text: "But it could have negative implications for the car industry. Indeed, companies like Ford and Mercedes are already rebranding themselves "mobility" companies with broader product range beyond the personal vehicle" As humans advance into the ideas of walking, biking, or taking public transportation, car companies strive to become known for things other than cars. They want to be able to sell you things still, even if you don't want or need a car. Later she writes how Bill Ford proposed the fresh idea at the Mobile World Congress that car dealers should "partner with the telecommunications industry to create cities in which 'pedestrian, bicycle, private cars, commercial and public transportation traffic are woven into a connected network to save time, conserve resources, lower emissions and improve safety." This long quote simply means having all forms of transportion and the new technology in communications to be one, for the better of the people.