    Sentence 1: This morning , at UM 's New York  office , Coen revised his expectations downward ,  saying that spending would instead rise 46  percent to $ 247 billion.    Sentence 2: Speaking to reporters at a New York  news conference , Universal McCann 's Coen  projected that total U.S. ad spending will rise 4.6  percent to $ 247.7 billion this year.