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In-App AdvertisingLocation Based Marketing
Mobile Ad Spend Soars in UK
Simon Holland 10 Apr 2013
UK digital ad spend has increased by 12.5% and almost reached £5.5 billion in 2012. The latest figures come from the annual digital ad spend report from the Internet Advertising Bureau UK (IAB), conducted by accountancy firm PwC.
Once again, mobile is the big story. It now accounts for 10% of all digital spend and crossed the half billion mark for pounds spent on the channel. Half of the entire digital ad spend increase for 2012 (£607 million) came from mobile.
Mobile advertising has grown by 146% like-for-like to £526 million in 2012, from £203.2 million in 2011. The channel now accounts for 9.7% of all digital advertising spend compared to just 1.1% in 2009.
It's worth noting that these figures don't yet include any campaigns carried out in performance marketing, although arguments could be made that it sits under the digital advertising moniker.
The Mobile Milestone
Tim Elkington, director of research and strategy at the IAB, believes mobile is no longer an afterthought as advertisers become more knowledgeable about the medium and buy campaigns across both online and mobile.
"Mobile has reached this milestone because marketers are becoming more attuned to the 'always on' nature of consumers who expect to engage with content wherever they are," Elkington said.
In display, online and mobile sponsorship rose by 34% to £65.7 million from £49 million. It makes up 5% of digital display and goes some way to explaining digital sponsorship spends increase of 128% in the last three years.
Social and Video Propels Display
The broader display picture saw less of a gain, but the 12.4% like-for-like growth to £1.3 billion from £1.14 billion in 2011 is nothing to be sniffed at. Much of the upsurge came from video and social media advertising.
Video is up 46% to £160 million from £109 million and accounted for 12% of online and mobile display in 2012. Whilst the figure only saw a 10% increase on 2011, it has risen by 471% in the last three years.
Social media advertising has benefitted from the new products Facebook and Twitter are rolling out for brands looking to engage with consumers. There's been a notable increase of 24% from £265 million in 2011 to £328.4 million in 2012.
Entertainment Sector Sees Value in Mobile Display
The UK IAB revealed the top five display advertising sectors in 2012 were finance (15%), entertainment and media (13%), retail (12%) and technology (9%). For mobile display, they were entertainment and media (16%) consumer goods (13%), retail (12%), finance (12%) and technology (11%).
PwC senior manager, Anna Bartz, put the changing trend in display down to the desire from advertisers to tell more of a story with their advertising campaigns, which can only be done in richer media formats.
"The advertising market is shifting toward storytelling and integrated campaigns which give greater prominence to video and display formats with a higher degree of interactivity with the target audience," Bartz said.
Have something to say about this article? Comment above or directly on Facebook, Twitter or our LinkedIn Group.
Simon Holland
Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com.
Read more from Simon
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The Age of the Connected Tourist Has Arrived
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Home Education Page 58
Monrovia Unified Awarded for Partnership with Citrus College
Staff Writer - January 6, 2020
January College Search Guide
Upper District Awards Water Education Grants to Local Schools
Monrovia's Oak Crest Institute Educates and Incubates the Business of Science
December College Search Guide
PCC Welcomes Students to Fall Term on Aug. 26
Monrovia Weekly - August 29, 2013
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Temple City Football gets underway
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Students in Kyle McClure's science classes can often be heard singing or clapping or creating fun stories with silly characters. It's how he keeps their 12-year-old brains engaged. Kyle McClure's devotion to his students and teaching is why Assemblymember Chris Holden (D-Pasadena) has selected...
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Monrovia Weekly - July 29, 2013
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redpajama_set_name: RedPajamaCommonCrawl


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Summary: <462>
CLC number: S562
Jun Ma
1. Regulation of flowering time via....
2. Quantitative profiles of the mRNAs of....
3. Screening of miRNAs associated with....
4. Expression of bone morphogenetic....
5. Expression of cytochrome P450 CYP81A6....
6. Effects of alfalfa saponin extract on....
7. Molecular cloning, characterization....
8. Follicle-stimulating hormone....
9. Quantitative analysis of a panel of....
Journal of Zhejiang University SCIENCE B	2015 Vol.16 No.4 P.296-303
http://doi.org/10.1631/jzus.B1400277
Expression profiles of miRNAs in Gossypium raimondii
Author(s): Jun Ma, Teng-long Guo, Qing-lian Wang, Kun-bo Wang, Run-run Sun, Bao-hong Zhang
Affiliation(s): Department of Biology, East Carolina University, Greenville, NC 27858, USA; moreAffiliation(s): Department of Biology, East Carolina University, Greenville, NC 27858, USA; Heze Academy of Agricultural Sciences, Heze 274000, China; Henan Collaborative Innovation Center of Modern Biological Breeding, Henan Institute of Science and Technology, Xinxiang 453003, China; Cotton Research Institute, Chinese Academy of Agricultural Sciences, Anyang 455000, China; less
Corresponding email(s): zhangb@ecu.edu
Key Words: Cotton, miRNA, Expression profiles, Quantitative real-time PCR (qRT-PCR), Gossypium raimondii
Jun Ma, Teng-long Guo, Qing-lian Wang, Kun-bo Wang, Run-run Sun, Bao-hong Zhang. Expression profiles of miRNAs in Gossypium raimondii[J]. Journal of Zhejiang University Science B, 2015, 16(4): 296-303.
@article{title="Expression profiles of miRNAs in Gossypium raimondii",
author="Jun Ma, Teng-long Guo, Qing-lian Wang, Kun-bo Wang, Run-run Sun, Bao-hong Zhang",
journal="Journal of Zhejiang University Science B",
doi="10.1631/jzus.B1400277"
%T Expression profiles of miRNAs in Gossypium raimondii
%A Jun Ma
%A Teng-long Guo
%A Qing-lian Wang
%A Kun-bo Wang
%A Run-run Sun
%A Bao-hong Zhang
%J Journal of Zhejiang University SCIENCE B
%@ 1673-1581
%DOI 10.1631/jzus.B1400277
T1 - Expression profiles of miRNAs in Gossypium raimondii
A1 - Jun Ma
A1 - Teng-long Guo
A1 - Qing-lian Wang
A1 - Kun-bo Wang
A1 - Run-run Sun
A1 - Bao-hong Zhang
J0 - Journal of Zhejiang University Science B
DOI - 10.1631/jzus.B1400277
Abstract: miRNAs are a class of conserved, small, endogenous, and non-protein-coding RNA molecules with 20–24 nucleotides (nt) in length that function as post-transcriptional modulators of gene expression in eukaryotic cells. Functional studies have demonstrated that plant miRNAs are involved in the regulation of a wide range of plant developmental processes. To date, however, no research has been carried out to study the expression profiles of miRNAs in Gossypium raimondii, a model cotton species. We selected 16 miRNAs to profile their tissue-specific expression patterns in G. raimondii four different tissues, and these miRNAs are reported to play important roles in plant growth and development. Our results showed that the expression levels of these miRNAs varied significantly from one to another in a tissue-dependent manner. Eight miRNAs, including miR-159, miR-162, miR-164, miR-172, miR-390, miR-395, miR-397, and miR-398, exhibited exclusively high expression levels in flower buds, suggesting that these miRNAs may play significant roles in floral development. The expression level of miR-164 was relatively high in shoots beside flower buds, implying that the function of miR-164 is not only limited to floral development but it may also play an important role in shoot development. Certain miRNAs such as miR-166 and miR-160 were extremely highly expressed in all of the four tissues tested compared with other miRNAs investigated, suggesting that they may play regulatory roles at multiple development stages. This study will contribute to future studies on the functional characterization of miRNAs in cotton.
MicroRNA 在雷蒙德氏棉中的表达
中文概要:
目的:探索16个保守microRNA在雷蒙德氏棉中的表达情况。
创新点:首次研究了microRNA在雷蒙德氏棉四个组织的表达情况。
方法:设计16个microRNA的引物,并提取雷蒙德氏棉四个不同组织的RNA进行实时荧光定量聚合酶链式反应(qRT-PCR)。
结论:在不同的组织中,这些microRNA 的表达水平差异很大。包括miR-159、miR-162、miR-164、miR-172、miR-390、miR-395、miR-397和miR-398在内的8个microRNA在花蕾中表达含量非常 高,而另外一些microRNA,例如miR-166和miR-160,在四个不同组织中都有很高的表达量。
关键词:棉花;microRNA;表达谱;实时荧光定量聚合酶链式反应(qRT-PCR);雷蒙德氏棉
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About CBE&C
Dmitry Kuzin, Vice Rector for International Relations of International University in Moscow in a meeting with Anatoly Yakorev, then Vice President of World without Corruption International Alliance Foundation (WWC) offered to create a Center for Business Ethics to be hosted by IUM. A. Yakorev supported the idea and suggested compliance be included in the Center's activities as a key component.
Since A. Yakorev is a member of Society of Corporate Compliance & Ethics (SCCE) https://www.corporatecompliance.org he indicated that a much greater role of compliance is needed to ensure the outreach of Center's activities in light of a new Article 13.3 in the federal law No. 273-FZ. Also taking into account A. Yakorev's previous work as Deputy Executive Director at Center for Business Ethics & Corporate Governance http://www.ethicsrussia.org where he under the leadership of Matthew Murray developed and launched first ever in Russia Collective Action in the energy area called Russian Energy Compliance Alliance (RECA), Mr. Kuzin fully supported such an initiative needed to bring greater transparency and integrity to the Russian business environment. Upon conclusion of the meeting D. Kuzin and A. Yakorev agreed to set up Center for Business Ethics & Compliance as a structural entity within IUM.
It has been decided that the objective of the Center is to establish a platform for educational purposes to foster integrity and promotion of higher ethical standards of conducting business in Russia by Russian companies, multinationals, business associations in Russia. Also to advance, promote, train and spread the culture of corporate compliance through Collective Actions and Integrity Pacts, to create a best practice exchange hub for all stakeholders and to set up workshops, seminars, training modules and conference platform for supply chain and procurement for Russian and multinationals to improve their compliance with the Russian federal law 273 Art.13.3, FCPA and UKBA. Best practices and show cases are to be used for further research and promotion at the International University in Moscow in relevant Departments.


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Home > St Petersburg: 2-day Visa-free Shore Grand Tour
St Petersburg: 2-day Visa-free Shore Grand Tour
Take the opportunity to explore both the historical centre and museums as well as two world famous Imperial residences, Catherine Palace and Peterhof and its gardens.
Duration: 18hrs - 18hrs 45mins
Cancellation: 72.0hrs
Day 1: St. Petersburg
Take a complete tour of Saint Petersburg's most famous sites - beginning with St. Isaac's Cathedral, Palace Square, the Peter & Paul Fortress and the Cathedral - the burial vault of the Romanovs. Thereafter the gorgeous Church of the Savior on Spilled Blood - the second largest mosaic museum in the world.
Enjoy a lunch at one of the respected restaurants of the city. In the afternoon enjoy a 3-hour guided tour of the State Hermitage Museum.
Day 2: Pushkin and Peterhof
Unlock the secrets of the world wonder - the Amber Room - during a half-day tour to the magnificent baroque-style Palace of Catherine the Great in Pushkin. The Park surrounding the palace is a wonderful work of the Russian gardening art from the 18th centuries, combining the masterpieces of architecture with the nature beauty.
The tour includes a lunch in a restaurant close to the palace.
In the afternoon you will discover Peterhof - St. Petersburg's most famous and spectacular Imperial estate.
Transportation by car or mini-van
Museum entrance fees
Guide assistance
2 restaurant lunches
Pick-up and drop off
Departure dates: daily except New Years Eve and New Years Day.
Departure time and location: 9:00 or 10:00 at your hotel (if applicable)
Drop off: on the first day - the Hermitage, on the second day - your hotel
Peterhof Palace and Gardens Tour w/ Hydrofoil Ride
Combine a tour of the Peterhof Grand Palace with a high-speed boat ride back to central St. Petersburg.
Duration: 4hrs - 4hrs 30mins
St. Petersburg: Skip-the-Line Hermitage Tour
Tour the world-renowned Hermitage Museum in St. Petersburg with a 3-hour guided visit. Visit the treasure house of world-famous paintings and sculptures at the Hermitage Museum.
All-Inclusive Full Day Tour of St Petersburg
Experience the best of St. Petersburg and learn about the city's rich history on this eight-hour sightseeing tour.
Tour to the Catherine Palace and Amber Room
Once a summer hideaway for the Romanov tsars, Pushkin is known for its regal-looking palaces, and none are as attention-grabbing as the Catherine Palace and Park.
Swan Lake Ballet at the Hermitage Theatre
Celebrate a night in time-honoured St. Petersburg style, with a classical Russian ballet production at the Hermitage Theatre. Spend three hours experiencing the beautiful Swan Lake ballet.
Duration: 2hrs 45mins - 3hrs 15mins


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Soul Love
by David Bowie
Performed by David Bowie 81
Performed as a song (by any artist) 82
Setlists featuring Soul Love
31 Oct 2016 - Phish at MGM Grand Garden Arena, Las Vegas, NV, USA
Main 1Carini, Your Pet Cat + AC/DC Bag + Free + Possum, What's the Use? + Wombat, Tube, Wolfman's Brother, Ass Handed, Petrichor + Run Like an Antelope
Main 2Five Years by David Bowie, Soul Love by David Bowie, Moonage Daydream by David Bowie, Starman by David Bowie, It Ain't Easy by David Bowie, Lady Stardust by David Bowie, Star by David Bowie, Hang On to Yourself by David Bowie, Ziggy Stardust by David Bowie, Suffragette City by David Bowie, Rock 'n' Roll Suicide by David Bowie
Main 346 Days + Sand + Twist, Meatstick + Also Sprach Zarathustra by Richard Strauss + Backwards Down the Number Line + Slave to the Traffic Light
EncoreSpace Oddity by David Bowie
19 May 1983 - David Bowie at Vorst Nationaal / Forest National, Brussels, Belgium
MainStar, "Heroes", What In The World, Look Back in Anger, Joe the Lion, Wild Is the Wind by Johnny Mathis, Golden Years, Fashion, Let's Dance, Red Sails, Breaking Glass, Life on Mars?, Sorrow by The McCoys, Cat People (Putting Out Fire), China Girl by Iggy Pop, Scary Monsters (And Super Creeps), Rebel Rebel, I Can't Explain by The Who, White Light/White Heat by The Velvet Underground, Station to Station, Cracked Actor, Ashes to Ashes, Space Oddity, Young Americans, Soul Love, Hang On to Yourself, Fame, TVC15
Encore 1Stay, The Jean Genie
Encore 2Modern Love
MainStar, "Heroes", What In The World, Look Back in Anger, Joe the Lion, Wild Is the Wind by Johnny Mathis, Golden Years, Fashion, Let's Dance, Red Sails, Breaking Glass, Life on Mars?, Sorrow by The McCoys, Cat People (Putting Out Fire), China Girl by Iggy Pop, Scary Monsters (And Super Creeps), Rebel Rebel, I Can't Explain by The Who, White Light/White Heat by The Velvet Underground, Station to Station, Cracked Actor, Ashes to Ashes, Space Oddity, Young Americans, Soul Love, Hang On to Yourself, Fame
EncoreTVC15, Stay, The Jean Genie, Modern Love
MainStar, "Heroes", What In The World, Look Back in Anger, Wild Is the Wind by Johnny Mathis, Golden Years, Fashion, Let's Dance, Red Sails, Breaking Glass, Life on Mars?, Sorrow by The McCoys, Cat People (Putting Out Fire), China Girl by Iggy Pop, Scary Monsters (And Super Creeps), Rebel Rebel, I Can't Explain by The Who, White Light/White Heat by The Velvet Underground, Station to Station, Cracked Actor, Ashes to Ashes, Space Oddity, Young Americans, Soul Love, Hang On to Yourself, Fame
12 Dec 1978 - David Bowie at NHK Hall, Tokyo, Japan
MainWarszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Blackout, Sense of Doubt, Breaking Glass, Fame, Beauty and the Beast, Five Years, Soul Love, Star, Hang On to Yourself, Ziggy Stardust, Suffragette City, Art Decade, Alabama Song by Kurt Weill, Station to Station
EncoreTVC15, Stay, Rebel Rebel
11 Dec 1978 - David Bowie at Nippon Budokan, Tokyo, Japan
EncoreStay, TVC15, Rebel Rebel
9 Dec 1978 - David Bowie at Expo Commemoration Park, Suita, Japan
7 Dec 1978 - David Bowie at Kosei Nenkin Kaikan, Osaka, Japan
EncoreTVC15, Stay
2 Dec 1978 - David Bowie at Western Springs Stadium, Auckland, New Zealand
MainWarszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Blackout, Art Decade, Breaking Glass, Fame, Beauty and the Beast, Five Years, Soul Love, Star, Hang On to Yourself, Ziggy Stardust, Suffragette City, Sense of Doubt, Alabama Song by Kurt Weill, Rebel Rebel, Station to Station
29 Nov 1978 - David Bowie at Queen Elizabeth II Park, Christchurch, New Zealand
MainStation to Station, Warszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Blackout, Art Decade, Breaking Glass, Fame, Beauty and the Beast, Five Years, Soul Love, Star, Hang On to Yourself, Ziggy Stardust, Suffragette City, Sense of Doubt, Alabama Song by Kurt Weill, Rebel Rebel
25 Nov 1978 - David Bowie at Showgrounds, Sydney, Australia
21 Nov 1978 - David Bowie at Lang Park, Brisbane, Australia
18 Nov 1978 - David Bowie at Melbourne Cricket Ground, Melbourne, Australia
EncoreStay, Rebel Rebel
14 Nov 1978 - David Bowie at Entertainment Center, Perth, Australia
MainWarszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Five Years, Soul Love, Star, Hang On to Yourself, Fame, Beauty and the Beast, Alabama Song by Kurt Weill, Ziggy Stardust, Suffragette City, Art Decade, Station to Station
11 Nov 1978 - David Bowie at Adelaide Oval, Adelaide, Australia
1 Jul 1978 - David Bowie at Earl's Court, London, United Kingdom
MainWarszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Blackout, Sense of Doubt, Speed Of Life, Sound and Vision, Breaking Glass, Fame, Beauty and the Beast, Five Years, Soul Love, Star, Hang On to Yourself, Ziggy Stardust, Suffragette City, Art Decade, Alabama Song by Kurt Weill, Station to Station
30 Jun 1978 - David Bowie at Earl's Court, London, United Kingdom
MainWarszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Blackout, Sense of Doubt, Speed Of Life, Breaking Glass, Beauty and the Beast, Fame, Five Years, Soul Love, Star, Hang On to Yourself, Ziggy Stardust, Suffragette City, Art Decade, Alabama Song by Kurt Weill, Station to Station
MainWarszawa, "Heroes", What In The World, Be My Wife, The Jean Genie, Blackout, Sense of Doubt, Speed Of Life, Breaking Glass, Fame, Beauty and the Beast, Five Years, Soul Love, Star, Hang On to Yourself, Ziggy Stardust, Suffragette City, Art Decade, Alabama Song by Kurt Weill, Station to Station
If you know of a concert where "Soul Love" was performed which is not on Setlisting you can add the setlist here.


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East of England Ambulance Service Trust, which serves Bury St Edmunds, 'requires improvement'
By William Mata
william.mata@iliffepublishing.co.uk
East of England Ambulance Service Trust, which operates in Bury St Edmunds, still 'requires improvement' - a review has found.
The Care Quality Commission (CQC) said the service did not have enough staff, breached training regulations, recorded poorer than average response times and had not adequately responded to some staff complaints.
A sobering report released today (Wednesday, July 31) noted improvements in some areas of service, but saw the trust maintain the same overall rating of 'requires improvement' recorded in the last inspection in 2016.
East of England Ambulance Service NHS Trust still 'requires improvement'
The report stated: "The rating for well-led had declined from requires improvement to inadequate.
"There continued to be a mixed culture at the trust and not all staff felt that concerns were listened to. There was instability within the senior leadership team with some key leaders in interim positions."
The CQC completed the snap inspection from April 10 to May 2.
Factfile (14559945)
The service was recognised as 'outstanding' for the care it provided and 'good' for being responsive.
However, it 'requires improvement' in both the safe and effective categories.
The report added: "The services still did not have enough staff to care for patients and keep them safe despite a focus on recruitment and retention. Not all staff consistently received mandatory training.
"People continued to wait too long for services and response times although improved, continued to be worse than the England average."
'Positive changes underway': Dorothy Hosein - interim chief executive of East of England Ambulance Service
The trust released a positive statement this morning in response to the report, which praised the work of staff and set out four areas for the board to focus on. These are:
Creating a stable leadership team including recruiting a permanent chairman and chief executive
Embedding governance and risk processes across the trust
Further improving staff engagement and the trust culture, including our successful safety huddles
Strengthening the HR function
"I am delighted this report recognises the outstanding care we deliver,"
Dorothy Hosein was installed as interim chief executive in November 2018, a move the CQC said helped 'the trust strategy to drive improvements and achieve the trust vision'.
She said: "I am delighted this report recognises the outstanding care we deliver. I am pleased inspectors noted the positive changes underway. Over the coming months my commitment is to ensure that our patients and staff really feel the impact of these improvements."
Sam Older regional organiser of trade union Unison said: "Unison knows how hard the job is for our members and it is a credit to the staff that they remain overwhelmingly dedicated to providing the best care they can.
"Since the inspection in April there have been a number of changes within the senior leadership team and Unison would urge these new leaders to listen to their staff, to lead well and improve the rating in this section from its current rating of being 'inadaquate'. One of the big issues that needs to be addressed is the embedding of proccesses that help support staff welfare.
"Many members are frustrated that the trust has not been able to improve recruitment and retention to have enough staff to provide a safe and responsive service to patients."
Read more: Application for new ambulance depot in Bury St Edmunds approved
Bury St EdmundsHealth
William Mata


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Wade Payne, AP Photo
'Combine church and a football game': Native Tennessean Joe Critchlow helping BYU adjust to Vols, Neyland Stadium
By Sean Walker, KSL.com | Posted - Sep 5th, 2019 @ 10:17am
PROVO — Few people on BYU's roster know Tennessee like Joe Critchlow.
OK, so maybe the Franklin, Tennessee, native was more of a Vandy guy than a Vols fan growing up — even eschewing Knoxville for the Nashville end of the Volunteer State during his recruiting phase before ultimately signing with Southern Utah out of high school.
Maybe he grew up a BYU fan, with a father from Utah and a family passionate in their support of BYU athletics as members of The Church of Jesus Christ of Latter-day Saints living in the South.
But every year, he'd find himself somewhere inside Neyland Stadium, at some point, taking in a game with friends and family, and he'd notice something he would only see there. He'd see something that can only be described as "the SEC football experience" — whether on the field or off the field.
The biggest comparison he could draw to the revelry that is football in the South, in fact, happens every Sunday at his local ward meetinghouse.
"If you could combine church and a football game at BYU, that's how I would compare the University of Tennessee football atmosphere," Critchlow said. "The people worship the sport; it means everything to them.
"I've seen grown men cry, like when Tennessee threw a Hail Mary to beat Georgia a few years ago. I watched some of my friends' dads burst into tears with how happy they were. It's a different environment, football in the South, and I'm excited for our team, and hopefully to do really well."
The Cougars (0-1) will travel to Knoxville for their 2019 road opener against Tennessee (0-1), a reeling Vols squad still hurting from a stunning 38-30 loss to Georgia State. There won't be a reason for Tennessee to hold back.
But there won't be a reason for BYU to hold back, either, after a 30-12 defeat to rival Utah — their ninth straight loss in the flagship rivalry that, according to some, predates statehood.
No disrespect to that rivalry — which ranks among the best in the nation in passion, hatred and fan-driven fun — but playing in front of 102,000 people at General Neyland Stadium is something extra.
"It's a great atmosphere, a great environment. I'm excited to go (back) there," Critchlow said.
"I remember a time in high school when there was a coaching change and a lot of excitement around the program. There were 100,000 people who showed up for the spring game. That's absurd. … I know Tennessee has had some tough years, but the fan base is just as loyal. They are just as frustrated as all of the coaches and players, and I know that they want to succeed just as much as BYU fans want us to succeed."
Maybe some steam has been taken off the matchup, with two teams that lost their opener playing on a Saturday evening in Knoxville. But it's still the first-ever game between the two teams and one that won't be returned to Provo until the opening game of 2023.
"They could come in with whatever record. I just want to beat them," BYU defensive end Trajan Pili said. "That's my mentality towards it. The more consistent we have with mentality, the better we are. We have the players. The more we have the right mentality, then I think we'll be just fine."
One thing that remains constant across the Southeastern Conference — where, you know, it "just means more" — is the noise.
Whether 6-0 or 0-6, the noise meter is amped up every game.
"The first thing they point out is how loud it gets," BYU receiver Dax Milne remembers Critchlow and other teammates from the South telling him. "In the SEC, they're loud there. That's usually first."
Back to Critchlow.
The 6-foot-4, 220-pound sophomore has seen his career play out in reverse, Benjamin Button-style, in many ways. He came into a BYU team two years ago, fresh off a two-year church mission to Montreal, Canada, and was eventually thrust into the starting quarterback job during a difficult 4-9 season.
Since then, Critchlow hasn't ascended to the QB1 slot, though he maintains a constant place on the depth chart. He's content to do whatever is needed to help the team win, he says, even if that meant taking a redshirt year last year.
BYU is in Critchlow's blood (and marriage), anyway. A finance major who is close to graduating, Critchlow met his wife, the former Allie Romney — granddaughter of Senator Mitt Romney — on campus. So following former Southern Utah coach Ed Lamb to Provo was the best thing he could've done in life, he'll tell you after the last nine months of bliss.
Does he harbor thoughts and intentions of wanting to be a Division I starting quarterback? Sure he does; who wouldn't?
BYU quarterback Joe Critchlow (11) carries the football during the third quarter of an NCAA college football game against Hawaii, Saturday, Nov. 25, 2017, in Honolulu. (Photo: Eugene Tanner, AP)
But Critchlow also understands football. He knows that no matter where he sits on the depth chart, every team needs just that — depth. It's why he started as a true freshman returned missionary, and it's why he sticks around even when younger quarterbacks like Zach Wilson and Jaren Hall have passed him on the depth chart.
"I think that any competitive athlete has thoughts of doing the best for them, and they just want to succeed. But I haven't found a different place for me to go yet," Critchlow said, before adding, "I love BYU. I met my wife here. I'm close to graduating. It's a great experience."
On the trip to Tennessee, Critchlow's experience will be vital. Not just the on-field playing experience. Critchlow knows Neyland. He knows the passion for college football in the South.
Of course, he's not alone in that regard.
Running back Ty'Son Williams transferred to BYU for his senior season after a career at South Carolina. He played against Tennessee twice, even ran for 47 yards in Neyland Stadium in 2017. And the experience of running out in the checkerboard end zone in front of 100,000-plus fans is unique amongst college football.
"I remember pulling up to the stadium and thinking how nice it is. You're going into a hostile environment, and you've got to be ready," said Williams, who ran for 45 yards and a touchdown against Utah. "The first time you go to a stadium, you do that kind of stuff. I probably didn't take a selfie, but you have to look around a bit — and then get to business.
"Now that this is my second time riding the roller coaster, I guess I've lost the feeling. Just get to the front of the line, do it, and get to work."
Patrick Kinahan: BYU faces must-win scenario in Tennessee
What's next? How BYU football can move on from rivalry loss, prepare for reeling Vols
Sean Walker


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'It restores faith in people': Teens follow lost dog back to its home, wait on porch for owner
Sometimes it's a simple gesture that can make all the difference — and for Taylor Ross of Farmington Hills, thanks to the kindness of two local teens, her dog Albert is now back home where he belongs.
FARMINGTON HILLS, Mich. (WXYZ) — Sometimes it's a simple gesture that can make all the difference. Thanks to the kindness of two teens in Farmington Hills, Michigan, Taylor Ross' dog Albert is now back home where he belongs.
Buddies Nolan Richards, 15, and Andrew Zanakin, 15, said they were warming up for baseball practice at a nearby park Wednesday afternoon when a dog caught their eye.
"This dog just came out of nowhere," said Richards. "We just decided to take the time to go find its owner."
But instead of searching around, Richards said the dog led them to where he needed to go once they were able to put a leash on him.
"He just pulled my buddy Andrew right to it, he kind of took us home," said Richards.
The dog's collar had his name on it, along with the owner's, so when they saw that it matched the name on the house, they knew it was the one.
But no one was home. So the friends decided to wait and wait, sitting on the porch and petting the dog until they heard the owner come through on the Ring doorbell.
"They're ringing my Ring doorbell, and we didn't answer for like 45 minutes," said Ross, who was at work at the time.
"I look down at my phone and see I have five missed Ring things and then there's two guys sitting on my porch."
She added, "They were so sweet, just sitting there for like an hour."
Ross thanked the teens and instructed them on how they could get Albert back inside, but in the rush she forgot to get their contact information. After a social media call-out on a community page, Ross was able to locate them and she said she's sending them a little reward.
"It restores faith in people," said Ross.
Richards said they wanted to wait on the porch to make sure the dog would be returned safely to its owner.
"One of the big reasons we actually did it is because we'd want somebody else to do it for us. If one of my dogs got out, I'd expect somebody in our neighborhood to be nice enough to do that for us," he said.
Zanakin added, "I enjoyed it, I had fun with Albert, it was nice to return the dog and Albert was a great dog to be with."
This story originally reported by Alexandra Bahou on WXYZ.com.


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Aussie-led fund provides women-owned and led SMEs much-needed shot in the arm
Media Coverage /03 December 2020
The COVID-19 pandemic has spiraled from a public health emergency to a global humanitarian and economic crisis, with women disproportionately affected. In response, Investing in Women, an initiative of the Australian government, recently launched the "Investing in Women RISE Fund —Responsive Interventions Supporting Entrepreneurs," to inject capital for women-led small and medium Enterprises (SMEs) in Southeast Asia, including the Philippines.
The fund, which will be made available to existing enterprises and not for startups, offsets COVID-19's impact on women-owned and led businesses, and provides much needed liquidity in a capital-constrained market.
The Macquarie Group Foundation has joined this initiative and will be investing more than P 43 million (1.25 million Australian dollars) in the Philippines. Depending on the program's success, people behind it also hope to generate more than 200 jobs in the coming year as a direct result of the much-needed funding.
Vergara, A. (2020, November 24). Aussie-led fund provides women-owned and led SMEs much-needed shot in the arm. People Asia. Retrieved from http://peopleasia.ph/aussie-led-fund-provides-women-owned-and-led-smes-much-needed-shot-in-the-arm/