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in -the whole country!
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Now you can afford it! Top popularity and extra-high
re-sale value mean low over-the-years cost of ownership!
' It's sweeping the West like wildfire—setting new records in
popularity and re-sale value! It proves that Mercury is a true
all-around winner—the right car for all the diversified driv
ing conditions from coast to coast!
The perfect car for you!... because as a Western driver you
face a greater variety of driving conditions than anybody !
Here's the silent, dramatic power of Mercury's new V-161
overhead valve engine—just right for mountain climbing, of
instant response in traffic!
Here's Ball-joint front suspension to give you steadier, cleaner
cornering for better control under all highway conditions. It's
a Mercury exclusive in its price class!
With looks to match its performance too! Dynamic "straight
flow" styling—no humps, bulges or flourishes to mar the classic
sweep of its stem-to-stern beauty.
Five optional power features—brakes, steering, windows, 4
way seat, power transmission—enable you literally to"trade
, in"traffic tension with your old car!
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And ’Lust for good measure—Mercury has the highest re-sale
value in its price field, according to latest authoritative sources.
So set your sights on the up-and-comer! Try driving the car
that's as western as Highway 101—the car that's gaining a higher
percentage of owners than any other car in recent years!
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MERCURY • The Car the West Likes Best. America’s Fastest Growing Car •
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KODIAK MOTORS
Phone 2101