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sales-i has become a clear winner for the sales team at Exidor Ltd.
Exidor Ltd have been using sales-i since 2013 and become advocates of the software, using it daily to drive their sales growth.
Based in Cannock in the heart of England, Exidor Ltd have been manufacturing a comprehensive, high specification range of panic and emergency exit hardware, door closers and builder’s ironmongery for over 80 years.
The company assembles 99% of its products in the UK with materials sourced locally. They currently have over 50% UK market share in commodities and over 30% of their range of products are exported all over the world. Their commitment to quality and efficient customer service has helped to ensure that they stay the number one supplier in the UK.
Exidor Ltd’s business model is to sell their products through distributors, architectural ironmongers and locksmiths. Nothing is sold directly to end users.
Over 5 years on from going live with sales-i, Exidor Ltd’s use of the software is as strong as ever.
When quizzed about the areas of sales-i that give the team the most benefit, Nigel mentioned a number of points.
“Targets is great, everything we do as a team revolves around this. I can set each individual a target to hit and track every aspect of their performance against these. It gives me and the team real focus.” Nigel also mentioned that the call reports feature is a clear winner as he can break down how many calls are made against meetings booked and customers won, something a lot of sales managers struggle to achieve.
sales-i has become an integral part of Exidor Ltd’s sales process. Nigel filled us in, saying, “The team here at Exidor Ltd know sales-i really well and are daily users so the buy in has been excellent.
From a personal point of view, Nigel mentioned that he will continue to explore the reporting function so that he knows exactly what’s happening within his sales team and help Exidor Ltd remain a market leader for door closers and panic escape devices.
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