text: Citizens may think that the canidates dont care about their state, but they do in more ways than you think. The electoral college has a requirement, trans-regional appeal, which means that a canidate is popular in a certain region of the U.S for example, Mitt Romney he was the most popular in the south in 2012's election. Romney did not canpain heavily in the south so he did not gain any electoral votes by increasing his popularity in the states he knows he would win in.