text: Next reason is swing states. The winner-take-all method of awarding electoral votes induces the candidate, as we saw in 2012's election. The voter who are in toss-up states are more likely to pay close attention to the campaign, really listening to the competing candidates. They are likely to be the most thoughtful voters (and for the further reason that they will have received the most information and attention from the candidates), the most thoughtful voters should be the ones to decide the election.