Thomas Crampton

Social Media in China and across Asia

Ogilvy

Mandarin-speaking Digital Specialist? We are hiring!

Jan 17, 2013

We are keen to hire the best! Feel free to apply through LinkedIn or send an email with CV and cover letter to jason.fashade at ogilvy dot com. Details here: Who are we? Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and

David Ogilvy introduces: Social@Ogilvy

Feb 18, 2012

We invited David Ogilvy to join our Hong Kong launch of Social@Ogilvy on Thursday night, but unfortunately he didn’t make the connection from Mumbai. Instead, David offered this video recorded on his iPhone. David’s insights into social media are quite prescient.

Bingo Night With Ogilvy!

Feb 6, 2012

We are throwing a great party next week! Invitations will be going out to those invited shortly.

First Facebook case study of agency work in Asia

Sep 4, 2011

A great campaign for Huggies diapers by our team was recently featured as the first-ever case study done by Facebook of work by an agency in the Asia-Pacific region. Really pleased! This image, taken from the video, shows me asking the gods of creativity to bring on more great ideas from our team. Facebook also

Recruiting via Sina Weibo

Sep 2, 2011

One of the biggest challenges facing our fast-growing social media team is finding the best talent out there. We have rarely resorted to recruiters, instead preferring to use social media. My colleague in Beijing, Jeremy Webb, created this flowchart to help in his search for talent. Posted on Sina Weibo, China’s largest Twitter-like platform, he

Social Media in China: Why and How

Feb 28, 2011

This quick overview of why and how companies have used Social Media to engage with China’s online culture was written by Andrea Fenn, a Shanghai-based member of Ogilvy’s social media team. A version of this was published the February Shanghai Business Review. By Andrea Fenn When in the mid-2000s automobile brands like Volkswagen or Honda

What Ogilvy Clients Will Want in 2040

Feb 11, 2011

Apologies in advance for two postings in a row mentioning my employer! Created by members of the Ogilvy’s APAC Social Media team, this video shows what clients will want from an advertising or marketing agency in 2040. It was part of a global competition that won a Professional Achievement Award for the team producing it.

Social Media: Chinese Love To Engage

Aug 15, 2010

OgilvyOne Connected View more presentations from Ogilvy China.  My colleagues in OgilvyOne China recently released OgilvyOne Connected, a report that may surprise those not aware of the incredible levels of engagement within China’s Social Media. The intention was to look at how Chinese consumers use Social Media to interact, both with each other and with

How To: Use Foursquare for Business

Aug 14, 2010

Ogilvy On: How To Use Foursquare for Business View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. Here are the slides from the latest presentation by our team at Ogilvy, presented as part of the series done with The Wall Street Journal and GoToWebinar on Social Media for Business.

Andrea Fenn

Aug 5, 2010

Andrea Fenn joined Ogilvy DI in April 2010. Andrea is a trained journalist and a China expert: as a freelance journalist, he has written for CNN and China Daily in Hong Kong, been a photojournalist during the 2008 Beijing Olympics and published a research about the Chinese immigrant community in Italy. As a researcher of

Koby Geddes

Jul 22, 2010

Koby is a member of Ogilvy’s 360 Digital Influence team in Sydney. Communication in the digital realm has always been an avid interest of Koby’s. A working musician for years, he leveraged the (at the time) sizeable clout of MySpace to successfully market the group directly to potential fans. This led to a groundswell of

Lucie Snape

Jul 21, 2010

Lucie is a Digital Strategist in Ogilvy’s 360 Digital Influence team in Sydney. Lucie joined the Ogilvy team in May 2010 from Euro RSCG. With a Communications and Public Relations Degree she has extensive experience across publishers and agencies as well as in – house. Lucie has always been interested in Digital Media and worked
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