THE NOME NUGGET
GEO. S. MAYNARD. Editor
published Monday, Wednesday, Friday, by The Nome
Publishing Company, Nome, Alaska.
Telephone Main 114 P. O. Box 518
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Subscription Rates Payable In Advance.
Delivered by carrier in Nome, Little Creek and Sunset
Creek, for $2.00 per month. By mail postage paid out
side of Nome and vicinity, $1.50 per month.
Entered in the Post Office in. Nome as 2nd Class Matter
( MEMBER OF ASSOCIATED PRESS
ON GOVERNMENT PAYROLLS
Both seriously and cynically,
young people have lately been
getting advice from their elders
that their best opportunity for
employment are in some kind of
Government work. It has also
been said that if present trends
continue the time will come
When virtually every worker
Will be on a Government payroll.
One of every nine persons ern
ployed in the United States now
has a Government job, either in
a Federal department or bureau,
in State and municipal organiza
tions or in the public school sys
tem. The total public payroll,
according to figures of the Nation
al Municipal League, numbers
more than 3,800,000 persons. This
does not include those working
on relief projects.
The figure is large enough to
•be alarming, but it is more so
because it steadily and persistent
iy increases.—Philadelphia Led
ger.
What Is Advertising Genius?
(By Charles Roth)
In the early days of advertis
ing there were men who posed in
the role of genius. They shroud
ed advertising with mystery. To
portray their part they let their
hair grow, wore flowing bow ties,
affected a far-away look and mut i
tened mysterious formulae.
Some persons believe that the
ability to advertise a business •
successfully is like the ability to
write poetry—an inborn gift.
It isn’t at all. The closer acT
vertising comes to answeming
some of the needs in the lives
of common, ordinary people the
more nearly it comes to success.
The only genius needed in ad
vertising is the everyday genius
of telling the truth in a simple
and an understandable way.
A few months ago some of the
leaders in the advertising profes
sion were boasting about the re
sults of their work. One of the
advertising publications .publish
ed what they said about them
selves.
Writers of some of the largest
corporations in the country took
part in the discussion. But a lit
tle druggist in Florida, spending
just a few dollars in his local
newspaper, was able to top all
the results of these high-salaried
advertising men.
All he did was to know the de
sires of his customers, and sit
down and tell them what he had
in a simple understandable way.
Here is his advertisement:
SATURDAY SPECIAL
this coupon and 5 cents
Will buy a Bigger and Better
“Double Dip”
ICE CREAM SODA
Clip this Coupon and bring it
with 5 cents to the
PARK VIEW DRUG STORE
This is a perfect advertisement
It offers a wanted service. It of- j
fers value. It inspires confidence.;
It is something people in his j
neighborhood wanted to read.
It didn’t take a genius to write
it, but the whole genius of ad
vertising is behind it.
Every day advertisers are pub
fishing similar announcements in
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TO A GEORGIA EDUCATOR, Miss Martha Berry,
the gold medal of the National Institute of Social Sciences was
given at a recent dinner in New York, with Former President
Herbert Hoover (seen with Miss Bemy) making the presentation.
Tiie medal is awarded in recognition of distinguished services to
humanity. George Wharton Pepper also received one.
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TWO-WAY RADIO COMMUNICATION I
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the newspapers. These announce
ments are as much in what is
called the public interest as the
results of scientific research or
study —because they bring the
public something it wants to
make life better or more inter
esting or, m the case of Park
View Drug, a little more enjoy
able.
Very Herro-ic
MILWAUKEE —Following an
old family custom. Josephine
Herro, 22, recently got married
but didn't change her maiden
name. She is now Mrs. George
Herro. Her mother, also a Herro.
married Charles Herro. George’s
mother was also named Hero be
fore she married another Char
les Herro. None of the Herros
who married other Herros were
related.
Jack Dempsey Craves Food
NEW YORK, July—Jack Demp
sey's condition was reported bet
ter. Dempsey, tough as ever, was
heard yelling from a hospital
bed: “When in H— do you eat
around here!’’
__ i
STOCKHOLDERS MEETING
Notice is hereby given, that
the annual meeting of the Stock
holders of the Northwestern Al
aska Fair Association will be held
at the North Pole Bakery, Nome,
Alaska. Wednesday. July 26, 1939
at which meeting vacancies in
the Board of Directors will be
filled by election.
All Stockholders who have not
already done so, are requested
to register their stock with the
Secretary, Howard Lyng. or with
the President, A. Polet, in order
to be able to vote at the meet
ing.
Stockholders who lost their
stock must file an affidavit to
that effect and new stock certi
ficates will be issued to them.
This must be done before the day
of the meeting, and noon lunch
eon, to be provided by the
Board.
A. Po’et, President
Howard Lyng, Secty.
Publish July 3, 10, 17. 24, 1939
Write to your friends and rela
lives on the ‘Outside’, using Sour
ough Stationery. They’ll get a big
■tick out of it.
y . l———————
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DOES THIS BOAR YOU ?—No chances were lu>en by
the photographer in getting this life-like closcup of a wild boar. I
The animal is stuffed in the best German tradition, and is a |
drawing card at the new ly-opened colonial exhibition in Dresden.
There it is described as one of the animals living in former Ger
man colonics. Note the eyes set well up on the head.
HEALTH AHOY f—Their appetites whetted by sea air,
children aboard the St. John’s Guild floating hospital eat lunch
with great sest. as their ship cruises around lower New York
harbor. More than 30,000 underprivileged youngsters got these
excursions last year. Games, movies, meals and even baths are on
r the trip program for children, who are all under 12 years. , _
THBAT.1I
IOO% TALKING PICTURES
MANAGEMENT C.H.CODC -/
*—*7 oaxA»s t McnifiuxsteA+i JfuLcUAe Cvi U. S- *
TUESDAY
ONE SHOW 8 P. M.
JEANETTE MacDONALD in
“THE FIREFLY”
with ALLAN JONES
Its Songs Will Linger on Your Lips—Its Romance Will
Remain Forever in Your Heart.
and “HONG KONG”
ADM. ADULTS 75cts (Including Tax) Children 25cta
Annual Pictorial Number Out
Stories and pictures of Alaska
of today and of gold-rush days
are featured in the annual Pic
torial Number of The Alaska
Sportsman, just published. The
issue contains fifty-two pages &
the circulation of this issue is
expected to reach a total of
SO,000 copies.
The Pictorial has an unusual
ly large number of reproductions
of photographs. Its stories fea
ture Skagway, Nome, Cordova
and the Pribilof Islands. There
are a number of remarkable full
page and half-page pictures of
Alaska wild-life, several taken by
Fred Hollender and his guide,
“Slim” Crocker being of parti
cular interest.
The Alaska Sportsman now
sells on most newsstands in the
Western States. The supply of
that issue sent to Alaska news
stands has been doubled in the
expectation that many Alaskans
will wants to send it to friends
Outside.
^.^
FLY VIA
WIEN ALASKA AIRLINES, INC.
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U. S. MAIL CARRIERS \
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Our Aim—Satisfied Customers
BOILER, MARINE, TRACTOR, ACETLYNE AND
ELECTRIC WELDING
MATERIAL STOCKED: SHAFTING, STEEL, BRONZE,
BUSHING, BABBITT, ACCESSORIES.
Prompt Attention to Local and Out of Town Work
Telephone Black 110
NOME MACHINE SHOP
W. L. SLACK AND SON. PROPRIETORS *
THE BOARD OF TRADE
WHERE THE
REAL SOURDOUGHS MEET
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