title: Lera Loeb
text: # Lera Loeb
  
  Lera Loeb (Ukrainian: Лера Лоб) is a Ukrainian-born writer, producer, actress and film maker, most notable for directing and producing high-end fashion films, short format narrative and digital branded content.
  
  ## Life
  
  ### Early life
  
  Born Valeriya Sorokina in Dnipropetrovsk, Ukraine, to a family of doctors.
  
  ### Move to the United States
  
  In 2000, she received a cultural exchange scholarship to study in New York City. While living with an American host family, she decided to permanently move to the United States. She eventually met American music producer Steve Loeb.
  
  ### New York City and later life
  
  She earned her bachelor's degree at City University of New York.
  
  Lera became a successful writer, and was described by The Sunday Telegraph as "a thriving publicist" in the fashion industry. As of 2009, her blog had been recognized by Elle.
  
  