title: Ayesha Faridi
text: # Ayesha Faridi
  
  Ayesha Faridi (born 8 February 1979) is an anchor for the Indian business news channel ET Now.
  
  ## Career
  
  Ayesha began her career in 2003 with BBC World Service as a Reporter where she reported and anchored BBC's weekly half-hr show BBC Extra. Formulated, conceptualized and executed scripts, editing and show structures for BBC. She joined ET Now in May 2010.
  
  