How many times can you spot the letter "e" in:
In an effort to breathe new life into its classic, preppy-polo-anchored aesthetic, Lacoste has teamed with Catherine Malandrino on a 12-piece collection for spring 2011, dropping in stores in mid-April, WWD reports.
Perhaps most significantly was Malandrino's treatment of Lacoste's venerable 80-year-old crocodile logo, which is featured as a kissing pair in the spring collection. CEO Steve Birkhold told WWD that the changing of the logo was actually seriously significant: "We might change the color, and we have used an enlarged one, but it was a big deal to turn the crocodile around."
The collection will trickle into Lacoste and Malandrino boutiques worldwide, arriving at New York's remodeled Fifth Avenue flagship in July. Wholesale price points fall between $145-$650 for spring, with fall starting at $165. While the five-button pique polo remains the brand's kingpin seller, Birkhead told WWD Malandrino's touch is crucial for a refreshed image—"We look at it as creating a new interest in the overall brand," he said.
user
The passage contains eighty-nine "e"s.
assistant