['Project', 'Lighthouse.', 'Business', 'Plan', 'Retail', 'Promotions:', 'Use', 'a', 'combination', 'of', 'price,', 'product', 'and', 'incentive', 'promotions', 'to', 'gain', 'trial/conversion', 'and', 'maintain', 'purchase', 'continuity.', '¢', 'Deliver', '1,', '2,', 'or', '3', 'pack', 'promotions', 'exclusively.', '¢', 'Promotion', 'mix', 'must', 'change', 'frequently', 'to', 'maintain', 'freshness', 'and', 'consumer', 'interest.', '¢', 'Incentive', 'promotions', 'must:', '-', 'Focus', 'on', 'fun,', 'unique', 'items', 'that', 'fall', 'within', 'brand', 'character.', 'Should', 'not', 'be', '"cheap".', '¢', 'Review', 'Camel', 'Cash', 'and', 'replicate', 'best', 'incentives.', '-', 'Use', 'their', 'know', 'how', 'to', 'maximize', 'efficiency.', '¢', 'Need', 'to', 'be', 'low', 'enough', 'cost', 'for', 'use', 'as', 'pack', 'purchase', 'incentives.', 'DESSELLSOS', 'JT/PNC/Plan/doc']