['Page', '21', 'L.3HERBERT', 'TAREYTON', '(Amer.', 'Tob.)', 'Sates', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', '+', 'SVICEROY', '(Brown', '&', 'Williamson)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', ' ', ' ', '3L&M', '(Liggett', '&', 'Myers)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', '1965,', '21.0', '$11,039,415', '$525.69', '10.5¢', '20.1', '$11,441,671', '$569.23', '11.4¢', '19.8', '$9,951,973', '$502.62', '1O.t¢', ' ', ' ', 'L,3RALEIGH', '(Brown', '&', 'Williamson)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', ' ', '1L2CHESTERFIELD', '(Liggett', '&', 'Myers)', 'Sales', '(billions)', 'Ad', 'investment', ' ', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', '16.5', '$4,450,730', '$269.74', '5.4¢', '15.4', '$5,967,293', '$387.49', '77¢', ' ', ' ', '1.2-7', 'PHILIP', 'MORRIS', '(Philip', 'Morris)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', ' ', ' ', '3PARLIAMENT', '(Philip', 'Morris)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', '10.2', '$7,043,624', '$690.55', '13.8¢', '98', '$5,155,320', '$526.05', '1964', '18.8', '$12,262,992', '$652.28', '13.0¢', '19.1', '$10,639,822', '$557.06', 'Lig', '21.9', '$12,174,799', '$555.94', 'lig', '#144', '$', '4,202,796', '$295.97', '5.8¢', '17.0', '$', '6,377,799', '$375.16', '7.5¢', '1963', '16.0', '$', '9,457,829', '$591.11', '11.8¢', '18.9', '$', '8,743,418', '$462.6)', '9.3¢', '26.0', '$14,579,312', '$560.74', '11.2¢', '13.0', '$', '3,669,262', '$282.25', '5.6¢', '20.8', '$', '9,177,718', '$441.24', 'a.8¢', ' ', ' ', 'SNEWPORT', '(P.', 'Lorillard)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', '10.5¢', '9.3', '$7,254,266', '$720.02', '15.6¢', '8.0', '$', '6,859,967', '$857.50', '17.2¢', '8.1', '$', '1,482,607', '$207.73', '4.2¢', '1962', '147', '$', '5,936,885', '$403.87', 'a.l¢', '177', '$', '6,654,139', '$375.94', '7.5¢', '24.5', '$12,782,139', '$521.72', '10.4¢', '11.0', '$', '1,851,162', '$168.29', '3.4¢', '22.4', '$', '8,473,387', '$378.28', '7.6¢', '8.9', '$', '3,120,592', '$339.39', '6.8¢', '1961', '13.6', '$', '7,030,542', '$516.94', '10.3¢', '19.6', '$', '7,201,399', '$387.00', '77¢', '24.0', '$10,859,924', '$452.49', 'o', '10.2', '$', '2,724,775', '$267.12', '5.3¢', '25.5', '$', '7,958,005', '$312.07', '6.2¢', '9.5', '$', '3,002,640', '$316.06', '6.3¢', '1960', '12.5', '$', '8,220,278', '$657.62', '13.1¢', '21.5', '$', '8,034,818', '$373.71', '7.4¢', '24.5', '$', '9,341,639', '$381.29', '7.6¢', '1959', '5', '$', '9,733,595', '$846.39', '16.9¢', '21.5', '$', '9,858,597', '$458.53', '9.1¢', '25.0', '$10,468,932', '$418.75', '8.3¢', '1958', '1957', '8.5', '8.5', '$', '5,332,298', '$', '1,794,890', '$627.32', '$211.16', '12.5¢', '4.2¢', ' ', '22.2', '27.3', '$', '8,964,333', '$14,955,590', '$403.79', '$547.82', '8¢', '10.9¢', ' ', '22.9', '24.4', '$', '8,552,122', '$', '9,066,894', '$373.45', '$371.59', ' ', '9.0', '$', '2,259,381', '$251.04', '5¢', '8.0', '$', '2,737,653', '"$342.20', '6.8¢', '.', '7.4¢', '7.4¢', '7.2', '67', '$', '4,068,287', '$', '2,092,587', '$565.03', '$312.32', '11.3¢', '6.2¢', ' ', '27.0', '$', '6,510,688', '$241.13', '4.8¢', '9.5', '$', '2,780,907', '$292.72', '5.8¢', '28.0', '$', '6,066,495', '$216.66', '4.3¢', '29.2', '32.0', '$', '4,450,562', '$', '5,275,179', '$152.41', '$164.84', '3¢', '3.2¢', ' ', '11.2', '$', '1,665,863', '$148.73', '2.9¢', '12.9', '15.5', '$', '3,130,231', '$', '4,816,336', '$242.65', '$310.73', '4.8¢', '6.2¢', ' ', '97', '$', '4,274,908', '$440.71', '8.8¢', '8.2', '$', '8,100,237', '$987.83', '19.7¢', '10.2', '$', '2,937,666', '$288.01', '5.8¢', '8.6', '$', '8,467,688', '$984.61', '19.7¢', '10.2', '$', '6,814,708', '$668.11', '13.4¢', '9.2', '$', '6,317,508', '$651.28', '13.0¢', '95', '$', '6,838,451', '“$719.83', '14.4¢', '10.0', '$', '7,048,373', '5.5', '2.4', '$', '6,592,478', '$', '2,985,14)', '$1,198.63', '$1,243.80', ' ', '8.2', '$', '5,876,642', '$716.66', '7.1', '$', '5,494,821', '$773.91', '15.5¢', '5.5', '$', '4,843,909', '$880.71', '17.6¢', ' ', '$', '4,284,903', '$952.20', '19¢', '2.8', '1.0', '$', '1,687,889', '$168.78', ' ', 'SBELAIR', '(Brown', '&', 'Wil', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cast', 'per', 'carton', ' ', '7.8', '$4,468,430', '$572.88', '11.5¢', '6.1', '$', '4,171,120', '$695.19', '13.9¢', ' ', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', '1,2,3901D', 'GOLD', '(P.', 'Lorillard)', 'Sales', '(billions)', 'Ad', 'investment', 'Ad', 'cost', 'per', 'million', 'Ad', 'cost', 'per', 'carton', 'EPLEETIO', '77', '$9,589,900', '$1,245.44', '24.9¢', '5.6', '$3,941,410', '+', '$703.82', '14.1¢', '9.4', '$11,389,070', '$1,211.60', '24.2¢', '6.0', '$', '3,775,496', '$629.25', '12.6¢', '49', '$', '3,529,480', '$720.30', '14.4¢', ' ', '1.8', '$', '7,600,399', '$4,222.44', '84.4¢', '72', '$', '4,614,904', '$640.96', '12.8¢', '14.3¢', '2.3', '$', '1,418,521', '$616.75', '12.3¢', '73', '$', '3,027,924', '$414.78', '8.3¢', '0.9', '$', '3,343,118', '$3,343.12', '66.9¢', '1.0', '$', '3,976,263', '$3,976.26', '79.5¢', '41.9¢', '3.3¢', ' ', '88', '$', '3,840,248', '$436.38', 'B7¢', '11.2', '$', '3,295,237', '$294.21', '5.8¢', ' ', '$', '6,556,482', '$', '4,386,089', '$492.96', '$277.60', '9.8¢', '5.5¢', ' ', ' ']