question: I need to develop an eco-friendly marketing campaign for our new line of winter coats made from organic wool. Create a three-paragraph outline for the campaign, ensuring that the first word of the second paragraph is "Emphasize." Include at least 4 placeholders for customizable elements such as [target demographic], [key sustainability feature], and [social media platform]. Use all capital letters in your response.
answer: I. INTRODUCTION  
     A. INTRODUCE THE NEW LINE OF WINTER COATS MADE FROM ORGANIC WOOL, HIGHLIGHTING THE BRAND'S COMMITMENT TO SUSTAINABILITY.  
     B. IDENTIFY THE [TARGET DEMOGRAPHIC], FOCUSING ON THEIR VALUES AND INTERESTS IN ECO-FRIENDLY PRODUCTS.  
     C. OUTLINE THE CAMPAIGN'S MAIN OBJECTIVES, SUCH AS INCREASING AWARENESS AND BOOSTING SALES AMONG [TARGET DEMOGRAPHIC].  
  
  II. MAIN MESSAGE  
     A. EMPHASIZE THE [KEY SUSTAINABILITY FEATURE] OF THE COATS, EXPLAINING HOW THEY CONTRIBUTE TO A GREENER PLANET.  
     B. SHOWCASE THE QUALITY AND STYLE OF THE COATS, ENSURING THEY APPEAL TO THE AESTHETIC PREFERENCES OF [TARGET DEMOGRAPHIC].  
     C. DISCUSS THE USE OF SUSTAINABLE PACKAGING AND REDUCED CARBON FOOTPRINT IN PRODUCTION.  
     D. INCLUDE TESTIMONIALS OR ENDORSEMENTS FROM ECO-CONSCIOUS INFLUENCERS ON [SOCIAL MEDIA PLATFORM].  
  
  III. ENGAGEMENT STRATEGIES  
     A. LAUNCH AN INTERACTIVE CAMPAIGN ON [SOCIAL MEDIA PLATFORM], ENCOURAGING USERS TO SHARE THEIR STORIES OF SUSTAINABLE LIVING.  
     B. OFFER LIMITED-TIME DISCOUNTS OR SPECIAL OFFERS TO [TARGET DEMOGRAPHIC] TO DRIVE PURCHASES.  
     C. ORGANIZE EVENTS OR POP-UP SHOPS IN ECO-FRIENDLY LOCATIONS TO SHOWCASE THE PRODUCT LINE.  
     D. TRACK AND ANALYZE ENGAGEMENT METRICS TO ADJUST THE STRATEGY AND MAXIMIZE IMPACT.  