text: In the 2012 elections Romney was popular in the south "no incentive to campaign heavily in those states." He doesnt have to have to campaign that much in the south because he knows those states will vote for him. The third reason is the Swing States "The winner take all method of awarding electoral votes induces the candidates-as we saw in 2012-to focustheir campaing efforts on the toss-up state." Voters in the toss-up states have to pay close attention to the campaign because they're the ones that are going to decide the election