Depth of Impact

Primary link:
Stakeholder Engagement
Engaging Stakeholders to Achieve Deeper Impact

Core Practices:

  • Integrate social stakeholders into mainstream markets.
  • Integrate market players into social sector.
  • Increase interaction and dependence among all stakeholder groups.
  • Influence market player behaviors.
Secondary link:
Culture Management
Managing Culture to Achieve Deeper Impact

Synergies:

  • Change perceptions about who the stakeholders are.
  • Engage mainstream market channels to blur the lines between stakeholder groups.
  • Use social marketing techniques to counter damaging marketing messages.

Tensions:

  • Excessive use of business jargon might alienate your core stakeholders
Tertiary link:
Resource Mobilization
Mobilizing Resources to Achieve Deeper Impact

Synergies:

  • Use stakeholders as resources.
  • Seek resources that facilitate or enhance stakeholder engagement.
  • Become part of the mainstream market.

Tensions:

  • Stay away from resources that hinder stakeholder engagement.
  • One-size-fits-all resource requirements hinder access to poorer clients.
Quaternary link:
Knowledge Development
Developing Knowledge to Achieve Deeper Impact

Synergies:

  • Use market research to further understand root causes of social problem.
  • Develop technology appropriate to social context.
  • Develop processes that support the use of sustainable resources.

Tensions:

  • One-size-fits-all technology can limit access to harder-to-reach clients.
  • Risk of falling for the innovation smokescreen (“new is better”).
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