Buzzfeed reports, that, from the start, Megyn Kelly Today s Nielsen ratings have been down compared to the third hour of Today, which was cohosted by Al Roker and Tamron Hall last fall. The ultimate aim of Megyn Kelly Today was to challenge Live With Kelly and Ryan, which is syndicated by ABC, but the contest is not even close. In Megyn Kelly Today s first week, Live beat it by 14% among viewers and 17% in the 25-to-54 demographic. In the second week, the gap widened, with Live besting Megyn Kelly Today by 34% among viewers and 60% in the demo.We re not sure what they were thinking when they sent the wine-soaked Hoda from the Kathie Lee and Hoda show over to help make Megyn look more  normal  and approachable to her audience, but by bringing a likeable and relatable host from another (formerly) popular show on NBC, they only managed to shine a huge spotlight on Megyn Kelly s inability to connect with anyone who isn t holding a camera. By bringing Hoda Kotb over for a very awkward segment on Kelly s show, NBC managed to reinforce why nobody wants to watch the cringe-inducing host of Megyn Kelly Today.Watch:Hoda was on #MegynKellyToday this morning for no reason other than to fill time and I've never been so embarrassed. pic.twitter.com/wXUatEcPhY  Kate Aurthur (@KateAurthur) October 19, 2017