text: "Voters in toss-up states are more likely to pay close attention to the campaign-to really listen to the competing candidates-knowing that they are going to decide the election. They are likely to be the most thoughtful voters, on average....." This qoute explains how the most loyal and is trust worthy voter that they focus on who is best to be our president and to let them choose who should are president be and to able to recieve the most information and attention from the candidates.