ABC-TV', 'has', 'indicated', 'they', 'will', 'feature', 'the', 'story.', 'CBS', 'has', 'indicated', 'they', 'will', 'feed', 'the', 'story', 'to', 'their', 'local', 'television', 'affiliates.', 'Following', 'the', 'press', 'conference,', 'a', 'video', 'news', 'release', '(VNR)', 'was', 'made', 'available', 'by', 'satellite', 'to', 'the', 'media.', 'The', 'VNR', 'features,', 'in', 'addition', 'to', 'the', 'PSAs,', 'interviews', 'with', 'Boese,', 'Davidson', 'and', 'Dawson.', 'TIMN', '0023850', ' ']