WELL ADVERTISED GOODS COST LESS
THESE DAYS IN SPITE OF H. C. OF L.
Few persons appreciate the fact
that all commodities have not risen in
price. Hut the fact is that there have
been numerous exceptions and all of •
these exceptions belong to the same,
class—that of nationally advertised j
goods.
J'hc old idea that the cost ot ad
vertising raises prices dies hard. Hut
tne business man knows better. He j
knows that selling goods is costly
business—no matter what the goods
or what the selling methods. And he
knows that anything which creates de
mand on a large scale, anil thus makes
selling easier, is bound to reduce sell-1
ing costs and thus helps to reduce
prices.
But evidence is better than argu- j
ment; fads are better than theories !
The Association of National Adver
tisers, an oig*n»i*ition of of the,
leading advertisers of the country, has
been at great pains to collect the
facts. It has obtained an immense
amount of data from its members,:
which proves that advertising do*s re
duce selling costs and thus tends to
reduce the selling price of advertised
goods. “The proof of the pudding”
is the argument that settles every
thing.
To present all the evidence, instance
by instance, is impossible because of
space limits. A few representative
cases will suffice.
The makers of a camera, when they
began advertising twenty-eight years
ago, made one camera which took a
2 1-2 inch picture and which sold at
$25. Today they make a far better
camera which sells for $10. Another,
which took a 4x5 picture, sold for $00.
Today they sell a far better one for
$20.
A hat manufacturer has, by means
of advertising, reduced his selling cost
7 cents per hat. The result is that
the buyer gets a hat of better qual
ity at no increase in price; this de
spite the increased cost of raw ma
terial and workmanship.
When the manufacturer of a break
fast food began advertising, his goods
sold at 15 cents a package. Today |
the package is 50 per cent larger and
the price has been reduced to 10 cents.
Again advertising did it. the same
cause producing the same results.
Then take the most conspicuous ex-;
ample of them all—the automobile
business; and compare the $5,000 or
$10,000 cars of ten years ago with
the equally good cars of today, sell
ing for a fraction of the money.
And so on through a long list. In 1
every case, the manufacturer either
has been able to lower the price or
improve the quality at no increase
;n price.
How has he done it? By means of
advertising, which has created de
MAIL STEAMER SCHEDULE—West Bound
Steamer Sailed
Seattle
Alameda—.— A\pr> 17
Evans. Apr. 19
Alaska. Arr. 22
Farragut. Apr. 26
Mariposa . Apr. 28
Watson.. May 3
Northwestern. May 4
Juneau Cordova Valdez Seward Anchor*
Sailed Sa;led Sailed Sailed Arrived
Apr. 20 Apr. 21 Apr. 22 . ——.
Apr. 21 Apr. 24 Apr. 2r> Apr. 26 Apr. 27
Apr. 25 Apr. 2$ Apr. 28 May 2 May 3
Apr. 30 May 1 May 2 May 3 May 4
May 1 May 2 May 3 May 4 May 5
MAIL STEAMER SCHEDULE—East Bound
Steamer Anchor.
Sailed
Watson.. Apr. 12
Northwestern .... Apr. 19
Alameda. Apr. 18
Evans. Apr. 29
Alaska_ _ —.
Mariposa. Ma>' ^
Farraffut. ^*a>
Seward Valdez Cordova Juneau Seattle
Sailed Sailed Sailed Sailed Arrived
Apr. 20 Apr. 21 Apr. 22 Apr. 24 Apr. 27
Apr. 21 Apr. 22 Apr. 2.1; Apr. 25 Apr. 28
Apr. 22 Apr. 23 Apr. 24 Apr. 26 Apr. 29
Apr. 30 May 1 May 2 May 5 May 8
May 7 I.—.- .— .— I
May 8 i.— .— -.;
SEATTLE
Invite you to send to them for such items in t l KNI
Tl’RE and DRY GOODS as cannot be readily sup
plied by the merchants in your community.
All such orders received by FREDERICK
& NELSON receive the prompt, personal
attention of an expert shopper and Parcel
Post shipments are sent POSTAGE PAID
to any point in Alaska.
NOTE: Inquiries for information relative to the New Spring: Lines
of Dry Goods, Apparel and Accessories Will Be Given Prompt
Attention.
They let you know
you are smoking—
they “SATISFY”!
20 for 10c
Chesterfield
CIGARETTES
of IMPORTED and DOMESTIC tobaccos-Blmded
RECLAIM HUMAN
WRECKS FOR ARMY
IS CHIEFS PLAN
CHICAGO.—(By mail.)—A plan to
redeem for war duty thousands of
men in Chicago who have lost all
physical stamina through over-indul
gence in alcohol was made public to
day. At a meeting of police captains
Chief Schcuttler outlined a series of
rhids on saloons and cheap lodging
houses in the down-town district.
With the cooperation of municipal
judges it is planned to send the men
taken to the Bridewell for treatment
and work which will fit them for
places on the farms, in the factories
and the army and navy.
mam! on a larger scale and thus per
mitted production and distribution on
a larger scale. The result has been
improved manufacturing efficiency
and reduced selling costs; and all of j
this in the face of a steady increase I
in the cost of labor and raw materials
which with advertising eliminated
might in many cases have fairly
doubled the price of the goods.
-*-t
We carry Symphony Lawn Station
ary the Seward Drug Company.
Butterkist popcorn for sale at the
V. tf
-❖
A. Mclver, licensed undertaker.
No. 33
NOTICE or APPOINTMENT OF j
ADMINISTRATOR AND NOTICE
TO CREDITORS.
IN THE PROBATE COURT FOR
THE TERRITORY OF ALASKA,
THIRD DIVISION, KENAi PRE
CINCT. ,
In the matter of the Estate of Edward
Carlson, Deceased.
Notice is hereby given by the under
signed that he has been appointed ad
ministrator of the estate of EDWARD
CARLSON, deceased.
All persons having claims against
the sain deceased are hereby notified
to exhibit and present such claims,
with the necessary vouchers, within six
(6) months from the date of this no
tice, and the first publication thereof,
to the undersigned, L. L. JAMES, JR.,
said administrator, at his office in the i
Town cf Seward, Territory of Alaska.
Dated, Seward, Alaska, May 2nd,
1917.
L. L. JAMES, JR.
Administrator of the Estate of ED
WARD CARLSON, Deceased.
May 2-9-1G-23.
FORFEITURE—NOTICE
—*>—
To M. IMHOFF, C. J. IMHOFF, A.
M. IMHOFF, HARRY V. MILLER, H.
D. THIELE, ESTATE OF H. D.
THIELE, Deceased, and AUGUST
MELHORN, your respective heirs and j
assigns:
A
You are hereby notified and will
take notice that we, the subscribers,
H. P. Salisbury and A. A. Hein, have
expended, during the year 1914, the
sum of Three thousand, forty-six dol- i
lars and twenty ($3,046.20) cents,
during the year 1915, the sum of
Six hundred ($600.00) dollars, during |
the year 1916, the sum of Two thou- j
sand, five hundred and sixteen dollars j
and seventy (2,516.70) cents in labor j
and improvements upon each of the
following described mining claims, to- i
wit: OPHIR QUARTZ MINING
CLAIM, COLUMBIA QUARTZ MIN
ING CLAIM, BESSY PLACER MIN
ING CLAIM, MILL SITE and WA
TER SITE OR LOCATION, all of
which said claims are situated and lie
in the Moose Pass Mining District,
Kenai Recording District, Third Ju
dicial Division, Territory of Alaska,
The notices of location thereof are of j
record in the office of the United!
States Commissioner and District Re-1
corder for Kenai Recording Precinct J
and District, at the Town of Seward,,
' Territtory of Alaska, to which office
reference is hereby made for a more!
particular description of said mining j
properties. Said expenditures were
made for the purpose of holding pos
sessory rights and title to said min
ing claims under the provisions of j
section twenty- three hundred and
twenty-four of the Revised Statutes
of the United States and the amend
ments thereto, section one hundred
and thiry-six of the Compiled Laws of
Alaska, 1913, and the Session Laws of
the Territory of Alaska, providing for
the annual labor upon mining claims.
If you fail and refuse or fail or re
fuse within ninety (90) days from the
personal service of this notice, if per
sonal service be had, or within ninety
(90) days after the publication of this
notice, to contribute your proportion
of such expenditure as a co-owner,
your respectice interest in and to said
i mining claims, and each and every
one of them, will become the property
j of the subscribers, who are your co
; owners, and who have made the ex
penditures and improvements as
above-mentioned on said mining
claims, and each and every one of
them, pursuant to the provisions of
the said statute, Compiled Laws and
Sessions Laws.
A. A. HEIN
H. P. SALISBURY.
First publication, March 21, 1917.
Last publication, May 23, 1917. A
♦
This Solves
the Problem
Of high cost of living. Raise
your dough with
Crescent Baking Powder
The most econom
ical of all leaven-j
ers — costs hal f
the price of the
old fashioned
cream of tartar
kind and raises
the dough better.
Ask Your Grocer j
One Pound 2oc
At all grocers. 2."»c. lb. can
CRESCENT MFG. CO.
Seattle, Wash.
IN THE DISTRICT COURT FOR
THE TERRITORY OP ALASKA,
THIRD JUDICIAL DIVISION.
The town of Seward, Alaska, Plaintiff
vs.
George Turner, 0. G. Labaree and
Alexander II. Bradford, Defendants.
Cause No. S-104
Summons by publication.
IN THE NAME OP THE PRESI
DENT OF THE UNITED STATES:
To the defendants in the above en
titled cause, Geore Turner, 0. G. Lab
aree and Alexander Bradford,
GREETING:
You, and each of you, are hereby
summoned and required to appear in
the District Court for the Territory of
Alaska, Third Judicial Division, with
in thirty days afier the completion of
the period of publication of this sum
mons, to-wit: within thirty days after
the fourth day of May A. D. 1917, and
answer the complaint of the above
named plaintiff, which has been filed
in the above entitled court, by which
plaintiff seeks an order and judgment
of the court for the condemnation of
Lots numbered One (1), Two (2),
Three (3), Four (4), Five (5), Six
(G), and Seven (7), in Block Six (6),
in the Town of Seward, in Kenai Re
cording District, Third Judicial Divi
sion of the Territory of Alaska, as
shown by and according to the map
and plat of the Frank L. Ballaine
Townsite of the Town of Seward, Al
aska, and appropriate said Lots to a
public use, as a public park with
street and drive-way therein, for the
town of Seward, and to continue Rail
road Avenue from its intersection
fith the south end of the Alley in said
Block Six, in a northeasterly direction
to intersect with Adams Street in said
Town of Seward at the East end of
said Street:
That unless you so appear and an
swer the complaint of plaintiff, with
in the time above stated and show
cause why such order should not be
made, plaintiff will take judgment
against you, and apply to the court
for an order of the court, condemning
the above named lots to be appropri
ated by the plaintiff for the uses and
purposes above stated, and for a
further order of the court, ap
pointing three appraisers, as is
provided by law, to appraise,
the said lots, • and each of them,
and to assess the benefits and dam
ages, to each of you and report to the
court their findings, and that upon the
payment of the amount or amounts
found to be due each of you by said
appraisers, into the above entitled
court to be paid to you and each of
you as therein provided that an order
be made by the court directing you
and each of you to execute to plaintiff
a deed conveying any and all interest
you and each of you or any one of you
may have in any one or more or all of
said lots, as the case may be, and will
apply to the,court for such other and
further order or orders in the prem
ises as to the court may seem meet
and proper.
Witness the Honorable FRED M.
BROWN, Jud^e of the above entitled
court, this, the T6th da> of February,
A. D. 1917.
ARTHUR LANG,
Clerk
By ROBERT L. WEVER,
Deputy.
Date of first publication, March 5,
1917.
(SEAL.)__;
WU CHES
Howard
Hamilton
Verithin Gruen
Full Line of Nugget
Goods
Special Order Work
Promptly Executed
HI
C. E. ORLANDER
SUCCESSOR TO
GEORGE THE JEWELER
THE GATEWAY
CARRIES A
COMPLETE LINE OF
MINING BLANKS
Don’t Fail to See Our New
Display of
\
Dress Goods
Trimmings and Novelties
At
Ellsworth’s
Ladies’ Coverall Aprons
75c to $1.25
Ladies' 3-Piece Breakfast Suit
$1.90
The BAZAAR
5c to 25c Variety Store
and over
I
HOT and COLD
DRINKS
at
THE KEY
PHONE MATH ISON 115
JOE RENO
MILE 75 ROADHOUSE
GENERAL MERCHANDISE
GIRDWOOD
Everything for Dog Mushers
and Travelers
Best Roadhouse on the Line
Broadway Bakery and Coffee House
Cakes, Pies, Cookies, Doughnuts
and the Best Coffee in the City.
Hot Bread 11 A. M. Every Day
Seward
4
* | J Geo. A Mitchell
Pill Proprietor
< >pen Day and Night
I*hone Adams 11!»
Service Cleanliness
Private Moves for holies or Parties
D. C. BRYANT
Taxidermist - Tanner - Kugmaker
26 years practical experience
Animals, Heads, Birds, Fish set up
naturally and artistically
I 2132 Westlake Ave. Seattle
CARGO OF
LUMBER
HAS ARRIVED
BROSIUS & NOON
OKA I.CHS IN
LUMBER-HARDWARE
SEWARD
The RAINIER BUFFET
Ashland Block, corner of
Broadway and Railroad Ave.
WINES, LIQUORS,
CIGARS, ETC.
The House of Good Service.
Quality Goods Our Motto.
Hotel Seward
Zbinden Bros. Prop.
Comfort and Hospitality at
Moderate Cost.
■>ii Third Ave. SeattieWa«h.
For a Good Haircut go to
JUNTE
Broadway Near Adams
ANTON JOHANSEN
Seldovia, Alaska
First-class merchandise at rea
sonable prices, prompt service.
Courtesy Food Service
PACIFIC STEAMSHIP CO.
THE ADMIRAL LINE
I Admiral Watson May 3
SAILINGS ! Admiral Evans May 11
FROM SEATTLE: | Admiral Farragut May 19
i All boats go to Anchorage.
Admiral Watson, May 28 goes to Kodiak.
Through Tickets to Eastern Points at Reduced Rates.
For full information on sailings from Seattle to San Francisco, ad
dress Wayne Blue, Agent, Seward, Alaska.
HOTEL OVERLANI
E. L. WHITTEMORE, Proprietor
*
Headquarters for Mining Men
SEWARD, - * - ALASKA
H. V. Hoben ‘ A. P. Davis
ALASKA TRANSFER
H. V. HOBEN, Manager
Coal, Wood and Ice
* General Transferring*. Phones, Main 17 and 4L
The Seward News Company
GEORGE PHELPS
Booksellers, Newsdealers and Stationers
__4
CAFE-ROOMS
Pool and Billiards
li PALACE
Sherman Haynes
Proprietor
Best Liquors and Cigars
Lunch Counter in Connection