How many times can you spot the letter a in:
Most real estate agents consider themselves people people and arent as comfortable with data, graphing, pulling numbers, etc. However, if you could master finding out how to pull just six pieces of data in your MLS, I guarantee you will be more confident in your buyer and seller consultations, will be able to drop numbers and trends in conversations, and will have plenty of content for sending out to your clients and posting on social media.
If you spent a total of one hour per month on pulling these numbers and creating corresponding graphics, I guarantee you will see a monumental change in your business.
Showing what is happening with your active inventory and properties that have gone under contract essentially showcases supply and demand at work in your market. Just how high is demand for the amount of available inventory?
Todays median sales prices may be impressive, but how do they compare with one year ago, five years ago, or even ten or twenty years ago? This is a great tool for providing much-needed perspective regarding just how much prices have appreciated and that yes, they can still go up.
How long a property takes to sell is a great indicator of how buyer- or seller-friendly a market is. When you show just how much the market has changed with days on market on a graph, it really brings the situation to life.
Sellers hope to at least get list price for their property, but in high demand markets, multiple offers can drive this up over 100%. Therefore, I use this number to determine the presence of multiple offers and to track demand.
Similar to sales price to list price ratio in that it indicates multiple offers, by indicating just how much above list price houses are selling for – in dollars – can make a percentage feel very real and attainable for potential sellers.
It is said that a balanced market has between four-six months of supply of inventory. Just how much inventory does your market have?
Notice on the graphs that I included a trend line or important elements to look at? As agents, we see these graphs all the time, but when I include an element of education, this draws the reader in so they understand what they are looking at and will hopefully read your message and call to action.
Did you know that by really focusing on how the market is performing with actual numbers, this provides proof for what buyers and sellers may have heard about the market, compelling them to contact you to take action?
I have been working with about 20 agents over the last two years to incorporate really meaty data like this into their mailers to their farm and niche markets and many of them are starting to see some really incredible results –six figure commission results.
Dont underestimate the power of data! Contact your local MLS and learn how to pull just one or two of these numbers and get empowered by the numbers!
Hi Denise- I agree that data if shown correctly (just as you did) helps to educate the reader and illustrate what youve been telling them. Numbers can be dry unless you use them to tell a story.
Hi Denise - numbers alone mean nothing and I see some on them on some posts. But when you tell what they mean and help your clients draw conclusions that is meaningful.
Good morning Denise. Numbers dont lie is a common saying. Numbers, however, are often taken out of context by those on a different mission. Enjoy your day.
You definitely pick some informative numbers to show and your graphs look great as well. Thank you for sharing your process with us.
You are so right.. never underestimate the power of data. Everyone wants the scoop on what home sales are doing!
Oh, Im such a data geek that it doesnt bother me one bit to share fun facts with my clients, Denise! Great suggestions and I do love your formatting. My graphs are interactive but, they arent as pretty as yours so, my party people dont love mine as much as they would yours. Thanks for the inspiration to switch mine up a bit!

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The total number of "a"s in that passage is 253.
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