Narrative Economics
Robert J. Shiller
Princeton University Press
<p><b>From Nobel Prize&#8211;winning economist and <i>New York Times</i> bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events</b></p><p>In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prize&#8211;winning economist and <i>New York Times</i> bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior&#8212;what he calls "narrative economics"&#8212;has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.</p><p>Spread through the public in the form of popular stories, ideas can go viral and...</p>