title: Laura Ries
text: # Laura Ries
  
  Laura Ries is a co-founder, with her father Al Ries, of Ries & Ries, an advertising/marketing strategy consultancy firm. She has also written several books in the field of Marketing.
  
  ## Career
  
  Laura Ries is an advertising and branding consultant at Ries & Ries since 1994. Her title at Ries & Ries is president. She has also been a television personality and has been invited to be a commentator on contemporary branding news for television and written publications. In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list.
  
  ## Books
  
  Works by Laura Ries with Al Ries, published by HarperCollins:
  
  * 22 Immutable Laws of Branding (1998) ISBN 978-0060007737
  * 11 Immutable Laws of Internet Branding (2000) ISBN 978-0060196219
  * The Fall of Advertising and the Rise of PR (2002) ISBN 978-0060081980
  * The Origin of Brands (2004) ISBN 978-0060570156
  
  Other works by Laura Ries:
  
  * Visual Hammer (2015) ISBN 978-0984937066
  * Battlecry (2015) ISBN 978-0984937097
  