title: Big Hit (album)
text: # Big Hit (album)
  
  Professional ratings :
  
  | Review scores ||
  | - | - |
  | Source | Rating |
  | AllMusic | |
  | The Encyclopedia of Popular Music | |
  | Music From the Empty Quarter | favourable |
  
  Big Hit is an album from British EBM group Nitzer Ebb. It was released by Mute Records in 1995. The album included two singles, "Kick It" and "I Thought". The album is a great departure from the previous albums EBM stylings, featuring a heavy influence from alternative rock and a greater emphasis on more traditional instruments. Big Hit was the band's final release for Mute until its 2006 retrospective, Body of Work.
  
  ## Critical reception
  
  CMJ New Music Monthly called the album "catchy, sinister and subversive", writing that "it's an 'industrial' album that plays through the whole range of emotions and textures instead of just high-tech rage". The Quietus called the album "unfairly maligned".
  
  ## Track listing
  
  * "Cherry Blossom" – 5:30
  * "Hear Me Say" – 4:07
  * "Kick It" – 3:39
  * "I Thought" – 5:16
  * "Floodwater" – 3:35
  * "Bordertalk" – 3:25
  * "In Decline" – 5:36
  * "Living Out of a Bag" – 5:41
  * "Boy" – 4:17
  * "Our Own World" – 5:37
  
  ## Personnel
  
  ### Nitzer Ebb
  
  * Douglas Mccarthy - Vocals, composer, guitar, programming
  * Bon Harris - Vocals, composer, bass, guitar, percussion, programming
  
  ### Production/other
  
  * Flood - Engineering, guitar, mixing, production, programming
  * Al Clay - Production on "Border Talk"
  * Dr. Know - Guitar on "Kick It"
  