how frequently does the letter "a" appear in:
every business at some point, whether it’s real estate or another type of business must get financing at some point.
if you are growing, so must your ability to command capital.
when you watch people on shark tank or dragon’s den pitch for money, the dragons or sharks are always looking for those two attributes.
overall, i would say at least 50% of the deal comes down to the founder and operator, how great is he or she? the other 50% comes down to the business system and how scalable and great it is.
not surprisingly, great operators typically have great systems and have an eye and nose for money.

this is the most important part of finding investors. investors are not equal and they certainly are not all the same. some investors love real estate, some love scrap metal, some love tech, some love food businesses. smart investors invest in things that they know about and the more risky the deal or the business is, they only want to invest if they can take over the asset if the operator fails.
this is why investors in real estate like real estate, and food investors like food. if the food operator dies or can’t operate, the investor can take over.
chipotle got mcdonalds as an investor and grew the business with it’s capital and intellect. you need the proper match between the right type of investor and business.
smart investors typically want collateral, something pledged whether it be real estate, your car, inventory or something on the line so you care about the business. people walk away when things get tough and the investor wants some sort of security, even if you don’t have much, be prepared to put it on the line.
really smart investors typically want equity and dividends in return for the risk they take on your venture. if you are established or are in a very strong position, you might get away with an interest rate, a term loan or line of credit, but typically, most new businesses have to give up some equity.
as an entrepreneur or founder, you want to keep your equity for as long as possible and keep the maximum amount possible. i recommend negotiating a buy-back structure where if you hit certain targets by a certain date you can reclaim lost equity on the front end.
equity is where you get really rich, no one gets rich on cash flow.
have your numbers and financials ready.
if you have your numbers ready you are in a better position to negotiate stronger terms in your favor.
unfortunately, most entrepreneurs up until about $2,000,000 in sales have very messy books and have to clean that up before they can show the real numbers.
 have all your numbers checked and ready before going into the negotiation, especially key metrics.
good luck in the hunt for capital.
p.s. if you want further free training on capital raising, go to capitalraisingsystem.com and enjoy some of my free video training.
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The total number of "a"s in that passage is 180.
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