text: The last aspect is that it could make advertisements more relevant. The article states that if you smile when an internet ad appears on your screen, another similar as might follow. However if you frown, the next ad will be different. This is useful both for the consumer and the company. We all know that when an annoying ad pops up it usually gets ignored especially if we've already seen that ad one hundred times. But what if the ad was for something you actually liked then you might go buy it. The only negative about this is that the software won't recognize if you're smiling about the video you just watched or the ad that pops up.