who says when you play the game of thrones you win or you die
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You Win or You Die [SEP] Introduction
"You Win or You Die" is the seventh episode of the first season of the HBO medieval fantasy television series "Game of Thrones". It was written by David Benioff and D. B. Weiss, and directed by Daniel Minahan. Set to air May 29, 2011, the episode was released in advance immediately following the conclusion of "A Golden Crown" to HBO customers with access to HBO Go. The episode furthers the story line of deterioration of the political balance of the Seven Kingdoms, with Eddard Stark revealing what he has discovered to Cersei Lannister while King Robert is still away on a hunt.