title: Patrick Mimran
text: # Patrick Mimran
  
  Patrick Mimran (born 1956 in Paris, France) is a contemporary French multimedia artist, composer, and the former CEO of Lamborghini. He is most widely known for Lamborghini's turn-around in the early 1980s and his art exhibit, "The Billboard Project".
  
  ## Biography
  
  ### Business
  
  **Lamborghini: 1978-1987**
  
  Before becoming an artist, Patrick Mimran was the owner and CEO of Lamborghini. In 1981, at the age of 24, Mimran and his brother, Jean Claude, purchased the company's failing assets for US$3 million. The brothers had purchased the company out of receivership by 1984 and began investing heavily in the company's expansion, developing a comprehensive restructuring program. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 off-road vehicle. Patrick served as CEO until 1987 when he sold the company to Chrysler.
  
  ### Art
  
  **Multimedia artist: 1990-present**
  
  After years as a successful businessman, Mimran turned to art. Mimran's artwork has ranged through media including painting, photography, video art, sculpture, and installations. Mimran's work has been exhibited in museums including the Leonardo da Vinci Museum for Science and Technology, Palazzo Venezia and Kunstpalais Erlangen, as well as festivals including the Venice Architecture Biennale, Art Cologne, Art Paris and Art Karlsruhe.
  
  **Multimedia artist: 1990-present**
  
  **Musical composition**
  
  He also works in electronic music, composing the score for Maurice Béjart’s ballet Kurozuka (performed at the Bunkan Kalkan Theatre, Tokyo) and collaborating with Peter Greenaway. Mimran composed scores for Greenaway projects including the multidisciplinary film and art installation "Stairs 1 Geneva", the 1996 film, The Pillow Book, the 1996 public art event "La Cosmologia di Piazza del Popolo Roma", and the art installation, "In the Dark", which was featured in the 1996 exhibition, "Spellbound: Art and Film" at the Hayward Gallery of London. In addition to musical scores, Mimran has released four albums. Novels For The Moons (1981), his first album, was heavily influenced by German electronic pioneers and released on the imprint Lamborghini Records. He subsequently released Back to Earth (1983), Honni Soit – Qui Mal Y Pense (1987) with vocalist James Bowman, and Service Entrance (2017), a collection of soft piano music.
  
  **Multimedia artist: 1990-present**
  
  **Sculpture**
  
  Mimran's "Jet Set Giraffe" sculpture, standing at 7.5 meters, is considered the tallest giraffe sculpture in the world. It was installed in the Monte Carlo's Grand Casino Garden from 2009 to 2013, when it was moved to its permanent home at the Colchester Zoo in Essex, England. The giraffe, made of glass fiber and steel, appears to be solid metallic silver but transforms into a silhouette lit by 214 colorful lights at night.
  
  **Multimedia artist: 1990-present**
  
  **The Billboard Project: 2000-2012**
  
  Patrick Mimran is best known in the United States for his Billboard Project, a comprehensive series of billboards which he initiated in 2000 in London and later expanded to New York, Miami, Venice, and Tokyo. For the project, Mimran used advertisement billboards as a platform for short aphorisms that provided commentary about art and the relationships between artists, critics, curators and art dealers. The billboards attracted a fan base.
  
  **Multimedia artist: 1990-present**
  
  **Wearable art**
  
  In 2015, Mimran turned 25 of his paintings into wearable art by developing the cashmere scarf line, Allezzou Fashion.
  
  **Multimedia artist: 1990-present**
  
  **Digital art**
  
  Mimran recently developed the Aphos App, a digital rendition of his "Billboard Project" which allows users anywhere in the world to create their own boards with quotes, aphorisms, and comments about art, politics, news, fashion, music, or any subject related to their daily lives and interests.
  
  ## Exhibits
  
  ### 2013
  
      L'art prend la ville !, DeFacto Gallery, La defense, Paris, France
      Billboard Project, Istituto degli Innocenti, Mudi, Piazza SS Annunziata 12, Florence, Italy
      GHOSTS, Recent paintings, Palazzo Malipiero, Ramo Malipiero, Venice, Italy
      IN THE MIROR OF REALITY, La galleria, Venice, Italy
  
  ### 2012
  
      iRonic, Bietigheim-Bissingen
      Trash Can Project, Campo san manuele, Venice, Italy
      After, New Photographs, Palazzo Malipiero, Venice, Italy
  
  ### 2011
  
      Ironic. Die feinsinnige Ironie der Kunst, Kunstpalais
      Patrick Mimran billboard, Palais Stutterheim, Erlangen, Germany
      Patrick Mimran, Group Show, Galerie Dorothea van der Koelen
      Art in movimento, La Galeria Venezia
      After, New Photographs, Palazzo Malipiero, Venice, Italy
      Patrick Mimran, Photographs, Art Paris 2011
      Paul Ardenne, Realite revisitee, Analix Forever
      Patrick Mimran, Billboard Project, Galerie Dorothea van der Koelen, Art Cologne
      Patrick Mimran, Billboard Project, Galerie Dorothea van der Koelen, Art Karlsruhe
  
  ### 2010
  
      Nuit Blanche, Billboard project, Toronto, Canada
      La Galleria, Photos of my billboard project, Dorothea van der Koelen, Venice, Italy
  
  ### 2009
  
      Trash Can Project, Campo san manuele, Venice, Italy, Museo Nazionale Scienza e Tecnologia Leonardo da Vinci
      Patrick Mimran, Billboard project, Milan, Italy
      Patrick Mimran, Billboard project, Galerie Dorothea Van der koelen, Italy
      Les Photaumnales, Musee departemental de la haute-garonne, Beauvais oise France
      Patrick Mimran, car park in New York
  
  ### 2008
  
      11th Mostra internazionale di architecttura La biennale di Venezia, Billboards in the city, Venice, Italy
      Patrick Mimran Billboard Project, Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Milan, Italy
      Prelevements Urbains, Le mois de la photo à Paris, Passage de Retz, Paris, France
      Patrick Mimran “Temple Steps” recent photographs, Bay 100, Miami, USA
  
  ### 2007
  
      Billboard project, 24th 25th 26th street, 31, Chelsea, New York, USA
      Recent Paintings Muramatsu Gallery, Tokyo, Japan Billboard Project Tokyo, Japan
      New York Parkings, Palazzo Malipiero, Venice, Italy
      Trash Can Project, Campo san manuele, Venice, Italy
      Lyon Billboard Project, Lyon, France
      Brahmatic A video Installation, National Museum Leonardo da vinci, Milan, Italy
      Recent paintings , video and photographs, Palazzo Venezia, Rome, Italy
      Vertigo revisited a Video Installaton, Kent Gallery, Miami, USA Biennale de Florence, Florence, Italy
  
  ### 2006
  
      Installation video paintings and photographs
      Brahmatic, Solo show, Moscow world fine art fair, Moscow, Russia
      Billboard project, 20 billboards in Moscow, Moscow, Russia
      Billboard project, 24th 25th 26th street, Chelsea, New York, USA
      Billboard project, Bridge of the Academia, Venice, Italy
      Billboard project, Piazza del Popolo, Roma, Italy
      Billboard project, Museo d’arte moderna, Bologna, Italy
  
  ### 2005
  
      Billboard project, Bridge of the Academia, Venice, Italy
      Billboard project 24th 25th 26th street, Chelsea, New York, USA
  
  ### 2004
  
      Brahmâtic, Fondazione Querini Stampalia, Venice, Italy
      Altered states, The Milk Studio, New York, USA
      Billboard project, Bridge of the Academia, Venice, Italy
      Billboard project, 24th 25th 26th street, Chelsea, New York, USA
      L’oeuf” 2nd international biennale of sculpture of Monte-Carlo, Montecarlo, Monaco
  
  ### 2003
  
      The Tower of Babel, Eggenberg Palace, Graz, Austria
      Babel.TV" Group exhibition displaying, Graz, Austria
      Discomatic, Espace Bellevue, Biarritz, France
      Discomatic, Museo Valenciano de la Ilustracion y la Modernidad, Valencia, Spain
      Billboard project Museo di Ca' Pesaro, Venice, Italy
      Billboard project, 24th 25th 26th street, Chelsea, New York, USA
      Paintings, Museo Nacional De Artes Visuales, Parque Rodó, Montevideo, Uruguay
      Vertigo, Circulo de Bellas Artes Alcala 42, Madrid, Spain
  
  ### 2002
  
      Vertigo, The Game in 20th Century Art, Palacio de Montemuzo, Zaragoza Spain
      Billboard project, 24th 25th 26th street, Chelsea, New York, USA
      Jet Set Giraffe, The Parade of Animals Second edition of the International Sculpture, Festival of Monte-Carlo Jardins du Casino, Monte Carlo, Monaco
      Vertigo, Games in the Art of the 20th century, Espace Bellevue, Biarritz, France
  
  ### 2001
  
      Babel.TV, Marlborough Chelsea, New York, USA
      Babel.TV, Orangerie de Bagatelle, Paris, France
      Billboard Project, West 24th and West 26th Street between 10th and 11th Avenues, Chelsea, New York, USA
  
  ### 2000
  
      Paintings for billboard,Cromwell Road, London, Great Britain
      First Baby, Walking Man, From Rodin to Mimran, Jardin du Palais Royal, Paris, France
      Walking Man, From Rodin to Mimran, Lange Voorhoot, The Hague, The Netherlands
  
  ### 1999
  
      Recent Paintings, Marlborough Gallery, New York, USA
      The rhythm of time, The Almodin, Valencia, Spain
  
  ### 1996
  
      Paintings, Marlborough Gallery New York, NY
  
  ### 1971
  
      Sweet Murder, Galerie Laudann, Lausanne, Switzerland
      Sweet Murder, Maison des jeunes et de la culture, Thonon les bains, France
  