text: Another detail to observe when asking for advice is the neutrality of the response you receive. Inexperienced advisers can be a hindrance, but the biased can be just as much of a distraction. Looking back at the online shopping example, some of the people you meet will try to endorse a certain company or strike down a company they do not like. Others will have had an unsatisfactory experience with their product, but the cause of that may only be because they were not successful in making their item work properly. A certain product might truly be a bad choice for purchase, but you cannot make that conclusion without talking to multiple people and hearing the same complaints from everyone. After asking a group of individuals, it will be clear which side of the story is true. The concept of majority comes into big use here.