[' ', 'Ot', 'the', 'twelve', '(12)', 'executions', 'tested,', 'those', 'which', 'appear', 'to', 'have', 'the', 'most', 'appeal', '(and', 'suggested', 'modifications)', 'include', 'the', 'following:', '#1:', '#4:', '#6:', '#7:', '“Camel', 'lying', 'on', 'the', 'beach’', '-', 'needs', 'woman/women', 'in', 'the', 'background', '"Drive-in’', '-', '-', 'add', 'a', 'woman', 'In', 'the', 'car', 'with', 'Joe', 'as', 'well', '8s', 'more', 'activity', 'In', 'the', 'drive-in', '(euch', 'as', 'waltresses,', 'other', 'care).', 'As', 'is,', 'the', 'setting', 'is', 'too', 'quiet', 'and', 'lonely.', 'The', 'presence', 'of', 'the', "'57", 'Chevy,', 'however,', 'projects', 'a', 'positive', 'image', 'about', 'the', 'brand', '-', 'a', '*classic*.', '“Safest', '-', 'the', 'setting', 'of', 'this', 'execution', 'Is', 'perceived', 'to', 'be', 'that', 'of', 'a', 'jungle,', 'which', 'communicates', 'adventure', 'and', 'poesible', 'danger.', 'This', 'theme', 'should', 'be', 'carried', 'out', 'further', 'by', 'slightly', 'modifying', 'the', 'background', 'to', 'look', 'a', 'Iittle', 'more', 'like', 'the', 'jungle', 'and', 'adding', 'a', 'lion', 'and', 'other', 'wild', 'animals', 'to', 'make', 'the', '“danger', 'more', 'obvious.', 'In', 'addition,', 'Joe’s', 'female', 'companion', 'needs', 'to', 'be', 'more', 'attractive', 'and', 'both', 'should', 'be', 'clearly', 'dressed', 'In', 'Safari', 'attire.', '"Scuba', 'diver’', '-', 'this', 'execution', 'Is', 'most', 'well', 'received', 'among', 'respondents', 'who', 'perceive', 'Joe', 'as', 'being', 'on', 'a', 'treasure', 'hunting', 'expedition.', 'Some,', 'however,', 'feel', 'that', 'he', 'Is', 'actually', 'at', 'work,', 'which', 'contradicts', "Joe's", 'carefree', 'image.', 'Thus,', 'the', 'ad', 'needs', 'to', 'better', 'communicate', 'that', 'Joe', 'Is', 'on', 'an', 'adventure', 'by', 'adding:', '.', 'menacing', 'sharks', '.', 'weapons', 'such', 'as', 'a', 'spear', 'or', 'a', 'knife', '(Joe', 'would', 'never', 'be', 'caught', 'underwater', 'without', 'a', 'knife*)', 'It', 'should', 'be', 'noted', 'that', 'some', 'participants', 'tend', 'to', 'be', 'quite', 'Itteral', 'and', 'ertticize', 'the', 'execution', 'showing', 'cigarettes', 'underwater,', 'especially', 'the', 'open', 'pack', 'which', 'Joe', 'is', 'holding.', '"Skydiver*', '-', 'most', 'agree', 'that', 'skydiving', 'Is', 'definitely', 'a', '“Joe', 'activity*.', 'The', 'only', 'criticisms', 'of', 'this', 'execution', 'are', 'that', 'Joe', 'does', 'not', 'look', '“cool', 'enough', 'because:', '°', 'his', 'eyes', 'look', 'silly', '(darken', 'the', 'goggles)', '.', 'he', 'looks', 'like', 'he', 'has', 'a', '"limp', 'wrist’', ' ', 'wn', 'in', 'In', 'addition,', 'it', 'fs', 'agreed', 'that', 'the', 'came!', 'should', 'have', 'a', 'cigarette', 'in', 'his', 'mouth', 'because', 'iS', '*Joe', 'emokes', 'no', 'matter', 'what', 'he', 'dose”.', 'oe', 'it', 'at', 'PAUL', 'A.', 'NER', 'Associates,', 'Inc.']