what was the acquisition about?
Reynolds divested KFC in order to pay off debt related to its recent purchase of Nabisco and to concentrate on its tobacco and packaged food business.
History of KFC
Reynolds divested KFC in order to pay off debt related to its recent purchase of Nabisco and to concentrate on its tobacco and packaged food business.
when did kentucky fried chicken start getting called kfc UNANSWERABLE what is kfc? Kentucky Fried Chicken is it a restaurant or a dish? It is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. who established this fast food restaurant chain? Colonel Harland Sanders was he really a colonel? The title 'colonel' was honorary – a Kentucky Colonel – not the military rank. any acquisition on the restaurant chain? Yes, to PepsiCo. what was it about? It is an American multinational food, snack and beverage corporation.
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History of KFC [SEP] Acquisition by PepsiCo
In July 1986, Reynolds sold KFC to PepsiCo for a book value of $850 million (around US$1.8 billion in 2013). At the time, PepsiCo had interests in soft drinks and snacks, and also owned the restaurant chains Pizza Hut and Taco Bell. Reynolds divested KFC in order to pay off debt related to its recent purchase of Nabisco and to concentrate on its tobacco and packaged food business. It was anticipated that PepsiCo would bring their merchandising expertise to the company. Dan Koeppel of "Adweek" believed that the chain had been suffering from corporate neglect, menu stagnation and mixed marketing messages; Nancy Giges of "Advertising Age" felt that the chain had been "smartly revived" by R.