Indigenous Cotton Cloth of the Phu Thai Ethnic Group: Integration of Creative Economic Concepts in the Development of Production in Order to Create Added Economic Value

Jarunee Senarat, Songkoon Chantachon, Sastra Lao-Akka

Abstract


Cloth products are vital to the inheritance of local and ethnic identity and wisdom in Thailand. Currently, the local cloth markets are struggling to keep up with global fashion trends and make an impact upon the new generations of Thai society that will continue their inheritance for the future. This research studies the background of indigenous cotton cloth products of the Phu Thai ethnic group and the current conditions of and problems with the production of indigenous cotton cloth products. The ultimate aim was to study the integration of creative economic concepts in the development of products in order to create added economic value. Study of six weaving groups in Northeastern Thailand found that the Phu Thai groups in Thailand brought their original dress culture with them when they emigrated from Laos. There are two characteristics of cotton cloth products: self-woven products for personal use and products woven as tradable community goods. However, within the Phu Thai group it is more popular for people to wear market-bought clothing and the production of cloth goods is becoming more commercialized, which is having detrimental effects on the inheritance of the handicraft. This research proposes a three-stage model of integration, covering creativity, investment and commercialization to provide a solution to the problems in developing production and ensuring that creative economic concepts are integrated to add economic value to the indigenous cotton cloth of the Phu Thai ethnic group.

Full Text: PDF DOI: 10.5539/ass.v9n17p120


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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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