Why Viewers Watch: A Reappraisal of Television's Effects
Jib Fowles
SAGE Publications, Inc
Substantially updated, this revised edition of <b>Why Viewers Watch </b>presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically.</p> <p></p> <p>Fowles argues that television is a `grandly therapeutic force' - a tension-reliever of great benefit to viewers. He also examines the phenomenon of media snobbery - anti-television attitudes proliferated by those who want to feel superior to others by denigrating television viewing.