Twitterville
Shel Israel
Penguin Group US
<p>Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.<p>Unlike other hot social media spaces, <I>Twitterville</I> is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you're com- plaining about the weather with local friends, the next, you're talking shop with a colleague based halfway across the globe.<p>No matter where you're from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you'll quickly find the ones who can make a difference to you.<p>Social media writer Shel Israel shares revealing stories of <I>Twitterville</I> residents, from CEOs to the...