The BCG matrix (aka B. C. G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines.
The BCG matrix  is also known as B. C. G. analysis, BCG-matrix, Boston Box, Boston Matrix and Boston Consulting Group analysis. It is a chart made by Bruce Henderson for the Boston Consulting Group in 1970. It helps corporations study their business units or product lines.