Telemorphosis
Jean Baudrillard
The pervasiveness of screenification in contemporary culture

The art of living today has shifted to a continuous state of the experimental. In one of his last texts, Telemorphosis, renowned thinker and anti-philosopher, Jean Baudrillard takes on the task of thinking and reflecting upon the coming digital media architectures of the social. While “the social” may have never existed, according to Baudrillard, his analysis at the beginning of the 21st century of the coming social media networked cultures cannot be ignored. One need not look far in order to find oneself snared within some sort of screenification of a techno-social community. “What the most radical critical critique, the most subversive delirious imagination, what no Situationist drift could have done … television has done.” Collective reality has entered a realm of telemorphosis.