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Monday, February 05, 2007

Why Amazing Shopping Experiences Matter

Merry-go-round originally uploaded by Don Baird [picture from a merry-go-round in a shopping mall near Las Vegas].

I'm off this week to Surfaces 2007, the yearly floor covering trade show in Las Vegas, and don't expect to have many opportunities to blog while onsite.

Not that I won't be thinking and talking about everything that takes place here! Quite the opposite.

I'll be presenting "Why Amazing Shopping Experiences Matter" as part of the Surfaces Educational program.

The presentation mixes a little Paco Underhill with some Paradox of Choice [see The Problem With Too Many Choices and Are There Too Many Choices? ]. Then I add some marketing to women, some Trading Up, bring up Ageless Marketing and top it off with some case studies [Las Vegas is a good place for case studies!]. For added measure, I throw in a reference to Raymond R. Burke's 10 Principles of Retail Shoppability, and Pamela Danziger's new book Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience. Then, I mention the Bathroom Blogfest and quote both David Polinchock from Experience Manifesto as well as Patrick Hanlon [see Creation Stories].

Here's the official write-up from Floor Covering News in an article titled "Surfaces Educational Conference promises something for everyone".

Las Vegas—This year’s Surfaces Educational Conference once again promises to offer something for everyone. Over a four-day period, 42 sessions along five targeted tracks will be presented. Show officials said through these seminars and workshops, retailers, installers, architects, designers, distributors and builders can get information they need to succeed.

Friday, Feb. 9, 8 a.m. to 9:30 a.m.

Title: Why Amazing Shopping Experiences Matter

Track: Marketing


Retailers who are able to create amazing experiences are the ones that consumers will gravitate toward. Review demographic information, the latest trends affecting the marketplace, different gender approaches to the shopping process and reactions to the in-store environment.

Speaker: Christine Whittemore
[a.k.a. C.B.]

If you don't make it to Surfaces, but do attend the Mohawk ColorCenter show in Dallas, you can still experience Why Amazing Shopping Experiences Matter on Saturday 2/11/07 at 9:30am.

If you are at either show, I'd love to see you. At Surfaces, you can find me at the Wear-Dated Booth #4758.

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