title: OR Group
text: # OR Group
  
  OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov.
  
  ## History
  
  The company was founded in 2003 in Novosibirsk.
  
  In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months.
  
  In 2010, the firm has signed a one-year advertising contract with singer Valeriya.
  
  In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk.
  
  In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom.
  
  ## Brands
  
  The company's stores operate under the brands Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette. The OR Group also develops footwear and clothing brands for an active lifestyle: S-TEP, all.go and Snow Guard. The number of stores is 851, 175 of which are franchised.
  
  * Rossita
  * Westfalika
  
  ## Shoe factories
  
  The company owns two shoe factories in Novosibirsk and Berdsk. It also planned to build a shoe factory in Linyovo, Novosibirsk Oblast, but refused to build it due to problems associated with the coronavirus pandemic.
  
  ## Finance
  
  ### 2020
  
  * Revenue – 10.8 billion rubles;
  * Net profit - 600 million rubles;
  * EBITDA – 2.3 billion rubles.
  
  ## Headquarters
  
  The company's headquarters is located in Kalininsky District at Bohdan Khmelnitsky Street 56. The OR Group occupies a 6-storey building that previously belonged to the Belon coal mining company.
  
  