WordPress for Business Bloggers
Paul Thewlis
Packt Publishing
<p>This is a practical, hands-on book based around a fictitious case study blog, which you will build on a development server using WordPress. The case study grows chapter by chapter, from installing your local development server, right up to the finished blog. The book starts by looking at the important features that make a successful business blog: adding value to your products and services, providing proper customer service and support, driving traffic to your website, and so on. It then shows how to implement these features in WordPress. It provides clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. You will install and configure a selection of WordPress plug-ins to improve the functionality of the case-study blog. When you have completed the case study, you will have the knowledge and confidence to apply all the techniques you have learned to your own WordPress business blog. This book is for anybody running or starting a...</p>