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denice joseph has filled a niche for a food trend on the isle of anglesey in the last six months.
denice joseph has filled a niche for a food trend on the isle of anglesey in the last six months. the owner of dee’s deli, in holyhead opened up the caribbean-style shop in december last year. denice, 27, who is an active member in the community, is married to jonathan beckett who supports her with her work. danielle brereton talks to her about her favourite place, unique recipes and 80s star rustie lee.
what is your favourite part of running dee’s deli?
my favourite thing would have to be meeting the local people. you get to know them and get to introduce them to new and interesting foods. it is so nice to hear people saying how nice it is to have a place like it in the area after the other caribbean shop closed before i moved here. people really love the mixture and variety of food so they can try new things or have something more traditional like homemade chips. i particularly like it when somebody asks for a hot chocolate and i ask them ‘what type?’ and their eyes just light up.
where did the idea to open the shop come from?
well my father is from jamaica and my mother is from grenada, so caribbean food has always been in the family. even though i am from london, i love all the flavours that i was brought up with. me and my husband, jonathan, took a trip to east sussex, where they had many businesses supplying this type of food. there wasn’t anything like it in holyhead and there was demand for it, so i decided to fill that gap.
my favourite place would have to be trearddur bay. it is just so beautiful and the sea reminds me of the caribbean and barbados.
as a new business owner, where does your main support come from?
my main support comes from jonathan’s family. they live in the london area and work in business so they know what they are doing. they have given us so much great advice with book-keeping and ideas and come to visit often. they are always there for us.
we do a great caribbean day every now and again. our third one is coming up on july 9 from 12pm-9pm. they are so successful, with people asking when the next one will be. people really appreciate the homemade foods and that it is all locally sourced. even our apple juice is from anglesey!my favourite food to serve to people is jerk chicken, rice and peas.
well, currently i am finishing my level two course in counselling and would like to use my skills to work in that field once i finish. the deli will always be a long term project though, even when i finish my studies. i hope my husband will take over more of the business afterwards.
why did you move to holyhead?
well i used to work in london and just felt like changing my life. the busy city life just became a bit much and tiring. i felt like having a quieter life here.
if you could have any famous chef cook for you who would it be?
it would have to be rustie lee who has been on ready, steady, cook. she’s bubbly and cooks jamaican food, which is the same kind that i do.
if you could host a dinner party for three people, alive or dead, who would they be and why?
sir alan sugar and james caan because of how they started out as young entrepreneurs, like myself, and managed to work their way up and help other people. they think the same way that i do. beyonce would have to be there too because of how determined she is. she reminds me of myself, especially as her birthday is only a day away from mine.
yes. i like to read a lot of medical journals and other books.i also enjoy jogging and spending time with my husband and two year old daughter, ava.
what are you good/ bad at?
i am really bad at making omelettes! the simplest things! but i am great at making my famous rum cake.
jodie prenger would have to be my idol. she won i’d do anything and became one of the best actresses to play nancy in oliver. she had so much criticism, yet she went on to achieve great things. she even sent me a signed photograph after i wrote to her. she is so inspirational for people who want to achieve.
what would your perfect weekend be like?
it would be spending time with my family with a picnic at trearddur bay on the beach.
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