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One of America’s: greatest' ears has been built!
Listen to these experts :cSesoribe"£be E^ercuryJ
• It’s always straight talk when the top 5 auto editors describe
■ new cars. It’s all praise when they write about the 161 h.p. Mercury
with ball-joint front suspension!
“HOT AS STRAIGHT TOBASCO ON-THE-ROCKS”-TOM McCAHILL, MECHANIX
ILLUSTRATED—“The guy who buys a ’54 Merc will be getting a really new
car, not a warmed-over old one. Some of Mgrc’s competitors are still peddling
Alf Landon coupes and are overdue for a change. When these changes come,
the buyers of these competitors will be as out-of-date as an Indian-head penny
—and when he goes to trade in, they'll talk to him in pennies.
“161-HP PUSH, BUT DRINKS NO MORE GAS THAN BEFORE’’-WILBUR SHAW.
POPULAR SCIENCE—“When I drove the car on the evergreen-screened test
track in Dearborn, Mich., and again on the Indianapolis Motor Speedway, I was
struck by the smoothness of the power pick-up as the accelerator went down.
“THIS CAR IS A KNOCKOUT!...AND REALLY EASY TO DRIVE”-WALT WORON,
DON McDonald, MOTOR TREND—“You’ll like the 1954 Mercury, particularly if
you like power that’ll make you sit back in your seat when you stomp the throttle."
“Lincoln-type ball and socket joints on Mercury’s front wheels eliminate
the familiar king pin, reduce much front end vibration, and cut the number of «
forward grease fittings from 16 to four.”
“EXCEPT FOR LINCOLN-THERE IS PROBABLY NOT A SINGLE PASSENGER CAR
ENGINE THAT CAN COME UP TO ITS STANDARD FOR RUGGEDNESS"-GRIFF
BERGESON, CARS—"The intake manifold on the new Mercury is definitely one
of 1954’s engineering highlights. No other manufacturer of V-8 engines has
produced such a logically correct version of this key component."
“One of the best engineered power plants in the industry, regardless of price.”
Highest re-sale value in its price field according
to nationwide surveys
MERCURY
i
KODIAK MOTORS
Phone 2101