how was he associated to pepsi?
In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement ().
Michael Jackson
In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement (). 
did van halen play guitar on beat it Yes, it is notable for Eddie Van Halen's guitar solo. what is beat it? It is a song by American singer Michael Jackson from his sixth studio album, "Thriller". when was it released? 1982 where was it performed live? During The Jacksons' Victory Tour. how was it received? It received generally unfavorable reviews from music critics. what artistry does the singer of this song hold? He was known for his vocal range. was he accused for any criminal activities? Yes, in 2013, choreographer Wade Robson filed a lawsuit alleging that Jackson had sexually abused him for seven years. was there any change in the way he looks? His skin had been medium-brown during his youth, but from the mid-1980s gradually grew paler.
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Michael Jackson [SEP] 1984–1985: Pepsi, "We Are the World", and business career
In November 1983, Jackson and his brothers partnered with PepsiCo in a $5 million promotional deal that broke records for a celebrity endorsement (). The first Pepsi campaign, which ran in the US from 1983 to 1984 and launched its "New Generation" theme, included tour sponsorship, public relations events, and in-store displays. Jackson helped to create the advertisement, and suggested using his song "Billie Jean", with revised lyrics, as its jingle. On January 27, 1984, Michael and other members of the Jacksons filmed a Pepsi commercial overseen by Phil Dusenberry, a BBDO ad agency executive, and Alan Pottasch, Pepsi's Worldwide Creative Director, at the Shrine Auditorium in Los Angeles.