    Sentence 1: Lancame has begun to market a line of  cosmetics called Nios??me, which lexics (opposite of  dyslexics) may read as Noisame, a singularly  lunimaginative name for a it ranks with product names  like Anusol (regardless of. its pronunciation in  commercials)    Sentence 2: The choice by Lancame to name their  product line Nios??me will lead to reduced sales.