The McGuire Center for Entrepreneurship and the Center for the Philosophy of Freedom are pleased to announce the Robert Lusch Lecture Series, which is named in honor of the former executive director of the McGuire Center for Entrepreneurship. A prolific researcher, Lusch was well known for his work in service-dominant logic, which rests on the notion that the basis of all economies is the exchange of service among humans.
The Robert Lusch Lecture Series will include up to three presenters each semester who further the Centers' goals of connecting students and the community with high-caliber interdisciplinary researchers and thought leaders on topics such as:
Service-dominant logic