"Now Try My Favorite Bourbon"
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omm
irj@a(gs
James B
Distilling KENTUCKY STRAIGHT
Company,
SS BOURBON WHISKEY
86PI!00F FULL 3 YEARS OLD
Old Fashioned BEAM BOURBON Made by the Distillers
that Produce Famous JIM BEAM and BONDED BEAM
Jim Beam 86 Proof • Bonded Beam Bottled in Bond 100 Proof
MINERS & MERCHANTS
BANK OF ALASKA
NOME ALASKA
Alaska Spent Less
Than Hawaii on *
National Ads in ’52
JUNEAU—A comparative cost
study recently completed for the
Alaska Visitors Association re
vealed that Alaska spent less than
Hawaii Visitors Bureau few in
quiries received from ads placed
in Time and Holiday Magazines.
These were the only publications
utilized by both organizations.
The survey was made to deter
mine the effectiveness of the As
sociation’s initial campaign which
ran in various publications from
February through May of this
year.
“Though the Hawaii Visitors
Bureau has a 20-year margin of
experience over Alaska in the
field of tourist promotion.” James
W. Chadwick, AVA’s executive
director points out, “it was learned
from data available that Hawaii
paid $1.13 more per inquiry re
ceived from Time Magazine.
“Again in analyzing figures and
results of advertising costs from
Holiday Magazine, Hawaii spent
per inquiry twenty-five cents
more than Alaska.” he said.
Alaskan ads appeared five times
each in Time and Newsweek,
| bringing a combined total of near
, ly 1200 inquiries. Holiday and
! Sunset ads attracted about 1000,
while ads placed in three low-cost
teachers magazines were the inr
centive for 1900 requests for in
formation on Alaska. The only
newspaper utilized was the New
York Times Sunday edition, in
which 10 insertions were placed.
To these 10 there were 708 re
sponses.
Where was Moses when the
lights went out? At the Pioneer
Roof Garden, of course!
12 of 40 Americans
In ILN. Reported
Bad Security Risks
NEW YORK, (/P)—A State De
partment official says 12 out of
40 Americans termed bad security
risks by the department still are
holding down their jobs in the
United Nations.
The official, John D. Hickerson,
assistant Secretary of State for
U.N. affairs, testified yesterday
before the U.S. Senate Internal
Security Subcommittee probing
allegedly subversive Americans
working for the world organiza
tion.
Two more out of the 40—mak
ing a total of 14 — were black
balled by the department “on a
basis of morals,” Hickerson said.
Hickerson’s oral and written
■testimony — from notes inserted
into the record—was heard by
Senators Herbert O’Conor (D-Md)
and Homer Ferguson (R-Mich).
Of the 28 American U.N. em
ployees dropped after his depart
ment questioned their loyalty,
Hickerson said, 14 were fired be
fore Oct. 1, and 14 more since
then — as a result of the State
Department reports or Senate and
grand jury probes. Up to now, the
U.N. has admitted firing 18 Am
ericans on loyalty grounds.
WINNER OF ALASKA'S VOICE
OF AMERICA CONTEST
FAIRBANKS, OR)—Miss Carol
Packard of Anchorage has been
judged the territorial winner of
the sixth annual Voice of Democ
racy contest. Miss Packard won a
$1,000 scholarship to the Univer
sity of Alaska and a console radio
phonograph. Dr. Terris Moore,
president of the University of Al
aska, headed the panel of judges.
There were entries from Peters
burg, Ketchikan and Fairbanks.
BE SURE YOU HAVE THAT
Christmas Picture
Polaroid - Land Camera
Developed Pictures in 60 Seconds
ALSO — COMPLETE PHOTOGRAPHIC DEPT.
STILL AND MOVIE CAMERAS — PROJECTORS
GADGET BAGS — LIGHT METERS — FILTERS
SLIDE CASES — FILM — FLASH LAMPS
POLAR CURIO SHOP
STARTING MONDAY
Open 10 a.m. to 9 p.m.
UNTIL CHRISTMAS
I Xmas Headquarters: Bring the children «, t« 8ee I
I Largest Selection of Toys and Gift Items Ever Offered — For The Entire Family |
| CHRISTMAS TREE LIGHTS, WREATHS, ORNAMENTS AND CARDS |
| Nationally Advertised lines
IRCA-VICTOR WINCHESTER
WESTCLOX REMINGTON
CROSSLEY EVERWEAR
EASTMAN EVEREADY
RONSON SUNBEAM
REVERE HOOVER
G. E. SWANK
MOTOROLA
^ -
$ China Novelties Electric Blankets
Sporting Goods Electric Razors
\ Wrist Watches Record Players
i Travel Clocks Com Poppers
$ Coffeemakers Deep Fryers
Carving Sets Mixmasters
i Revereware Glassware
$ Cameras Toasters
% Radios Irons
$ Lighters
A FULL LINE OF
Samsonite Luggage
Famous Whitman Candies
Let Our Trained Clerks Assist You
#
In Your Christmas Shopping
FREE GIFT WRAPPING
We Have Christmas Trees
— Out of town orders our specialty —
ALASKA'S PIONEER MERCHANTS
NORTHERN
COMMERCIAL CO
Main 133 Fretf Delivery
Nationally Advertised Items |
BUCK HECHT WHITE STAG |
LAZY-BONES RANDCRAFT f
%PENDLETON HOLEPROOF |
CATALINA JUDY BOND f
SANDLER CAMERON f
JANTZEN LUXITE §
ARROW JOYCE I
MARLBORO I
%
FOR FOR FOR THE |
HER HIM KIDS §
Shoes Sox Shirts f
Skirts Shoes Slacks &
Slacks Shirts Dresses
Gloves Slacks Hosiery #
Blouses Parkas Scarves g
Hosiery Jackets Mittens £
Scarves Sweaters if
Hankies Handkerchiefs »
Lingerie Handpainted Ties i
Sweaters f
Dancing Slippers j|