[' ', 'TOP', '10', 'BRANDS', 'RANKED', 'BY', 'PERCENT', 'OF', 'VOLUME', 'PURCHASED', 'ON', 'MANUFACTURERS', 'COUPON', 'POINT', 'CHANGE', 'JANUARY', '—', 'MAY', '1988', 'VERSUS', 'YEAR—AGO', ' ', ' ', ' ', 'FALCON', ')', '68%', '+36', 'DORAL', '54%', '+14', '~14', '+15', 'PLAYERS', 'LTS', "25'S", 'VANTAGE', 'LUCKY', 'STRIKE', 'CAMEL', 'CAMBRIDGE', 'WINSTON', 'RICHLAND', 'BELAIR', ' ', ' ', ' ', 'O%', '20%', '40%', '60%', '80%', '100%', 'SOURCE:', 'IRI', 'ST', '4éeS90v02']