text: To top it off, people are just so wooed by the canditate's ad, or their wealth, or their eyes, that they don't stop to think what the canditate could do for them. Just two years ago, I found myself talking to a women who needed Obamacare for her ill son, yet she was going to vote for Romney. People are just too dazzled by how things may seem, when it's just a huge marketing scam.