When our clients – retail display experts Upright Group Ltd – moved into an old prosthetics factory, we got all Rick Grimes and saw the perfect opportunity to document this massive transition for the business and premises.
This was a real opportunity to have some fun and show off the personality of the business, whilst keeping the brand message professional and corporate. The building itself looked like it had been abandoned in a hurry and had a real eerie feel (we kept expecting to find a cupboard with "DON'T OPEN DEAD INSIDE" scrawled over it) so a before and after video seemed like the perfect showcase, and to say the transformation has been amazing would be an understatement. With a bit of creative thinking, and utilising the amazing treasure trove of leftover props, we came up with this video that both the client and us love.