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the already spectacular viewers for the verzuz battle collection — which pits one og artist or producer in opposition to one other, taking part in their hits — is about to get even larger: verzuz is coming to apple music and beats 1. the primary session will happen wednesday (july 22) at 5 p.m. pt for a face-off between veteran mcs snoop canine and dmx.
the collection, based by hitmakers swizz beatz and timbaland (pictured above), was born on instagram reside and can proceed to be simulcast stay there, in addition to on apple music. after the stay battle is over, followers will be capable to watch it on-demand on apple music as nicely.
the collection first launched in march and has turn out to be a web based phenomenon through the coronavirus pandemic. alicia keys, erykah badu, john legend and dj good are just some of the artists who’ve confronted off in (largely) pleasant competitors, garnering views of as much as 414,000 per ig reside occasion. all the collection sprung from an concept swizz and timbaland had been tossing round for a while, however lastly determined to launch after the pandemic took maintain earlier this 12 months.
in mid-march, tim referred to as out swizz on instagram with what swizz perceived because the cue for a battle.
such is the success of the present, that after showing on verzuz, artists have seen streaming figures develop by as much as 300%.

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In the text, there are 48 "c"s.
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