title: 2010 Box Office Entertainment Awards
text: # 2010 Box Office Entertainment Awards
  
  The 41st Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards (GMMSF-BOEA) is a part of the annual awards in the Philippines held on June 10, 2010. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry.
  
  ## Winners selection
  
  The winners are chosen from the Top 10 Philippine films of 2009, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances.
  
  ## Awards ceremony
  
  On June 10, 2010, at Carlos P. Romulo Auditorium, RCBC Plaza, Ayala Avenue in Makati, Philippines, the 41st Box Office Entertainment Awards night was held.
  
  ### Awards
  
  **Major awards**
  
  * Box Office King & Queen – John Lloyd Cruz and Sarah Geronimo (You Changed My Life)
  * Male Concert Performer of the Year – Martin Nievera
  * Female Concert Performer of the Year – Pops Fernandez
  * Male Recording Artist of the Year – Gary Valenciano
  * Female Recording Artist of the Year – Nina
  
  **Film and Television category**
  
  * Film Actors of the Year – John Lloyd Cruz and Luis Manzano (In My Life)
  * Film Actress of the Year – Ms. Vilma Santos (In My Life)
  * Film Producer of the Year – Star Cinema
  * Film Director of the Year – Cathy Garcia Molina (You Changed My Life)
  * Scriptwriters of the Year – Raymond Lee, Senedy Que, and Olivia Lamasan (In My Life)
  * TV Program of the Year – May Bukas Pa (ABS-CBN)
  * Princess of Philippine Movies & TV – Kim Chiu (Tayong Dalawa - ABS-CBN)
  * Prince of Philippine Movies & TV – Gerald Anderson (Tayong Dalawa - ABS-CBN)
  * Promising Male Box Office Star for Movies & TV – Coco Martin (ABS-CBN)
  * Promising Female Box Office Star for Movies & TV – Angelica Panganiban (ABS-CBN)
  * Love Team of the Year – Dingdong Dantes & Marian Rivera (GMA-7)
  * Promising Love Team of the Year – Enchong Dee & Erich Gonzales (ABS-CBN)
  * TV Directors of the Year – Jojo Saguin and Jerome Pobocan (May Bukas Pa - ABS-CBN)
  
  **Music category**
  
  * Group Recording Artist/Performer of the Year – Bamboo
  * Promising Male Recording/Performer of the Year – Jericho Rosales
  * Promising Female Recording/Performer of the Year – Frencheska Farr
  * Promising Group Recording/Artist of the Year – Pop Girls
  * Novelty Singer of the Year – Willie Revillame
  * Dance Group of the Year – ASAP Supahdance
  
  ### Special awards
  
  * Bert Marcelo Award – Pokwang
  * Comedy Box Office King – Vic Sotto
  * Comedy Box Office Queen – Ai-Ai delas Alas
  * Global Achievement by a Filipino Artist – Brillante Mendoza
  * Global Achievement by a Filipino Artist – Gina Pareño
  * Record Breaking Concert of the Year – Eraserheads (Eraserheads: The Reunion Concert)
  
  ## Multiple awards
  
  ### Individuals with multiple awards
  
  The following individual names received two or more awards:
  
  | Awards | Name |
  | - | - |
  | 2 | John Lloyd Cruz |
  
  ### Companies with multiple awards
  
  The following companies received two or more awards in the television category:
  
  | Awards | Company |
  | - | - |
  | 7 | ABS-CBN |
  