Patronize Our Advertisers
Mr. and Mrs. Merchant—
Edson R. Waite of Shawness,
Oklahoma, asks: “Did you ever
stop to think that pessimism is
what some business men try to
live on. No one can make ex
penses on pessimism.
“Now is the time to be opti
mistic and improve business by
advertising.
“Most concerns who thought
they could do a big business
without advertising are now out
of business.
“Advertising helps to make a
successful business. No business
can be a big success without the
aid of continuous advertising.
“Only the concerns who adver
tise persistently and consistently
have the public wearing a beat
en path to their door.
“Advertising speeds up sales
because it gives prominence to
a business and quickens the in
terest of the buyers.
“When p e o p de contemplate
buying anything, they read the
advertisements to see what and
where to buy.
“Continuous advertisers t ake
pride in the fact that at all times
their prices represent real sav
ings.
“Everybody knouTs that they
can buy from continuous adver
tisers with every assurance that
they are being charged a reason
able prices and are purchasing
quality and service of a high de
gree.”
Patronize Our Advertisers