text: This does make the candiate running for president try to convience the electors he is the one they need and that he will help our country be better. This also helps the candiate running for president know what states he should go to since some states they already know they lost. It stated in the article that "A solid regional favorite, such as Romney was in the south,has no incentive to campaign heavily in those states, for he gains no electoral votes by increasing his plurality in states that he knows he will win."So this keeps the president from having to go to every state because its just no based of popular vote and want every individual person votes for.