['April', '1,', '1991', 'Mr.', 'Yancey', 'W.', 'Ford,', 'Jr.', 'Dear', 'Yancey:', 'Subject:', 'Qualitative', 'Field', 'Marketing', 'Analysis', 'of', 'RIP,', 'MIP,', 'and', 'EIP', 'Per', 'your', 'March', '22', 'request,', 'the', 'following', 'is', 'our', 'best', 'analysis', 'of', 'our', 'year-to-date', 'Field', 'Marketing', 'activity.', ' ', 'Regional', 'Initiative', 'Program', '(RIP)', 'Field', 'Marketing', 'in', 'Miami', 'is', 'having', 'a', 'positive', 'result', 'on', 'our', 'business', 'with', 'all', 'other', 'consider-', 'ations', 'being', 'equal.', 'The', 'van', 'becomes', 'a', 'central', 'point', 'for', 'sampling', 'of', 'product', 'and', 'premiums', 'since', 'we', 'require', 'a', 'purchase', 'in', 'order', 'to', 'receive', 'premiums', 'from', 'the', 'van.', 'The', 'van', 'does', 'truly', 'attract', 'attention', 'due', 'to', 'the', 'life', 'style', 'in', 'Miami.', 'Although', 'I', 'do', 'not', 'have', 'actual', 'cost', 'figures', 'of', 'van', 'operations,', 'I', 'am', 'confident', 'that', 'the', 'Company', 'already', 'owns', 'these', 'vehicles', 'and,', 'therefore,', 'the', 'initial', 'cost', 'has', 'already', 'been', 'absorbed.', 'The', 'attached', 'audit', 'information', '(February,', '1991)', 'indicates', 'that', 'total', 'RJR', 'share', 'in', 'Miami', 'is', 'up', '-68', 'percent', 'with', 'Camel', 'Ex', 'Regular', '(+.26', 'percent)', 'and', 'Winston', '(+.76', 'percent)', 'being', 'the', 'largest', 'contributors.', 'We', 'do', 'feel', 'like', 'the', 'following', 'Field', 'Marketing', 'programs', 'could', 'be', 'improved', 'upon:', '*', 'We', 'very', 'often', 'set', 'up', 'the', 'van', 'in', 'the', 'wrong', 'calls', '--', 'supermarkets', 'and', 'retail', 'outlets', 'with', 'older', 'consumers', '--', 'when', 'we', 'are', 'trying', 'to', 'drive', 'business', 'in', 'all', 'calls.', 'We', 'need', 'to', 'concentrate', 'more', 'on', 'young~-adult,', 'MTO', 'outlets.', ' ', '@T88', 'ESLOS']