[' ', ' ', 'Portion', 'One', '"Choice"', 'ad', 'will', 'be', 'monadically', 'exposed', 'to', 'respondents', 'via', '"People"', 'portfolio.', 'The', 'portfolio', 'will', 'include', 'one', 'competitive', 'ad', 'each', 'of:', '-', 'Winstone).', 'A', '-', 'Merit', '+', 'Kent', 'IIT', 'The', 'portfolio', 'will', 'also', 'include', 'several', 'non-cigarette', 'ads', 'and', 'dumay', 'copy.', '"Choice"', 'will', 'be', 'measured', 'for:', '-', 'Ad', 'recall', '(unaided', 'and', 'aided)', '-', 'Purchase', 'intent', '(5', 'point', 'scale)', '-', 'Main', 'Point', '~', 'Likes', '/Dislikes', '-', 'Comparison', 'to', 'other', 'ads', 'in', 'marketplace', '-', 'Believability', '-', 'Overall', 'opinion', '-', 'Meaning', 'of', 'specific', 'copy', '-', 'Praduct/smoker', 'attributes', '(6', 'point', 'scale)', '-', 'Demographics', 'At', 'the', 'end', 'of', 'the', 'interview', 'respondents', 'will', 'be', 'asked', 'which', 'formulation,', '"Choice', 'Lights"', 'or', '"Choice', 'Ultra', 'Lights"', 'they', 'would', 'like', 'to', 'try,', ' ', 'Trouduct', 'Test', 'Portion', ' ', ' ', 'At', 'the', 'conclusion', 'of', 'the', 'ad', 'tests,', 'cigarettes', 'for', 'the', 'product', 'test', 'partion', 'will', 'he', 'placed', 'among', 'acceptor', 'respondents.', 'ALL', '¥espondents', 'will', 'receive', 'a', 'carton', 'of', '"Choice"', 'in', 'the', 'following', 'combination:', '-', '5', 'Packs', '-', 'Choice', 'Lights', '9', 'Mg.', '-', '5', 'Packs', '-', 'Choice', 'Ultra', 'Lights', '3', 'Mg.', 'CE', 'IF', 'THE', 'FILM', 'IMAGE', 'IS', 'LESS', 'CLEAR', 'THIS', 'NOTICE,', 'Tt', '18', 'DUE', 'To', '6', '(TY', 'OF', 'THE', 'DOCUMENT', 'BEING', 'HTLMED.', '  ', '    ', ' ', ' ', ' ', '  ']