itp (SatemaH
AND
The Alaska Weekly Poet ^
,. i . Published Daily, Except Sundays and Holidays
GATEWAY PUBLISHING COMPANY, (Inc.)
F. & CAMP. EDITOR AND BUSINESS MANAGER.
Harry V. Hoben, President. Frank L. Ballalne, Sec.
BANK OF SEWARD, Truatee,
tmid » wl rim enm leSsht t ilU, »> the Piet OHl« «t geeerd, that
uhr Act «I IbNk Is lift.
*
SUBSCRIPTION RATES:
ONE TEAR. In U—mm_HI M | PBR MONTH. MlviiM_ll.lt
1« ALASKA WEEKLY POST If mil S.M | ADVERTISING RATES M applicator
Editorial and Business Office — Telephone Maia 71.
MEMBERS OF THE ASSOCIATED PRESS
•
The Associated Press is exclusively entitled to the use for republication
of all news dispatches credited to it or not otherwise credited in this paper
; End also the local news published he vain.
^^SaIlynewspaper
EXCELS AS ADV. MEDIUM
NEW YORK, —The daily newspaper
excels any other publication as a
medium of advertising. It reaches
practically every class of buyer, be
cause it is read by the rich, the pool
' ami the fairly well to do. Though
the circulation of a newspaper is ac
credited at a certain number, the
actual readers of each copy averages
three times as many. Other periodi
cals, of a monthly or weekly distri
bution. are frequently selected by
one individual for some particulai
reason, or subject which it contains
but may have little interest for oth
ers in the same household. Thi
newspaper, however, is looked for b\
everybody and an advertisement ir.
it becomes infinitely more widelj
' known than through any othei
• agency that can be employed.
There are three kinds of news
paper advertising, as follows. th.
classified, the local reader and thr
display. The cheapest is the class!
tied. This fonn of advertising i
very popular both because of pric
ami the ease with which it can b
used; a very brief statement of th
need, together with the advertised
address, is all that is necessary. A*
the name implies, each class of re
quirement is arranged in a body
which bears an appropriate heading
Therefore, the reader in search of
help, or a position, or a cook stove,
or a building lot, can readily find
the exact section on the classified
page covering that distinct demand.
Also under different headings the
same advertisement can be pub
lished. hence, if a judicious selec
tion is made of the various column.-1
the same advertisement can bt
brought to the eye of the readei
from several angles, making the ad
vertisement practically sure of being
noticed.
The local reader is a form of ad
vertising worked in and among new?
matter; it is very valuable and used
much for announcing public events,
removal notices and special sales. It
is more expansive than the classi
fied method.
The display advertisement, which
is sold by inches, the others by
lines or words, is really the back
bone of newspaper commercial pub
licity. In handling and preparing
this class of copy great care must
be exercised to see that the wording
'and layout of the display are im
pressively and fittingly presented, so
that a fair profit on the investment,
this most expensive kind of adver
tising calls for, is apparant in the
increased trade an advertisement of
tfcjs calibre is intended to stimulate.
There are four outstanding essen
tials to all successful enterprises that
supply the public needs. First, the
t
goods. In that regard, perhaps more
than anything on earth, the oft-re
peated quotation of Abraham Lin
coln's comes quickly to mind: "You
can fool some of the people some of
the time, but you cannot fool all the
pjopla all the time." In a word, the
igpfehandise must be equal to the
cigims made for it by the dealer.
. Second, is the customer. If the
* V _
purchaser finds tbe goods unsatisfac
tory, due to misrepresentation by an
jverzealous or reckless merchant,
then the reputation of that business
concern suffers, not only so far at
to the future relations with that in
dividual customer, but also by the
influence that disatisfied one car.
exert on others.
y
Third, the clerk. An obliging, at
tentive manner is the prime asse.
demanded in a sales person. “Nt
trouble to show goods" must be thi
?verlasting motto, because it is it
■ ng goods to the West advantage
md at the particular moment whc.
the buyer is in the mood, that :
arge percentage of sales is easily •
traced. •
The fourth is advertising. Though
it the end of the list as a trad
judder its importance, in conjunc
tion with the other items mentioned
aas made many a “small busin s.
into a big success.” Advertising i.
Jie power that brings the buyer a»u
seller together. Advertisements spoa
.0 all, invite all, interest some. Th*
strength of an advertisement . rest,
lot only in what goods are offeree
jut how the matter is presenter
Extravagant statements are not de
.irable, permanent results are nevei
gained thereby. Absurdities shouk.
>e avoided. A clear, concise descrip
.ion of the goods for sale, or the
.latter advertised should be laid ou*
n a suitable print consistent with tht
dze of the space and dressed in a
nannei to quickly engage the read
r’s eye . Those are the effective ant.
ales-making properties of good ad
ze rtising.
tA 1)10 EQUIPMENT
SAVES TWO LIVES
-haw. Dawson and Emil Berg, of Ke
nai, found in exhausted condition.
Special to The Times:— The follow
%
ng is reported by Leon C. Grave, su*
peiintendent of native schools at Ke
»ai, who is operating a small rad u
equipment.
Charles Dawson and Emil Berg,
merchants, left Kenai in a small gas
boat November 11, for Anchorage tc
get freight for their Kenai store. They
:arr:ed three day's provisions. T’»^
encountered severe weainer and lxs<
the anchor. On account of ensr n>:
trouble more than the normal amount
of gasoline was used. Ran ashore near
Point Possession Beached the boat
.md started for Kenai afoot.
Upon learning that the boat had
not reached Anchorage a searching
party left Kenai several days latei
and 1 und Dawson and Berg about 12
miles from Kenai. The two men were
ex ha: sted from over-exertion and ex
p* sure and unable to travel when
found Berg had fallen and broken
his arm. The party readied Kenai
the evening of November 22, all safe.
The above message was received
last night by W. R. Rathbun, in charge
of the Anchorage radio.
———— •
OBJECT ATTAINED
* \
“What did you marry him for?”
“His money.” .
“What do you want a divorce fpr ?n
“IVs got it"
---:
“Glacier's:
Breezes ”
PERT PARAGRAPTHS OF SENSE
AND NONSENSE FOREIGN AND
LOCAL, CAUGHT ON THE
FLY BY “THE HUMAN
TOOTHPICK “*
OUT OF LUCK
“Is Mrs. Palmy at home?”
New hired man (answering bell)— P
m sorry ma'am, but the missus is tak
ing a bafh.
“Pm-sory.”
“Well, ma’am, it can’t be helped.
You might come around every day foi
a year and never catch -her at it
again.”
And now it is charged that a pea
nut trus is to be organised. A fresh
roasted public will be nlothing new,
However.
Starting tomorrow Morning you
will have just twenty four days in
which to do your Christmas shopping.
Every merchant in Seward has in
stock particular something which yon
have been planning to surprise you:
friend with. All you Seward house
wives will find just what you want for
hubby. You hubby's who want to see
your wives smile their brightest smile
on Christmas morning will find the
smile producer among the varied
stocks. Presents and gifts for the old
ind the young can be bought right
Here in Seward just as reasonable as
hey can be outside and you will find
he stocks varied enough to suit all
your tastes. Do your Christmas shop
ping in Seward this year and do it
early.
Kinda cloudy and chilly out today
and it looks like we might have some
nore snow. Some of the old timers are
i.ooking for a thaw. More‘snow would
help the sledding and make it easier
for the horses. Tomorrow is the 1st of
December.
-»
Hankow, Nov., 30— British and Am
erican commercial interests that are
established in the Special Administra
tive District of the city , which form
erly was the German concession and is
now under Chinese control are making
rigorous protest to the central Chinese
government against taxes Chinese au
thorities have sought to impose on
property in the district. The protest
has the support of both the Hankow
British and American Chambers of
Commerce.
Foreign business concerns in the
iistriet affected in August addressed
t communication on the subject to A.
Segawa, Japanese Consul-General and
given to the Hankow consular crops
tor transmission to the consular body,
in this it was charged that while the
iue.se government had given assur
ances t iat the Special Administrative
(district would be taxed no more heavi
ly than it had been uuder German con
trol, the levies that had been announc
;d ran from 28 to 30 times as much
;uj was collected under the German ad
ministration.
«- --«.
BUILDING DOCKS
BUENOS AIRES, Nov., 30— Ex
tensive port improvement works are
proposed for Argentina. Work has be
gun on improving the port at Como
tloro Rivadavia, the outlet xor the oil
fields. "Wharves and warehouses are to
be built at a cost of |1,700,000 for
taking care of imports and shipment
of petroleum. This work is being done
by the government.
At Rosario, the second port of the
country, it is proposed to spend 38,
M)0,000 gold increasing dockage and
warehouse facilities. No Impettsht ad
ditions have been rimde to this port for
ten years and fetpaftsioxl is said to be
badly needed. If ‘Bid plans made are
approved bythelfinWter of Pnbttc
Works ptfepeiratibiia iHB be made to
execote^thM fiMkalftlMr.
GRAB LAND
VIENNA, Nov, 80— Squatter* have
taken possession of the fdmous Lains
Tiergarten on the outskirts of Vienna
and, where once the royal stags and
wild boars fattened on rich meadows
and under splendid oaks, huts are be
ing erected and ground broken for
crop*.
The procedure of occupation was
sympetomatic of present conditions in
Austria. Sone months ago a grdup of
men, mostly war invalids, formally de
manded this park from the govern -
ment, giving notice that if their de
mands were not met within a certain
per* they would take possession.
The demand was ignored by the au
thoi itUs, so a few days ago the period
expired and several , -hundred men
mM'rbcd quietly (o the entrance and
demanded admission. The keepers
swung open the gated, the men enter
ed and staked outlneir claims, plaidng
a m odel hut in one of the open grass
ed slices as a symbol of possession.
,• is said that 1/60 families will
take up claims.
TOKIO, Nov, 30—Under the di»-ec
!Vn cf their reprerf-m* stives in Chin?.
K?i->sn Communists are doing thc'r
to disseminate their doctrines
among the Japanese, s ays a semi- of
'ic al dispatch received 'In Tokio. It it
rrpo ted that the Communists are con
templating transferring their base oi
operations from Shanghai to Peking.
PROTEST LOAN
SAN FRANCISCO, Nov., 30— Pro
test against loans to China at presen i
is voiced in behalf of the Chinese ir.
the United States by the Chinese Na
tional Welfare Society in America, it
was announced here by Joseph Shiang
Alin Lee, executive secretary of the or
ganization . Dr. Paul S. Reinsch, for
mer American minister to China is au
advisor of the association, which has
branches throughout the United States
j in practically all Chinese communities.
The protest follows in part:
‘•Whereas the internal political sit
! nation of the Republic of China is ir*
i disorder due to the lack 6f a central
| government capable of Commanding
i the confidence and support of the peo
' pie; and China have been used in the
i past and will be used in the future on
i ly for military purposes, which bene
fit neither the people nor the country,
now therefore be it
“Resolved, that we, the Chinese peo
ple of America, hereby place ourselves
on record that it is our sense of duty
of the gravest importance to our coun
try and to the world at Urge to dis
courage any foreign loans, private or
official, made to any government in
China, provincial or national."
Refbaal of any loan at present will
aid in bringing about a settlement of
China's international strife, according
to officials of the Chinese National
Welfare society in America.
WAILUKU, Island, of Maui, T. H.
Nov., 30— Ned Nicholas, a rent auto
mobile driver here, recently figured in
\
five accidents in one day, in the last
one of which a man was killed.
Nicholas first struck a horse ridden
by a boy, and gave the latter a pain
ful cut in the legj then he collided
with another automobile, only minor
damages resulting; next he met a mo
torcycle headon, with no Very serious
results; then another small* motor ear
and finally he ran down a Porto Ric
. an carrying a basket of eggs, scatter*
ing the eggs for a Mock and leaving
their owner with injuries from which
he died later.
"Nicholas later was arrested and re
leased on bond to await his trial.
_:__
TOKIO, Despatches frton tfH&osa
report growing restlessness aaatag the
Formosan aborigines. According to a
Taihoku telegram a large foffleoiod
dueftly rose in *eb*&ioa on the 18tii
and atacked die* local pottbe sfftfe in
Taicho prefecture. They massacred a
number of the m ambits of tbe ^oUee
officers’ fnsgse including many
I
Power
*
Main 0
*. - U
The Seward News Company
GEORGE PHELPS
Booksellers, Newsdealers and Stationers
J
1L-^PACIFIC STEAMSHIP COMPANYq=_
Alaska — Washington — California ALASKA ROUTE i
Safety ' Courtesy Service £peed |
OFFICE ADMIRAL BUILDING \
ADMIRAL WATSON SAILS FROM SEATTLE t
NOVEMBER 23rd. j
C. A. Glasscock, Master. j
DUE SEWARD, Nov, 30th . - SAILS SOUTH ABOUT Dec. 3rd. i
CALLS-KODIAK and SELDOVIA. >
(
Company reserves right to change schedule without notice. ]
' ADMIRAL LINE BUILDING
Wayne Blue, Agent_ _Seward Alaska.
mm ■ ei/ A STEAMSHIP ««>»
v ALASKA COMPANY. «,vs
-i SAILING SCHEDULE ft
Sail i rom Due Due Lt Seward
SEATTLE STEAMER SEWARD Southbound
Dec. 5 Northwestern Dec. 11 Dec. 11
Dec. 15 ALAMEDA Dec. 21 Dec. 21
Dec. 26 Northwestern Jan. 1 Jan. 1
• Jan. 5 ALAMEDA Jan. 11 Jan. 11
A; H. McDONALD, Agent
Boost Seward but Never Knock.
___________________________
why spend Your
TIME WASHING CLOTHES
WHEN WE MAKE A
SPECIALTY OF < DOING
IT. WE MAKE YOUR
SHIRT FRONTS
“ BOSOM FRIENDS ”
Seward Steam Laandry
PHONE MAIN 148
'
#■■■■ . .i .■■■ ■ ■-■■■■■ ,i O
) FRATERNAL |
g_ . .. . —
uaam No.us*
* Haiti irarr Toaadaj A PJL, at
A. a Baa VMtimg Brothita
lafttal
Cka*.K totting, Dictator.
a & a Major, Sacratarj.
a——; ■ m
v w w w ^wwwwwwwwwww
* PIONEERS OF ALASKA •
' IGLO NO.» •
» ‘ • - •
* Me**e» lad gad Uk Friday
* «ek oraotk, Sp.Hu, Pioneer Hall •
PROFESSIONAL
I »-■'-«
i. it R0M1G, ML. D.
OFFICE ON BROADWAY
Residence Third Are.
Planes: Office, Madison 13d;
Residence Adams 4&
i. M. SLOAN,
M.D.C.M. t
Office Hours 1 to 3 end 7 to 8 P. M.
FIRE INSURANCE *
• .4%
Insurance Company
of
Norik America
THE OLDEST INSURANCE COMP- '
ANT' IN NORTH AMERICA. ES
TABLISHED 1792.
HUGH DOUGHERTY,
SEWARD ALASKA.
—• FOR SALE— Large' fcl*|**y oil
lamp* Kayos, Oak Dealt, Chair sad
Stepladder. — COTTER’S
TRAPPERS — TRADERS
SHIP ID
GEORGE R. GOSHA W, INC, *
DEALERS IN RAW FURS. *
dc*td% Now Yarik
Alaska Building. 127 Wi 27th Street.
NOTICE
A WORD TO YOU:
At our Seattle Office we hart opened a buying depart went ler the
benefit of the Alkaka Trade.
Wo eolidt the oceonate of todlridaol*1 Anna and cerpdfcatiaaedarir •
ing donor connections for haying and celling. The aenrico rendered Itimti ;
««, at erery atop, exercbe done aaperriaien orer all tneaoadtoa* than gnnr.
tog leihite ■adprotopi attention.
We are READY, WIbLINQ and ABLE to hey right? to drip right, to
inions right - to attend to all Mtten aa year peenenal agent Year bgairiea
and fronts will leektoioer immediate and Meet cenrioona attention.
WRITE US-there to no obligition.Wdatoi«dr the hndneoe con.
neetion that the Alaska Trade has been tookteg for lathe hfcrfar of Rhine.
'
m
■z A
i
■
$ ' : fr*T " !
. • • . . - i