title: Florian Brody
text: # Florian Brody
  
  Florian Brody is an Austrian/American digital media creator, inventor, writer, public speaker, academic, and global business consultant. He is best known for his contributions to the invention and development of Expanded Books, an early form of E-books, at the Voyager Company, and for his writings and public speaking about digital media innovation and marketing, including TEDx talks in Austria, as well as his 1999 essay "The Medium is the Memory," originally published in MIT Press's The Digital Dialectic: New Essays on New Media, edited by Peter Lunenfeld.
  
  Brody is a certified executive leadership coach, and supports European start-up businesses looking to enter the U.S. market. He served as principal at The Halo Agency from 2013 to 2017.
  
  ## Career
  
  ### Digital media innovation
  
  In the late 1980s and early 1990s, Brody was head of the Expanded Books Project at the Voyager Company and was involved in the development and creation of their "expanded books", originally designed to be read on the then-new Apple PowerBook 100. The Voyager Company released their first expanded books on floppy disk for the PowerBook in 1992, and presented them at that year's MacWorld Expo. The books on this original disk were Jurassic Park by Michael Crichton, The Hitchhiker's Guide to the Galaxy by Douglas Adams, and Alice's Adventures in Wonderland by Lewis Carroll. Brody's public statements at the time on the Voyager Company's early expanded books, or 'e-books', were that he believed they were more of an experiment than a definitive 'product', paving the way for future versions of e-books for the next generation of less expensive, more lightweight, and more high-powered portable computers.
  
  ### Digital evangelism
  
  Brody has spoken about digital media innovation and marketing in both Europe and the US. He has done multiple TEDx talks in Austria.
  
  ### Business and consultant work
  
  Brody has been a principal partner at The Halo Agency, which provides business consultation to European start-up tech-based businesses looking to enter the U.S. market, founding president of ASciNA, Austrian Scientists and Scholars in North America, Vice President of Marketing at Visuvi, Inc., and Vice President of Marketing at Envizio, a company that he co-founded to facilitate technology business transactions. He has also served as Director of Marketing at Amazon.com's search and advertising development subsidiary A9.com, was head of Marketing Communications at YouSendIt (now called Hightail), and served as Director of Business Development at Red Herring Magazine.
  
  ### Academia
  
  In 1999, Brody published his essay "The Medium is the Memory" in MIT Press's The Digital Dialectic: New Essays on New Media, edited by Peter Lunenfeld, where he analyzed the history of how society has evolved different mediums of 'remembering', from oral history to modern-day digital records. He studied Computer Linguistics in Vienna, where he grew up, and began his career working at the Cinémathèque Française in Paris, a library with one of the largest archives of films, movie documents and film-related objects in the world.
  
  