text: Authors who put out the photos of the Face on Mars made it so the public would be attracted to it. First of all when people try making something interesting they could lie. In the article it states "The authors reasoned it would be a good way to engage the public and attract attention to Mars. It certainly did!" Then, somthing they said made it a huge hook. This was put into a Hollywood film, in books, magazines, radio talk shows and even haunted grocery store checkout lines. Lastly, All of this got people thinking that NASA would rather hide anything they really have about life on Mars. In what case we have nothing to hide because the face is just a normal land mass.