Can she just go away and stop with the tacky commercials. What kids say  effen ? That s not even the least bit funny. I don t know about you but I m not encouraging my kids to say or think it s the least bit appropriate to say something like this. Michelle Obama is hoping her new ad with Jimmy Kimmel will encourage kids to eat their  effen  fruits and vegetables. The First Lady appeared on Thursday s episode of  Jimmy Kimmel Live  to talk up her new healthy eating initiative.  I couldn t be more excited about a new campaign called FNV,  she says in the PSA.  As in eat your effen  vegetables,  Kimmel chimes in. 