When sold at a 40% discount, a sweater nets the merchant a 30% profit on the wholesale cost at which he initially purchased the item. By what % is the sweater marked up from wholesale at its normal retail price?  Choose the correct choice from the following answers:
A) 20% B) 40% C) 50% D) 53.85% E) 100%
we should be careful about what are we measuring % on/what is the base..   let the Marked up price =100..   Selling price= 100-40%of 100=60..   profit= 30%..   therefore the wholesale purchase cost= x.... 1.3x=60   or x=46.15...   marked price was 100 so ...   so answer is 53.85%..   53.85%
<result>D</result>
When sold at a 40% discount, a sweater nets the merchant a 30% profit on the wholesale cost at which he initially purchased the item. By what % is the sweater marked up from wholesale at its normal retail price?