['@v', '@D', 'due', 'to', 'government', 'price', 'controls.', '(SI', 'France', '82-87', 'mc/000', '-', 'Bars)', 'These', 'depressed', 'our', 'margins.', 'In', '1987,', 'the', 'government', 'started', 'to', 'relax', 'its', 'controls.', 'Earlier', 'this', 'mee', 'they', 'allowed', 'another', 're', 'Gp', 'increase', 'of', '10%.', 'In', '198g', '(SI', 'France', '87-90', 'mc/1000', '-', 'Bars)~', 'margins', 'will', 'average', '$5.27', 'per', 'thousand', 'and', 'by', 'the', 'end', 'of', 'the', 'plan', 'period,', 'we', 'estimate', 'that', 'they', 'will', 'be', 'about', '$6.62', 'per', 'thousand.', 'This', '"6D', 'sharply', 'improve', 'profitability', 'as', 'you', 'can', 'see', '(SI', 'France', 'Plan', 'objectives', '-', 'Table)', 'here.', 'We', 'do', 'plan', 'to', 'maintain', 'pressure', 'on', 'the', 'French', 'government', 'to', 'ensure', 'that', 'it', 'continues', 'with', 'its', 'new', 'policy', 'of', 'freeing', 'cigarettes', 'from', 'price', 'controls', 'entirely.', 'Our', 'plans', 'also', 'include', 'a', 'gain', 'of', 'nearly', 'four', 'share', 'points', 'and', 'volume', 'growth', 'of', 'more', 'than', '5%', 'per', 'year.', 'There', 'is', 'a', 'risk,', 'though.', 'As', 'SEITA,', 'the', 'French', 'monopoly,', 'and', 'other', 'competitors', 'lose', 'volume,', 'pricing', 'could', 'become', 'a', 'tool,', 'especially', 'for', 'SEITA.', '+)', 'Marlboro', 'Req', '(SI', 'France', 'Marlboro', 'Mkt)', 'will', 'play', 'a', 'big', 'part', 'in', 'our', 'growth', 'and,', 'following', 'the', 'new', 'restrictions', 'on', 'outdoor', 'advertising', 'imposed', 'on', 'March', 'list,', 'we’ll', 'spend', 'more', 'on', 'promotions', 'involving', 'leisurewear', 'and', 'FM', 'radio', 'music.', 'We/’1l', 'also', 'continue', 'the', 'motor', 'racing', 'sponsorship', 'program.', 'LR11/016', '-20-', 'Version', '20', '4/27/88', 'BROTOTOOSS', '-']