[' ', 'CURRENT', 'SITUATION', '(cont.)', 'Full', 'flavor', 'brands', 'have', 'ccntinued', 'to', 'doninate', 'the', 'U.', '$.', 'International', 'brands', 'market,', 'with', 'Marlibara', 'maintaining', 'its', 'strong', 'leadership', 'position', 'within', 'this', 'segment.', 'The', 'cominance', 'of', 'the', 'full', 'flavor', 'segment', 'is', 'expected', 'to', 'continue', 'over', 'the', 'Plan', 'period.', 'The', "Company's", 'total', 'U.', 'S.', 'International', 'brand', 'portfolio', 'offers', 'opportunity', 'for', 'capitalizing', 'on', 'both', 'trends.', 'Strategies', 'have', 'been', 'developed', 'to', 'utilize', 'the', "Company's", 'range', 'of', 'products', '(e.g.,', 'LUCKY', 'STRIKE,', 'KENT,', 'BARCLAY)', 'to', 'the', 'best', 'advantage.', 'U.S.', 'International', 'Braids', 'Segment', 'Shares', '%', '1982', '1987', ' ', '1977', 'Pst.', 'Est.', 'Full', 'flavor', '81.8', '82.2', 'g1.0', 'Milds', '1329', '14.8', '17.0', 'Plains', '5.0', '3.0', '2.0', 'International', 'Compet', 've', 'Environment', 'The', 'Invernational', 'competitive', 'position', 'nas', 'intensified', 'as', 'both', 'Philip', 'Morris', 'and', 'R.', 'J.', 'Reynolds', 'continse', 'to', 'invest', 'in', 'existing', 'brands.', 'In', 'addition', 'to', 'its', 'continued', 'heavy', 'worldwide', 'spending', 'an', 'Marihoro', 'full', 'flavor,', 'Philip', 'Morris', 'is', 'positioning', 'Marlboro', 'Lights', 'to', 'achieve', 'future', 'growth', 'in', 'the', 'milds', 'segment.', 'Philip', 'Morris', 'is', 'also', 'pasitioned', 'to', 'achieve', 'competitive', 'leverage', 'through', 'expanded', 'cocperation', 'with', 'Rothmans', 'with', 'respect', 'to', 'manufacturing', 'and', 'distribution', 'facililies.', 'RJR', 'will', 'probably', 'continue', 'its', 'efforts', 'to', 'expand', 'on', 'a', 'regional', 'basis,', 'placing', 'its', 'spending', 'behind', 'Winston', 'and', 'Camel', 'F.', 'T.,', 'while', 'also', 'moving', 'to', 'position', 'Vantage', 'as', 'a', 'mild', 'or', 'low', 'tar', 'brand', 'for', 'future', 'grewth,', 'Progress', 'is', 'also', 'being', 'made', 'by', 'R3R', 'with', 'its', 'develoament', 'and', 'implenentation', 'of', 'integrated', 'International', 'tobacco', 'market', 'programs.', 'These', 'include', 'an', 'apparent', 'high', 'level', 'of', 'interest', 'in', 'the', 'Cnina', 'market', 'and', 'the', 'cooperative', 'actions', 'with', 'governmerts', 'of', 'smaller', 'or', 'develcping', 'countries,', 'In', 'recent', 'years,', 'International', 'pricing', 'trends', 'have', 'been', 'moving', 'toward', 'market', 'by', 'market', 'pricing', 'and', 'the', 'extension', 'of', 'longer', 'eredit', 'terms.', 'Over', 'the', 'Plan', 'period,', 'the', 'Company', 'will', 'continue', '20', 'imalement', 'across', 'the', 'board', 'export', 'price', 'increases,', 'with', 'Tecogtition', 'that', 'there', 'will', 'be', 'delays', 'in', 'implementation', 'in', 'certain', 'markets', 'and', 'that', 'ad', 'hoc', 'increases', 'may', 'be', 'required', 'in', 'markets', 'where', 'pricing', 'remains', 'below', 'standard.', '18', '513000160', ' ', ' ']