Emotion and Reason in Consumer Behavior
Arjun Chaudhuri
Butterworth-Heinemann
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.                                         * Provides new insights on an emerging topic * Uses sound academic research at a level students can understand  * Explores satisfaction as an influence in marketing