who published the franchise?
Bungie
Master Chief (Halo)
The task of developing Master Chief for the character's first video game appearance in developer Bungie's 
who is master chief? A fictional character and the protagonist in the "Halo" multimedia franchise who has voiced it? Steve Downes
wiki:12297453
Master Chief (Halo) [SEP] Character design
The task of developing Master Chief for the character's first video game appearance in developer Bungie's "" (2001) fell on art director Marcus Lehto and Robert Mclees. Eventually, Shi Kai Wang was hired for conceptual art. One of Wang's sketches became the basis for Master Chief, but the initial translation of the drawing into a three-dimensional model looked too slim and anime-inspired. Lehto felt the character needed to feel more like a walking tank, and the design was bulked up. The Chief's armor went through various changes, such as the addition (and later removal) of an antenna, and a green tint.