Techniques of the Selling Writer  
Dwight V. Swain
University of Oklahoma Press
This book provides solid instruction for persons who want to write and sell fiction, not just to talk and study about it. It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product.This is the book for writers who want to turn rejection slips into cashable checks.