first truly /la/anced car < in the /ofvpricedfield
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It’s at your nearby Plymouth dealer’s —
the first truly balanced car in the low-priced
field — the roomiest, most beautiful, best
riding Plymouth ever built! ■
Because of the true balance built into
the new Plymouth ride, you get the softest,
steadiest ride and the smoothest handling
you’ve ever known — almost gyroscopic
stability on all kinds of roads.
Because of the true balance built into
the ’53 Plymouth’s all-new design, you get
ON DISPLAY TODAY
White sidewall tires and other optional equipment available at extra cost
PLYMOUTH Division of CHRYSLER CORPORATION. Detroit 31, Michigan
flowing lines that combine brilliant new
beauty with more vision, added roominess,
greater all-around comfort and safety. You
get greater performance, too, because the
Plymouth engine has been increased to
100 horsepower, with a new higher com
pression ratio of 7.1 to 1.
And Plymouth brings you this great
advance in engineering and design at no
advance in price. In fact, 4 of the body
types this year are priced substantially
lower ... to give you the most sensational
Plymouth value in history! For the com
plete price story, see your Plymouth dealer.
See the first truly balanced car in the
low-priced field—now. Make arrangements
with your dealer for a demonstration drive
— soon. Compare this car — on perform
ance, on appearance, on price. Then you’ll
see for yourself why the new 1953 Plymouth
offers you the greatest car value your car r
dollar ever bought!
YOU MAY WIN ONE TREE I ENTER THE BK •
“HER THE NEW PLYMOUTH” $25,000®*™
Prizes include 6 new Plymouths and hundreds of cash awards.
All you have to do is see the new Plymouth and complete this statement
(in 50 words or less): “What / like most about the new Plymouth is
t -——” For contest entry blanks and complete details, see your
Plymouth dealer. Contest closes Monday midnight, November 24.