title: 2(x)ist
text: # 2(x)ist
  
  2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. 2XIST also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 by Gregory Sovell and is headquartered in New York City.
  
  ## History
  
  2(X)IST was founded in 1991 by Gregory Sovell, who left in 2005. The 2(X)IST headquarters is located in midtown Manhattan in New York City.
  
  