THE NOME NUGGET
Published Monday, Wednsday, Friday,
By The Nome Publishing Company, Nome, Alaska
Telephone Main 114 P. O. Box 518
Entered in the Post Office in Nome as 2nd Class Matter
Subscription Rates Payable In Advance
Delivered by carrier in Nome and Little Creek for $2.00 per month.
By mail, pi si, ue paid, outside of Nome & vicinity, $1.50 per month.
MEMBER OF ASSOCIATED PRESS
Vdvertising in Wartime
r
The statement of the Treasury’s views on advertising
in wartime, which has been prepared in consultation
with the Association of National Advertisers, will have
a wholesome effect in clearing up doubts that have
surrounded that question. It was drawn up following a
conference in Washington with the appropriate offic
ials and has been issued with the approval of the Com
missioner of Internal Revenue.
The Treasury and the Bureau of Internal Revenue
“fully appreciate the important part advertising plays
in our national economy.” There is no intention to
restrict “reasonable and normal advertising by disal
lowing it as a deductible expense.” Any advertiser who
is in doubt whether his expenditures are deductible for
tax purposes may ask for an advance ruling to clear
up the question. In general, it is stated, advertising
will be considered a legitimate deduction for tax pur
poses, except when it is carried to an “unreasonable
extent” or becomes “an obvious attempt to avoid tax
ents." This policy will obtain alike for companies
d wholly, partly or not at all in Government
s. It will apply equally to old companies con
„o war or new companies created for war work.
-ps even more significant than these general
nts of principle, excellent as they are. is the
-:tion set forth in the statement of the fact that
—WPWWP-) far from eliminating the need for advertising,
increased needs for it in many directions. The
^jBement cites, for example, the need for advertising
^Wtake the place of the direct wrork of salesmen whose
Spills have been reduced by tire and gasoline rationing
pand by other wartime factors. It cites the role of ad
vertising in facilitating the flow of raw materials thru
salvage campaigns; the need to acquaint the public
with new or alternative products provided to replace
goods eliminated by war priorities; the part advertis
ing can play in changing the buying habits of people
and in helping to speed the war effort through mes
sages addressed to workers. Of particular interest is the
recognition by the Treasury that new companies which
have come into being for the production of war mat
erials have a legitimate right to advertise, “so that
when the war ends and they turn to peacetime pro
duction the public will be familiar with their names,
and hence their plant investment may be protected..”
This clarification of the Treasury’s position does not,
of course, alter the strict rules adopted by the Army
and Navy, which in many instances refuse to recognize
advertising as a legitimate item of cost. But the state
ment should brush away the unhappy doubts and sus
picions that have existed to the effect that important
elements in the Government, fundamentally hostile to
advertising, wanted to use the war as a pretext for
driving it out of business. If such elements exist, they
do not shape the policies of the Treasury.
—New York Times
Think last. Mr. Moto
Jap: n's naval spokesman is a certain Captain Hideo
Hiraide. His function is to broadcast Japanese victories
to the Japanese people. He does not retail these victor
ies; he wholesales them. In the early months of the
war his job was gasy and plea'sant. Japanese victories
were real and substantial. But last May the going be
gan to get a bit tougher. Since then Captain Hiraide’s
p; hleras have multiplied because he is not permitted
i it her to admit or to explain Japanese defeats. Recent
broadcasts suggest that Captain Hiraide is in a state
of some mental anguish.
His difficulties really date back to Pearl Harbor. He
made the mistake of “annihilating” the American Navy
in that attack. Naturally, he was embarrassed when the
American Navy showed up again in the battle of the
Coral Sea. Nevertheless, he met the issue bravely. He
sent to the bottom many ships which were not even
engaged, including a British battleship sunk at the un
usual range of 7,000 miles. Of course, he claimed a
great Japanese victory, but this time he was careful not
to annihilate the American Navy. He merely reduced
the United States to “a fourth-rate naval power.” For
a while Midway could be met only in shocked silence.
Finally Captain Hiraide managed to finish off the last
of the American plane-carrier fleet there.
It was disturbing, therefore, to have American plane
ca t iers appear in the Battle of the Solomons. Captain
!i r be explained them as “new ones,” built since the
beginning of the war—no moan feat for us, irteidental
1 ly. The continuing battle, however, provided him with
several more of the customary Japanese victories. The
American Marines who somehow remained on the is
I *nd were “going to be annihilated.” Later, he admit
ted .' • ould not yet be “completely annihilated,”
i v least part of them in possession of the Jap
i . But he did definitely reduce the United
GAS RATIONING TO
START ON NOV. 22
Washington — Motorists
throughout the nation have
been urged to restrict their
driving to about 50 percent
of the normal, pending the
institution of nation-wide
gas rationing about Novem
ber 22, as a tire conserva
tion measure.
Leon Henderson an
nounced that the national
program will follow close
ly he sysem already in ef
fect in the East.
The basic ration is slight
ly less than four gallons a
week, and supplemental
rations are available in cer
tain cases.
But Henderson served
notice that these supple
mental ration cards will be
issued “only on proof of
need of quantities of strict
ly limited degree for essen
tialitv to the nation's war
effort.”
NOV. 13 UNLUCKY
FOR TRAITOR
Max Stephan. German
born citizen who helped a
German pilot get back to
Germany after escaping
from a Canadian prison
camp and who was sentenc,
ed to death as a traitor by
Judge Arthur J. Tuttle of
Detroit, is said to be con
vinced that Hitler will win
and save him from execu
tion. Stephan boasts that
his love for Germany is
stronger than for his adopt j
ed country.
Stephan’s conviction, up
on a charge of treason, is
said to be the first of its
kind in 148 years. Stephan
has until November 13 to
see if his hero Hitler, can
save him from hanging.
U. s. MARSHAL’S SALE
In the District Court for the j:
Territory of Alaska. Second Div- |
ision. in the case Ned Sheflett. j
Earl Curtis and Hamilton Tyler, i
Plaintiffs, vs H. L. Stull, and i
Ancient Channel Gold Mines, a j
corporation, Defendants: Notice1
of United State; Marshal's Sale!
on ExecuLon: Whereas a Writ 1
of Execution issued in the above i
entitled action has been deliver
ed to me where I am requir
de to sell that certain placer
mining claim and the dwelling
house situated thereon, herein
after described, to satisfy the
judgement of foreclosure of the
Miners lieixs of plaintiffs in ;
sa.d action amounting to S737.D3
with interest at 6fv per annum
Irom October 30th. 1941 and
accruing costs: Notice is hereby j
given that as required bv said I
Writ of Execution I will on :
the 22nd day of October, 1942. j
at twelve o'clock noon of said
day at the front door of
the United States Court House
j;n Alaska ( tier for sale
‘ and sell at public vendue to
the highest bidder for cash
that certain placer mining claim
ana the dwelling house situated
| thereon described as follows:
| “The Camp placer mining claim
on the left limit of the
Inmaehuk River, copy of the
location notice therof being re
corded in Vol. 68, page 144,
, in the office of the Recorder
for the Fairhaven Precinct. Sec
ond Division. Territory of Al
aska. and the dwelling house
on said claim.”
Dated Nome, Alaska September
22. 1942.
B. B. Mozee, United States
Marshal for the Territory of
Alaska, Second Division.
J Publish Sept. 23,30, Oct. 7,14, 1942
Stales to “a third-rate na
val pover.” Obviously two
more such Japanese victor
will reduce us to a first
'rate power and Japan can
; expect some real trouble
from us.
Think fast. Captain Hi
raide.
—New York Times
i
-1
I WORLD'S LARGEST SELLING STRAIGHT BOURFQN
Kentucky Stroight Bourbon Whiskey • 86 Proof • The Stogg Finch Distillers Corp., New York City
Another Pishing Season
It is nice to turn for an horn
.from thoughts cf the most hor
Irible of all wars to read a-boui
men and fish; to realize that
i there are still spots in the open
j spaces where earnest laborers
have been free from attack and
from molestation to go about thf
peaceful business of catching and
’canning fish.
But even so thoughts of war
| cannot be escaped, only this time
[there is the exultant thought that
1 with Alaska’s waters giving up
thiir yield of fish there is Un
satisfying knowledge that a sub
stantial bit has been added to
the war effort.
Food is as much needed to win
the war as ammunition, certain
ly, and it has been shown that no
form of strengthening food is
more desirable or practicable in
war’s campaigns than canned sal
mon. Alaska will be helping in
a real way when its great re
source, fish, becomes another
great fuel, buoying up and pro
pelling with renewed energy the
engines of life.
I
FIRE WIPES OUT
RICH FAMILY OF 5
Seattle, Oct. — Five per
sons, Mr. and Mrs. Frank
Campbell Reed and their
three young sons died
when a fire swept the cen
tral portion of their private
estate at Madison Park on
Lake Washington.
Reed, 39 years old, was
the son of the late Mark E.
Reed, lumberman and for
mer Republican National
committeeman from Wash
ington for years. The late
Mark Reed was a power in
Washington state politics
and was said to be one of
♦ he wealthiest men in the
state.
The late Mark Reed was
a resident of Nome for a
while in the early days of
the camp.
NOTICE TO CREDITORS
—
No. f>69
In the Probate Court In and For
the Cape Nome Precinct. Second
Division: Territory of Alaska
In the Matter of the Estate of
HARRY GAVIN. Deceased.
NOTICE is hereby given 1 hat A
by order of the Probate Court
in and for the Cape Nome Pre
cinct, Alaska, the undersigned
has been appointed Administra
trix of the estate of Harry Gavin,
deceased. Ali persons having
claims against the estate shaft
present them with proper vouch
ers attached within six months
from the date of this notice to
the undersigned Adminstratrix
a Teller, Alaska.
Dated at Teller, Alaska, Sep
tember 30. 1!>42.
Alberta V. Peterson,
Administratrix j
Publish Sept. 30, Oct. 7, 14. 21.
Newspaper advertising
.viil develop new business
or vou
... or extra tank, or extra gun, or extra shop
completed tomorrow may, tie a feu months,
turn the tide on some distant battlefield; it may
make the difference between life and death far
tame of our fighting men.
— President Roosevelt,
February 23, 1942.
Would y°u he the one who failed to help buy that
plane, tank, or ship—by failing to buy your share of
Bond*? Could you sleep nights knowing that Ameri
can boys were being killed because you and others
“put off” doing your part?
Remember, they are OUR boys now—from your
State, your town, perhaps your very home. They're
out there risking their lives—giving their lives—so
that America, your free America, can live. And just
as you are counting upon them to give everything
they’ve got, so they are counting upon you to give
everything you've got—by working harder than
you ever have before and by investing in Bonds to the
very limit of your powers!
Can they count on you? Make your answer ring clear
and true—let our boys know that every man, woman,
and child in America is behind them 100%! Go to
your local post office, bank, savings and loan associa
tion, or other official sales agency today. Pledge
yourself to buy all the Bonds you can—regularly,
every pay day until this war is w on! 1 he more Bonds
you buy, the more planes will fly.
This Message for Victory ^rl^-Skd StCSHlship
is Sponsored by Company