Definition: You are given a question on management. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Input: What is the term used in Ansoff's matrix for increasing market share with existing products in existing markets?
(A)Product development (B)Market penetration (C)Diversification (D)Market development

B