title: Hisashi Hieda
text: # Hisashi Hieda
  
  Hisashi Hieda (born December 31, 1937) is a Japanese television executive who is the chief executive officer at Fuji Media Holdings, Inc, and chairman since June 2001. He also is chairman of the Japan Art Association.
  
  ## Biography
  
  Hieda, who introduced the slogan “If it’s not fun, it’s not Fuji TV,” joined the broadcaster in 1961 and became president and CEO in 1988. He has held the post of chairman and CEO of Fujisankei Communications International since 1992.
  
  During his tenure, programs were introduced that catapulted Fuji from fourth to first place in the ratings and which have turned it into Japan’s most profitable network. Hieda has also been involved in the company’s successful moviemaking activities.
  
  