SURVIVES SHELLING — Heavy bombing of Montebourg, on the Cherbourg
peninsula, left only a few landmarks standing—among them this World War memorial.
looms
AHEAD
ti GEORGE S. BENSON
PeesldeHtiHardinff College
Searcy. Mkansao
LABOR S LEVER
£ America’s 39 million non-farm
employees, last year drew about
90' billion dollars in their pay
envelopes—two-fifths of our na
lional income. These people have
power to make their country pros
perous or plunge it into chaos.
They hold the lever and the best
thing they can ever do for this
nation is to act for their own best
interests, seriously.
American workers will not toil
for a few cents a day like Japs;
they must, not. Lowering Labor’s
living standards always damages
American prosperity by just that
much. Industry’s only hope to
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compete*' in "allTnarketsTaTTome
and abroad, is on a basis of man
ufacturing efficiency. Producing
more marketable merchandise per
worker per day spells prosperity
to employer and employee both.
MAKING JOBS PAY
Two weeks ago in this column
1 showed how employment might
be put at a safe, economic level
aPer the war. Briefly the achieve
ment will cost industry about
$6,000 per job plus some good,
sound planning. But this will be
only a start. The jobs themselves
must pay good wages and interest
on investment. Otherwise they
will be temporary jobs, not worth
providing, not worth accepting.
Only secure jobs are good jobs.
Since the publication two weeks
ago of an installment of this col
umn entitled “Making Work,” one
of my several friendly critics hasi
called me a pessimistic. He sub
mits a book of A. D. H. Kaplan’s
published this year which cuts
the needed number of new post
war jobs to about a third of the
figure I quoted. This celebrated
expert believes an investment of
50 billion dollars will accomplish
the desired end. The reasoning is
sound, and I am basing this esti
mate on his figures.
AAA A A A A A A .
INDIRECT COMPETITION
Cheap foreign labor has long
been a challenge to American ef
ficiency, although aliens may nev
er under-bid American citizens for
work on U. S. soil again; their
competition will be indirect. The
hazard is that European and
Asiatic manufacturers will use
their cheap help to imitate Amer
ican goods and then sell the rub
bish in America and elsewhere.
Such a degrading of world mar
kets will mean less business for
American plants and fewer jobs
for American workers.
The American workman’s an
swer to such a challenge is easy:
Less costly merchandise. This
does not mean lower wages. It
means higher wages. It means
maximum yield—more and better
products turned out faster and at
less cost. It does not mean long
hours. It means more workers on
the job fewer hours with Ameri
can efficiency, more yield per
4"H'++++t++‘!,++'H*+ + '!'«!<++*ii++<
hour per worker. Whoever cute •
production bleeds labor.
WAGE SFOLLOW VOLUME
What'a workman earns - in a
year is in proportion to what he
produces. An employer's invest
ment in tools increases volume,
and the worker’s earnings accord
ingly. High wages and high liv
ing standards for'workers depend
j therefore, on two things: n> The
employer's investment in equip
ment. previously discussed, and
i *2' workmen who can and wili
make that equipment do its best
: while in use. ■
If management buys . tools to
, make things people want and thus
; creates jobs, if workers help
, . . .
, crash the gates of world markets
with prices lower than the drivers
1 of slave labor can quote, doing so
with good American things mafde
faster to sell for less, then noth
ing can stop our prosperity but
government itself.
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Vote Republican! j
ITS A REPUBLICAN YAR!
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•» ______ — - - . ■ *f»
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*!For B. G.BAKER, HAROLD E. BAYNE,!
| Representatives: BERT BELL, WALTER TAYLOR I
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