how frequently does the letter i appear in:
your cozy needs, covered.
the number of hours i’ve spent in pyjamas over the past 18 months shouldn’t be immortalised online but it’s also made me appreciate the art of dressing for bed. there’s something soothing about getting out of the tracksuit you’ve been wfh in and sliding into a fresh pair of soft pyjamas.
in fact, sleep hygiene (i.e. your nighttime routine) is said to improve the quality of your sleep and in turn, your mental health. so get rid of your ex-boyfriend’s oversized t-shirt and invest in some local, ethically-minded sleepwear. we can’t promise uninterrupted sleep but we can guarantee some cosy nights in.
sleeping with jacques wants your bedtime to be indulgent. the melbourne-based brand has a range of luxe loungewear that’ll make you feel like you just stepped out of an old hollywood film. from velvet robes to silk sets, this slow label is on a mission to create long-lasting garments from natural fibres.
starting out in bedding, suku home is now the cool girl of loungewear. with a range of colourful bedding and patterned pyjamas, suku home’s pieces are playful and fashion-forward.
from byron bay, deiji studios blurs the lines between daywear and sleepwear. made from organic cotton and french linen, deiji studios take an easy-breezy approach to modern loungewear.
known for its organic bamboo bedding, ettitude also makes eco-friendly bamboo pyjamas. silky to the touch, wearing ettitude loungewear is basically like wrapping yourself in its famous bed sheets. lush.
crafted from 100 per cent french flax linen fabric, bed threads is designed to keep you cool and cosy at the same time. with a range of earthy tones, these pyjamas are soothing just to look at – let alone slip into.
boody was created to be a better basic. made from eco-friendly bamboo, boody is helping your sleep routine and the planet. from underwear to activewear, it’s boody’s sleepwear that looks the cosiest with basic shorts and shirts to relax in.
okay, so kowtow is new zealand-based but we had to give an honourable mention to our neighbours. known for its slow production, kowtow invests in fair trade cotton and has sleepwear that looks like it walked off the high fashion runway. aesthetically pleasing and good for the planet.
bhumi, meaning mother earth, is a brand with social and environmental impact on its mind. made from organic cotton, bhumi’s sleepwear is an extension of its bedding; meaning you’ll be dripping in soft, sustainably farmed fabrics. who says you have to wear a sack to be environmentally friendly?
launched after witnessing the devastating impact of fast fashion while on a trip to india, founder allie cameron focuses on slow runs of bamboo basics. the plant dyeing technique gives the sustainable loungewear its natural, earthy tones.
if you’re one of those folks who likes sleeping in underwear (very middle of summer energy) then nico is the label for you. nico brings high-quality minimalist pieces to the local landscape. with underwire-free bras and ethical briefs, this loungewear brand is perfect for those who are more low key when it comes to dressing for bed.
beginning out of sydney’s paddington markets in 2003, papinelle is a boutique delivering elevated sleepwear to those of us who love a sleep routine. with ethically-made robes, pyjama sets and loungewear, they’re almost too good to wear to bed.
using exclusively natural fabrics like wool and cotton, maeva sleep is a melbourne-based brand with a focus on high quality, sustainable sleepwear. have a browse of the flowing pyjama sets and lightweight loungewear.
inspired by her grandma’s collection of vintage nightgowns, liv koennecke created maison essentiele. the 100 per cent silk garments are pretty incredible and if you’re not into nighties, no fear. maison essentiele also stocks a range of luxe sleepwear sets.
since launching in 2012, piyama has focused on ethical production. designed in australia and made in bali, the loungewear sets are a relaxed, loungy fit and feature an array of patterns including florals and diamond checks.
while project rem is delivering modern and playful sleepwear (that could be daywear tbh), the local label also gives period products to australia’s homeless and disadvantaged women. an amazing reason to treat yourself to some new loungewear.
aiming to create timeless and classic garments, in bed has a range of sleepwear that will never go out of style. featuring organic cotton track pants, cashmere and linen robes for lazy sunday mornings, your next go-to sleepwear item awaits.
to learn more about sleep hygiene, head here.

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In that passage, there are 261 occurrences of the letter "i."
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