when was it officially launched?
March 2013
JetBlue Mint
JetBlue first announced its intention to introduce premium seats on some of its transcontinental flights in March 2013.
first jetblue mint flight between jfk and lax It was to begin on June 15, 2014. is it an airline? Yes, a premium airline.
wiki:2991422
JetBlue Mint [SEP] History
JetBlue first announced its intention to introduce premium seats on some of its transcontinental flights in March 2013. The company officially announced its Mint premium class product on September 30, 2013; the aforementioned service was to be available on flights between New York and San Francisco and New York and Los Angeles, with fares for Mint-class seats starting at each way. Dave Barger, JetBlue CEO at the time, said that the move was necessary for the airline to better compete with its competitors, which were operating lie-flat seats in transcontinental markets, leaving JetBlue with an all-economy class cabin. The routes were to be operated with new Airbus A321 aircraft, and feature Wi-Fi connectivity.