You may be thinking to yourself, "I need a website." So, you go out and get one. It is shiny and new. Maybe you used one of those groups or a build it yourself system. Now, what? Your website is more than a brochure, and it is more than just a billboard on the information superhighway. It is your first impression, your client interaction tool, and your leads generation engine. Your website is the expression of your company's personality and mission. It is the trunk of your marketing tree.