[' ', ' ', 'Program', '1.', 'The', '“Win', 'A', '427', 'Cobra"', 'Qualified', 'Sweepstakes', '(See', '7', 'ae', 'Exhibit', '3)', ' ', 'a.', 'Objectives', '=', 'Primarily', 'to', 'build', 'awareness', 'of', 'VICEROY', 'family', 'and', 'support', 'image', 'revitalization.', '-', 'Secondarily', 'to', 'provide', 'groundwork', 'for', 'trial', 'generating', 'promotions.', 'b.', 'Description', '(1)', 'Overall', 'The', '"Win', 'A', '427', 'Cobra"', 'Sweepstakes', 'is', 'a', 'direct', 'extension', 'of', 'the', '"Pleasure', 'Is', 'Where', 'You', 'Find', 'It"', 'campaign', 'theme', 'with', 'the', 'emphasis', 'on', 'link-', 'ing', 'pleasure', 'and', 'VICEROY', 'to', 'the', 'smoker.', 'The', 'consumer', 'may', 'first', 'learn', 'of', 'the', 'sweepstakes', 'offer', 'via', 'magazines', 'or', 'supplements,', 'but', 'must', 'go', 'to', 'point', 'of', 'sale', 'to', 'find', 'the', 'correct', 'answer', 'to', 'the', 'qualifying', 'entry', 'question.', 'The', 'consum-_', 'er', 'has', 'the', 'opportunity', 'to', 'win', 'bonus', 'money', 'by', 'correctly', 'completing', 'the', 'VICEROY', 'bonus', 'game.', '(2)', 'Prize', 'Structure', '(Total', 'Cost', '$100M)', '7', 'Grand', 'Prize', '($50,000)', 'é', 'Cobra', 'Sportscar', 'or', '$50,000', 'cash', '=', '25', 'Second', 'Prizes', '($12,500)', '.', '$500', 'travel', 'money', 'to', 'find', 'the', 'plea-', 'sure', 'of', 'their', 'choice', '=', '100', 'Third', 'Prizes', '($10,000)', '“', 'Luggage', 'similar', 'to', 'piece', 'in', 'ad', '(estimated', 'cost', 'of', '$100', 'each)', '-', '1,000', 'Fourth', 'Prizes', '($2,500)', '.', 'Lighter', '(estimated', 'cost', 'of', '$2.50', 'each)', 'GTEPEO0LS', '-', 'VICEROY', 'Bonus', '$25,000', 'cash', 'bonus', 'awarded', 'to', 'bearer', 'of', 'first', 'correctly', 'solved', '"Find', 'Your', 'Pleasure"', 'puzzle', 'drawn', ' ', '670044919', 'PRODUCED', 'FROM', ' ', 'B&W', 'WEI', ' ', ' ', ' ', 'Tr', 'UW', ' ', ' ', ' ', ' ']