['eee', 'ea', '13', 'Similarly,', 'in', 'Bates', 'v.', 'State', 'Bar,', '483', 'U.S.', '350', '(1977),', 'the', 'Court', 'rejected', 'the', 'argument', 'that', 'attor-', 'neys', 'could', 'be', 'limited', 'to', 'advertising', 'their', 'names', 'and', 'addresses', 'in', 'phone', 'books:', '‘[A]n', 'advertising', 'diet', 'limited', 'to', 'such', 'spartan', 'fare', 'would', 'provide', 'scant', 'nourishment.”’', 'Id.', 'at', '366-67.', 'In', 'Bolger', 'v.', 'Youngs', 'Drug', 'Products', 'Corp.,', '463', 'U.S.', '60', '(1983),', 'the', 'Court', 'rejected', 'an', 'argument', 'that', 'advertisers', 'could', 'constitu-', 'tionally', 'be', 'forced', 'to', 'wait', 'for', 'consumers', 'to', 'come', 'to', 'them.', 'It', 'recognized', 'the', 'right', 'of', 'sellers', 'to', 'use', 'adver-', 'tising', 'tools', 'that', 'reach', 'out', 'and', 'effectively', 'communi-', 'cate', 'with', 'potential', 'purchasers.', 'See', 'id.', 'at', '69', 'n.18.', 'And', 'in', 'Shapero', 'v.', 'Kentucky', 'Bar', 'Ass’n,', '108', '8.', 'Ct.', '1916', '(1988),', 'the', 'Court', 'held', 'that', 'a', 'state', '“may', 'claim', 'no', 'substantial', 'interest', 'in', 'restricting', 'truthful', 'and', 'nondeceptive', 'lawyer', 'solicitations', 'to', 'those', 'least', 'likely', 'to', 'be', 'read', 'by', 'the', 'recipient.”', 'Id.', 'at', '1924.', '2.', 'Visual', 'Techniques', 'Cannot', 'Be', 'Prohibited', 'Because', 'Alternative', 'Means', 'of', 'Communication', 'Would', 'Continue', 'To', 'Be', 'Allowed', 'The', 'Supreme', 'Court', 'repeatedly', 'has', 'rejected', 'arguments', 'that', 'restrictions', 'on', 'commercial', 'speech', 'may', 'be', 'justified', 'by', 'the', 'availability', 'of', 'hypothetical', 'alternative', 'avenues', 'of', 'communication', 'that', 'would,', 'in', 'practice,', 'be', 'ineffective.', 'In', 'Linmark', 'Associates,', 'Inc.', 'v.', 'Township', 'of', 'Will-', 'ingboro,', '431', 'U.S.', '85', '(1977),', 'for', 'example,', 'the', 'Court', 'invalidated', 'a', 'prohibition', 'on', 'residential', '‘For', 'Sale”', 'and', '‘‘Sold”', 'signs.', 'The', 'Court', 'noted', 'that,', '“[a]lthough', 'in', 'theory', 'sellers', 'remain', 'free', 'to', 'employ', 'a', 'number', 'of', 'different', 'alternatives,', 'in', 'practice', '*', '*', '*', '[t]he', 'options', 'to', 'which', 'sellers', 'realistically', 'are', 'relegated’”’', 'would', 'be', '“less', 'likely', 'to', 'reach', 'persons', 'not', 'deliberately', 'seek-', 'TI0993-0191']