can you give me the background behind its initiation?
Committee member Lambdin Kay, public-service director for WSB radio in Atlanta, Georgia, at the time, is credited with creating the award, named for businessman and philanthropist George Foster Peabody, who donated the funds that made the awards possible.
Peabody Award
Committee member Lambdin Kay, public-service director for WSB radio in Atlanta, Georgia, at the time, is credited with creating the award, named for businessman and philanthropist George Foster Peabody, who donated the funds that made the awards possible. 
what is the high school in friday night lights It  is about a high school football team. when was this tv series first aired? October 3, 2006 by whom is it directed? Peter Berg and produced by? Brian Grazer, David Nevins, Sarah Aubrey and Jason Katims can you mention a few characters from this series? Eric Taylor, Tami Taylor, Julie Taylor, Jason Street etc how many seasons are there in the series? There are  seasons in total. how was it received by the people? It never garnered a sizable audience, it was a critical success, lauded for its realistic portrayal of Middle America and deep exploration of its central characters. did it receive any awards or was nominated for any? Peabody Award, a Humanitas Prize, a Television Critics Association Award and several technical Primetime Emmy Awards. what is the first award given for? The most powerful, enlightening, and invigorating stories in television, radio, and online media. which body gives this award? The Peabody Awards Board of Jurors
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Peabody Award [SEP] History
In 1938, the National Association of Broadcasters formed a committee to recognize outstanding achievement in radio broadcasting. Committee member Lambdin Kay, public-service director for WSB radio in Atlanta, Georgia, at the time, is credited with creating the award, named for businessman and philanthropist George Foster Peabody, who donated the funds that made the awards possible. Fellow WSB employee Lessie Smithgall introduced Lambdin to John E. Drewry, of the University of Georgia's Henry W. Grady College of Journalism and Mass Communication, who endorsed the idea. The Peabody Award was established in 1940 with the Grady College of Journalism as its permanent home.