['3', 'restriction', 'on', 'commercial', 'speech', 'must', '‘‘directly', 'ad-', 'vance”’', 'a', 'substantial', 'governmental', 'interest', 'and', 'must', 'be', 'a', '‘‘narrowly', 'tailored’’', 'means', 'of', 'promoting', 'that', 'governmental', 'interest.', 'The', 'proponents', 'of', 'H.R.', '1250/', '1493', 'could', 'not', 'demonstrate', 'that', 'the', 'restrictions', 'con-', 'templated', 'by', 'the', 'bills', 'would', 'satisfy', 'those', 'requirements.', 'H.R.', '1250/1493,', 'if', 'adopted,', 'is', 'likely', 'to', 'spawn', 'similar', 'proposals', 'to', 'restrict', 'advertising', 'of', 'other', 'con-', 'troversial', 'products', 'or', 'services.', 'Indeed,', 'the', 'Advertis-', 'ing', 'and', 'Marketing', 'Panel', 'of', 'the', 'Surgeon', 'General’s', 'Workshop', 'on', 'Drunk', 'Driving', 'recently', 'recommended', 'severe', 'restrictions', 'on', 'alcoholic', 'beverage', 'advertising,', 'and', 'Representative', 'Waxman', 'has', 'threatened', '‘‘an', 'out-', 'right', 'ban', 'on', 'all', 'prescription', 'drug', 'advertising', 'aimed', 'at', 'consumers.’’®', 'H.R.', '1250/1493', 'also', 'raises', 'urgent', 'First', 'Amendment', 'concerns', 'because', 'its', '“‘antipreemp-', 'tion”', 'provision', 'effectively', 'would', 'license', 'outright', 'cen-', 'sorship', 'of', 'cigarette', 'advertising', 'by', 'state', 'and', 'local', 'governments.', 'Previous', 'proposals', 'for', 'an', 'outright', 'ban', 'on', 'tobacco', 'product', 'advertising', 'provoked', 'an', 'extraordinary', 'First', 'Amendment', 'outery', 'from', 'across', 'the', 'political', 'spec-', 'trum.®', 'The', 'Luken/Synar', 'bills—which', 'the', 'ACLU', 'has', '5', '“A', 'Major', 'Koopla:', 'Alcoholic', 'Industry', 'Worries', 'About', 'Ban', 'of', 'Advertising,”', 'Adweek,', 'Dec.', '19,', '1988,', 'p.', '2;', '“Pitching', 'Pharmaceuti-', 'cals', 'to', 'the', 'Public,”', 'Washington', 'Post,', 'May', '16,', '1988,', 'at', 'H7.', '§', 'Opponents', 'included', 'the', 'ACLU,', 'the', 'Department', 'of', 'Justice', 'and', 'the', 'Chairman', 'of', 'the', 'Federal', 'Trade', 'Commission,', 'as', 'well', 'as', 'some', 'of', 'the', 'most', 'distinguished', 'scholars', 'in', 'the', 'nation.', 'In', 'February', '1987,', 'the', 'American', 'Bar', 'Association', 'rejected', 'a', 'proposal', 'urging', 'it', 'to', 'endorse', 'a', 'ban', 'on', 'tobacco', 'product', 'advertising.', 'It', 'did', 'so,', 'according', 'to', 'ABA', 'President', 'Eugene', 'Thomas,', 'because', 'of', 'free', 'speech', 'concerns.', 'Adver-', 'tising', 'Age,', 'Feb.', '28,', '1987,', 'p.', '80.', 'TI0993-0181']