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the b sunglasses’ summer sale starts next monday!
it’s the middle of july and it’s time for this week’s b sunglasses round-up. every week, we scour the world for fashion, showbiz and music news that relates to sunglasses and eyewear fashion in general. the hope is that b sunglasses can be a hub for sunglasses news in the months and years to come! this week, rich the kid released a limited edition range of sunglasses, rihanna’s star trek–inspired sunglasses finally came out, and we announce the start of our summer sale!
ever wanted to see the world from the point of view of atlanta-based rapper rich the kid? well, fifty lucky americans got to do just this when rich the kid, along with vintage frames company, released a limited edition range of rose-tinted sunglasses on friday at 12pm. the sunglasses are a 1990s hilton design that actually looks pretty vintage in 2016. i guess we’re far enough away from the 90s for it to look properly vintage now! this release fits in perfectly with the growing resurgence of 90s fashion and culture we’ve been noticing this year.
rich the kid wanted the sunglasses to honour the usa, so there are only fifty pairs available in this limited edition range—one for each state. from our perspective, this is a real shame, as they look great and we would have liked if a few thousand had been made and distributed. however, it’s always great when a high profile musician takes a little walk into the fashion scene as it usually does a lot for both the artist and the fashion industry! we just hope that the success and attention gained from this venture will produce another range available to the rest of the eyewear industry.
we reported on rihanna and dior’s new partnership back in may, as it was announced that they had been working on a new pair of sunglasses based on rihanna’s penchant for geordi la forge’s eyewear in the hit science fiction show star trek: the next generation. after a bit of a wait, dior’s sunglasses, designed by rihanna, are finally available to buy in america. the sunglasses are going for between $840 and $1,950, and if you have to get hold of a pair from the uk you might have to spend several hours and use some clever internet searches to find a us vender that will send them to the uk! we’re looking forward to seeing rihanna’s sunglasses start to show up on glamourous celebrities and we’re curious to know what outfits they’ll pair them with!
this week, the brand we’re focusing on is tom ford and you can view our entire tom ford collection today. for fashion and eyewear fanatics, tom ford probably needs no introduction, but we’ll give one anyway, just in case you haven’t heard of him before… tom ford is the impressive american fashion designer who gained his fame by taking over as creative director at both gucci and ysl. after pushing both of these brands forwards, finding them newfound success, he started his own fashion label in 2006 and hasn’t looked back since. on the side, tom ford also directs films. he directed the critically acclaimed a single man back in 2009 and he is currently directing a film called nocturnal animals starring jake gyllenhaal and amy adams.
next monday (the 24th of july) marks the start of our incredible summer sale! summer’s in full swing and it makes sense to promote all of our amazing designer sunglasses by dropping our prices significantly. you’ll find discounts between 20% and 70% across many of our product ranges, so check out our selection of brands, including fendi, gucci, and ray-ban® to find your perfect pair of sunglasses this summer. you can also browse through the entire range of designer sunglasses, clicking on the selection menu at the side to find exactly what you’re looking for. the b sunglasses sale is the perfect time for you to find your next pair of designer sunglasses.
and that’s all we have time for this week. come back next week for another b sunglasses round-up!

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