    Sentence t This morning , at UM 's New  York office , Coen revised hi:  expectations downward , saying that  spending would instead rise 4.6  percent to $ 247 billion.    Sentence 2 Speaking to reporters at a  New York news conference , Universal  McCann 's Coen projected that total U.S.  ad spending will rise 4.6 percent to $  247.7 billion this year.