The proof is in! Actual N.A.D.A. used car statistics* now' *
show that last year’s Mercury depreciated far less than the
10 other cars in its price field! This brings up to date a long*
standing record: For several years authoritative surveys
have consistently named Mercury the top resale value in
its class. And it’s a record brilliantly upheld by 91% of all
Mercurys ever built for America: They’re still going strong
today1
But you’ll immediately recognize this matchless value
when you inspect the trim 1954 Mercury; you’ll sense its
lasting quality from your first exciting moments behind the
wheel . .. hills, highways, or heavy traffic, you’ll feel the
same ready response to your lightest touch. And as the
years go by, its low-cost, trouble-free operation will make
you a Mercury fan forever!
Here are three reasons why we predict the 1954 Mercury
has the greatest future of them all:
1. V-161 ENGINE!—The new power plant called' by
insiders the most efficient type of engine in the world.
2. BALL JOINT FRONT SUSPENSION—The great
est riding improvement in 20 years, and a feature
exclusive with Mercury in the price field.
3. FIVE POWER OPTIONS-Another first in the field
—and another reason why Mercury is easier to drive,
and more fun to own!
Come in for a talk and a test drive; we’ve got the car, the
color, and the deal for you I Why take a chance on another
car when you can be sure of the best in Mercury!
’Published by National Automobile Dealers Used Car Guide Co.,
Region C, Western Edition, March, 1954
MERCURY.
The Car- The West Likes Best
KODIAK MOTORS
Phone 2101