['~', 'Councilman', 'Michael', 'J.', 'Lazar', '..', '.-', ':', 'October', '23,', '1970', 'Page', '3', 'among', 'the', 'opposing', 'forces.', 'And,', 'as', 'is', 'often', 'the', 'case', 'in', 'the', 'best', 'of', 'negotiated', 'arrangements,', 'the', 'results', 'were', 'somewhat', 'pleasing', 'and', 'somewhat', 'distasteful', 'to', 'all', 'involved,', 'The', 'ultimate', 'compromise', 'was', '.', 'reached', 'in', 'several', 'stages', '(e2e', 'aclected', 'articles', 'in', 'Attachment', '"B"', 'hergto):', 'ne', ' ', '1,', 'In', 'early', 'Felmuary', '1969,', 'several', 'months', 'before', 'the', 'a', 'expiration', 'of', 'the', '1965', 'Act,', '“Lie', 'FCC', 'made', 'a', 'surprising', 'announcement', 'that', 'it', 'planned', 'to', 'ban', 'the', 'udvertising', 'of', 'cigarettes', 'on', 'television', 'and', 'radio', 'unless', 'blocked', 'by', 'Congress', 'or', 'unless', 'the', 'broadcasters', 'voluntarily', 'gave', 'up', 'the', 'revenuc,-shich', 'in', '1968', 'reportedly', 'amounted', 'to', '$236,000,000,', 'thus', 'setting', 'the', 'stage', 'for', 'Congressional', 'action.', '{Broadcasting,', '2/10/69)', '2.', 'Congress', 'held', 'hearings.', 'House', 'Commerce', 'Committee', 'Chairman', 'Staggers', 'called', 'the', 'hearing', 'before', 'his', 'committee', 'the', 'longest', 'he', 'could', 'remember.', 'He', 'and', 'other', 'anti-cigarette', 'Congressmen', 'said', 'they', 'were', 'determined', 'that', 'Congress', 'and', 'not', 'the', 'regulatory', 'agencies', 'would', 'decide', 'the', 'issue.', '(Bevudcasting,', '5/5/69)', '=', '8', '3.', 'In', 'the', 'latter', 'part', 'of', 'May', '1969,', 'the', 'Federal', 'Trade', '.', 'Commission', 'announced', 'its', 'intention', 'to', 'hold', 'hearings', 'on', 'a', 'proposal', 'to', 'require', '“death', 'warnings"', 'in', 'cigarette', 'advertising.', 'Congressman', 'Staggers', 'arid', 'others', 'expressed', 'outrage.', '(Broadcasting,', '5/26/69)', '4.', 'In', 'early', 'June', '1969,', 'the', 'TV', 'Code', 'Review', 'Board', 'of', 'the', 'National', 'Association', 'of', 'Broadcasters,', 'hoping', 'to', 'head', 'off', 'Federal.', 'regulation', 'proposed', 'a', 'self-imposed', 'gradual', 'phase-out', 'of', 'cigarette', 'advertising', 'in', 'thr:!-roadeast', 'medium', 'commencing', 'January', '1,', '1970', 'and', 'continuing', 'to', 'September', '1,1973.', '(Wall', 'Street', 'Joumal,', '7/3/69)', '5.', 'On', 'July', '22,1969,', 'a', 'spokesman', 'for', 'the', 'tobacco', 'manufacturers', 'advised', 'Senatur', "Moss's", 'Commerce', 'Committee', 'that', 'the', 'manufacturers', 'were', 'prepared', 'voluntarily', 'to', 'discontinue', 'cigarette', 'commercials', 'in', 'television', 'and', 'radio', 'by', 'September', '1970,', 'requesting', 'a', 'waiver', 'under', 'the', 'anti-trust', 'laws', 'to', 'permit', 'such', 'collective', 'action,', '(Wall', 'Street', 'Journal,', '7/23/69)', 'aap', '“6,', 'In', 'November', '1969,', 'the', 'Senate', 'Commerce', 'Committee', 'approved', 'a', 'bill', 'banning', 'cigarette', 'sdvertipins', 'in', 'the', 'broadcast', 'EB', 'ma', ' ', ' ']