which style is presented here?
Schlager.
Melodifestivalen
Melodifestivalen's image has evolved throughout its existence, but one word has defined the competition's music: "schlager".
what is melodifestivalen? It is an annual song competition organised by Swedish public broadcasters. from where did it originate? The first Melodifestival, incorporated into the "Säg det med musik" radio series, took place on 29 January 1959 at Cirkus in Stockholm.
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Melodifestivalen [SEP] Musical styles and presentation
Melodifestivalen's image has evolved throughout its existence, but one word has defined the competition's music: "schlager". In Sweden, schlager (a German word literally meaning a "hit") represents any song associated with the competition, from the jazz music featured heavily in the 1960s to entries such as Linda Bengtzing's in 2006. Christine Demsteader of "The Local" described Swedish schlager as "typically characterized by an annoyingly repetitive melody and trivial lyrics of little or no meaning". Jazz artists such as Monica Zetterlund and Östen Warnerbring won the event in the 1960s. ABBA, who won Eurovision in 1974, went on to be Sweden's most successful music export.