Elk’s Purple Bubble Ball
I- O. O. F. Hall
FRIDAY, MARCH 20th, 1931
auspices
Seward Bills’ Club—B. P. O. E.
Ladies free Gentlemen $1.00
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MOTOR CARAVAN
The Seward Chamber of Com
merce is laying plans for • motor
car caravan over the Richardson
Highway this coming summer. It
is said that at the preesnt time
about 12 car owners have signi
fied their intention of partici
j pating in the tour.
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THIS OUT IN HISTORY
1884—Standard time adopted
in the U. S.
1901—Andrew Carnegie gave N
Y. City $5,200,000 for libraries.
1908—Mauretania concluded a
trans-Atlantic voyage at an av
erage speed of 24.42 knots.
1931—Sourdough Bill, who at
tempted to reach the moon via
the coyote hole route, during last
j Tuesday’s “Big Shot,” returned
to earth at 3:46 a. m. today, Paci
| fic Standard time, U. S. A. and
F O. B., thereby setting a new
i altitude record. “Tough trip,” he
commented, as he hit out for the
nearest speakeasie.
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1 A crew of men are now engaged
at the quarry removing the big
rocks which, slid over the track,
from the right-of-way.
FROZE FEET
Anthony Corrigan, Birch lake
out on his trap line. It is re
cently for treatment for his feet,
which were frozen while he was
out n his trap line. It is re
ported that he had difficulty in
returning to his cabin and his
feet froze before he reached there
He had no matches and could
not build a fire says the News
Miner.
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Haas Candy—Frest shipment
on every boat. The Alaska Shop.
“The Patsy”
To be presented at the Liberty theater on the
evening of April 9 under the auspices of the
Little Theater Club of Seward
AN EXHILARATE 3-ACT COMEDY
(Home talent)
Mrs. P. C. McMullen, Director
E. Reisner, Stage Manager
E. L. Sweek, Business Manager
Did you ever stop to think? «
HARRIS ELLSWORTH, Editor of the Rosehurg, Ore.,
News Review, says:—
“The principal trouble with retail business as I
. see it is just this: Merchants need to make just a little
harder effort to get business. Let me illustrate with an
example which is a definition of three well known words.
“An Optimist is a man who, when he is told the
wolf is at the door, refuses to believe a word of it and
therefore upon opening his door thus unprepared is
promptly gobbled up by the wrolf.
“A Pessimist, upon learning that the wolf is at the
door, believes it is no use to struggle further so he opens
the door and gives himself up to the wolf.
“An opportunist, however, learns with interest .that
a wolf is at his door. After studying the situation thor
oughly, he lures the wolf into the house and emerges
after a brief interval clad in a new wolf skin coat!
“The record of business failures is filled with the
names of business Optimists and business Pessimists.
You will find few Opportunists there.
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“Any business man who owns a business that is
realty entitled to success can succeed if he will study
1 his field, his market, his merchandise and his custo
mers and then use a sensible amount of newspaper ad
, verUsing and use it SERIOUSLY.
1 “Newspaper advertising is a proven force if prop
er!; used. Many retailers have become dissatisfied with
i newspaper advertising because they, themselves, lacked
energy and the applied intelligence to use the newspa
per space to make money for them. Use of newspaper
f space does not require the services of an expert to be
successful, but it does require the application of
INTELLIGENCE.”
1 Those poor souls who cany an advertisement in
the light of supporting the home-town paper and not
t as a business-getter, may learn some day the lessons
learned years ago by bigger business men. Mr. Average
business man is willing to spend $50 a month for an ad
i vertisement, then forgets all about it With intelligent
thought directed, almost any form of advertising will
bring dividends.
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