THE NOME NUGGET
Published Monday, Wednesday. Friday, by The Nome
Publishing Company, Nome. Alaska
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Entered in the Post Office in Nome as 2nd Class Matter
MEMBER OF ASSOCIATED PRESS
BURMA ROAD IS BIG
FACTOR IN FAR EAST
By JOE MORTON
Back of the Chinese lines, deep
in high Asia, new hope rolls to
ward the beleaguered armies of
Chiang Kai-Shek. It rides in Am
erican trucks, driven American
fashion, over a highway run by
Americans. The Burma Road is
receiving a Yankee overhauling.
The transportation experts at
work on the one remaining Chi
nese lifeline are thankful today
they have the job well under
way. There has been a Japanese
voiced threat to attack the Bur
ma Road from the south, "to put
an end to large-scale American
intervention in China.” Stores of
lend-lease munitions, gasoline,
and machinery rolling over the
streamlined highway will help
head off such danger.
The road today is a far cry
from that of a year ago. Its trans
formation stems from a tele
phone call last spring — a call
made by Harry Hopkins, in the
White House, to Daniel Arnstein,
vacationing in Florida.
“We’ve got a trucking problem
said Hopkins, ‘and need a man
to work it out. We thought you
could suggest somebody."
A day or two later Arnstein.
head of a great New York trans
portation enterprise, stopped off
in the capital. The “problem,"
he learned was the Burma Road.
He recommended a hard-boi'ed,
self-reliant, former cab driver—
himself.
During the summer Arnstein
and two fellow trucking execut
ives, Harold Davis and Marco
Heilman, flew to China for a
close-up study of their assign
ment. They found chaotic condi
tions, reported the straight facts
to Chiang Kai-Shek. They also
decided what should be done.
This week, because of their ef
forts, Arnstein can report a 400
per cent increase in tonnage.
To rejuvenate the Burma Road
the three experts did just what
any careful business man would
do in building an efficient truck
ing organization. They recom
mended that single managing dir
ector, with complete authority
over the highway, be named to
•replace a welter of bureaus and
deputies. Under him they placed
two Americans, one an expert in
truck and road maintenance, the
other an experienced dispatcher
and terminal manager. These
men were installed in a main con
trol office at Kunming, eastern
end of the road.
Next, a highway patrol was
formed, detailed to keep traffic
moving as smoothly as on any
main highway in America. A
short wave radio system was
built to aid in the task. Round
ing out the organization was a de
partment of finance, accounting
and statistics, equipped to take
over the work of a score of tax
collectors and provincial officials
formerly strung out along the
road.
With the foundation of this gen
eral structure completed, other
important steps were taken:
(1) Large maintenance stations
each under an American’s direc
tion, were built a day’s run
apart. Shop foremen from the j
United States were assigned to
supervise repairs and instruct
Chinese assistant. Restaurants
and overngiht sleeping facilities
were provided.
(2) Intermediate repair shops,
a half day’s run from the big
centers, were built. Here, too,
were restaurants and rest houses.
And here, too, Americans were
placed in charge.
(3) Along the entire roadway
was initiated the American “pre
ventative maintenance plan,” a i
system based on keeping trucks I
from breaking down rather than
on repairs after the damage is;
done.
(4) Drivers’ schools, with 15
Americans as teachers, were set
up at strategic centers.
(5) Mobile repair shops and
wrecking trucks were ordered,
gasoline storage facilities obtain
ed.
(6) Orders for 10,000 new Am
erican-made trucks were entered
in China's requisition for lend
lease aid.
The new Burma Road set-up,
Arnstein testifies, replaces a sor
ry mess. He cites the case of one
two-ton truck found loaded with
four tons of freight, plus gaso
line for a round trip, plus half
a dozen illicit passengers each
with a bundle. Lubrication was
virtually non-existent — such
vital parts as steering knuckles
stood bare for weeks at a time.
Drivers repaired their own
trucks, cooked their own meals
and arranged their own loads.
When the New Yorker visited
the highway he counted 16 agen
cies authorized to stop trucks
and exact a fee or accounting in
formation. When the deputies
weren't around, the trucks wait
ed. Delays in a single through
journey sometimes added up to a
week.
Truckers formerly drove in
convoys, traveling only as fast as
the slowest truck. Today, ast
they drive alone, their progress
is checked by the radio network,
and police warn them of bomb
ings and other emergencies.
“Americanization” of the high
way has b*'cn confined to the 600
mile stretch between the Burma
Cliinese border and Kunming,
capital of the Yunnan province.
Arnstein, viewing it for the first
time, found himself “awfully sur
prised” by the excellence of the
a-phait-gravel-rock-pcbble sur
face. It was, he quotes a friend,
"a road scracthcd out by the fin
gernails of an empire.” Com
pleted, it gave China a through
freight route to British India as
a substiute for the Pacific ports
lost in the war.
Should Japan attempt a thrust
through the jungles and moun
tains from Indo-Chma. she may
well threaten the Burma Road.
But the precipitous terrain
would prove difficult if not im
pnssab'e for mechanized equip
ment, leaving the issue to be de
cided by infantry and guerrilla
fighters. In this pha=e of her
struggle with Japan, Ghina so
far has not been a big loser.
A NEW CONCEPT
A new concept of advertising- -
as a more potent force in derao
icratic expression—is being forg
ed by the circumstances of the
I age in which we live.
This concept begins with a bas
ic fact: Advertising is a means,
| and a very effective means, of
j mass communication. It is fast,
and it costs less than any other
j method.
The traditional purpose of ad
vertising, of course, is to "sell”
good. However, advertising does
, not actually “sell” goods. It re
' suits in sales. It does this by in
forming a great. many people
about the goods—informing them
of the uti.ity and desirability of
the gaods—and of these a certain
number will have use for thr
goods at the stated price.
Advertising is an informative
process, in other words, on a
mass basis. And this is where it
is assuming new and more im
portant usefulness in the demo
cratic scheme of the modern
time for this is an era when mass
inf rmation is of decisive import
ance.
As noted in a recent discourse
by H. A. Batten, president of a
national advertising agency, ad
vertising is playing an increas
ingly important role in the shap- i
ing of American thought. And, in :
some instances, its use is strik-'
ingly at variance with the tradi
tional concept of advertising.
Thus, during the gasoline short
age along the eastern seaboard,
certain gasoline and oil compan
ies used advertising asking peo
ple in effect to reduce their pur
cha=es of gasoline as an aid to
national defense.
Similarly, agencies and organ
izations pro and con on various
national topics have used adver
tising as a means of mass inform
ation in behalf of their theories.
Advertising is a useful tool for
anyone who has a case to pre
sent, whether it be a case for |
commercial, political, or chari
table purposes.
As the functions of democracy
grow more conplex, the impor*
ance of advertising as the tech
nique of mas information conse
quently wi’l increase.
NOTICE TO CREDITORS
NOTICE IS HERABY GIVEN,
that Gilbert Fidejeland, has been
appointed by the Probate Court
for the Precinct of ‘ Cape
Nome, Second Division, Terri
tory of Alaska, Executor of
the estate of Jafet Edward Lau
ritz Stephansen. deceased, and
all persons having claims against
the said estate are required to
present them with proper vou
chers, within six months from
the date of this notice, to the un
dersigned executor at the office
of O. D. Cochran, at Nome, Al
aska, or to the said executor at'
Teller. Alaska.
Dated at Nome, Alaska, this
‘he 9th day of December, 1941.
Gilbert Fidjeland, Executor
of the estate of Jafet Edward
Lauritz Stephansen, Deceased
Publish Dec. 15, 22. 29, Jan. 5|
_
SCHENLEY
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Neutral Spirits, 86.8 Proof. Schenley ||
£ Red Label, 72!/a% Groin Neutral ji
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Copyright 1941, Schenley Distillers ||
Corporation, New York City.
PIONEER WATER
DELIVERY
SPRING WATER
Always At Vonr Service
Phone Black 44
Monday, Tuesday, Wednesday,
Wre will kep open until 9 p.m.
Lehmann’s. I
uy Defense Bonds and Stamps
U. S. TROOPS WILL PROTECT BAUXITE MINES
v~ i ■
\ contingent of American troops will move into Dutch Guiana to protect bauxite mines which fur
aish the United States with supplies for raw aluminum. A view of a bauxite mining project on
he Surinam River in Dutch Guiana is shown.
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E:y WOULD READ YOUR AD
TOO, IF IT APPEARED HERE