
We recently conducted some research amongst our B2B lead buyers and asked a question specifically about the importance of common form fields.

We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that the more information you ask for, the harder it is to convince potential customers to fill out the form. That is to say, there's a direct correlation between how much data you require and your conversion rate.

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