title: Conscious business
text: # Conscious business
  
  Conscious business enterprises and people are those that choose to follow a business strategy, in which they seek to benefit both human beings and the environment.
  
  The conscious business movement in the US emerged from the theory of corporate social responsibility, which pushes for a "values-based" approach where values represent social and environmental concerns both locally and globally. This effort is related to not-just-for-profit business models, conscious consumerism, socially responsible investing, and Conscious capitalism.
  
  There is an alternative way of thinking about conscious business emerging in the UK, and perhaps other countries, which tries to avoid reification, regarding it less as a thing or a type of business which can be categorised, and more as an ongoing process including awareness, self-awareness, awareness of purpose, practice (social theory) and relationships.
  
  In Italy, De Nardi Gianluca illustrates through the use of business cases how every company could adopt conscious business processes.
  
  ## Conscious business criteria
  
  ### Doing no harm
  
  It is generally agreed upon that the product or service of a conscious business should not be intrinsically harmful to humans or the environment. However, it is possible for such a business to be taking part in the conscious business movement if it is taking conscious steps to be more aware of its social and environmental effects, and to adopt more beneficial social or environmental practices.
  
  ### Triple Bottom Line Model
  
  Most conscious businesses subscribe to a Triple Bottom Line model of success. They aim to provide positive value in the domains of people, planet, and profit. The phrase "Triple Bottom Line" was coined by business writer John Elkington in 1994.
  
  