As the Pussyhat Project s flier helpfully points out:We love the clever wordplay of  pussyhat  and  pussycat,  but yes,  pussy  is also a derogatory term for female genitalia. We choose this loaded word for our project because we want to reclaim the term as a means of empowerment.The group goes on to point out their view that identifying people with female genitalia as females is considered a form of oppression, saying that  in this day and age, if we have pussies we are assigned the gender of  woman.  Women, whether transgender or cisgender, are mistreated in society. Read more: Breitbart