title: Tone (magazine)
text: # Tone (magazine)
  
  Tone was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.
  
  ## History and profile
  
  It was Parkside Media's third magazine, following NZ Classic Car and NZ Performance Car. Tone was started in 1999. Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.
  
  Tone's offices were in Grey Lynn, Auckland, New Zealand. The magazine ceased publication in December 2011.
  
  ## Masthead design
  
  Tone's logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline to Gadgets | Hi-fi | Home theatre, from Technology to change your life.
  
  ## Magazine contents
  
  As of the November/December 2008 issue, the typical magazine contents included:
  
  * News
  * Toneworld (short product overviews)
  * Reviews (detailed product tests)
  * Entertainment (CD, DVD, game reviews)
  * Readers' letters
  * Contributor columns
  * Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)
  