text: However, the downside to using the facial action coding system is that it can malfunction at ny given time. The facial action coding system seems like a creepy concept but, think about it this device could help our society through many ways other than just preveniting mass shootings . As proffesor Dr. Huang states in the article this machine could tell us how a person is feeling about certain things by using this computer. If we used this state of the art technology today companys and buisness could also use this through marketing so that they know what their customers think of their products and what needs to be done to make their company succede. Besides in today's world we already have facial recognition on most phones how cool would it be for our pones to tell us what mood we are in and what we should do to make ourselves live a happy life.