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conversations.value: PiahWatson: It’s becoming more and more important for businesses to capitalize on mobile marketing. Smartphones and tablets are quickly catching up to PCs and laptops. The implications of mobile technology are nothing short of astounding for mobile marketers. Businesses that do mobile marketing right have the opportunity to quickly communicate with their target audience wherever they are and no matter what mobile devices they are using. The problem is, many businesses aren’t doing it right and are failing to capitalize on an amazing marketing tool. Here’s a look at the five most common mobile marketing mistakes.
   
  Mobile doesn’t properly reflect the brand 
  
  A major mistake many businesses are making is not creating a fluent brand experience on mobile devices. One way they do this is by failing to create a website that is optimized for mobile devices. These makes consumers much less likely to make purchases from them on their mobile devices. Even worse than having no mobile site at all is attempting to create a mobile site that can do everything a website designed for PC can do. This overcomplicates the mobile experience and will only frustrate consumers.
   
  Apps have no focus 
  
  The adage “less is more” is certainly true of mobile apps. Experience shows that the simplest apps are the most effective. Despite the abundance of evidence, many businesses can’t resist the temptation to cram as much as possible into their apps. Smart businesses will think about what they want their app to accomplish, and design it with that single objective in mind.
   
  Failure to promote mobile 
  
  Sometimes businesses fail to realize that merely creating a mobile website or a mobile app will not attract consumers by the thousands. There are over a million apps in the IOS app store, one app won’t get attention all on its own. Before business owners invest money into designing a mobile app or website, they need to make sure they assign a good portion of the budget to mobile marketing of the mobile app or website.
  
   Inaccurate measure of mobile success 
  
  Another major problem business owners make is failing to attribute a good measure of their success to their mobile platform. Merely looking at purchases as a direct result of a mobile app or website is incomplete. Even if consumers aren’t making a lot of purchases through a company’s app or mobile website, that doesn’t mean their apps are not affecting the customers’ behavior in the company’s store.
  
   Not improving user engagement 
  
  Finally, many businesses are failing to properly evaluate the success of their mobile tools. After designing a mobile app or website, a company needs to assess its effectiveness and continue to adapt it to make sure users are continuing to engage with it.
  
  Mobile Technology News brought to you be:  http://www.businesstexter.com/ 
  Source:   http://www.imediaconnection.com/content/34587.asp 