    Sentence & This moming . at UM $ New York office . Com  revised his expectations downward . saying that spending  would instead rise 46 percent to $ 247 billion.    Sentence 2: Speaking to reporters ot a New Nark news  Conterence . Universal McCann $ Coen projected that total  US. ad spending will rie 46 percent to $ 2477 billion this  yar; *