title: Corporate recovery
text: # Corporate recovery
  
  A corporate recovery (also referred to as corporate turnaround, restructuring, retrenchment, or downsizing) is a rescue undertaken by professional accountants or financiers who are trained to assist the management of a company in financial and other difficulties. This work is usually initiated at the behest of the directors of the company and is normally undertaken by licensed insolvency practitioners.
  
  Corporate recovery generally involves certain steps to achieve financial stability, such as asset liquidation, divestment, product elimination, layoffs, and operational efficiency improvements. Firms may initially undergo a retrenchment stage whereby they cut costs and stabilize their finances. This is followed by a recovery stage, whereby long-term profitability and growth are prioritized. Strategies for the recovery stage may include market penetration, re-concentration, segmentation, acquisition, and new product-market expansion.
  
  Firms may assist in corporate recovery by offering services related to bankruptcy, financial advisory, performance improvement, trustee, and restructuring activities.
  
  