text: The decrease in sales has caused major car companies such as Ford and Mercedes to, "rebrand themselves mobility companies with broader product raange beyond the personal vehicle. One example of this happinging is shown in soure 4: "Bill Ford, executive chairman of the Ford Motor Companu, laid out a bussiness worl plann in which personal vehicle ownership is impractical or undesirable." As you can tell this recently discovered trend has caused major companies to resolve into making almost entirely new products.