what is referred to as seacology?
It is a nonprofit charitable organization.
Seacology
 is a nonprofit 501(c)(3) charitable organization 
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Seacology [SEP] Introduction
Seacology is a nonprofit 501(c)(3) charitable organization headquartered in Berkeley, California, that works to preserve island ecosystems and cultures around the world. Founded in 1991, it began with the work of ethnobotanist Paul Alan Cox, who researched tropical plants and their medicinal value in the village of Falealupo in Samoa during the mid-1980s. When the villagers were pressured into selling logging rights to their rainforest in 1988 to build a new school, Cox and his wife offered to help secure funds for the new school in return for an agreement with the villagers to protect their forest. With the help of his friends and family, Cox secured the funds within six months, later earning him and the village chief, Fuiono Senio, the Goldman Environmental Prize for their efforts.