text: During the election campaign, some states may not even see the canidates. For example in the 2000 campaign, seventeen states didn't see the canidates. The reason behind this is because of "swing states". Canidates don't want to waste time in states that they have no chance of winning. Instead, they focus only on the tight runs in the "swing states". Voters in twenty-five of the largest media markets didn't see the first campaign ad during the whole election.