title: China Resources Vanguard
text: # China Resources Vanguard
  
  China Resources Vanguard, doing business as China Resources Vanguard Shop or Vanguard (simplified Chinese: 华润万家; traditional Chinese: 華潤萬家; pinyin: huá rùn wàn jiā; Jyutping: waa4 jeon6 maan6 gaa1), operates the supermarket chains of China Resources. It is the third-largest supermarket chain in Hong Kong. As of 31 December 2014, there are 4866 shops operating in Hong Kong and the mainland Chinese provinces / municipalities of Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin and Beijing.
  
  According to market research firm EuroMonitor estimates in 2012, China Resources Vanguard supermarket market share in Hong Kong is about 7.8%. Wellcome Hong Kong's market share is about 39.8% and PARKnSHOP Hong Kong's market share is about 33.1%.
  
  On 18 August 2013, China Resources Enterprise's supermarket chain Vanguard and British supermarket Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in mainland China, Hong Kong and Macau, operating hypermarkets, supermarkets, convenience stores, liquor stores and cash and carry businesses. China Resources Enterprise took an 80% share and Tesco took a 20% share.
  
  ## History
  
  * 1984: China Resources Supermarket (CR Supermarket), former name of China Resources Vanguard, was founded.
  * 1991: CR Supermarket opened its first store in Mainland China.
  * 2001: China Resources acquired a 72% stake in Shenzhen Vanguard Super Department Store. China Resources Supermarket merged with Shenzhen Vanguard Super Department Store.
  * 2002: China Resources fully acquired Shenzhen Vanguard Super Department Store and renamed it as China Resources Vanguard Shop.
  * 2005: Introduction of new sunflower logo.
  * 2007: China Resources Holdings acquired Tianjin company China Resources Supermarket Chain.
  * 2010: The first blt boutique supermarket opened.
  * 2012: Vanguard launched new brand "V+ urban boutique supermarkets".
  * 2013: Set up joint venture with Tesco.
  * 2015: Sale of supermarket business to improve the performance of China Resources Enterprise. Opened first U Select by Tesco store in Hong Kong.
  
  ## Brands
  
  ### Hong Kong
  
  * Vanguard - standard supermarkets
  * VanGO - convenience stores
  * U Select - stores with at least one third Tesco products
  * Voi_la! - wine cellar
  
  ### Mainland China
  
  * Vanguard - standard supermarkets
  * VanGO - convenience stores
  * V+ - upmarket urban boutique supermarket aimed at China's growing middle class
  * blt - upmarket supermarket with a focus on fresh food, styled as a farm market
  * blt Express - smaller blt stores
  * Ole' - upmarket supermarket with a focus on imported food
  * 乐购express - former Tesco Express stores
  * Voi_la! - wine cellar
  