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Having worked in the fashion industry since the age of 18, it wasn’t until Yrys Abuquerque turned 38 that she decided she wanted to create something with more emotion, value and exclusivity. Calling on her 20 years of experience, Yrys switched her focus from fashion to jewellery. Her designs are bold and expressive, perfectly representing the culture and vibrancy of her home, Brazil.
Working with artisan Portuguese jewellers known for their goldsmithing talents, YRYS offers an eclectic and diverse collection of jewellery that blends beauty with ethical and social responsibility. We chat with Yrys about her favourite client stories, supporting local Brazilian design schools in less affluent areas of Rio de Janeiro and her plans for the future.
"At the age of 38, I decided to follow my instincts and start a new professional stage."
What are your core brand values?
"Costume jewellery is not made to give women an aura of wealth, but to make them beautiful" -Madame Coco Chanel.
"Those were the most creative months of my life!"
Where do you source your gemstones?
"We believe in the DNA of the local Brazilian creation"
YRYS jewellery is available to shop on JewelStreet here.
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