text: The first reason is that it is unfair to voters and presidential nominees. If the voters can not get there votes in to the nominee that they want then how do the votes go to the right elector. For example,the winner take all system,presidential nominees go to the states that they know they have a chance of getting there votes from. A few states never saw a campaign ad such as Rhode island and south Carolina,voters from 25 of the largest media markets didn't get to see a single campaign ad.