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President and CEO Neil Steinberg says the Rhode Island Foundation will invest $1 million and work to improve the state's image.
PROVIDENCE � A year ago, Neil Steinberg was not expecting to be a leading player in the effort to rejuvenate Rhode Island�s economy. The nonprofit Rhode Island Foundation, which he heads, intended to continue with its core arts, humanities, health-care, educational and community initiatives.
But as the year progressed, the foundation�s thinking began to change. In part from the attention The Journal brought with its Reinvent Rhode Island series, Steinberg said, persistent high unemployment and other indicators of economic malaise came front and center at the foundation�s offices at One Union Station.
The result was �Make It Happen RI,� an unprecedented two-day gathering of more than 300 local businesspeople, civic leaders, educators, artists, designers, health-care professionals, planners, union leaders, social-service providers and others. Dozens of ideas emerged from the September conference that Steinberg�s foundation hosted at the Rhode Island Convention Center.
The foundation chronicled them all, and has made them available on its website. More than that, Steinberg and his organization pledged concrete action � notably in the form of a financial commitment to the cause.
The $1 million will be spent in its entirety by the end of 2013, Steinberg says.
The foundation has not determined where all of the money will go, but Steinberg said he has already decided on one major campaign.
The goal: Improve the state�s image. This was a dominant theme at the September conference.
Culture, history, natural beauty, esteemed colleges and universities, location � these are among the attributes the campaign will stress. Steinberg also seeks to change what he calls �the psychology of work� � the perception by some that only a four-year college degree holds the key to every individual�s future.
And despite the demise of traditional manufacturing, pockets of contemporary industry flourish here, in the birthplace of the American Industrial Revolution, asserts Steinberg, who came to the foundation from the financial sector.
�I had a long career in a bank, and I saw the �demise� of the textile industry and the jewelry industry. Well, that doesn�t explain Alex and Ani,� he said, referring to the fast-growing Cranston-based jewelry firm that manufactures its products in Rhode Island.

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In the text, there are 34 "p"s.
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