THE NOME NUGGET
I\iblished Monday, Wednesday. Friday, by The Nome
Publishing Company, Nome, Alaska.
Telephone Main 114 P. O. Box 518
Subscription Rates Payable In Advance
Delivered by carrier in Nome and Little Creek fior $2.00 per month.
By mail, postage paid, outside of Nome & vicinity, $1.50 peT month.
Entered in the Post Office in Nome as 2nd Class Matter
MEMBER OF ASSOCIATED PRESS
W hv Advertise ?
r _
We hear a lot about merchants these days express
ing the opinion that there is no point in advertising.
They base this conclusion on the fact that with gov
eminent agencies exercising their priorities for sup
plies of various sorts, and with shipping tied up so del
iverv of orders is almost impossible, there is just no
thing to advertise.
National manufacturing concerns have the same
complaint to lodge. Motor car companies, their produc
tion going into tanks, planes and other war equipment,
are especially insistant that they have nothing to sell
and therefore can’t spend money advertising it. In
many instances, this is merely a complaisant attitude
taken by smiling industrialists who have an abundance
of war orders locked in their safes—orders in many
cases which it will taken them two years to fill.
For a different reason, this same attitude extends
to the grocer and clothing store owner, the jeweler,
butcher and liquor dealer, who finds himself often these
days with empty shelves which can not be immediate
ly replenished because of transportation tie-ups as gov
ernment supplies in transit are given priority over civ
ilian needs.
Certainly, if these manufacturers and these mer
chants intend to stay in busines after the defense boom
has played itself out, it seems only common sense that
they would wish to keep up their advertising. Public
figures who have retired into oblivion for a few years,
then tried to make a come-back can testify that this
American public is a fickle crowd. And the same ap
plies to business. The business house which fails to
keep its name before the public soon finds that some
enterprising competitor has seized this period of pub
licity laxness to steal away many customers.
Seldom have we seen this question commented up
on more aptly than in a recent statement by B. C.
Forbes, noted eastern business analyst, who called the
present tendency to slack off on advertising a “pinhead
philosophy.”
Advertising is a vital necessity now as never be
fore to retain the good will of customers, Forbes point
ed out. Following is a portion of his statement:
“From now on, it is going to be more difficult
than ever before for corporations and other busi
nesses, to retain the goodwill of their customers.
It is relatively easy to give satisfacton when all
orders can be promptly filled. But many concerns
will not be able in the nearby future to fill custo
mers’ requirements. This means a delicate prob
lem. calling for the exei cise of business statesman
ship of the highest ore; r.
“Farsighted managements realize that they
must put forth supreme efforts, all through these
temporarily abnormal times, to build strong found
ations for the future, that they must leave undone
nothing calculated to placate customers whose
needs they cannot adequately fill, to keep their
company and its products prominently before the
public, to explain all along why, because of their
patriotic work for national defense, they have
been deprived of the materials and facilities nec
essary for properly filling non-defense demands of
even their most cherished peacetime customers.
“The costliest of ‘saving’ in the long run
would be to curtail or stop institutional and pro
duct advertising, to dismiss salesmen and thus cut
down calls on customers clamoring for undeliver
able goods.”
—----—--|
DEFENSE OTTT7
BOND U I A
Q. Is the Government concerned over whether I
buy my Defesne Savings Stamps at post offices,
banks, savings and loan institutions, retail stor
es, or elsewhere?
A. No. Tthe Government is interested in having as
many persons as possible take a hand in the Na
tional Defense Program. Toward that end the
Treasury is making Bonds and stamps available
for purchase in the largest number of places pos
sible.
Q. How do I get the highest return on my invest
ment in Defense Savings Bonds?
A. By holding each Bond for its full term of years
you will secure the full maturity value. A De
fense Saving Bond of Series E increases in value
33 1-3 percent if hied for 10 years.
Note.—To buy Defense Bonds and Stamps, go to
the nearest post office, bank, or savings and loan
association; or write to the Treasurer of the
Lnited States, Washington, D. C., Also Stamps
i are now on sale at retail stores.
Censorship: For Enemies Only
w
(Philadelphia Record)
Publicity is the life-blood of a democracy.
Dilute it with censorship, and democracy grows
anemic—as France found out too late.
Increase it and democracy grows strong—as Brit
ain discovered barely in time.
But the military and naval brass hats of this coun
try have largely failed to realize the importance of giv
ing the people full publicity on our defense program.
They still insist on treating the public at large
and the press in particular as a flock of Typhoid Marys
to be kept at a distance.
The Fascists have done better, although there is
much less need in a dictatorship to arouse the people. 1
The Fascists have dramatized their progress with I
military pageants and displays. They have told the |
people their plans, and given them detailed promised;
(even though baseless) of what they will get for their
sacrifices.
We shouldn’t be afraid of borrowing a good idea !
from our enemies. Let’s give the people the facts; let’s
make OUR defense program dramatic.
* * *
An example of what we are talking about is the
series of articles by Edward P. Flynn now appearing
in The Record.
The articles tell what has been accomplished in
our defense program, and what hasn’t been accom
plished. They give facts and figures—and pictures.
Facts of this series didn’t come from routine hand
outs from the War and Navy Departments.
Officials of these departments devote their time to
shooing reporters away from any fact that might in
terest the public—and to inventing slap-happy slogans
and preparing releases about what the mess sergeant’s
wife has for dinner.
The public doesn’t want that kind of twaddle. It
wants facts.
The Record is proud to present these articles by
Flynn as an example of what should be done to in
form the public.
* * *
Some idea of what should be done to keep genuine
military secrets away from the enemy, on the other
hand, is beginning to seep through even the brass hats
in Washington.
The House has been informe I that joint Army
Navy plans have been worked out for censorship of
international communications, without compulsory
censorship of the press.
That makes sense.
Washington officialdom has been pretty success
ful in keeping the public dark about what’s going on—
but it hasn’t done so well in keeping secrets from the
enemy.
Recently a Government prosecutor, in outlining
the case against a Nazi spy ring, revealed that the
German Government has had the “secret” Norden1
bombsight in its possession since 1938.
The proposed censorship of outgoing communica
tions—cables, radio, mail—would tend to stop trans
mission of such information.
We think we should have been more careful to see
that information about genuine military secrets such;
as the bombsight, did not fall into the hands of enemy
agents in the first place. Thorough investigation of
those who had access to the plans—and thorough sur
veillance of any workers who fell under suspicion — j
would have been a whole lot more effective.
If some of the brass hats spent as much energy
trailing enemy agents as they have in chasing report
ers seeking legitimate news, spy rings wouldn’t be
any problem.
The joint Army-Navy plans, while not seeking
compulsory censorship, makes no mention of giving
the public the news.
The people in this country won’t be aroused and
united behind the defense program unless they are
told what’s going on. Information produces morale.
Let the news flow naturally, and morale will take
care of itself. _
MORE ALASKA CHILDREN
NOW RECEIVE CARE
More Alaska crippled children
are under care in Seattle hospit
als now than ever before, accord
j ing to an announcement made by
the Division of Crippled Child
I ren’s Services of the Territorial
Department of Health. At the
: present time, 16 children are re
ceiving treatment at the Swedish
Hospital and the Children’s Or
thopedic Hospital, and seven oth
' ers have been authorized for
treatment and are . awaiting
| transportation.
One of the main causes of crip
pled Children in Alaska is tuber
| culosis of the bone and point, a
survey shows. This cause ac
counts or 52.7 percent of of 326
crppled Children of the Territory
Figures for crippled children in
the United States, as compiled
by the Department of Labor,
show that 3.8 percent of the con
dition is caused by bone and
I
| joint tuberculosis.
The discrepancy shown in
these figures between tubercul
osis in Alaska and in the United
States as a cause of crippling
; further indicates the necessity of
care for small children in the
Territory. The Division of Crip
pled Children’s Servces emphasiz
; es the importance of the preven
; tion insofar as possible, of acci
dents which may permanently
injure children, and the neces
j sity of regular physical check
] ups.
—
STEINHARDT WILL
LEAVE MOSCOW SOON
———.
MOSCOW, Oct. 7 — It is an
nounced that United States Am
bassador Laurence Steinhardt
i will go Washingtonward soon to
confer wth President Roosevelt.
Steinhardt had a half hour
farewell talk with Molotov late
yesterday.
PASSENGERS AND EXPRESS TO
ALL PARTS OF ALASKA
Approximately One Dollar of Each Fare
Is Spent for Passenger Insurance
WIEN ALASKA AIRLINES
NOME FAIRBANKS
Irving McK. Reed
MINERAL SURVEYOR, G. L. O.
Surveying for Patent
Office on Second Street, back of Polets
Will be in town until about October 15
RAINBOW SKYWAYS
Flying Instruction . . . Piper Aircraft Dealer
LEARN TO FLY
Farthest West Flying School
Eight-hour Dual Instruction Flight Course—$105
See: FRANK WHALEY, Certified Instructor
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