text: Authors influenced many readers to think that it was a face so they could engage them. When NASA unvieled the image for the public to see the caption quoted, " huge rock formation... which resembles a human head, formed by shadows giving the illusions of eyes, nose, and a mouth." Many authors thought this would be a good way to engage the public and attract attention to Mars. To their suprise it did catch many readers attention. The " Face on Mars" starred in a hollywood film, appeared in books, magazines, radio talk shows. and even haunted grocery store checkout lines for 25 years. People thought the face was a bona fide evidence of life on Mars, evidence that NASA would prefer to hide. However, defenders on the NASA budget wish there was an acient civilization on Mars. Scientists took several pictures to prove their point.