The Apple Way  
Jeffrey L. Cruikshank
McGraw-Hill
Reveals the master plan behind Apple’s revolutionary business model  “We don’t underestimate people....Rather than making a far inferior product for a hundred dollars less, we gave the people the product that they want and that will serve them for years, even though it’s a little pricier.  People are smart; they figure these things out.”  --Steve Jobs      The Apple Way divulges the secrets and management principles that keep Apple far ahead of the curve. Find out how to implement these and other winning strategies in your organization to trigger a technological and stylistic revolution of your own:      Make the customer and the product king  Balance manufacturing with delivery logistics  Motivate and inspire people outside the company to do your marketing and public relations  Invent new distribution channels  Decide on your company image and stick to your guns   Leapfrog the competition  Learn from both successes and missteps