title: Aaron Dignan
text: # Aaron Dignan
  
  Aaron Dignan (born December 20, 1979) is an American businessman and writer.
  
  ## Career
  
  Dignan is the founder of The Ready, an org design company based in New York City, New York; and the former CEO of Undercurrent.
  
  He is the author of Game Frame: Using Games as a Strategy for Success (Free Press, 2011, ISBN 978-1451611052).
  
  Dignan sits for digital-advisory boards for General Electric, American Express and PepsiCo, as well as the board of directors for Smashburger.
  
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