Herbert Simon
# Herbert Simon

Herbert Alexander Simon (15 de junho de 1916 — 9 de fevereiro de 2001) foi um economista norte americano e ganhador do Nobel de Economia de 1976.
    The criterion of efficiency dictates that choice of alternatives which produces the largest result for the given application of resources.
       Simon (1945, p. 179); Conforme citado em: Harry M. Johnson (1966) Sociologia: Uma Introdução Sistemática. p. 287.
    The first consequence of the principle of bounded rationality is that the intended rationality of an actor requires him to construct a simplified model of the real situation in order to deal with it. He behaves rationally with respect to this model, and such behavior is not even approximately optimal with respect to the real world. To predict his behavior we must understand the way in which this simplified model is constructed, and its construction will certainly be related to his psychological properties as a perceiving, thinking, and learning animal.
       Herbert A. Simon (1957). Models of Man. John Wiley, p. 198; Citado em P. Slovic (1972, p. 2).

## Referências

* ↑ A ciência da meditação - Como transformar o cérebro, a mente e o corpo - Daniel Goleman - 2017, página 113, Editora Objetiva, ISBN:9788554510268, 8554510267