Advertising Is
Described as Major
Social Influence
BOSTON, Jfi— Advertising was
described to the Boston Confer
ence on Distribution as a major
social influence now — like the
school and church — with a na
tional yearly budget which will
have leaped from 3 billion dollars
in 1945 to 25 billions infl965.
Robert E. Kenyon, publisher of
"Printer’s Ink,” told the confer
ence that advertising now must
dominate marketing.
He said, “Our productive capa
city is so great that prosperity
could be hamstrung if people do
not continue to buy and consume,
buy and consume. Personal sell
ing is not adequate to the task.
Customers must be created in as
great a quantity as products are
mass-produced . . . advertising is
to marketing what the machine
is to manufacturing.”
The rush of new products is so
great, Kenyon said, that there is
“consequent need to pre - sell a
product before the purchaser
even gets to the point of pur
chase.” Advertising, he said, must
also offset “the indefferent per
sonal selling in many convention
al stores.”
“ 'TTargest Mcichiirery Dealer^
A “One-Stop”
Machinery Service
for Alaskans
THE NOME NUGGET
Published Monday, Wednesday and Friday by the
NOME PUBLI3HING CO.
NOME, ALASKA
K. P. BOUCHER .-. Managing Editor
CLINTON GRAY . Production Manager
Telephone: Main 125 $1.50 PER MONTH
P.O. Box 618 $16.00 A YEAR
Entered u second class matter October 14, 1943 at the
postoffice at Nome. Alaska, under Act of March 3, 1879
Subscribers not receiving uieir papers by 5:30 p.m. call •
Main 125 for special delivery. After 5:30 call Black 1Q2
For A Job Well Done!
:r* amtf.fr,.. $
Hi WORKING FOR BETTER jlJ
1 'OWVW1Y HEALTH 1
A Salute
What is a pharmacist?
He is a member of the “health team.” His team-mates
are the family doctors, specialists, nurses and hospital
administrators who work for better community health.
He is the “scientist on the corner.” He is that unique
storekeeper who must have a college degree in pharmacy
and pass the rigid examination of the State Board of
Pharmacy in order to win the honored title of “Registered
Pharmacist." But he does not stop there. Through profes
sional journals and meetings he is up to date on the latest
research and developments in pharmacy and medicine.
He is the physician’s colleague and trusted aide.In direct
contact with drug manufacturers, he helps keep the busy
physician informed on the hundreds of new prescription
drugs developed each year.
He is the physician’s “warehouse.” He must stock every
drug that may be prescribed by the doctors he serves . . .
medicines for hay fever, arthritis, the common cold . . .
thousands of them. Many resemble one another, but there
are no substitutes. The pharmacist fills every prescription
exactly as ordered.
He is a good neighbor. He knows and likes his customers.
He values their friendship and confidence in his professional
s. 11—that skill which stands always dedicated to the well
being of his neighbors.
He is a public servant. President Eisenhower, in pro
claiming National Pharmacy Week, has called attention to
“the splendid services rendered by the pharmacists of
America to the health of our people.”
Because the pharmacist is all these things, he deserves a
tribute of thanks for his devoted and indispensable service
throughout the year.
4 Killed In Crash
Of Fairbanks Plane
At Eagle Summit
FAIRBANKS, UP —The bodies
of four persons killed in the
crash of their Aeronca plane Sun
day afternoon on the slopes of
3,800 - foot Eagle summit 106
miles northeast of here were
found in the burned wreckage
Monday.
One of the bodies, believed that
of the pilot. Jack Hill of Fair
banks, was brought here by his
service station partner, Jerry
Hassell.
The bodies of the three passen
gers, Mr. and Mrs. John Sand
quist and their 12-year-old son,
Ralph, were to be brought back
by the 74th Air Rescue Squadron.
The four had taken off Sunday
for the 150-mile flight to Circle
Hot Springs. It is believed Hill
turned back toward Fairbanks
because of a blinding wind and
snow storm and was attempting
to follow the Steese Highway.'
The plane crashed 75 feet from
the highway.
Two soldiers from Ladd Air
Force Base saw the burning
wreckage as they were returning
through the storm with oil fo
their truck. The truck had broken
down near the crash scene.
Hill, in his late 20s, was the
son of Rudy Hill, owner of the
Polaris Building, an 11 - story
apartment house in Fairbanks.
Sandquist was manager of Tra
velers Inn Motel here.
Electric motors of any size can
become overheated and ignite
nearby combustible materials.
Keep combustibles away from
electric motors.
I
Nome Laundry
& Cleaners
CALL MAIN 29
FOR PICKUP
JOE AMAROK. Proprietor
CATERPILLAR
Crawler
Tractors
w>> For contractors, loggers, farmers and others, a Cater
r““* pillar-built crawler tractor will outwork any other equip
ment intended for similar work. They will stay on the job
longer and give a full day’s work every day. Caterpillar Diesel
Tractors will operate with a minimum of down-time, and
require no coddling regardless of weather, terrain or soil con
ditions. All "Cat”-built tractors are built to stand the stresses
and strains of hard use. Five models from which to choose.
CotarpMor and Cot or* fapiMarad Trodamoriu o* CmrptUor TrocMx Co.
BUCYRUS-ERIE Drills
Blast Hole—Waterwell—Prospecting
There’s money to be saved by using
’ modern Bucyrus-Erie Drills. In fact,
costs are frequently lowered from 30% to
50% . The exclusive Bucyrus-Erie shock
absorber increases speed of penetration even
s* ' in difficult formations. More snap in the
drilling action gives more shattering blows.
More blows per minute mean more footage per shift. Faster
and easier moves and set-ups give more drilling time. Larger,
faster drilled holes provide better fragmentation. And longer
ro[>e life plus other operating and maintenance economies
reduce costs. Many sizes and types from which to choose.
GOODYEAR
Batteries
neered to give longer, trouble
free life. They meet and exceed all specifications of the
Association of American Battery Manufacturers. Every Good
year Battery, regardless of price, is composed of the finest
materials available, and cases are extra rugged to resist crack
ing or breaking in service. Goodyear Batteries are delivered to
you "Factory Fresh” to assure a full service life. Before you
buy your next battery, come in and see the Goodyear.
HERMAN NELSON
Portable
Heaters ^
4
mmji The answer to cold
l*4*3 weather slow downs on
construction jobs ... to emer
gency neat iur yuur jaunt, ware
house or loading dock ... or spot heat for garages, machine
shops and other hard-to-heat places is an Herman Nelson
Portable Heater. Herman Nelson is the only complete line of
absolutely safe portable air heaters. There’s no carbon monox
ide, no smoke, no soot, no fumes . . . just pure, safe heat
directed where you want it. Three models to choose from.
NC'CArDEPT.tfTfa
Machinery Division, Norfhorn Commercial Co. 1
FRONT ST., NOME. MAIN 22 \
S
nery Sales & Servite Fad#
.- .\