text: Several industries would benefit from this software. As the article mentions artists are required to be able to recognize the facial expressions of the people they are painting or drawing. These expressions are critical to conveying the correct emotions, so clearly the art industry could benefit from the use of Facial Action Coding Systems. Another way industy that this software could be used in is politics. The article talks about how the software can recognize the difference between a fake smile and a real smile. This could be useful when analyzing political figures as well as celebrities. A possible downside to this is cost effectiveness. The question of is the cost really worth it whenever there are already people in the world that can do the same thing.