[' ', 'In', 'summary,', 'then,', 'WINSTON', "100's", 'do', 'not', 'achieve', 'significantly', 'higher', 'acceptance', 'than', 'Marlboro', 'among', 'WINSTON', 'smokers', 'and', 'they', 'lose', 'significantly', 'among', 'other', 'competitive', 'smokers', '(excluding', 'WINSTON', 'and', 'Marlboro).', 'Perhaps', "WINSTON_100's", 'greatest', 'weakness', 'are', 'the', 'impressions', 'of', 'harshness,', 'bitterness,', 'high', 'tar', 'and', 'nicotine,', 'and', 'bad', 'aftertaste', 'that', 'it', 'conveys', 'relative', 'to', 'Marlboro.', 'These', 'perceptions', 'act', 'to', 'lower', "WINSTON's", 'overall', 'rating', 'to', 'such', 'a', 'degree', 'that', 'it', 'is', 'at', 'parity', 'or', 'loses', 'to', 'Marlboro', 'among', 'all', 'smoker', 'groups.', 'JFMcN/gsf', '5/10/79', '<688', '2H10s', ' ']