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Mr. and Mrs. Merchant—
LUCKY STRIKE
COMM BOOSTS
BETTER BUSINESS
APPRECIATES POWER OF PUBLIC
OPINION GENERATED THRU
NEWSPAPER ADVERTISING
NEW YORK. Jan. 6. (/P) — The
American Tobacco Company opens
the New Year by placing hi the
newspapers of the country the
largest Lucky Strike advertising
campaign in the history of the
company. Our agents are today
forwarding you your orders for
this campaign.
The great growth in the sale of
Lucky Strike-unprecedented in
tobacco industry-has been made
possible by the power of newspaper
advertising. We are again in 1931
increasing crnr newspaper adver
tising expenditure because we be
live that this vear like 1930 will be
a year of bigger business with us.
power of public opinion generated
Frankly, we do appreciate the
through proper and intelligent
newspaper advertising.
George W. Hill, President of
The American Tobacco Company.
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