text: In the article aslo states, "If you smile when a web ad appears on your screen, a similar ad might follow. But if you frown,the next ad will be different." This could change alot for students that have any type of social media. Social media could become much more popular using this type of technology. Students will see things they like, thus pleasing them. Then, they will begin to like social media even more and maybe even encourage others to join.