[Why do we hang this sign in our fireproof brewery ?J
country. He believed that if smoke got into
the beer during the brewing process, it would
alter the flavor. (He picked up that piece of
information from some old-time, old-world
brewmasters.) Therefore, he refused to allow
one whiff of smoke any place near the vats.
Fritz Sick was right about smoke and its
effect So, today, even with our modern brew
ing equipment, we still follow the old rule: No
Smoking. We’ve even gone so far as to build
the power plant smoke stacks
the smoke would drift harm]
if our personnel want to
side—to the downwind side
So if you ever come to visit
us (for our personalized tor-'
please put out cigarettes
the ash trays we provi
You'll have a better glass of
beer for your small sacrifice: