JOHN D. GOLD, EDITOR OF THE WILSON (N. C)
TIMES, IN A RECENT EDITORIAL, SAID:
“It is a certain fact that advertising will play a
large part in bringing back prosperity, for undoubtly,
lack of consumption is responsible for the depression
that now exists.
“There must be found a way to increase consump
tion, for if we do not certainly there must be a slow
ing up of production, and unless we do slow up produc
tion prices will find such a low level that it will be im
possible to secure a profit on anything we make, and in
consequence wages will go to the lowest level and in
turn that will accelerate the downward trend of pro
ducts.
“With the rest of the world boycotting us on ac
count of a high tariff and building tariff walls of their
own, our exports have declined 50 per cent and this
throws back on us only our home market to provide
our revenue and business. It is our exports that have
made us rich, and the balance of trade which has been
in our favor. We will be eating ourselves up if our for
eign markets our closed to us and we cannot sell at a
living price our surplus of farm products and factory
wares.
“THEREFORE, THE NECESSITY FOR IN
CREASING THE DEMAND, AND IT MUST BE
DONE THROUGH ADVERTISING.”
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