Tailoring Persuasive Strategies
Previous studies have shown that tailored persuasive strategies
are more likely to bring about the desired behavior change
compared to non-tailored strategies. For example, in their
study of adaptive persuasive messages in e-commerce, Kaptein
(2011) concluded that significant individual differences exist in
users’ responses to the implementation of various persuasive
strategies. Similarly, in their study of influencing different gamer
types, Orji et al. (2014b) determined that different gamer types
are influenced by different persuasive strategies; the gamer
type achiever is significantly influenced by cooperation, while a
daredevil is influenced by simulation. Furthermore, Kaptein et al.
(2012) studied the use of persuasive strategies in the form of
messages to curtail snacking, and concluded that their study
participants who received tailored messages significantly reduced
their snacking consumption compared with the participants who
did not. These results suggest that a one-size-fits-all approach to
the implementation of persuasion will not likely bring about the
desired behavior or attitude change among the users of a system.
Several factors have been used to tailor persuasive strategies.
The use of personality traits is one of such factors. Hirsh
et al. (2012), in their study of personalized persuasion, tailored
persuasive messages for a single product via advertisements
to shoppers based on their Big Five personality traits. The

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November 2020 | Volume 3 | Article 67

Adaji et al.
Shopping Motivation and the Influence of Persuasion

There is currently no study that has done this to the best of
our knowledge.
authors concluded that when persuasive messages are tailored
to personality traits, it increased the impact of the messages.

Let me break this down:

### Language ###
English

### Assessment ###
The text mentions research about different types of gamers and their responses to persuasive strategies. We could ask about which specific persuasive strategy works best for achiever-type gamers.

### Query ###
What motivates achiever-type gamers to change their behavior?
What motivates achiever-type gamers to change their behavior?