The Accidental Library Marketer
Kathy Dempsey
Information Today, Inc.
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services  in the age of the internet, but they ve  never been taught how to do it effectively.    This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s  guaranteed to assure funding, excite users, and build stronger community  relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.