title: Kurt Mortensen
text: # Kurt Mortensen
  
  Kurt W. Mortensen is the author of the best selling book, Maximum Influence, first published in 2004 which also received the acclamation of Library Journal Business Book of the Year. Kurt was born in 1967 in Southern California. He currently lives with his wife Denita, and their four children Brooke, Mitchell, Bailey, and Madison in Provo, Utah, home to Brigham Young University where Mortensen received a bachelor's degree in Communications/Advertising in 1992. Mortensen also received a MBA in Marketing and Consumer Behavior from the University of Pittsburgh in 1993.
  
  ## Maximum Influence
  
  Maximum Influence, teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings.
  
  ## Persuasion IQ
  
  Persuasion IQ, makes the case that the reason people become successful is their ability to persuade, their "Persuasion IQ" is the most important factor in business dealings, conflict resolution, and negotiation.
  
  