text: Next, the Electoral College is important because Allows the candidates to focus their efforts on the toss-up states. For example, in toss-up states, the voters are more likely to pay attention to the campaign. Because of this, the voters will pick the most respectable of the candidates. Since the Electoral College allows this, people in toss-up states will listen to the candidates, review the information about each one and decide on which one to vote for. If it weren't for the Electoral College, the candidates would be clueless on which states would rank up the popular vote.