[' ', 'record', 'pertaining', 'to', 'said', 'representations', 'consists', 'largely', 'of', 'testimony', 'of', 'experts,', 'including', 'physicians,', 'chemists,', 'professors,', 'and', 'others', 'who', 'have', 'engaged', 'in', 'extensive', 'research', 'in', 'the', 'chemistry', 'of', 'tobacco', 'and', 'of', 'tobacco', 'smoke', 'and', 'who', 'have', 'conducted', 'various', 'tests', 'and', 'experiments', 'to', 'determine', 'the', 'effect', 'on', 'the', 'buman', 'body', 'of', 'the', 'various', 'chemical', 'constituents', 'of', 'cigarette', 'smoke,', 'The', 'tobaccos', 'used', 'in', 'the', 'manufacture', 'of', 'Lucky', 'Strike', 'cigarettes', 'and', 'other', 'populer', 'brands', 'of', 'cigarettes', 'contain', 'irritating', 'properties.', 'The', 'respondent,', 'as', 'well', 'es', 'its', 'competitors,', 'in', 'the', 'proceas-', 'ing', 'of', 'the', 'tobacco', 'into', 'cigarettes', 'removes', 'a', 'portion', 'of', 'the', 'irritents', 'from', 'the', 'tobacco,', 'No', 'cigarette', 'manufacturer,', 'however,', 'attempts', 'to', 'eliminate', 'completely', 'from', 'the', 'tobacco', 'the', 'constituents', 'which', 'are', 'known', 'to', 'be', 'irritating.', 'While', 'there', 'is', 'some', 'disagreement', 'among', 'the', 'experts', 'who', 'testified', 'in', 'this', 'proceeding', 'as', 'to', 'the', 'irritating', 'potency', 'of', 'the', 'various', 'constituents', 'of', 'the', 'smoke', 'from', 'cigarettes,', 'it', 'is', 'established', 'that', 'the', 'chief', 'chemical', 'constituents', 'in', 'cigarette', 'smoke', 'sre', 'the', 'volatile', 'bases,', 'including', 'nicotine', 'and', 'ammonia;', 'the', 'volatile', 'acids,', 'principally', 'formic', 'and', 'acetic', 'acid;', 'the', 'volatile', 'aldc-', 'hydes,', 'mainly', 'acetaldehyde;', 'and', 'the', 'resins,', 'essential', 'oils,', 'and', 'oleo-resin', 'which', 'comprise', 'the', 'aromatics,', 'together', 'with', 'waxy', 'substances,', 'all', 'of', 'which', 'ere', 'grouped', 'together', 'under', 'the', 'general', 'term', '"tars', 'end', 'resins,"', 'Testimony', 'of', 'medical', 'witnesses,', 'as', 'well', 'as', 'reports', 'of', 'tests', 'and', 'experi-', 'ments', 'conducted', 'by', 'chemists,', 'establishes', 'that', 'there', 'is', 'no', 'significant', 'differ-', 'ence', 'in', 'either', 'the', 'tars', 'and', 'resins', 'or', 'the', 'nicotine', 'in', 'the', 'smoke', 'from', 'all', 'the', 'leading', 'brands', 'of', 'cigarettes.', 'The', 'testimony', 'of', 'medical', 'experts', 'also', 'es-', 'tablishes', 'that', 'the', 'smoke', 'from', 'all', 'the', 'leading', 'brands', 'is', 'irritating', 'to', 'the', 'mucous', 'membrane', 'of', 'the', 'respiratory', 'tract', 'and', 'that', 'the', 'differences', 'in', 'the', 'chemical', 'constituents', 'of', 'different', 'brands', 'of', 'cigarettes,', 'as', 'shown', 'by', 're-', 'ports', 'of', 'tests,', 'are', 'so', 'slight', 'thet', 'the', 'smoke', 'from', 'one', 'brand', 'of', 'cigarettes', 'is', 'no', 'less', 'irritating', 'than', 'is', 'the', 'smoke', 'from', 'other', 'brands,', 'The', 'smoke', 'from', 'Lucky', 'Strike', 'cigarettes', 'is', 'not', 'easy', 'on', "one's", 'throat', 'and', 'the', 'smoking', 'of', 'Lucky', 'Strike', 'cigarettes', 'will', 'not', 'afford', 'one', 'protection', 'against', 'throat', 'irritation', 'or', 'against', 'coughing.', '|', 'The', 'Commission', 'finds,', 'therefore,', 'that', 'the', 'smoke', 'from', 'Lucky', 'Strike', 'cigarettes', 'is', 'not', 'less', 'irritating', 'to', 'the', 'throat', 'than', '1s', 'the', 'smoke', 'from', 'other', 'leading', 'brands,', 'that', 'said', 'cigarettes', 'do', 'not', 'offer', 'one', 'throat', 'protec-', 'tion', 'and', 'are', 'not', 'easy', 'on', "one's", 'throat,', 'and', 'that', 'in', 'said', 'cigarettes', 'one', 'does', 'not', 'have', 'protection', 'against', 'throat', 'irritation', 'end', 'protection', 'against', 'cough—', 'ing,', 'and', "respondent's", 'representations', 'to', 'the', 'contrary', 'are', 'false', 'and', 'misleed-', 'ing.', '{d)', 'The', 'respondent', 'admits', 'that', 'it', 'disseminated', 'advertisements', 'contain-', 'ing', 'representations', 'that', 'Lucky', 'Strike', 'cigarettes', 'contained', 'less', 'nicotine', 'than', 'did', 'competing', 'brands,', 'but', 'contends', 'that', 'such', 'representations', 'were', 'true,', 'and', 'further', 'that', 'no', 'significance', 'was', 'claimed', 'as', 'a', 'result', 'of', 'the', 'lower', 'nicotine', 'content', 'and', 'that', 'no', 'representation', 'was', 'made', 'as', 'to', 'any', 'particular', 'effect', 'on', 'the', 'smoker', 'which', 'might', 'flow', 'from', 'the', 'lesser', 'nicotine', 'content.', 'The', 'respondent', 'also', 'contends', 'that', 'since', 'such', 'representations', 'were', 'discontinued', 'prior', 'to', 'the', 'commencement', 'of', 'this', 'proceeding,', 'the', 'public', 'interest', 'does', 'not', 'require', 'an', 'order', 'with', 'respect', 'thereto.', 'a', 'Fe', ' ', ' ']