text: In addition, a large state gets more attention from candidates than a small sate in a campaign. As an example in 2012 Obama, got 29 electoral votes. In Wyoming the winner only had 2 electoral votes in the same marin as Obama. The Electoral College provides some kind of restoration for the weight in the political balance that large states lose by mal-apportionment of the Senate. Voters in toss-up states are more likely to read into and pay more attention to a campaign because they know they are going to decide the election. It is most likely that these people are going to the the most thoughtful voters.