AVOID FALSE ECONOMY
In the last Sunday edition of the Seattle Post Intel
ligencer, Arthur Brisbane, famous editorial writer says;
“The people have money and will spend it, even for
things not necessary to life, if you advertise.
A president of a great tobacco company which is
spending millions for advertising, say; "I'm lucky, this
is my lucky day.” Of course, there is no luck about it.
“IF YOUR BUSINESS IS NOT WORTH ADVERTIS
ING, ADVERTISE IT FOR SALE.”
Pungent, yes, but the truth!
‘TO RETRENCH ON ADVERTISING
IN HARD TIMES’ IS FALSE ECONOMY.”