text: First reason, multiple viewpoints on the topic or compare and contrast. Now this reason would probably apply to someone who is seeking advice before a decision. An example of this reason : Generic_Name needs a new bike,so he goes in the bike shop and ask his friends for advice on which bike he should get and they do now. Generic_Name goes to the counter and the cashier gives him some advice so now he can compare and contrast the bikes in his head and decide which one to get. In the example Generic_Name has three point of views on the different bikes so he could easily make a choice. This is like research but from people who have done the research. Also Advice comes from friends and family mostly so you Know it isn't bad advice.