"i am rating this as &#039;not effective&#039; advertising. there is nothing that makes me want to avoid a product more than having their ad pop up over an article i&#039;m trying to read, waiting for it to load, then having to close out of it without accidentally clicking on the add. i&#039;ve seen this ad four times now. if i am ever on the market for a sleeping aid, i would dose myself with something else before buying this."