['MAGAZINES', 'SUPPLEMENTS', 'NEWSPAPER', 'OUT-OF-HOME', 'TOTAL', '%', 'Spending', '%', 'Spending', 'Goal', 'Annual', 'Rate', 'NET', '$', 'Testing', '-', 'Gross', 'Testing', '-', 'Net', 'Total', '-', 'Gross', 'Total', '-', 'Net', 'JAN', 'e', '—-FEB', '°', ' ', '349.0', '418.0', '125.0', '544.0', '1436.0', '10', '13', '8616.0', '1214.63', 'MAR.-APR.', 'BUDGET', 'RECAP', '(GROSS', '$)', 'MAY-JUNE', 'JULY-AUG.', 'BI-MONTHLY', 'SUMMARY', ' ', 'SALEM', 'FULL', 'FLAVOR', ' ', 'SEPT.-OCT.', 'NOV.-DEC.', 'DE', 'TT', '8', 'AR', 'vienna', '1347.8', '609.5', '125.0', '1006.1', '3088.4', '22', '21', '18530.4', '2608.0', '17', '12644.4', '1781.9', '1085.9', '2642.5', '19', '19', '15855.0', '2227.7', '524.5', '2010.7', '14', '17', '12064.2', '1700.2', '*', 'Magazines', 'only;', 'test/control', 'out-of-home', 'included', 'in', '"out-of-home",', 'L86L', 'hEOOS', '2745.2', '20', '13', '5674.6', '2802.3', '749.7', '4803.6', '14030.2', '100', '100', '16471.2', '2314.9', '11844.0', '823.6', '700.0', '14853.8', '12544.0', '11/20/79', ' ', ' ', ' ', ' ', ' ', ' ']