text: Inattentional blindness is a resulting factor from cellular devices as it draws attention away from the road and results in not fully noticing visible objects in plain sight. A main example of this is driving while texting; as the brain is focused on sending out a text, an individual can fail to perceive an object from the corner of their eye. Even though the humans brain is advanced in so many ways, it still has its difficulties," When we are driving, the is a huge amount of sensory information that our brain must deal with" (Pammer). As a result, drivers can not one hundred percent focus on driving and sending out a text at the same time due limited usage of how the brain works. Thus, by having temporary inattentional blindness drivers can put their lives and other lives at risk as well simply because their lack of attention on the highway.