why is it a controversial product?
The government of Spain claimed that its campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich.
Big King
The company's online advertising program in Spain described the BK XXL line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say that it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.
how much is a big king burger at burger king 99¢ (USD) where is this king burger found? It is sold in Burger King what kind of burger is it? It is a hamburger, consisting of two grilled beef patties, sesame seed bun, King Sauce, iceberg lettuce, onions, pickles and American cheese. which products are competing with it? McDonald's Big Mac sandwich
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Big King [SEP] Controversies
The company's online advertising program in Spain described the BK XXL line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years.