what does the first endorsement deal with?
One Direction became the face of Pokemon Black and White, starring in a series of television adverts.
One Direction
In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. 
when did one direction audition for x factor 2010 what is one direction? An English-Irish pop boy band which country do they belong to? England who are its members? Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson what are their endorsements? Pokemon Black and White, Nokia, Colgate
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One Direction [SEP] Endorsements
In 2011, One Direction became the face of Pokemon Black and White, starring in a series of television adverts. They were the first installments in the fifth generation of the "Pokémon" series of role-playing games. They also launched Nokia C3 and Nokia C2-02 phones. To promote the launch Nokia made a series of photos of the band members using the phones to take photos of themselves. In 2012, they teamed up with Colgate to launch their own One Direction Colgate MaxFresh Power Toothbrush, the One Direction Colgate Maxfresh Manual Toothbrush, and the One Direction Colgate MaxFresh Toothpaste. The band was signed by Pepsi in a multimillion-dollar advertising deal in 2012.