has it been used in any popular culture?
Yes - For the 1985 Levi's 501 commercial 'Launderette'; in the 1983 film 'The Big Chill'
I Heard It Through the Grapevine
I Heard It Through the Grapevine" has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version. For the 1985 Levi's 501 commercial "Launderette", featuring male model Nick Kamen, agency BBH and director Roger Lyons, owing to budgetary constraints, brought in Karl Jenkins and Mike Ratledge to recreate the sound of the Marvin Gaye original with Tony Jackson, a Barbadian background singer for Paul Young, handling vocals and P. P. Arnold on backing vocals. The commercial's success prompted Tamla-Motown to re-release Gaye's single with the Levi's 501 logo on the sleeve — "an example of integrated marketing almost before the term was invented". The record went to number eight on the UK Singles chart, marking its second chart performance. A year later, in 1986, Buddy Miles was the singer for the clay animation group The California Raisins which sang it as part of a TV advertising campaign.

Marvin Gaye's version of the song 
who sings the song i heard it through the grapevine The Miracles, Marvin Gaye who composed it? Norman Whitfield and Barrett Strong
wiki:12186201
I Heard It Through the Grapevine [SEP] In popular culture
"I Heard It Through the Grapevine" has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version. For the 1985 Levi's 501 commercial "Launderette", featuring male model Nick Kamen, agency BBH and director Roger Lyons, owing to budgetary constraints, brought in Karl Jenkins and Mike Ratledge to recreate the sound of the Marvin Gaye original with Tony Jackson, a Barbadian background singer for Paul Young, handling vocals and P. P. Arnold on backing vocals. The commercial's success prompted Tamla-Motown to re-release Gaye's single with the Levi's 501 logo on the sleeve — "an example of integrated marketing almost before the term was invented".