text: Lastly, not only are leaders across the globe joining in on the idea of life without cars, but so are car-selling companies. "Companies like Ford and Mercedes are already rebranding themeselves "mobility" companies with a broader product range beyond the personal vehicle" (Source 4). Even Bill Ford, executive chariman of the Ford Motor Company proposed a business plan in which "personal vehicle ownership is impractical or undesirable." Ford suggested becoming partners with the telecommunications industry to create cities in which "pedestrian, bicycle, private cars, commercial and public transportation traffic are woven into a connected network to save time, conserve resources, lower emissions and improve safety" (Source 4).