To remain competitive, Encyclopædia Britannica, Inc. has stressed the good reputation of the Britannica, reduced its price and production costs, and developed electronic versions on CD-ROM, DVD, and the World Wide Web.
Encyclopaedia Britannica, Inc. has taken actions to be competitive. The company has talked about the Britannica's status. It has lowered its price and costs. Also, it has created CD-ROM, DVD, and internet versions.