PLAIN, HONEST TALK
Edson R. Waite of Shawnee, Oklahoma asks: “Did
you ever stop to think that advertising is a service to
the public? It is the kind of service that is of assistance.
“This is the time for some business concerns to
quit thinking that the public owes them something and
think of what they owe the public.
“Out of consideration for the public, every business
man should advertise.
“The printed page is the proper place to advise the
public who you are, where you are and what you have
to sell.
Every business should look ahead. They must an
ticipate; they must employ well established policies of
modern business; they should have faith in their city,
faith in their business, confidence in themselves, and
then advertise.
There are some walking about with a funeral-like
look and bemoaning poor business. Coupled with no ad
vertising makes it that much worse and they wonder
why. Some figure advertising in the home-town paper
is a donation; money thrown away. The Gateway don’t
what that kind of advertising; we don’t need it. What
the paper wants and gives is valued received ten times
over. Gateway advertisers should be patronized 100 per
cent by subscribers for it is to them credit must be giv
en for enabling a daily paper be served to you. You are
a daily paper town solely by reason of the fact Gate
way advertisers have made it so. Are you shooting
square with Gateway advertisers?