text: Some presidents may have a stronger appeal to some states then others. It may have to do with where the president is from (North, South). This goes back to how the bigger states have more power. "...such as Romney was in the South, has no incentive to campaign heavily in those states," is stated in source 3. This means that the bigger states in the South will be known for all voting Romney since that is where he is the strongest and well liked. There may be voters in the South that were more for Obama. Smaller states may hate what Romney is doing and vote for Obama, but they do not have as much power as the bigger states. This is like the winner takes it all, they may know that they have no chance in winning. (Obama did end up winning and was titled as the 44th President of the United States. To others, they may say that each persons vote does count but it doesn't seem like it. The voters in the South didn't see any campaign ad by Romney which was not fair because he was not concerned about them not voting for him.