The Measurement of Affect, Mood, and Emotion
Panteleimon Ekkekakis
Cambridge University Press
The role of affective constructs in human behavior in general, and
health behavior in particular, is recapturing the attention of researchers. Affect, mood, and emotion are again considered powerful
motives behind dietary choices, physical activity participation, cigarette smoking, alcohol over-consumption, and drug abuse. However,
researchers entering the fray must confront a vast and confusing theoretical and technical literature. The enormity of this challenge is
reﬂected in numerous problems plaguing recent studies, from selecting measures without offering a rationale, to interchanging terms
that are routinely misconstrued. The Measurement of Affect, Mood, and
Emotion cuts through the jargon, clarifes controversies, and proposes
a sound three-tiered system for selecting measures that can rectify
past mistakes and accelerate future progress. Panteleimon Ekkekakis
offers an accessible and comprehensive guidebook of great value to
academic researchers and postgraduate students in the felds of psychology, behavioral and preventive medicine, behavioral nutrition,
exercise science, and public health.
PA n T E l Ei Mon Ek k Ek A k is is an associate professor in the
Department of kinesiology at iowa state University.