why was it called kfc?
A diversified menu which was moving away from fried products, the word 'fried' was ill-conceived, damaging and unhealthy
History of KFC
 The change was advised by the Schechter Group brand consultancy agency. Research demonstrated that 80 percent of customers already associated the "KFC" initials with Kentucky Fried Chicken. A spokesman for the chain said that it represented its diversified menu, which was moving away from solely fried products. Kyle Craig, president of KFC US, admitted the change was an attempt to distance the chain from the unhealthy connotations of "fried". In 1994, Milford Prewitt praised the "crafty and well-timed repositioning" in "Nation's Restaurant News". On the other hand, a 2005 editorial in "Advertising Age" stated, "the chain's jettisoning of a venerable name—and distancing from the word fried—was ill-conceived and damaging. It made a clear brand fuzzy."
when did kentucky fried chicken start getting called kfc In March 1991 the KFC name was officially adopted
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History of KFC [SEP] International growth and franchisee disputes under John Cranor III
In August 1989, Cranor proposed amendments to the existing 1976 contract for US franchisees: PepsiCo could take over weak franchises, existing restaurants would not be safeguarded against competition from new outlets, and PepsiCo would have the right to increase royalty fees. The contract proved controversial amongst franchisees, who countered with a lawsuit, and the issue was not resolved until 1996. PepsiCo was accused of behaving in an imperious manner towards franchisees, who it believed were holding back the firm's growth, while the franchisees believed they had been the backbone of the company during a succession of indifferent corporate owners. Cranor spent $42 million restructuring the company's operations worldwide.