Platform Revolution
Sangeet Paul Choudary
W. W. Norton & Company
<p>A practical guide to the new economy that is transforming the way we live, work, and play.</p><p>Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?</p><p>These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business.</p><p>Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to...</p>