How often does the letter w occur in:
At his new, unpretentious shop in the Jaffa flea market, perfumer Erez Rozen crafts individual perfumes for customers, with no two scents alike.
The perfumer’s art is usually the province of experts, passed down in traditional guilds or from father to son. Known as “the purest art,” the field is associated with poetic theories of scent, high-saturation advertising and well-known presenters who sell everything but the scent itself.
That’s why it was surprising to find a new perfume store in the Jaffa flea market that looked like a pharmacy filled with plain glass bottles. A small sign above the door reads “Zielinski and Rozen Perfumerie.” The owner, Erez Rozen − who came to the perfume-making field by accident in Eastern Europe more than a decade ago − returned to Israel to open his shop, where he creates individual scents for customers and avoids ostentatious advertising.
Rozen, 39, studied business management in Israel. Twelve years ago he went to Sofia, without knowing what he wanted to do there. At that time, stores such as Laline and Nerot BeShenkin began selling scented candles and perfumes, and Rozen thought it would be a good idea to import the trend and sell similar products there.
He found people who taught him the trade, did research on the Internet and opened a small store that sold homemade candles and soap that he created on his own. The store was successful and grew into a chain of 27 branches in several countries, including Greece, Cyprus and Austria. He set up a small factory for candles, soap and cosmetics, and became a manufacturer during the economic boom in Eastern Europe, providing the products for the Israeli Laline chain, until it was sold to the owners of the Fox fashion chain.
For Rozen, returning to Israel was a return to his starting point. In his shop, he creates and mixes individual perfumes for customers, using a small laboratory nearby and local production that he does himself.
How is perfume created?
Which perfume do you use?
How should a person put on perfume?
Is there a specifically Israeli taste in perfume?

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In that passage, there are 33 occurrences of the letter "w."
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