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La cotización en bolsa de Facebook se ha visto afectada tras varios escándalos que dañaron su reputación.

Este año, tocará rendir cuentas en lugar de pedir disculpas, y las promesas sobre nuevas regulaciones se harán (potencialmente) realidad.

Pero, ¿qué significa eso exactamente? ¿Cuán severos pueden ser los castigos? Esto es lo que podría ocurrirle a Facebook en los próximos 12 meses.

Puede que reciba una enorme multa

La Comisión Irlandesa de Protección de Datos anunció en diciembre que gracias a "una serie de notificaciones de incumplimiento por parte de Facebook", había lanzado una investigación.

Las implicaciones podrían ser enormes. De hecho, los reguladores ya están pisando nuevos terrenos, respaldados por una reglamentación feroz diseñada para combatir enérgicamente a las firmas que no mantuvieron a salvo los datos personales de sus usuarios.
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They were underway, Kate Colleary, director of the International Association of Privacy Professionals (IAPP), tells the BBC.

Regulators in Europe are not making things easy for Zuckerberg.

"And if they are insufficient, then there is likely to be an administrative finding (identification of an inconsistency)."

In other words, the Commission's decision on whether Facebook acted wrongly could come at a very high cost for the social network. Under the European Union's General Data Protection Regulation (GDPR), implemented in May, a company can be fined up to 4% of its global revenue.

In the case of Facebook, that sum could exceed US$1.5 billion.

And another even bigger fine

And it may not end there. While investigations are underway in Ireland, in the United States the Federal Trade Commission (FCT) is also examining Facebook's conduct in relation to an agreement signed in 2011.

Broadly, that document forced Facebook to promise that it would obtain clear and appropriate consent if it wanted to collect and share user data.

The company insisted on several occasions that it has not breached that so-called "consent decree." Still, the FCT wants to look at the issue more closely.

Mark Zuckerberg's leadership at the head of Facebook is also in the spotlight.

If they find that Facebook violated the agreement, the fine could be astronomical. The agreement demands US$40,000 for each day that decree was violated.

That could be multiplied for each user. In the United States alone, the social network has about 80 million, which could translate into a fine of about US$3 billion.

But that is unlikely to happen. The goal of the FCT is not to drive American companies out of the market, but to discourage bad behavior.<end_of_turn><eos>