title: Ove Pihl
text: # Ove Pihl
  
  Ove Pihl (born 2 May 1938) is a Swedish art director, book publisher and graphic designer. He is mostly known as founder of the advertising agency Falk & Pihl and the publishing companies Atlantis and Page One Publishing. Ove Pihl is now an active artist with a number of exhibitions.
  
  ## Early years in advertising
  
  Ove Pihl received his degree from Beckman’s School of Design, Stockholm, in 1959 and from School of Visual Arts, New York, in 1963. Among his teachers at SVA were the legendary graphic artists Milton Glaser, Tony Palladino and Ivan Chermayeff. In 1962, Ove Pihl submitted pupils’ work to the exhibition ’Graphic Design USA’ in Moscow. He received his first award from the Type Directors Club in New York the same year. During his time in New York Pihl worked as graphic designer for Lippincott & Margulies and as art director for McCann Erickson.
  
  After returning to Stockholm, Ove Pihl was employed by the advertising agency Ervaco Annonsbyrå, where he created the campaign for the shift to right hand traffic in Sweden, in collaboration with Björn Bunge. In 1968 he was employed by Arbmans Annonsbyrå, where he became partner in 1969. There he created numerous successful campaigns for, among others, Gulf, Semper AB, and the newspaper Expressen.
  
  ## Falk & Pihl
  
  In 1971 Ove Pihl founded a new advertising agency in collaboration with Lars Falk, Lars Hansson, Ulf Rådegård, and Magnus Åkerlind. In 1974 Ove Pihl and Lars Falk reorganized the company into Falk & Pihl. It quickly became one of the leading advertising agencies in Sweden, with clients such as SAAB, Ericsson, Semper, Frionor, Uplandsbanken, Pommac, SSAB, PK-Banken, Cederroths, Fiat, Mazda, the Swedish Parliament, Tor Line, A Smoke-free Generation, and Vegete. Falk & Pihl won several awards for their innovative advertising. In 1983 Falk & Pihl was purchased by the legendary American advertising agency Doyle Dane Bernbach.
  
  ## Atlantis
  
  In 1974 Ove Pihl, with Kjell Peterson, founded the book publishing company Atlantis, which became renowned for exquisitely designed non-fiction books and ambitious issues of classical literature.
  
  ## Page One Publishing
  
  In 1990 Ove Pihl, together with Robert Malmkvist, founded the book publishing company Page One Publishing. It specialized in the creation and production of high-quality non-fiction books, approaching clients through sales channels outside of the established book market. In 1998 Page One Publishing mastered the largest Swedish book production ever in one single printing – one million bounded copies - for the telecom company Telia. The book was aimed at the entire Swedish population and dealt with the new information technology. For twenty years Page One Publishing has created and produced more than 4 million non-fiction books distributed over large parts of Europe. Among notable clients are Åhléns, IKEA, H&M, the Swedish armed forces, Indiska, Stockholm Energi, Gant, University College of Arts, Crafts and Design, Swedish Royal Court, Swedish Mail, COOP, Hemköp, Atlas Copco, Carrefour, Scania. Se bildspelet "An Amazing Creative Life"
  
  ## Education
  
  Enskede Läroverk, Stockholm
  
  Beckman School of Design, Stockholm
  
  School of Visual Arts, New York
  
  ## Advertising agencies
  
  Svenska Telegrambyrån Advertising, Stockholm
  
  Lippincott & Margulies, New York
  
  McCann Erickson, New York
  
  Ervaco Advertising, Stockholm
  
  Arbman Advertising, Stockholm (partner)
  
  Falk & Pihl Advertising, Stockholm (founder, partner, president)
  
  Falk & Pihl /Doyle Dane Bernbach, Stockholm (creative director)
  
  ## Publishing companies
  
  Atlantis Publishing, Stockholm (founder, partner)
  
  Page One Publishing, Stockholm (founder, partner, president)
  
  ## Awards
  
  Type Directors Club, New York 1962
  
  Graphic Design USA, Moscow 1962
  
  Swedish Art Directors Club, numerous Golden Egg awards
  
  and numerous awards in international competitions 1970 - 1980
  
  Elected to the "Advertising Hall of Fame" Platinum Academy 1986
  
  "Pour le Merite Gastronomique" M. Sandahl Foundation 1992
  
  Diploma Award - The Academy of Gastronomy 1998
  
  ## Jury work
  
  Jury on numerous occasions in the Swedish "Golden Egg" competitions 1965 - 1985
  
  Chairman of the jury of the "Golden Egg" awards 1994
  
  Jury "Excellent Swedish Design" 1984
  
  National jury Clio - awards 1983
  
  Jury International Posters, Berlin 1988
  
  Clio Executive Jury, San Francisco 1996
  
  ## Teaching
  
  Head teacher and founder of "A & O" Advertising Concept Art / Copy
  
  Berghs School of Advertising, Stockholm 1988 - 1992
  
  ## Board of directors
  
  Beckmans School of Design 1975 - 1980
  
  Berghs School of Advertising 1988 - 1992
  
  Royal Swedish College of Art 1994 - 1996
  
  Sandell Sandberg Advertising Agency 1998 - 2000
  
  Silk & Clean AB 2006 - 2009
  
  ## Advertising exhibitions
  
  Doyle Dane Bernbach "Falk & Pihl Advertising" New York 1986
  
  Landskrona Museum "Ove Pihl, retrospective" 2007
  
  ## Paintings exhibitions
  
  Pierre & Peters Interior, Stockholm 2017
  
  Pierre & Peters Interior, Stockholm 2016
  
  Galleri Sjöhästen, Nyköping 2016
  
  Pierre & Peters Interior, Stockholm 2015
  
  Stensalen, Stockholms Slott 2014
  
  KonstnärsBaren, Stockholm 2013
  
  Pierre & Peters Interior, Stockholm 2012
  
  Hotell Anglais, Stockholm 2011
  
  Galleri Sjöhästen, Nyköping 2010
  
  Galleri Diplomat, Stockholm 2010
  
  Galleri Ewerts, Nyköping 2009
  
  Chateau I´Arnaude, Frankrike 2008
  
  Galleri Roddarhuset, Vaxholm 2008
  
  Galleri Gummesons, Stockholm 2008
  
  Pontus by the Sea, Stockholm 2007
  
  Sturehov, Stockholm 2006
  
  Galleri Gummesons, Stockholm 2005
  
  Galleri Gummesons, Stockholm 2004
  
  