M:\V51 PLYMOUTH
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New “Color-Tuned” Styling!
Here’s luxury new to low-price cars, yours in the
brilliant new 1954 Plymouth! Exciting new, lower
sweeping lines, accented with sparkling chrome and
“Color-Tuned’ with gem-like new colors! Superbly
fashioned, all-new Hy-Style interiors, two-toned and
“Color-Tuned” with rich new fabrics and textures!
Three great new lines!
Now there are three new lines of Hy-Style Plymouth
cars to choose from —
the ultra-smart new Belvedere
the luxurious new Savoy
the beautiful new Plaza
Each with all of Plymouth’s famous engineering fea
tures that add up to more value for you! You’re
cordially invited to see the new 1954 Plymouth at
your Plymouth dealer’s tomorrow!
New Power Steering!
You steer without effort, park without effort!
Plymouth's full-time Power Steering, the newest in
the low-price field, keeps you from “tensing up” in
traffic, lets you hold a safe course over rough roads,
gives you the feel of absolute control. Hydraulic
power does the work —you enjoy the ride!
No-shift driving with Hy-Drive!
The newest, smoothest, least expensive no-shift driving
in the low-price field! Plymouth’s new Hy-Drive gives
you instant acceleration, lets you “hold” your car on
an upgrade without braking, gives you engine braking
in downhill driving. With Hy-Drive, you have complete
control for all driving situations!
Hy-Drive and Power Steering each available on any 1954
Plymouth at low extra cost. Your Plymouth dealer will be glad
to arrange your demonstration of either or both of these great
driving aids.
WIN ONE FREE!
You can win a sparkling new 1954
Plymouth, or one of hundreds of cash
prizes in the big
$25,000 “Win a New Plymouth” Contest
It’s easy! It’s fun! Anyone can enter
anyone can win! Details and entry blanks
are at your Plymouth dealer’s now! Contest
closes midnight, Monday, October 19th.
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'Voirre invited to see and drive THE 1\EW*5l4 PLYMOUTH