title: Business & Decision
text: # Business & Decision
  
  Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.
  
  Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.
  
  ## History
  
  * 1992: founded by Patrick Bensabat in France
  * 2001: listed on Euronext Paris' nouveau marché Euronext: BND. First international acquisitions in Belgium and UK
  * 2002-2006: expansion in 12 countries including first acquisition in the United States
  * 2012: 20th anniversary
  * 2014: acquisition of Ceri Medical & InFact
  * 2016: death of founder Patrick Bensabat
  * 2018: Orange Business Services acquires majority stake of the capital of Business & Decision
  
  ## Activities
  
  Business & Decision has worked for over 2100 clients globally. Some of its major activities include-
  
  * Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
  * e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
  * Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
  * Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...
  
  ## Geographical locations
  
  * Belgium
  * France
  * Luxembourg
  * Mauritius
  * Morocco
  * Netherlands
  * Russia
  * Spain
  * Switzerland
  * Tunisia
  * United States
  * Switzerland
  
  ## Key figures
  
  Annual revenue :
  
  | Year | € (millions) |
  | - | - |
  | 2004 | 64.3 |
  | 2005 | 91.2 |
  | 2006 | 142.8 |
  | 2007 | 202.3 |
  | 2008 | 238.7 |
  | 2009 | 224.3 |
  | 2010 | 237.1 |
  | 2011 | 249.0 |
  | 2012 | 221.9 |
  | 2013 | 200.0 |
  | 2014 | 204.9 |
  | 2015 | 224.2 |
  | 2016 | 227.6 |
  | 2017 | 212,0 |
  
  ## Quotation and shareholding
  
  * Company listed at Euronext Paris
  * ISIN = FR0000078958 - BND
  * Currency = euro
  * Shareholding :
     * Founder & Family: 65%
     * Float (Euronext C): 35%
  