when was kfc acquired by pepsico?
July 1986
History of KFC
In July 1986, Reynolds sold KFC to PepsiCo for a book value of $850 million (around US$1.8 billion in 2013).
when did kentucky fried chicken start getting called kfc In March 1991 the KFC name was officially adopted why was it called kfc? A diversified menu which was moving away from fried products, the word 'fried' was ill-conceived, damaging and unhealthy
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History of KFC [SEP] Acquisition by PepsiCo
In July 1986, Reynolds sold KFC to PepsiCo for a book value of $850 million (around US$1.8 billion in 2013). At the time, PepsiCo had interests in soft drinks and snacks, and also owned the restaurant chains Pizza Hut and Taco Bell. Reynolds divested KFC in order to pay off debt related to its recent purchase of Nabisco and to concentrate on its tobacco and packaged food business. It was anticipated that PepsiCo would bring their merchandising expertise to the company. Dan Koeppel of "Adweek" believed that the chain had been suffering from corporate neglect, menu stagnation and mixed marketing messages; Nancy Giges of "Advertising Age" felt that the chain had been "smartly revived" by R.