THE NOME NUGGET
GEO. S. MAYNARD, Editor
{Published Monday, Wednesday, Friday, by The Nomi
Publishing Company, Nome, Alaska.
Telephone Main 114 ' P. O. Box 518
ter - ..—- ■ -
Subscription Rates Payable In Advance.
Delivered by carrier in Nome, Little Creek and Sunse
'Creek, for $2.00 per month. By mail postage paid out
side of Nome and vicinity, $1.50 per month.
Entered in the Post Office in. Nome as 2nd Class Mattel
MEMBER OF ASSOCIATED PRESS
But Its Just As Good
You have had the experience
haven’t you. of going into some
stores and asking for an adver
tised brand of goods, only to
have the clerk hand you another
brand and inform you, “But it's
just as good.”
Sometimes, to your regret, you
bought the “just as good” item
tut sometimes you walked out of
the store and searched until you
found the merchandise you had
asked for in the first place. When
you got it you were satisfied.
You had confidence in the ad
vertised goods, because you
read in the honest pronounce
ments of the advertiser what you
iftight expect his product to do
for you. This gave you assurance
You bought because you had con
fidence.
But when that clerk palmed
off something different on you,
you had misgivings, you had
doubts, you had fears, you had
lack of confidence.
Maybe they were justified. May
be they were not. It doen’t mat
ter. The fact remains that ad
vertising had invested the adver
tiser’s goods with a confidence
which made you buying a plea
sant in place of a fearful duty.
UsuaHy, but not always, these
“just as good” goods are not as
good—they are inferior and the
merchants sells them because
they carry more profit for him. ,
IHe does his level best to get rid
of them, because it is more to his
advantage to do so than it is to
y OufS.
Many stores pay their sales
men a commission for selling un
J-.nowrt afid unadvertised goods,
because the salesman would not
sell them without some special in
discement.
It is much better for you as a
consumer to put your reliance ab
solutely in advertised goods and
in stores which advertise, and to i
patronize both exclusively.
When a man advertises his
goods and tells frankly and pub
licly what they will do for you
he seeks your patronage on the
basis of actual value.
It may be that some manu
!
facturers or merchants can offei
just as good value in unknowr
; or unadvertised goods. But the
chances are ten to one that the>
can't —because advertising nol
only increases the distribution oi
goods, but at the same time in
creases the production, so that
advertised goods cost less tc
make; hence gives more to the
buyer.
In the long run you get more
for your money when you buy
advertised goods. You get more
in actual value. And also get
more in that intangible value,
known as confidence.
Salmon For Hot v
Weather Menu
With the approach of warm
weather in most sections of the
United States making canned sal
mon an attractive food for house
wives seeking to cut down on
hot meals, the Canned Salmon In
dustry advertising committee is
now setting plans for stepping up
advertising activity on this pro
duct to reduce dealer’s stocks
in advance of the 1939 pack of
Alaska's salmon.
A report from the advertis
ing headquarters of the industry
reveals that more than five and
a half million homes will be
reached by advertisements stress
ing the attractiveness of new
salmon dishes and their health
values during the month of July.
Advertisements in color will ap
pear in Good Housekeeping,
True Story and American Home
magazines during this month.
These advertisements will be
half or two-thirds page size.
In August, which is usually a
peak month for salmon consump
tion with hundreds of thousands
of homes serving it in salads and
cold dishes during the hot wea
ther, salmon advertisements will
reach more homes than during
any similar period during the
past year and a half. Approxi
mately twelve million homes re
ceive canned salmon advertising
through colored advertisements
in Women's Home Companion,
McCall's, Good Housekeeping,
4* 4* 4* 4*4* 4* 4* 4* 4* 4*4*4* 4*4* 4* 4* 4* 4* 4* 4* 4* 4* 4*4*4* 4* 4* 4* 4* 4* 4* 4*4* 4* 4* 4* 4* 4* 4* 4* 4* 4* 4* 4*4* 4* 4*4* 41
WHEN HUNGRY EAT THE BEST
J WE SERVE l
t CARSTEN’S FIRST GRADE MEAT |
AND RATH’S BLACK HAWK j
HAM, BACON, AND *
t SANDWICH MEAT $
I! BLUE RIBBON POULTRY, ]
EGGS AND BUTTER j
|| POLAR GRILL j
| FLY.... |
!_WITH,
+ •:
! MIROW AIR SERVICE I
t 1
FAST DEPENDABLE SERVICE
% TWO-WAY RADIO COMMUNICATION $
i • j
•; We Are Equipped to Handle Any Job—
iI BIG or small 2
!! Flights Made to All Points on Seward Peninsula ;
. i
4*
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I
J Better Homes and Gardens, anc
American Home magazines.
Recent improvements in th(
- printing processes used by lead
ing magazines permits the use
of black and one color in space
. smaller than one page, and these
improvements make it possible
to materially increase the effect
* ivencss of salmon advertising by
■ using color pictures of the sal
mon dishes in advertisements
, which formerly showed the sal
. mon only in black and white re
. production, the industry adver
tising committee reports.
This advantage, which is to be
utilized in salmon advertise
ments starting with magazines
i appearing in July is expected to
; increase the sales power of the
j salmon industry campaign, and
i to make the monev invested in
I J
1 advertising produce higher re
' tail sales of Alaska’s leading sea
food product.
HOLLYWOOD STAR LITES
By Chuck Cochard
I
HOLLYWOOD (Exclusive) —
If you’re interested, it requir
es three hours a day to apply
the blue-gray-white make-up
which Humphrey Bogart wears
as the man-back-from-the-dead
in “The Return of Doctor X.”
Bette Davis, portraying Queen
Elizabeth in her now film, will
I require a four-week vacation be
! fore taking another assignment.
The present role required her to
shave her eyebrows and forehead
It will take at least 30 days for
the hair to return.
The 12 costumes that Bette
Davis wears as Queen Elizabeth
weigh an average of 60 pounds
apiece.
If John Garfield had been
i more of a fashion plate he may
never have entered the sacred
i portals of cinema land. When a
' call went out for actors from a
New York theatrical agency the
: then-destitute Garfield had such
poor attre that he nearly re
fused to report for the interview.
Hunger, being the better part of
valor, prompted him to go.
The other actors, bluffing af
fluence, paraded past the direct
or in their hand-picked finery,
but it was the ill-dressed John
that took the interviewer’s atten
j ton. “You,’’said the director, “are
I physically ideal for the role.
; Now let’s see if you can act.”
It is being said that "Gone
With the Wind’’ will cost close to
$5,000,000 when completely fin
ished.
The coast wise mail boat ar
rived Nome today from Eas
■ j coast points with Yukon Rivei
mail. She left this afternoon foi
j the westward with mail.
-
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The fire department was callec
! out this afternoon to extnguisl
a fire at D Street. Firecracker!
| had ignited some oil] lying in ar
; empty lot.
--
Proof of Labor Blanks car. not;
be had at the ITcrne Nugget offlm
Notice of Filing Final Account
and Petition for Final Distribu
tion. and of the Time ajnd Plac«
of the Hearing and Settlement
Thereof, and Adjudication of th<
Heirship and Distribution of
Said Estate
No. 573
In the Probate Court for the
Cape Nome Precinct. Territory
of Alaska, Second Division.
In the Matter of the Estate ol
i J. S. Macintosh, Deceased.
NOTICE IS HEREBY GIVEN,
; that G. R. Jackson, Administrat
j or with the will annexed of J. S.
| Macintosh, deceased, has filed in
| the above-entitled Court his final
1 account and petit-ion for final dis
j tribution of said estate, and that
i the United States Commissioner
! and ex-officio Judge of said Pro
J bate Court has entered an order
| fixing the 21st day of August,
1939, at 11 o'clock a.m. of said
, day, and the courtroom of said
Court in Nome, Alaska, as the
j time and place fpr the hearing of
I said final account and objections
i thereto and to the settlement
| thereof, and directing notice
i thereof to be given by publica
j tion once a week for four consec
utive weeks of a notice of such
hearing in the Nome Nugget, a
1 newspaper of general circulation,
; printed and published at Nome,
; Alaska.
All persons interested in said
J estate are therefore notified of
I said hearing to be held on the
I 21st day of August, 1939, at 11
o’clock a.m., at which time they
i may make objections to said ac
' count and the approval and set
I tlement thereof.
NOTICE IS FURTHER GIVEN
I that at the time and place of said
j hearing the said above-entitled
j Court will adjudicate and decree
I who are the heirs, devisees and
distributees of said J . S. Mac
' Intosh, deceased.
Dated June 21, 1939.
G. R Jackson,
Administrator with the will
annexed of J. S. Macintosh,
Deceased
; Publish June 21, 28, July 5,
| 12, 1939.
NOTICE
The Nome Daily Nugget carries
several forms of printing blanks
for your convenience — Dredge
Logs, thawing and drill reports,
Mining Deeds, Placer and Lode
Location Notices. Vouchers,
| Special Power of Attorney forms
I c?
PRESSING BUSINESS isln store for this 392,000-pound
hydraulic press destined for shipment to France where it will be
used in stamping out airplane parts. It was prepared for ship
ment at Tonawanda, N. Y„ where officials said it is capable of
exerting pressure of 2,500 tons per square inch. Ordered by the
, French air ministry, it will require six freight cars for moving.
_—MANAGEMENT C.ti.CODC prr-—-«
*-~^~TyOte/tASf yio\tfui>tsteA^ IknoX/nt uui
1 j ONE SHOW: FRIDAY, 7:30 P.M. Adm. 55* & 25*
SHIRLEY TEMPLE in “WEE WILLIE WINKLE’
with VICTOR McLAGLEN
One of the Greatest Pictures Ever Made
A Doll to a Girl and a Gun to a Boy Will be Given Away—
At The First Show Only
and “SWING WEDDING”
ONE SHOW SATURDAY 7:30 P.M. Adm. 55* & 25*
“WAKE UP AND LIVE’’ .
with WAJLTER WINCHELL, BEN BERNIE, ALICE FAYE *
Something to Laugh at And Enjoy
and “ELMER, GREAT DANE”
TWO SHOWS: SUNDAY 7:15 & 9. Adm. 55* & 25*
“TURN OFF THE MOON ’
with Charles Ruggles, Eleanor Whitney, Johnny Downs
Gay and Girly—Gaggy and Whirly—Fast and Funny
and “GIVE TILL IT HURTS”
i ———
•i* *fr * *5* * * •? *•> *5* •> «5* *> *> * 4» *> *> •> * *> ►> *> * 4* *> 4* * *> *» * »fr *{• *1* «§*• 4*4*
NOME I
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WIEN ALASKA AIRLINES, INC.
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