124 Million Copies
Natn’l Magazines
Carry Salmon Ads
j
More than 124 million copies of
national magazines have carried
recipes calling for canned sal
mon to U. S. housewives through
their food editorial departments
during the past year, a study of
editorial recipe material publish
ed by fifteen leading national
magazines shows.
While this material appears ed
itorially and is not a part of the
salmon industry’s advertising
campaign, this tremendous sup
port from the editors of leading
publications is largely a result
of the advertising program, ac
cording to a report from the in
dustry advertising office.
During the twelve months end
ing March 1, a total of 85 re
cipes apeared in the fifteen lead
ing women’s magazines carrying
food material. The total circula
tion c.f these magazines is 30,393,
731 copies, while the total num
ber of copies carrying salmon re
cipes during the year was 124,
274,717.
Frequently these issues includ
ed photographs of salmon dishes,
any many times several recipes
were published in one issu . For
example, the October issue of
True Stc.ry magazine carried a
feature article on canned salmon
and included nine recipes. Good
Houskesping’s June issue high
lighted canned salmon meals for
health and published four recip
es.
It is pointed out that prior to
the start of the advertising pro
► gram six years ago, mention of
canned salmon by national publi
cations was infrequent, while dur
ing the past year there was only
one month when salmon recipes
were not suggested by editors of
at least three of these magazines.
This editorial treatment d-vel
ops because magazine food edit
j #
Alexander Liners
• I
i _
SAN FRANCISCO— Following
authorization of the sale of the
liners H. F. Alexander and Em
ma Alexander to the British ad
miralty by the federal court here
formal application to deliver the
ve sels was made to the United
States maritime commission.
The prie of $1,250,000 was a
million dollars more than the
creditors of the Pacific Steamship
group ever expected to realize
out of the vessels, it was stated.
There was an el-men t of sur
prise in the sale as the United
States government had surveyed
the vessels for its own use.
The vessel William H. Smith,
which has b en idle off Ssusalito
for years, was towed to Bethle
hem's Alameda plant for recon
ditioning recently. Sh: has been
sold to a New York concern by
her owner, the Alaska Salmon
Company.
JAMF.S ROOSEVFT.T
REGARDED MIDAS
DES MOINES. Iowa — Presi
dent Roosevelt's oldest son, Jam
es, may be surprised to learn that
some of Iowa legislators think
of him as a ‘“modern Midas.”
Young Roosevelt's surpris
may turn to chagrin when he
learns further that the same leg
islators propose to tax his new
so-called “juke-box” motion pic
ture devices $100 each. A mea
sure levying the annual tax on
ach of the devices operated in
Iowa was passed by the Republic
-an controlled State House of
Representatives. Said one law
maker:
“There is every justification for
such a tax. Jimmy Roosevelt is
a modern Midas, everything he
touches turns to gold.”
ors are influenced by the increas
ing interest in canned salmon
meals developed by the national
advertising campaign.
THAILAND GIVEN TERRITORY
- -- _ ' L. _ • __
£
i
►
Diagonally-shaded areas of this map indicate territory ceded to
Thailand by French Indo-China in their frontier dispute. The Me
konb River limits much of the new boundary. France retains much
of the Luang-Prabang section (1) which Thailand demanded or
iginally. The islands of Khong and Rhone (2) will be under Thai
sovereignty, but joint administration.
Department of Commerce Weather Bureau
FORECAST, NOME AND VICINITY
Fair and warmer tonight and T uesday with variable cloudiness.
Data for 24 Hours Ending 1:00 p. m. Today
Highest temp — 38 Lowest temp — 19 Precipitation — 0
Total precip this month 0.03 Total since Jan. 1, 1941, 1,30
Temp. Humidity Wind Weather
12 Midnight----- 22 89 N 4 Pt Cldy !
® a m ----- 27 75 S3 Clear
13:30 p m--- 35 69 NE 2 Cloudy
Tomorow: Sunrise 4:55 a. m. Sunset 7:15 p. m.
One Year Ago Today
Highest temp — 44 Lowest te mp — 27 Precipitation — 0 i
- " |
/yESMA'M_ANI)\
THAT ADVERTISING ]
! WEANS GREATER /
i SECURITY FOR /
\ YOUR FAMILY J
BUILDING UP TIIE MARKET for Alaska’s No. 1
product is mighty important to all people in Alaska. And
again this year, the Industry is out to sell America on
Canned Salmon and keep it sold! Intensive advertising in
the States is teaching housew ives the nutritive values
and economy of Canned Salmon. Millions of magazine
ads . . . recipes on the food pages of newspapers—are
telling women how to serve more Canned Salmon in
delicious new ways. The cooperation of grocers, too, has
been enlisted to push Canned Salmon sales in their stores.
All over the U. S. the forces of advertising, publicity,
and promotion are at work building a more stable market
for Alaska’s major food product. A market that will mean
protected prosperity for every Alaska family.
Says Dutch Indies
Interests Parallel
U. S. and Britain
Iiy LaSELLE GILMAN
(Tlie Honolulu Advertiser)
Reiterating that the Nether
lands government “needs protec
tion from nobody” in its defense
of the East Indies, Netherlands
Foreign Minister Dr. E. N. Var.
KlefTens arrived in Honolulu in
cognito April 3rd on the Matson
ia, accompanied, it was under
stood by Charles Welter, colonial
and finance minister, Mrs. Van
KlefTens and two secretaries. The
party is expected to leave on the
China Clipper for Manila, en
route to Batavia, Java, for a sui
vey of conditions and conferenc
es with colonial officers.
Dr. Van KlefTens, interviewed
off'port, expressed views to th
effect that iT the Indies should be
attacked he believes Dutch, Brit
ish and American interests would
be parallel. He had previously
d dared, however, that his gov
ernmnent does not expect Japan
to invade the Dutch islands in
the Pacific.
The high Netherlands official
arrived in the United States
about two weeks ago from Lon
don and conferred with President
Roos velt and Secretary of State
Cordell Hull in Washington, as
well as other government author
ities. This will be his first visit
to the East Indies, he said, and
he expects to there about a
month, returning by Clipper pro
bably in six weks on his way
back to London.
To Get Detailed Report
While Dr. Van KlefTens did not
give definite reasons for this trip,
observers noted that the visit to
the Indies of such a high govern
ment officials is unusual, and pro
bably is motivated by tension in
that area. The foreign minister is
expected to return with a detail
ed report on defense measures
for his exiled government.
The minister said he regretted
his inability to discuss the situa
tion in the occupied Netherlands,
from which reports of sabotage
of German efforts and passive
delance have leaked out.
Dr. Van KlefTens expressed
much interest in the report that
Gen. Sir Robert Brooke-Popham,
British commander-in-chief of
the Far East, and his staff were
paying an unexpected aerial call
on Admiral Thomas C. Hart, com
mander of the U. S. Asiatic Fleet
at Manila.
Silent on Dutch Plans
Asked if he though it likely
that Vice Admiral Conrad E. L.
HJfrich, commander-in-chief of
tlie Netherlands fleet in the I). E.
I., might join the? informal Man
ila conference to mak it a three
some. Dr. Van Klcffens smiling
ly denied any direct knowledge
of current naval matters in Java.
The minister is a non-party
member of the Netherlands gov
j ernm lit under Queen Wilhelm
ina and Premier P. S. Gerbrandy
and has held his post for about
two years. When Germany invad
ed Holland last May on the pre
text of forestaling a projected
Allied invasion, Dr. Can Kleffens
in his official capacity, rejected
th explanation and it was his
duty to announce that as result
of an act of unprovoked aggres
sion the Netherlands were at
war with Germany.
A few days later the govern
ment moved to London and this
was shortly followed by the cap
itulation of the army, after which
Dr. Arthur Seyss-Inquart was
appoint d Reich commissioner
for the occupied territory. Since
then the exiled government has
carried on from London, despite
the blitzkreig and many Nether
landers who escaped have join d
the Allied military and naval
, forces.
Most of the big Dutch ship
I ping and banking companies
have transferred their headquar
ters to the East Indies, and there
have be n rumors that should En
gland fall, .the Dutch government
will establish its seat in distant
Java. With this in mind, local
'observers attached additional sig
nificance to Dr. Van KlefTen’s
journey.
V/HAT CAUSES
EPILEPSY?
A booklet containing the opinions cf fam
ous doctors on this interesting subject will
be sent FREE, while they last, to any reader
writing to the Educational Division, 53S
Fifth Ave., New York, N. Y., Dept
Last Card Party of Pioneer
Series To Be Played April 17th.
The executive committee of the
Pioneer Card Party series met in
the office of g neral chairman A.
Polet and laid out the final plans
for the last party of the series.
On a count of the tenth of Ap
ril falling on Holy Thursday, the
date was changed to April 17.
The committee decided on a
chicken dinner to be served just
prior to the card games.
The hour for the dinner is set
for 6:80 p.m. The Pioneer meet
ing is set for 8:15 p.m. and the
card games to commence at 9
’p.m.
All those who have attend d
one or more of the party series
are entitled to attend the dinner.
It is expected lor all who e‘an
make the dinner to pleas notify
the committee so that reserva
ii ms can be made.
The price frtr the dinner and
card party will be 75 cents.
The special committee appoint
d for the affairs is:
Chairman A. Rydc en; mem
bers of Nemo Igloo Ed Jensen, H.
J. Haldorsen, M. J. Walsh, Max
Rapp and Carl Lindell.
Members of Pioneer Women
Igloo Mrs. Polet, Mrs. Boucher,
Mrs Panos, Miss Vesta Poison,
Mrs. Shallit.
Committee on the Grand Priz
es: Mrs. Waldh ton and Wm.
Malc.noy.
Save $2 by paying in advance
or your subscription
TO__
FRANCE ARRANGES
FOOD EXCHANGES
VICHY. France — French gov
ernment spokesmen announced
an agreement had been reached
with Nazi authorities in occupied
France for the exchange of food
stuffs.
The unoccupied provinces of
France will send 855,000 head of
cattle, sheep and pigs and a large
amount of wine to occupied
Franc in exchange for 800,000
tons of grain, 200,000 tons of sug
er, 100,000 tons of bran and 800,
900 tons of potatoes.
CANADA HAS NEW
TYPE OF EXPLOSIVE
OTTAWA—Munitions and Sup
ply Minister C. D. Howe said
Canada’s second national ex
plosives plant, which recently
i mmenced its initial operations
will produce five different typ \s
of exlosives.
Howe said three of these typos
never had been mad; in Canada
before.
GENERAL MOTORS !
REJECTS MEDIATOR
OAKI AND. Calif., — Federal
Mediator Thomas Burns of the
Off>ce of Production Management
left for Washington after the
General Motors Corporation de
clined his aid in attempting to
settle a strike at its four Oak
land plants.
The company made known that
it preb rr d to deal directly with
the CIO United Automobile Work
ers.
About 2,200 men are on strike
at the four GMC plants in Oak
land. The plant was at work on
army contracts.
Subscribe for The Nome Nugv *t
NEW DIVE BOMBER FOR U. S. NAVY
The Navy has announced construction of a new type dive bomber, known as the Curtiss XSB2C (above
in flight), with a probable top speed of at least350 miles an hour and designed to carry a bomb load
twice as large as carried by similar planes abroad.