title: Lee Clow
text: # Lee Clow
  
  Lee Clow (born 1943) is the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. Advertising Age referred to him as "advertising's art director guru".
  
  ## Early life
  
  Lee Clow was born in Los Angeles, California, US. He studied at Santa Monica City College and California State University, Long Beach.
  
  ## Career
  
  Clow is best known for co-creating – along with Steve Hayden – Apple Computer's 1984 commercial, which launched the Apple Macintosh and the "Think Different" slogan. The 60-second TV spot was made for a budget of $900,000 and is considered a masterpiece in advertising.
  
  He is also known for his work on the PlayStation, Energizer Bunny, Taco Bell chihuahua, and California Cooler campaigns. Clow has helmed campaigns for Nissan and Pedigree Petfoods. He is a member of numerous advertising and creative halls of fame.
  
  ## Personal life
  
  He was a personal friend of Steve Jobs for 30 years.
  
  