Right now, the most important thing is attracting the right customers, so let's go deeper into that.

* What are some good strategies for social media marketing? Should I stick to well known sites like Facebook? Or are there others you'd recommend?
* I don't have a site yet, and I'm more in the b2b or product spaces, so I don't think a site will help much yet. Is there a way to do search engine optimization for social media marketing? Or, if it is important that I make a site, why is that?
* How does paid advertising and content marketing work exactly? And how does that compare to social media marketing?

The product is a cheaper and more versatile robot arm, which I have small scale manufacturing set up for. I have about 10k$ left for other expenses, and unfortunately was unable to secure VC funding. I'd like to work my way up to medium and then large scale manufacturing.
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