at least  of googles products features and services were eventually shut down by march  while the appearance and nature of the remaining ones were unified jon wiley lead designer of google search at the time codenamed pages redesign overhaul which officially commenced on april   "project kennedy" based on pages use of the term "moonshots" to describe ambitious projects in a january  wired interview an initiative named "kanna" previously attempted to create a uniform design aesthetic for googles range of products but it was too difficult at that point in the companys history for one team to drive such change matias duarte senior director of the android user experience at the time that "kennedy" started explained in  that "google passionately cares about design" page proceeded to consult with the google creative lab design team based in new york city to find an answer to his question of what a "cohesive vision" of google might look like