were there any efforts on promoting it?
Various measure were taken like teaming up with  Verizon to enable its registered users to view plot updates, quizzes and games; a tie-in with Toyota promoting the Yaris featured an online comic strip; the CW joined the manufacturers of Stride gum to give viewers an opportunity to create their own "Smallville" digital comic etc.
Smallville
For the season-three premiere, the "Smallville" producers teamed up with Verizon to enable its registered users to view plot updates (as "Daily Planet" press releases), quizzes and games related to the show with Verizon product placement. "Smallville Legends: The Oliver Queen Chronicles", a six-episode CGI series which chronicled the early life of Oliver Queen/Green Arrow, was released in a promotional tie-in with Sprint. According to Warner Bros. Television Group executive vice-president of worldwide marketing Lisa Gregorian, the promotional tie-ins got fans more connected to the show. On April 19, 2007 a tie-in with Toyota promoting the Yaris featured an online comic strip, "Smallville Legends: Justice & Doom", as an interstitial program during new "Smallville" episodes. The interactive comic was based on the "Justice" episode, which follows Oliver Queen, Bart Allen, Victor Stone and Arthur Curry (the initial members of the "Justice League" in "Smallville") as they seek to destroy Lu
who played superman in the tv series smallville Tom Welling what is it? It is an American superhero television series based on the DC Comics character Superman. for which television channel was it created? It was initially broadcast by The WB, later by The CW. who composed the music? Mark Snow
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Smallville [SEP] Promotional tie-ins
For the season-three premiere, the "Smallville" producers teamed up with Verizon to enable its registered users to view plot updates (as "Daily Planet" press releases), quizzes and games related to the show with Verizon product placement. "Smallville Legends: The Oliver Queen Chronicles", a six-episode CGI series which chronicled the early life of Oliver Queen/Green Arrow, was released in a promotional tie-in with Sprint. According to Warner Bros. Television Group executive vice-president of worldwide marketing Lisa Gregorian, the promotional tie-ins got fans more connected to the show. On April 19, 2007 a tie-in with Toyota promoting the Yaris featured an online comic strip, "Smallville Legends: Justice & Doom", as an interstitial program during new "Smallville" episodes.