The BCG matrix (aka B. C. G. analysis, BCG-matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines.
The BCG matrix is a chart. Bruce Henderson created it for the Boston Consulting Group in 1970. It helps corporations with analyzing their business units or product lines. It's also know as B. C. G. analysis, BCG-matrix, Boston Box, and Boston Matrix, Boston Consulting Group analysis.