The show-window of your city—your newspaper.
SMALLTOWN BIG STORE
Another instance of a big store in a small town is
that of Davy & Company in Evart, Mich., a town of
only 1,300 people, but having a trading radius of 30
miles, according to Editor Ratliff of the Evart Review.
The Review is 58 years old, the Davy store is 48,
and during all these 48 years the store has never failed
to have an advertisement in every issue of the news
paper. In that time a record has been kept which shows
that the space used by the store would equal 1,359 full
pages of the Review, which, by the way, is an excep
tional weekly newspaper.
Here ,then, is a combination hard to beat—a high
class newspaper and an enterprising store that never
lets an issue go out without its sales message, whether
times are good, bad or indifferent. And such a combi
nation will win anywhere, as it has in Evart, where
people within a radius of 30 miles have their trading
center in a town of 1,300.
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Advertising may not bring the public in droves to
your place of business, but it does continually suggest
things, and above all, keeps the firm name alive.
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