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Amazon

Founded in 1994, Amazon Inc. is the world's largest ecommerce retailer. The company currently employs more than 43,200 people in 18 U.S. states and 14 international locations. Its headquarters are in Seattle, Wash.

In Amazon's mission statement, the company says it's working towards becoming "Earth's most customer-centric company where people can find and discover anything they want to buy online." Millions of new and used items are sold on Amazon.com, Zappos.com, Endless.com, Shopbop.com and on its international web properties.

Items available for purchase include books, movies, music, games, sportswear, automotive parts and more. Founder Jeff Bezos started selling only books on Amazon.com in 1995. During the first 30 days online, customers in 50 states and 45 countries ordered items. He shipped packages from his Seattle garage. In 2007, the company dove back into the books industry by introducing the Amazon Kindle ebook reader. There are over more than a million books, newspapers and magazines available for purchase on the Kindle, Kindle Touch and Kindle Fire.

You'll Soon Be Able to Buy Physical Goods via Amazon Apps

Soon, you may be able to buy not just virtual goods when playing a game on your Kindle Fire -- you may be able to buy physical goods, as well. Amazon is currently testing in-app purchases of physical goods, a spokesperson said. The company worked wit...

Alibaba: Our Sales Are Bigger Than Amazon and eBay's Combined

Think Amazon is the king of e-commerce? Think again. Alibaba, a Chinese e-commerce site, will process more sales this year than Amazon and eBay combined, at least according to an executive at the company. "From their annual reports we did a rough cal...

Amazon Updates Kindle for Mac With Multi-Touch Gestures

Amazon has released a new version of its Kindle app for Macs, bringing support for Lion's multi-touch gestures, such as panning and swiping. Version 1.10.3 also brings support for Kindle Format 8 books (which means richer formatting) and larger libra...

Toys 'R' Us Gets Into the Tablet Race With $150 Tabeo

In a bold move designed to offset competition from Amazon, retailer Toys "R" Us is planning to release its own $149.99 Android-based tablet this holiday season. Tabeo, as its known, will hit stores on Oct. 21, but will begin shipping Oct. 1. The Wayn...

Microsoft: Bing Will Be Default Search Engine on Kindle Fire HD

Microsoft told Mashable that its Bing search engine will be the default on the Amazon Kindle Fire HD's web browser. Amazon also confirmed it. The deal between the two companies came together recently. Adam Sohn, general manager of communications and ...

Amazon to Track User Behavior on Kindle Fire HD Tablets [REPORT]

Amazon is reportedly updating its Silk browser for the new Kindle Fire HD tablets, and with it will come a "Trending Now" section. Although users will be privy to knowing in real time which webpages are most popular among other Kindle Fire users, thi...

The New Kindle Fire Has Ads and You Can't Opt Out

We hope you like the screensaver ads on Amazon's new Kindle Fire lineup because you're stuck with them. Amazon is including its Special Offers and Sponsored Screensavers in its updated Kindle Fire as well as its Kindle Fire HD tablets. As Amazon stat...

Amazon's New Kindles: Everything You Need to Know

Amazon had a big day. The online retail giant has refreshed and expanded its line of Kindle devices, introducing a new E Ink reader and some game-changing new tablets. Here's a summary of how Amazon shook up the tech world today. What did Amazon reve...

Amazon FreeTime Gives Parents More Control Over What Kids Watch

Along with its new line of Kindle tablets, Amazon unveiled a feature called FreeTime that "reinvents parental controls" at a press event on Thursday. Kindle FreeTime lets parents control what media their children have access to, and for how long they...

Kindle Paperwhite Has a Screen You Won't Want to Put Down [HANDS-ON]

When Barnes & Noble released the Nook with GlowLight earlier this year, we suspected that it was only a matter of time before Amazon answered with its own e-reader with a built-in light. Today we saw that reader in the form of the Kindle Paperwhite. ...

7-Inch Shootout: New Kindle Fires vs. Nexus 7

With so many 7-inch tablets hitting the market, we decided to stack Amazon's latest Kindle Fire products in this display range up against Google's Nexus 7. And judging by specs alone, the Kindle Fire HD is the better buy. Although the Kindle Fire HD ...

Amazon Kindle Fire HD Packs a Punch [HANDS-ON]

Amazon has announced the next-generation of its popular Kindle Fire tablet: the Kindle Fire HD. Available in both a 7-inch and a larger 8.9-inch model, the device improves upon the original model, while keeping some of the same features users have co...

Amazon Blows Up the Tablet Market

This is war. Amazon’s jaw-dropping new collection of Kindle Fire HD tablets recalibrates almost everything we thought we knew about the tablet market. It lowered prices while offering enhancements and fresh technology in almost every area imaginable....

Amazon's One More Thing: A 4G-Powered Kindle Fire HD

Amazon CEO Jeff Bezos just borrowed a move from Steve Jobs's playbook, surprising the tech world at the company's big California event by unveiling a surprise product at the very end of his presentation: a Kindle Fire HD tablet with a 4G LTE wireless...

Amazon to Reissue Dickens Novels in Original Serial Format

At a press event in Santa Monica, Calif., Thursday, Amazon announced it would be re-issusing the novels of Charles Dickens in the same serial format they were originally released in. There's one big difference, of course: Amazon will be publishing th...

Amazon Unveils Bold New Line of Kindle Fire HD Tablets

At its live event in Santa Monica, Amazon announced a new addition to its Kindle line, the Kindle Fire HD. The Kindle Fire HD will be available in two variations: 7" (like the original Kindle Fire) and an 8.9" larger version. Both feature fantastic d...

Amazon Drops Price of 7-Inch Kindle Fire to $159

Amazon has just announced an updated version of its popular Kindle Fire tablet with a lower price. At $159, the new Fire is priced even lower than the original, which debuted at $199. The new 7-inch Fire, which ships Sept. 14, is now also joined by a...

Amazon Unveils Kindle Paperwhite

Amazon unveiled on Thursday during a press event held in Santa Monica, Calif. a new "frontlit" e-ink Kindle, with a sharper display. Called "Kindle Paperwhite," the device will likely compete with Barnes & Noble's Nook Simple Touch with GlowLight dev...

Live From Amazon's California Event

Amazon is set to make an announcement this morning at an event in Santa Monica, and Mashable is live on the scene. Photos of both an updated Kindle Fire and a new Kindle Touch with "Paperwhite" display have leaked out over the past few weeks, suggest...

Amazon Teases Paperwhite Kindle in New TV Ad

Amazon is rumored to show two new Kindles and a smartphone later today, and the company already dropped a clue about the upcoming devices in a new video ad. The ad, which premiered during Wednesday's NFL season kickoff game between New York Giants an...

Amazon Inks Deal to Double Its Instant Movie Selection

Watch out, Netflix. Amazon has signed a multi-year movie streaming deal with Epix, an entertainment channel that partners with several major movie studios, that will double the selection of streaming movies for Amazon Prime members. Epix is a joint v...

Amazon's Shopbop Unveils Content-Focused Redesign

Shopbop, an Amazon-owned retail site for upscale and contemporary women's fashion, took the wraps off a redesign earlier this week. Similar to Kate Spade's site makeover last year and Oscar de la Renta's earlier this month, Shopbop's new site places ...

Amazon's New Kindles and Two Other Stories You Need to Know

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Amazon to Launch Kindle Touch With 'Paperwhite' ...

Amazon Has Sights Set on Double-Sided Tablet Device

Ever wish your tablet could just magically morph into an eye-friendly e-reader while reading in the sun? Amazon may be working on a double-sided Kindle product that would incorporate both e-ink and an LCD display into one device, a new patent filing ...

Kindle Fire Sells Out -- Just in Time for Kindle Fire 2?

Amazon dropped another hint that it's planning to introduce the next-generation Kindle Fire at its press event in Santa Monica, Calif., next week: The company said Thursday morning that the original Kindle Fire has "sold out" on its website. Amazon a...

Amazon Opens Android App Store in Europe

Residents of the UK, Germany, France, Italy and Spain can now purchase Android apps through Amazon, the company announced Thursday morning. Amazon's marketplace for Android apps launched in the U.S. in early 2011. Its European expansion has been anti...

Ahead of Next-Generation Kindle Event, Amazon Touts E-book Milestone

Amazon announced on Tuesday that its catalog of over 180,000 Kindle-exclusive books have been purchased, downloaded or borrowed from its lending library more than 100 million times. The news comes as Amazon moves closer to its upcoming press event on...

Will Paid Reviews Bite Amazon Back?

If you were trying to discredit Amazon's new self-publishing model aimed at eliminating conventional publishers as obsolete "gatekeepers," relying instead on crowdsourced reviews, what would you do? Here's a thought: Why not work from within? Praise ...

Amazon Stock Hits All-Time High

Amazon's stock climbed after the company sent out press invitations for a big announcement, setting a record high of $246.87 per share on Friday. The company is now trading at a valuation of $111 billion. Amazon hasn't yet hinted at what it plans to ...

Amazon to Make Big Announcement Sept. 6

Amazon has just emailed out an invite for a press conference to be held the morning of Thursday, Sept. 6, in Santa Monica, Calif. Amazon rarely holds press conferences beyond its annual press conferences in New York to introduce new models of its Kin...

Amazon Launches Kindle Store in India

Amazon announced Wednesday it was launching Kindle in India, the world's second most-populous country, as the e-reader continues its international expansion. More than 1 million e-books are now available for download in Indian Rupees from the Amazon ...
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