text: When scientist saw the picture they just assumed it was a rock clumb with the shadows causing it to look like an Egyption Pharaoh. When NASA unvieled the picture for the public to see they thought it would be a good idea to put, "huge rock formation... which resembles a human head... formed by shadows giving the illusion of eyes,nose, and mouth." They thought it would get more attention towards Mars, and it did. It became such a popular icon it appeared in films, books, magazines, radio talk shows, and check out lines at haunted grocery stores.