title: Total Beauty Media
text: # Total Beauty Media
  
  Total Beauty Media, based in Los Angeles, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on beauty industry trends.
  
  ## History
  
  The company was founded in 2007 by Emrah Kovacoglu, a former Procter & Gamble digital media executive.
  
  By February 2008, the company raised $10 million from Wallington Investments and U.S. Venture Partners.
  
  In August 2010, it acquired LimeLife. In 2012, it launched a web show.
  
  In March 2015, the company was acquired by Evolve Media.
  
  