['PROBLEM/OPPORTUNITY/ISSUE', 'Benson', '&', 'Hedges', 'has', 'a', 'very', 'strong', 'position', 'within', 'our', 'Chicago', 'market', '(138', 'SDI).', 'However,', 'our', 'distribution', 'levels', 'and', 'retail', 'visibility', 'are', 'somewhat', 'below', 'our', 'expectations.', 'STRATEGY', 'Tie', 'in', 'our', 'brand', 'promotion', 'sponsorship', 'of', 'jazz', 'music', 'to', 'retail', 'programs', 'that', 'will', 'create', 'additional', 'excitement', 'for', 'B&H', 'family.', 'PLAN', '-', 'Sponsor', 'jazz', 'stages', 'at', '2', 'or', '3', 'major', 'events/festivals', 'and', '8', 'to', '10', 'neighborhood', 'festivals.', '-', 'Create', 'excitement', 'at', 'retail', 'that', 'will', 'improve', 'our', 'distribution', 'and', 'inventory', 'levels', 'and', 'enhance', 'our', 'POS', 'visibility.', 'ACTION', '-', 'Organize', 'top', 'name', 'jazz', 'groups', 'that', 'we', 'would', 'provide', 'for', 'major', 'festivals/events', 'and', 'local', 'or', 'up-and-coming', 'groups', 'that', 'would', 'be', 'used', 'at', 'smaller', 'neighborhood', 'events.', '-', 'Have', 'special', 'retail', 'package', 'promotions', 'that', 'would', 'promote/tie', 'into', 'event', 'and', 'generate', 'additional', 'distribution', 'and', 'inventory', 'levels.', '-', 'Conduct', 'POS', 'drive', 'to', 'place', 'advertising', 'material', 'to', 'promote', 'event', 'and', 'enhance', 'our', 'retail', 'visibility.', '-', 'Where', 'B&H', 'does', 'not', 'have', 'adequate', 'space,', 'realign', 'all', 'carton', 'and', 'package', 'fixtures', 'to', 'maximize', 'sales.', 'If', 'necessary,', 'purchase', 'additional', 'rows', 'on', 'carton', 'fixtures', 'to', 'ensure', 'row', 'gap', 'is', 'being', 'closed.', '-', 'Conduct', '6', 'to', '8', 'bar', 'nights', '3', 'weeks', 'before', 'event', 'to', 'generate', 'additional', 'consumer', 'excitement.', '-', 'At', 'event', 'and', 'bar', 'nights,', 'conduct', 'sampling', 'promotions', 'that', 'challenge', 'consumers', 'to', 'switch', 'to', 'B&H.', '-', 'Hold', 'sweepstakes', 'at', 'event', 'to', 'pass', 'out', 'various', 'incentive', 'items', 'that', 'will', 'generate', 'additional', 'excitement', 'for', 'B&H', 'throughout', 'the', 'market.', '~', 'These', 'activities', 'would', 'primarily', 'be', 'conducted', 'during', 'the', 'summer', 'months', 'within', 'the', 'city', 'of', 'Chicago.', 'OSTEQIE', 'FOZ']