['“This', 'theme', 'portrays', 'the', 'Franch', 'Camel', 'as', 'a', '"Smooth"', 'character', 'who', 'offers', 'advice', 'con', 'how', 'to', 'achieve', 'this', 'status,', 'This', 'advice', 'is', 'made', 'available', 'to', 'smokers', 'through:', '"tips"', 'that', 'appear', 'on', 'inserts,', 'premiums,', 'P.0.S', 'material,', 'and', 'other', 'promotional', 'tems.', 'CO', 'pei', 'oS', 'Tp', '70', 'GLE', 'ALE', 'oe', 'MF', 'ie', '"Smooth', 'Moves”', '"Cruisin®', '"Cruisin"', 'vas', 'depicted', 'in', 'the', 'logo’s', 'as', 'an', 'activity', 'that', 'involves', 'driving', 'around', 'in', '"hot"', 'cars', 'while', 'okene', 'relaxed', 'and', 'cool', 'in', 'an', 'effort', 'to', 'find', 'fun/vomen,', 'i', '|', 'Speedfieally,', 'most', 'of', 'the', 'logos', 'presented', 'the', 'French', 'Camel', 'in', 'a', 'new', 'automobile,', '-', 'smoking', 'a', 'cigarette,', 'usually', 'being', 'flanked', 'by', 'women,', 'and', 'generally', 'looking', '“hip”', 'or', '"coo', '.', 'a', 'ane', 'ae', 'a8', '=', 'SR,', 'ek', 'es', '_', '|', 'Get', '"Fired', 'Up"', '-', '.', 'Se', 'a', 'This', 'theme', 'attempted', 'to', 'associate', 'itself', 'with', 'a', 'positive,', 'frequently', 'used', 'phrase', 'among', 'young', 'adult', 'male', 'smokers.', 'By', 'doing', 'so,', 'target', 'smokers', 'might', 'associate', '|', '“CAMEL', 'vith', 'emotional/action-oriented', 'feelings', 'related', 'to', 'getting', '"Fired', 'Up",', 'The', 'logo', 'depicted', 'the', 'French', 'Camel', 'lighting', 'up', 'a', 'cigarette,', 'indicating', 'that', 'h', 'vas', 'getting', '"Fired', 'UM,', 'a', '"', 'Meekend', 'Varrior', 'a', 'ee', 'cee', 'corre', 'rs', '“A', '‘This', 'theme', 'makes', 'an', 'attenpt', 'to.', 'relate', 'to', 'the', 'emotions', 'that', 'target', 'smokers', 'feel', '‘upon', 'reaching', 'the', 'veekend', 'after', 'a', 'long', 'work', 'week.', 'The', 'idea', 'portrays', 'the', 'Fre', '-Camel', 'as', 'somedne', 'vho', 'is', 'ready', 'to."attack"..the', 'weekend', 'in', 'such', 'away', 'as', 'to', 'haye', 'as', 'much', 'fun', 'as', 'possible', 'in', 'a', 'short', 'period', 'of', '¢', '=', 'CAMEL', 'Adventure', 'ra', '“This', 'theme', 'presented', 'the', 'French', 'Camel', 'in', 'a', 'larger-than-life', 'characterization', 'of', 'being', 'an', 'adventurer', 'similar', 'to', '"Crocodile', 'Dundee"', 'or', '"Indiana', 'Jones".', 'The', '-', 'executions', 'involved', 'animated', 'story', 'boards', 'depicting', 'the', 'French', 'Camel', 'encountering', 'enemies', 'similar', 'to', 'those', 'over', 'vhich', 'James', 'Bond', 'might', 'have', 'been', 'victorious.', 'The', 'theme', 'appeals', 'to', 'the', 'imagination', 'and', 'fantasy', 'world', 'of', 'the', 'target,', 'elevating', 'old', 'Joe', 'to', 'larger-than-life', 'status.', 'PY', '”', 'Ag', 'CAMEL', 'Material', ';', ',', '.', 'i,', 'oo', 'This', 'theme', 'presented', 'the', 'CAMEL', 'Smoker', 'as', 'a', 'unique', 'individual,', 'then', 'asked', 'if', 'the', '‘respondent', 'had', 'what', 'it', 'took', 'to', 'be', 'that', 'kind', 'of', 'person.', 'In', 'order', 'to', 'determine', 'if', 'one', 'had', 'CAMEL', 'material,', 'the', 'executions', 'presented', 'short', 'stories', 'in', 'which', 'the', 'a', 'reader', 'vas', 'placed', 'in', 'precarious', 'situatiéps', 'and', 'then', 'asked', 'how', 'he', 'would', 'handle', 'the', 'situation.', 'del', ' ']