By BETTY CLARKE
AP Beauty Editor
It’ll be a sweet smelling Christ
mas — because perfume buying
is bigger than ever.
Even G. I. Joe who doesn’t
know what to give Sue, Madge
or Jane ' will probably decide on
perfume if the present luxury
buying peak ig any Indication.
But he won’t be able to give
her anything cheap. This year
Sue knows her perfumes. She's
been buying them herself—the
expensive kind.
One large perfume house re
ports that a recent magazine
article which pictured one of
their perfumes at three ounces!
for $120 caused a deluge of mail
orders and phone calls, a great
percentage of inquiries being
from working girls. Even the
white collar girl who is earning
Uvith tax deductions less than
she did in 1939, has become a
buyer of good perfume.
All-Out On Scent
Elsewhere throughout the na
tion it has been reported that
girl war workers think nothing
of a $10 purchase of perfume and
of dousing it on for a single date.
On the crest of this voluntary
purchasing wave, advertising has'
become more to the point. There I
is less stressing “of the mood of j
the moment,’’ or the blending of
perfume to the color of the hatr,
eyes or skin; fewer ads empha
size tricks like applying perfume
to the elbow, in the hollow at
the base of the neck, under the •
arms, behind the ears and
cnees.
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I A JOLLY HOLIDAY |
SEASON |
A tree and all the fixin’s that spell
Happy Holidays to children stir up feel
ings of good fellowship and friendliness
in all of us . . .
At this Christmastide we arc happy
%
to express our sincere wishes for much
*,/ * %
happiness for our friends—always.
! Modern
Cleaners
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PERFUME . . No. 1 Gift
Instead, the ad writers are
frankly stressing the appeal to
the opposite sex.
Nor has there been the need
to depend on packaging this
vear as a big selling point. With
the shortage of bottles, molds
and paper, many perfumes are
packaged simply, minus the fancy
bottle or expensive pre-war box.
Besides the furtive little men
who dash bj you whispering
J ‘‘Wanna buy a $50 bottle of per
fume for $5?’’ everybody but the
butcher seems to be in the per
fume business.
Famous dress designers sucn
as Hattie Carnegie and Eisen
berg, and milliners Lilly Dache,
Sally Victor and John Frederics,
who now has a complete cos
metics line, are selling the am
brosia.
; This year there hasn’t been j
: much change in perfume scents
; They range from the very heavy ,
i Egptian exotic odors to the light
i floral scents and vary in price
j from $1 to $50 a dram.
Colognes Return
Because alcohol for perfumes
was cut to 70 per cent of normal |
' volume and later to 50 per cent, 1
there has been a revival of the
solid colognes which were popu
lar a generation ago.
Some of these are put up in at
tractive compact form to be car
ried in the bag, others are wrap
ped in tinfoil and encased in a
bottle when not in use. Still
others are put up in sets match
ing lipsicks.
Nope, you won’t have any dif
ficulty finding the right perfume
for grandma, mother or best girl 1
—not so long as you know what
you want and can pay for it.
BRITISH TOMMY
SLINGS NEW LINGO
LONDON —(AP)— Like the
RAF, the British Army is devel
oping a language of its own, en
tirely new from World War I.
slang.
Noises made by the enemy
when under shell or mortar fire
are described by men in the Low
Countries as ‘‘ticking,>’ a typical
British understatement when ap
plied to yells of panic and dis
may.
When the Tommies are “sink
ing” the enemy, it’s just another
way of saying the Jerry is being
battened down with short, sharp
artillery concentration.
Three years ago the Navy had
383 fighting ships; today it has
’veil over 800.
PATIENT BRIDEGROOM
IS IMPATIENT
CAMP SHELBY, Miss. —(AP)
_They wheeled Pvt. Robert
Thornton to his wedding with
Miss Maryann Roseberry, from,
his home town of Detroit. It was
a very military wedding, de
spite the wheel chair. A sergeant
was best man; a captain gave
the bride away; the maid of hon- |
or was a Red Cross worker.
A reception was held for the
bridal party in the Red Cross
auditorium, for it was the first
wedding of a patient at the post
hospital.
Then they wheeled Pvt. Rob
ert Thornton back again. Wed
ding or no, he was not released
| from the hospital.
Cost of interest on the public
debt is expected to reach three
billion dollars this fiscal year.
A DEAD-GAME SHOT
KESTEVAN, Eng. — <AP)_
Convicted for killing game with
out a license, an RAF officer waP
fined and congratulated at the
same time . The magistrate
claimed $20 but praised the air-*
man for fine marksmanship in
killing two pheasants with one
shot.
JAPANESE IN THE RED
GUAM —(AP)— Souvenir
hunting Marines found numerous
fountain pens on the bodies of
dead Japanese defenders of
ten were filled with red ink. All
the final Japanese military re
ports, written just before inva- *
sion, were in that color.
The island empire of Japan %
so extended that its southernmost
island is sub-tropic, its northern
most subarctic.
I MAY ALL GOOD BE f
| YOURS- I
That is our Christmas wish to you.
... Not only through the brief Holiday
Season but for continued days and years
years of ever-increasing good fortune.
. . . That goes for you, and you, and
YOU . . .
I HAGEN
JEWELER AND OPTICIAN ffl
"The Postoffice Is Opposite Us!"