text: First of All, the x factor is phones have become such an important asset to our lives that most people got to stay connected some type of way. Whether you have to reply to a message from your best friend or you want to replay your favorite song, etc... Humans will always choose to pick up the phone no matter what. Laws and different measures have been taken throughout the world to stop people from picking up the phone but sadly, people still have accidents. Therefore, when laws and word of mouth does not stop this "epidemic", innovators step in and instead of trying to stop the act of using a phone during driving, they enhance the experience in a safer way.