Innovative Methodologies in Enterprise Research
Damian Hine, David Carson
Edward Elgar Publishing
The contributors to this book explore the role and importance   of qualitative, interpretist research in the dynamic field of enterprise.   They establish the link between the innovative nature of small enterprise   and the need to utilise research methodologies, which are themselves   innovative.   <P>  The book highlights the fact that enterprise research has the advantage of   sufficient youth as a research discipline to permit a wide scope for new   and innovative research studies. Probing this unexplored terrain therefore   requires exploratory research methods supported by inductive research   techniques. These methods and techniques are examined in detail: topics   covered are diverse, ranging from a review of quantitative research   methodologies and the integration of methodological philosophies and   approaches; to the application of two novel analytical techniques.   Convergent interviewing, action research, case research and marketing   research for isolated SMEs are all also explored in depth.   <P>  This book will provide academics, researchers and students with a cohesive   body of material on the use of interpretist research techniques in all   areas of enterprise research.  <P>  Contributors: L. Bengtsson, N.J. Birch, M. Bumbieris, D. Carson, N.   Coviello, A. Gilmore, A. Griffiths, M.F. Hazeldine, H. Helmersson, D. Hine,   D.A. Kirby, E. Kittel-Wegner, R. Larsson, J. Mattsson, A. McAuley, A.   Miettinen, M.P. Miles, H. Munro, R. Parker, C. Perry, S. Rao, S. Rocks, S.   Royer, R.G. Schwartz, W.-s. Siu, R. Stokes, R.D. Teach