['February', '11,', '2000', 'Ms.', 'Carol', 'Levy', 'Senior', 'Vice', 'President', 'Philip', 'Morris', 'Companies,', 'Inc.', '120', 'Park', 'Avenue', 'New', 'York,', 'NY', '10017-5592', 'Dear', 'Carol:', 'I', 'have', 'great', 'respect', 'for', 'your', 'seriousness', 'of', 'purpose,', 'both', 'corporate', 'and', 'personal.', 'Therefore,', 'I', 'don’t', 'want', 'the', 'sun', 'to', 'sink', 'on', 'the', 'work-week', 'without', 'giving', 'you', 'our', 'honest', 'appraisal', 'of', 'the', '“upside”', 'of', 'the', 'youth', 'smoking', 'program', 'to', 'be', 'developed', 'by', 'SmokEnders', 'for', 'implementation', 'in', 'the', 'schools.', 'The', 'brutal', 'truth', 'is', 'that', 'young', 'smokers', 'do', 'not,', 'for', 'the', 'most', 'part,', 'really', 'want', 'to', 'stop', 'smoking.', 'They', 'are', 'armored', 'against', 'health', 'concerns', 'by', 'their', 'belief', 'in', 'their', 'own', 'immortality.', 'They', 'tend', 'to', 'be', 'rebellious', 'against', 'the', 'order', 'of', 'things.', 'Therefore,', 'I', 'must', 'advise', 'that', 'a', 'maximum', 'expectation', 'would', 'be', 'participation', 'in', 'seminars', 'in', 'the', '5%', 'to', '10%', 'range', 'of', 'young', 'smokers.', 'In', 'other', 'words,', 'Carol,', 'we', 'would', 'expect', 'participation', 'in', 'the', '200,000', 'to', '400,000', 'range', 'nation', 'wide...5%', 'to', '10%', 'of', 'youth', 'smokers.', 'Frankly,', 'we', 'would', 'expect', 'the', 'number', 'to', 'be', 'closer', 'to', 'the', 'lower', 'end', 'rather', 'than', 'the', 'higher', 'end', 'of', 'the', 'range.', 'Once', 'engaged', 'in', 'the', 'program,', 'we', 'would', 'anticipate', 'the', '“quit”', 'rate,', 'after', 'meeting', 'five.', 'to', 'be', 'in', 'the', 'range', 'of', '50%', 'to', '60%', 'of', 'the', 'rate', 'documented', 'in', 'the', 'Johns', 'Hopkins', 'study.', 'However,', 'one-half', 'or', 'more', 'of', 'these', 'kids', 'would', 'probably', 'be', 'smoking', 'again', 'within', 'a', 'year.', 'Our', 'conclusion', 'is', 'simple.', 'We', 'can', 'play', 'a', 'role,', 'along', 'with', 'other', 'participants,', 'in', 'your', 'four-pronged', 'program,', 'in', 'creating', 'a', 'two', 'percentage', 'points', 'or', 'so', 'decrease', 'in', 'youth', 'smoking.', 'We', 'do', 'not', 'believe,', 'however,', 'that', 'any', 'significantly', 'higher', 'gain', 'is', 'going', 'to', 'be', 'realized...certainly', 'not', 'cost', 'effectively.', 'The', 'belief', 'here', 'at', 'SmokEnders', 'is', 'that', 'people', 'should', 'stop', 'smoking', 'only', 'if', 'they', 'want', 'to', 'of', 'their', 'own', 'free', 'will.', 'Unmotivated', 'smokers,', 'particularly', 'young', 'ones,', 'are', 'not', 'good', 'candidates', 'for', 'cessation', 'programs.', 'We', 'can', 'put', 'the', 'information', 'at', 'the', 'disposal', 'of', 'young', '7342', 'E.', 'Thomas', 'Rd.,', 'Ste.', 'D', '+', 'Scotisdale,', 'AZ', '85251', '(480)', '990-2069', '+', 'FAX', '(480)', '990-8468', '-', '800-362-3575', ' ', '1688108202']