ADVERTISING FISH
By Charles Folsom, Organizer
FA CIFIC CO-OP ERA T1 VE
HALIBUT POOL
An unbiased observer in Al
aska, carefully noting the man
ner in which the territory con
ducts her affairs, (or rather
permits outsiders to conduct
them for her) cannot be sur
prised at the backwardness of
development of our great nat
ural resources, but must be ap
palled at the mentality of a
supposedly civilized people who
tolerate such conduct. Yes, it
is as bad as that, folks. Alaska
has always jbeen, and is today
being exploited. There is no
sincere effort to develop the
Territory. Small minded men
have come here to collect a few
dollars for themselves, have
been rather successful; some
have remained, others gone back
to their former homes. But all
of us have grown accustomed
to individual effort; we 'accept
competition as the ‘life of
trade’ and continue on down
through time without the slight
est effort to investigate, to try
and determine if the inviron
ment into which we, as in
dividuals, were born, could not
be improved upon. And it will
not require laborious investi
gation either. Nor will it re
cuire people, other than those
now living in Alaska to bring
about a betterment of condi
tions. Nor will it require cap
. ital from the out side. We
have the natural resources left
by a generous nature and all
that we have to do is to ad
vertise these resources and
teach those living under less
favorable conditions that we
h^ve much that they require,
and the “world will make a
beaten path to our door.’’
1 he prosperity of California
today is due entirely to ad
vertising; and more particular
ly to the strenuous advertising
campaigns of '*:e past genera
tion or two, bought and paid
for by the California Fruit
Growers. True, California has
been treated very kindly by a
generous Nature and she has
tremendous wealth besides fruit,
but the people that developed
her oil, for instance, might not
have been there if it had not
been for the years they spent
reading California Orange ad
vertisements, back east. Those
advertised pictures of snow
capped mountains with oranges
groves in the valleys appealed
to millions of homes through
out the country year after year.
Those of our readers who have
been to California may recall
their first trip and the mental
picture they had of what was
to be seen there when they
were to finally arrive. You will
readily recall that the outstand
ing feature of that picture was
the Orange. That was due to
that strenuous advertising of
the orange grower. And so the
people came to the Golden
State. And the orange grow
er as well as every body else
prospered. And in other ways
did the orange grower set the
pace that was to lead their
neighbor on toward prosperity.
1 he grape growers struggled
on for a few years trying to
market their crops as they had
their spuds and onions back
east, hauling them to town to
sell them to who ever would
buy. The question of price
was not important. Grapes
were perishable and they had
to be SOLD. Some varieties,
were dried, and the raisins were
peddled to buyers who came
around and bought them as
cheaply as they could. At the
time of the war California was
producing 75,000 tons of raisins
and the big cry was that ‘the
market was over stocked.’ But
the orange grower was there
to point a way out of the dif
ficulty- “Advertise your crop”
they said, “But how can we
growers advertise? they ask
ed. “That’s up to the buyers,
isn’t it?” “No, you silly fool”
responded the orange grower,
“HE’s g6t no protection. One
buyer may get big hearted and
step out and advertise, and
then the more foolish consumer
will turn around and buy his
requirments from some middle
man who doesn’t advertise.
Fruit isn’t protected by a copy
right, a trade mark, or a pat
ient, and as long as you raisin
people continue to compete
HOGUE & TVETEN
| Dealers in ;
General Merchandise
| “The Best of Everything for
Everybody <
I &
| We appreciate yoor business
| Operating
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I in connection.
| PETERSBURG ALASKA
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Blacksmithing Plumbing
CHRIS GRONSETH
Sheet Metal Work
Petersburg, - - Alaska
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When in Prince Rupert
' Visit the
COMMODORE CAFE
The latest up-to-date Cafe
In the Pacific North West
NEW ROYAL HOTEL
Completely Renovated
Hot and Cold Water
Shower and Tub Bath
Jim Tarelli, Prop.
Prince Rupert, B. C.
r
j
"-*
The Central Hotel
Prince Rupert’s largest Hotel
Headquarters for—Fishermen
Miners, and Railroad Men
Pete'* Black, Prop.
*--—:— -
*------*
Ketchikan Steam
Laundry
F. J. CHAPMAN, Prop.
Nothing but first class work done
Satisfaction guaranteed
Ketchikan, - Phone 24 - Alaska