title: Promotion Marketing Association
text: # Promotion Marketing Association
  
  40°44′19″N 73°59′14″W﻿ / ﻿40.73861°N 73.98722°W﻿ / 40.73861; -73.98722
  
  The Promotion Marketing Association (PMA) is an advocacy group and trade association for the promotion and integrated marketing sector.
  
  The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc. Its president is Bonnie J. Carlson. The past president, Claire Rosenzweig, is now president of the Better Business Bureau of New York.
  
  ## Councils
  
  It comprises a number of councils, including:
  
  * Couponing
  * Event Marketing
  * Government/Law
  * Shopper Marketing
  * Interactive Promotions
  * Entertainment Marketing
  * Product Sampling & Demonstration
  