When sold at a 60% discount, a sweater nets the merchant a 35% profit on the wholesale cost at which he initially purchased the item. By what % is the sweater marked up from wholesale at its normal retail price?	Choose the correct choice:	A) 20%	B) 40%	C) 50%	D) 70.38%	E) 100%
we should be careful about what are we measuring % on/what is the base..   let the Marked up price =100..   Selling price= 100-60%of 100=40..   profit= 35%..   therefore the wholesale purchase cost= x.... 1.35x=40   or x=29.62...   marked price was 100 so ...   so answer is 70.38%..   70.38%
<result>D</result>
When sold at a 60% discount, a sweater nets the merchant a 35% profit on the wholesale cost at which he initially purchased the item. By what % is the sweater marked up from wholesale at its normal retail price?