Google: New Ad Label Doesn't Confuse Searchers

Feb 23, 2017 • 7:54 am | (15) by | Filed Under Google AdWords
 

As you know, yesterday, Google began rolling out the new green outlined ad label for the AdWords ads. The difference is pretty basic.

Here is the old label:

Here is the new label:

Not a huge difference, in my opinion. But if you read the comments on my story from yesterday you will see a lot of people saying they did this to make more money and drive more confusion.

Google told Search Engine Land that they "had also stressed that its testing indicated the color change had no bearing on consumers' ability to distinguish ads from organic listings on the page."

So Google is there is no difference between the two ad labels. So why make the change? They said in their statement "the new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling."

So I ran a poll on Twitter asking why you think Google made the change? Here are the results:

  • 13% Bored, Wanted A Change
  • 46% Makes Ads Less Noticeable
  • 28% Makes Ads More Noticeable
  • 13% Unsure

We have about 120 responses, normally we'd get more responses here but I bet it would be more like 80% instead of 46% if I posted this poll here.

Take the poll above.

What do you think?

Forum discussion at Twitter.

Previous story: Google Warns About Using Contests For Links
 
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{"cc_re__cc_re__cc_by_3_0_us": ["The content at <span>\n\t    <a href=\"https://www.seroundtable.com/\">the Search Engine Roundtable </a></span>are the sole opinion of the authors and in no way reflect views of RustyBrick &reg;, Inc<br />\n\t    Copyright &copy; 1994-2018 <span>\n\t    <a href=\"http://www.rustybrick.com\">RustyBrick &reg;</a></span>, Inc. <span>\n\t    <a href=\"http://www.rustybrick.com/services.php\">Web Development</a></span> All Rights Reserved.<br />\n\t    This work by Search Engine Roundtable is licensed under a <span><a href=\"http://creativecommons.org/licenses/by/3.0/us/\">Creative Commons Attribution 3.0 United States License.</a></span> Creative Commons License </p>\n\n\t</div>\n\t<!-- footer end-->\n\n\t\n</div>\n<!--container end-->\n\n<script>\n  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){\n  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\n  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\n  })(window,document,'script','//www.google-analytics.com/analytics.js','ga');\n\n  ga('creat"], "copyright__copyright__copyright": ["tter asking why you think Google made the change? Here are the results:\n\n  \u2022 13% Bored, Wanted A Change\n  \u2022 46% Makes Ads Less Noticeable\n  \u2022 28% Makes Ads More Noticeable\n  \u2022 13% Unsure\n\nWe have about 120 responses, normally we'd get more responses here but I bet it would be more like 80% instead of 46% if I posted this poll here.\n\nTake the poll above.\n\nWhat do you think?\n\nForum discussion at Twitter.\n\nPrevious story: Google Warns About Using Contests For Links\n\u00a0\nblog comments powered by Disqus"]}