['Industry', 'by', 'Price', 'Segment', 'The', 'following', 'table', 'summarizes', '3-month', 'year-to-date', 'EXCEL', 'volume', 'and', 'share', 'trends', 'for', 'the', "Industry's", 'four', 'major', 'price', 'groups', '(reflected', 'in', 'average', 'net', 'price', 'per', 'carton):', 'All', 'Full', 'Price', 'brands', '($21.69),', 'Major', 'Company', 'Generics', '($19.10),', 'Major', 'Company', 'Private', 'Labels', '($15.43),', 'and', 'Minor', 'Company', 'Discount', 'brands', '($8.41).', 'YTD', 'EXCEL', 'Vol.', '-', 'Bill.', 'EXCEL', 'SOM', '3M', '99', '3M', '00', ' ', ' ', ' ', ' ', ' ', 'Total', 'Industry', '99.182', '98.689', '-0.5', '100.00', '100,00', 'All', 'Cos', 'FP', '72.549', '72.536', '-0.0', '73.15', '73.50', '35', 'Major', 'Cos', 'Gen', '21.648', '19.549', '9.7', '21,83', '19.81', '-2.02', 'Major', 'Cos', "PL's", '2,943', '2.759', '-6.2', '2.97', '2.80', '-.17', 'Minor', 'Cos', 'Dsct', '2.042', '3,846', '88.3', '2.06', '3,90', '1,84', 'Year-to-date', 'EXCEL', 'Industry', 'volume', 'is', 'down', '-.5%', 'versus', 'year', 'ago', 'with', 'the', 'heaviest', 'declines', 'coming', 'from', 'Major', 'Company', 'Generics', '(-9.7%)', 'and', 'Private', 'Labels', '(-6.2%).', 'In', 'contrast,', 'total', 'Full', 'Price', 'volume,', 'now', 'accounting', 'for', '73.50%', 'of', 'Industry', 'sales,', 'is', 'virtually', 'unchanged', 'from', 'a', 'year', 'ago.', 'However,', 'the', 'only', 'segment', 'showing', 'volume', 'growth', 'is', 'the', 'lowest-priced', 'Minor', 'Company', 'Discount', 'group,', 'up', '+1.804', 'billion', 'units', 'or', '+88.3%', 'versus', 'year', 'ago,', 'translating', 'to', 'share', 'gain', 'of', '+].84', 'points', 'to', '3.90.', 'The', 'relative', 'stability', 'of', 'Full', 'Price', 'brands', 'may', 'reftect', 'increased', 'promotional', 'discounts,', 'which', 'have', 'partially', 'offset', 'recent', 'price', 'increases.', 'However,', 'smokers', 'that', 'are', 'more', 'price-sensitive', 'appear', 'to', 'be', 'migrating', 'from', 'costlier', 'Major', 'Company', 'Generics', 'and', 'Private', 'Labels', 'to', 'Minor', 'Company', '"super"', 'discount', 'brands.', 'Total', '(AN', 'Companies)', 'Full', 'Price', 'Segment', 'by', 'Key', 'Brand', ' ', 'The', 'next', 'table', 'summarizes', '3-month', 'year-to-date', 'EXCEL', 'volume', 'and', 'share', 'trends', 'for', 'the', 'Total', 'Full', 'Price', 'Segment', 'by', 'key', 'brand--specifically,', 'those', 'with', 'an', 'Industry', 'rank', 'in', 'the', 'top', '10', 'and', 'remaining', 'brands', 'showing', 'growth.', 'Note', 'that', 'together', 'these', 'eleven', 'key', 'brands', 'currently', 'account', 'for', '89%', 'of', 'the', 'Full', 'Price', 'Segment.', ' ', ' ', ' ', 'Ind', 'YTD', 'EXCEL', 'Vol.', '-', 'Bill', 'EXCEL', 'SOM', 'Rank/Brand', '3M', '99', 'Total/All', 'Cos', 'FP', '72.549', '72.536', '“0', 'BAS', '73.50', '35', '1', 'Marlboro', '36.806', '37.873', '3', '3711', '38.38', '1.27', '2', 'Newport', '6.825', '6.967', '2', '6.88', '7.06', '18', '4', 'Camel', '4.857', '5.020', '3', '4.90', '5.09', '19', '6', 'Winston', '4.824', '4.686', '3', '4.86', '4.75', '“12', '8', 'Kool', '3.333', '2930', '12', '3.36', '297', '-.39', '9', 'Salem', '3.015', '2.906', '-4', '3.04', '2.95', '-.09', '10', 'Virginia', 'Slims', '2.361', '2.302', '3', '2.38', '2.33', '-.05', 'oo', 'ao', '14', 'Parliament', '800', '936', '17', '81', '95', '4', 'N', '19', 'Capri', '643', '666', '3', '65', '67', '03', 'o', '34', 'Lucky', 'Strike', '179', '259', '45', '18', '26', '08', 'S', '48', 'Nat', 'Amer', 'Spirit', '060', '106', '16', '06', 'Al', '05', 'nN', 'AO', 'Minor', 'Cos', 'FP', '099', '103', '3', '10', '10', '00', 'AO', 'Major', 'Cos', 'FP', '8.847', '7885', '-ll', '8.92', '7.99', '-93', 'Of', 'the', 'seven', 'full-price', 'brands', 'in', 'the', 'top', '10,', 'only', 'the', 'three', 'leaders', 'are', 'showing', 'year-to-date', 'volume', 'and', 'share', 'growth:', "PM's", 'Marlboro', '(sales', '+3%', 'with', 'SOM', '+1.27', 'points),', "Lorillard's", 'Newport', '(sales', '+2%', 'with', 'SOM', '+.18', 'point),', 'and', "RIR's", 'Camel', '(sales', '+3%', 'with', 'SOM', '+.19', 'point)', 'which', 'have', 'all', 'had', 'increased', 'promotional', 'support.', 'In', 'contrast,', 'B&', "W's", 'Kool']