text: The article says " For example, if you smile when a Web ad appears on your screen, a similar ad might follow. But if you frown, the next ad will be different.". This text from the article connects to the classroom, when a student is getting bored with the topic they are on the technology could change the lesson to make it easier for the student to stay on task. This technolgy could make students stay on task while they are in school by changing the lesson to make it more interesting for the students.