CAA ORDERS INSPECTION
OF PROPELLORS OF MOST
COMMERCIAL AIRLINERS
WASHINGTON, UP—'The Civil
Aeronautics Administration has
ordered a propeller inspection for
most of the nation’s commercial
airplanes “to preclude further
hazardous accidents.”
Instructions have been sent by
telegraph to all airlines operating
Boeing B-37s, Convair 240 and
340 airplanes, airplanes of the
Douglas DC-6 series, Lockheed
Constellations and Martin 202
airplanes.
A CAA spokesman said virtual
ly the only airline planes not af
fected ‘are DC-3s and BC-4s.
The inspection order applies to
aircraft using reversible propel
lers, as do most modern airliners.
Congress Asked Curb Unions
WASHINGTON, (£> — John A.
Stephens, industrial relations vice
president of U. S. Steel, today
asked Congress to curb the “mon
| opoly power” of labor unions by
making them liable to prosecution
under the anti-trust laws.
Unions are now exempt from
anti-trust laws.
Fine Job Printing at the Nugget
THE NOME LIQUOR STORE
WE CARRY A LARGE ASSORTMENT OF
FINE LIQUORS, BEER AND WINE
Out-of-Town Orders Carefully Handled
Worth more...
t i
There's an old saying that a thing is worth
what someone is willing to pay for it. Well, if
you could tour the wholesale and retail used car
auctions around the country, if you could survey
hundreds of used car lots you would discover that used
Fords bring higher prices than any competitive
make—and by substantial amounts.
THAT'S WHY we feel our ’53 cars should
not be compared with cars in the same price
range. Net because our competitors don’t do
a good job—obviously they do—but because we
feel Ford Cars have more in common with the
highest priced automobiles. The similarities are
far greater than the differences.
For example. Today, the most expensive cars in
this country have V-tvpe, 8-cylinder engines. Ford
Cars have had this exact same type of engine for
over 2( urs.
What’s more astounding, the current Strato-Star
V-8 sells for hundreds of dollars less than several
other makers charge for a six-cylinder car. Now
there’s nothing wrong with a Six but they do cost
less to make. Ford makes a Six—the most modern
overhead valve Six in the industry. And if it’s a
six-cylinder car you want, Ford has it and for less
money than the V-8, which is as it should be.
W hat about ride? Here’s another Ford similarity
with high-priced cars . . . Riding Comfort. One of
the misconceptions for many years has been that
weight—sheer weight—is w'hat it takes to make a
car ride well. Ford has found that you can make a
3000-pound car ride softer and hold the road
better by far than many cars that w eigh a full 1000
pounds more. In the ’53 Ford, for example, front
end road shock has been reduced up to 80%. We
say it compares most favorably with the heaviest
cars sold today.
What about automatic transmissions? It
would take the fingers of both hands to count the
various kinds of automatic and semi-automatic
transmissions on the market today. The one we
offer is called Fordomatic. It is the most versatile
on the market, it represents the most profound
consideration of engine-to-wheel power transfer—
and that it does the best job for our engines isn’t
even open to question. It "shifts” better than you
could shift by hand.
What you can see is also important. Here
again Ford Cars lead not only in their price field
but in the medium and upper brackets as well.
Ford visibility is Fuli-CircU Visibility. This means
huge, curved unobstructed glass area, front and
rear, plus side windows that allow all passengers
what the hotels call "room with a view.”
Appearance? A higher price, of course, does not
make a car more beautiful. Conversely, beauty in a
Ford comes "for free.” Ford has found that it
costs no more to develop a beautiful car than one
that is less pleasing in appearance. You can drive
up to the most exclusive doorways in .the world
and feel perfectly at home in your Ford. Fords
"belong” ... in exactly the same social category
as the finest, one-of-kind creations. After all, a
Ford is a custom creation multiplied. '
What about running costs? Here’s one place
that Ford’s advantages are obvious. For oil and gas
economy Ford has the big cars whipped. Ford
parts cost less. Ford service charges are less. Ford
tire mileage is thousands of miles greater. And,
Ford depreciation is the lowest of any car on the
market—bar none.
What are Fords made of? Some people have
the idea that the costliest cars are made of "better
stuff.” It’s true that some high-priced cars have
costlier upholstery and fittings. What Ford has is
so good, both in durability and appearance, that
you probably could not tell the difference. Yon
might even prefer it, because of its better design
and more pleasing appearance.
Then there’s the question of sheet metal. If yon
were to measure and analyze the sheet metal
structure in the most expensive car, you most
likely would find it identical in thickness to the
corresponding panels in Ford.
After all, then, what is the difference
between a Ford and the costliest cars?
In our opinion, the difference is largely a matter
of dimensions, weight (and the power required
to move it) plus the distinction of owning a car
that not so many other people own. The desire
for these things is understandable . . . and probably
justified for people who are willing to pay the
price to satisfy it.
As to comparing Ford with other cars in its
price range, by all means do so if you wish. But,
as we said before, you’ll get a better picture of
Ford value by comparing with cars that are moat
like Fords—those that are priced up to twice as
much. In fact, we think you’ll quickly begin com
paring the other cars with Ford—because the 1953
Ford has really established the New Standard of the
American Road.
53 FORD
Worth more when yon boy k . ..
Worth mom when yon nl k . . • mm
NORTHERN COMMERCIAL COMPANY
FORD GARAGE