text: Today's mainstream media is all about faking it until you make it, but with this new technology it won't be as easy to get away with. This software can tell a real smile from a fake smile, it's all about the muscle movements. If it can tell a fake from a real emotion then the media will really crack down on today's mainstream stars and politicians. "To an expert, faces don't lie; these muscle clues are sometimes used to spot when a "smiling" politician or celebirty isn't being truthful.", this could be a turning point for the media.